Ap Ox - 8P i drarler « =o ki * bee Inter-Urban Commuter Taxi Business Case Study Sone le w Afia Benewaa had been overseas for 5 years. When she returned to her hometown to live with her family, she decided it was time to go into business for herself. Her friends and relatives went into great detail about the problems they faced daily in their community, but when Afia Benewaa looked around herself she saw opportunities everywhere. While away from her country she had studied small business management and felt confident she could be a successful entrepreneur in her own backyard. Using the opportunity seeking techniques she had leamed, she looked around for the Most promising opportunities and finally decided on an inter-urban_commuter_taxi business. She figured that the route between American House, East Legon to Atomic Junction (Madina) could bear at least one more entrepreneur. She was pretty sure that she could be successful with afleet of usedcars}m exlew) Pre reubt beye add Yorg howl so ioe : ee Lear Arlee The concept was pretty straightforward. Her service would be targeted at the commuter; the person without a lot of baggage whose interest was speed, frequency and available Space. She intended to keep her taxis constantly in motion.- departing as soon as ‘they are full, or every-30_miautes, whichever came first. She would provide this kind of service only during|assured the greatest commuter traffic. igi » Wnsumengs + vro-re After doing this initial assessment, she had tentatively decided to go ahead with her concept. But she was a long way from putting her or other people's money on the table Her first task was to evaluate whether the.tisk involved was worth all the work. There was a great deal of information fo research. Censor ge d, Aun 2 wai } Ce Ree \ - 5 / \pedanp, precise o ae . mC J aa ne pie wer }OCritical information List for inter-Urban Commuter Taxi Business Wan , Tym Peak load periods each day of the week Ye Number of people travelling between the 2 stations daily Cnet afew we) Number of potential travelers —~ Percentage of travelers who don't carry baggage \/ Cost of used Taxis °, x3 ML Cost ofnewTaxis ary Average maintenance costs for a used Taxi annually \~\) ot Licensing/registration, etc. “\--X).>- Estimated taxee; federal, local, transport union WER" Driver's salary and benefit package + Oo Average fuel expenses per trip ~ Estimated competitive fare ~ Cost of converting a used car into a Taxi; bumpers, mirrors, etc Cars Available financing for small transport businesses from banks, small business y+ development agencies, etc. Where financing is available, on what terms \# Ca ob Jol Ma noaqemgent Va Vaem .Information Seeking Exercise Instructions Add any other additional pieces of information you believe to be critical to researching the viability of the business. List these in the spaces available on the Handout. frioritize the list and determine the information you believe is necessary and sufficient for making a decision to go ahead. You may decide to exclude some items and add others. In any case, be prepared to defend your choices to the plenary when you have finished the exercise. Give the team of judges your final list before you depart. Organise yourselves into a research team and go out into the community to collect the information. The trainer will tell you how much time you have. Collect the information and prepare to explain why you collected such information, your Strategy for gathering it, and what conclusions you draw from it, Your information will be judged on the following criteria: Quality of information list Timeliness (having your presentation ready at the designated time); Completeness of information obtained: Accuracy of the information obtained: Usefulness of the information obtained, and Presentation of the results.