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DAFTAR ISI

Kata
Pengantar.......................................................................
................................i
Daftar Isi......................................................................ii
BAB I
PENDAHULUAN.......................................................
..........................1
A. Latar
Belakang.......................................................................
............1
B. Rumusan
Masalah.........................................................................
.....2
C. Tujuan
Penulisan.......................................................................
........2
D. Manfaat
Penulisan.......................................................................
......2
BAB II

PEMBAHASAN...................................................3
A. Karakteristik
Pemasaran....................................................................
3
B. Fungsi
Pemasaran....................................................................
..........4

C. Ruang Lingkup
Pemasaran................................................................5
D. Konsep Marketing
Fundament..........................................................6
BAB III
PENUTUP.........................................................................
...................13
A. KESIMPULAN..................................................................
.............13
Daftar
Pustaka...........................................................................
...........................14

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