G-Planet Pvt. Ltd.

Submitted By:
Arjun Puri

Prabal Lamichhane

Prabha Rajak

Pratishtha Acharya

Samita Maharjan
SDC BBA 2070 Batch Sec A

Sagar Gautam
International Business

ACKNOWLEDGEMENT
We would like to express our special thanks of gratitude to our International Business Facilitator,
Mr. Bharat Raj Pant who gave us the valuable guidance for the assignment which was like a
golden opportunity to do this wonderful project on the topic New product proposal presentation.
It expanded our horizons regarding a company, at the time of its establishment and development
of product and its process. Being management students, these moments were very educational for
us and we are very thankful for them.
We would also like to thank Miss. Shilshila Acharya, Program Head at Himalayan initiative for
sharing her insightful views and sparing her valuable time for interview.
We would also like to thank our college, Shanker Dev Campus for providing a platform for
presenting in front of our friends and teachers.
Lastly, we would like to thank our friends and parent for helping us during the preparation of our
report and providing us valuable suggestions.

EXECUTIVE SUMMARY
This report explains the business plan for the launching a new product line of bio-degradable bag
named as Green bag. This product has been made by G-planet Pvt. Ltd and is approved by
Ministry of Science, Technology and Environment. In the beginning, the company profile, its
mission statement and vision have been explained. Then, the product is introduced along with
process regarding the product development and stakeholders related to them. This product
examines that the product is initially launched in G-planets domestic market.
This report covers both primary and secondary research. The primary study focuses on survey of
the competitors, product development plan and preferences of the customers. Through this
strategy company can penetrate in the market and attract bulk of customers. The secondary sturdy
covers the SWOT analysis of the company to see the companys strength, weaknesses,
opportunities and threats. The purpose of making these products, benefits and objectives are duly
explained, along with the marketing mix strategy of the products. The market is divided into
different segments and pricing of the products among them is done accordingly.

Contents

1. Acknowledgement
2. Executive summary
3. Introduction
3.1.Introduction
3.2.History
3.3.Vision
3.4. Objectives
3.5.Company profile
4. Product
4.1.Product types
4.2.Production process
5. Marketing
5.1. Market segmentation
5.2. Marketing Strategy
5.3.SWOT analysis
5.4.Target customers
6. Sale plan
7. Financing
7.1.Remuneration
7.2.Income Statement
8. Research and Development
9. Bibliography
Appendix

Introduction
G-Planet Pvt. Ltd is a for profit company established in 2015 by 6 young, business school
students that manufactures and promotes the sale of environment friendly products and services,
especially the green bags. It is located in Dhapasi. It was established with a vision to give
alternative to the single usable plastic bags. The company also helps to empower people with

speech disorder by providing them employment opportunities. Their 25% staffs have speech
disorder.
G-Planet operates as a design and product supply company which creatively addresses the needs
and opportunities related to this world-wide issue of disposable shopping bags.
In addition to our own brand Green bags, we also provide a comprehensive design service, from
concept to finished products, as a tailored response to individual company or business
requirements.

History
On 14th April, coinciding with Navavarsha -New Years Day-the Nepal government decided to
ban the import, storage, selling and distribution, and use of plastic bags upto 40 microns
thickness and up to 20*35 inches (50.8*88.9 cm) size. The government took this decision to
address the environmental dangers associated by plastic bags. The citizens somehow complained
about this decision citing the unavailability of the alternatives of plastic bags. This is when the
idea of producing and distributing the multiple use green bags came up in the mind of a bunch of
business students.

Objectives
The objectives of the company will be as follows:
a. To enhance customer satisfaction by providing high quality service and value for
money.
b. To maintain a market share in Nepalese market and earn profit through maximum
turnover.
c. To maintain a productive and positive employee environment.
d. To help Nepalese business and industries got environmentally and climate smart.

e. To help Nepalese business competitive while improving their market image.

f. To utilize the relatively unused resources like traditional lakta paper.
g. To provide employment to physically handicap and speech disorder people.

Vision
To make the nation sustain itself and thrive while committing itself for the preservation of
environment.

Paper bag

Paper bags are environmentally friendly bags made

from renewable resources. These bags are reusable,
recyclable, and decomposable. They are stylish,
light weighted and biodegradable in nature.
Companies like to use them as a way to advertise
products and events. The more times that a bag is
used, the more chances that others get to see it. This
very advantageous for companies.

is

Storeowners have found that people will purchase

reusable shopping bags more often if these bags are
presented in a way that makes them more stylish, durable and practical. Thus, they are available
in different designs and styles, and they display various important messages.

Composition
Standard brown paper bags are made from craft paper. Tote-style paper bags, such as those often
used by department stores or as gift bags can be made from any kind of paper, and come in any
color. Paper bags can be made from recycled paper, with some local laws requiring bags to have
a minimum percentage of post-consumer recycled content.
Raw materials used are:
1.
2.
3.
4.
5.

Paper in roll
Gum
Printing ink
Eyelet
Lace

Time period to decompose:

Paper carry bags decompose in 2 to 5 months

Cotton bag

In the current era where pollution is an ever increasing

issues it is our responsibility to do what we can to help
prevent and minimize it. One of the biggest sources of
pollution is plastic bags. Plastic bags are nonbiodegradable and very costly and inefficient to recycle
when disposed.
Cotton Bags have proved to be an ideal replacement for
plastic bags. Bags made from these natural fibers are biodegradable, eco-friendly, reusable and at the same time
help create awareness to the disadvantages of using plastic
bags.
In addition to the above mentioned benefits there are other various advantages of using jute and
cotton bags to both the supplier and the consumer which are listed below -

Benefits to Suppliers

Increased brand value by creating lasting impression on customers.

Easily available..
High demand means high liquidity.
Can be customized by printing logos and slogans.
High profitability.
Minimal space requirement for stocking.
Benefits to Consumers

Reusable.
Cheap.
Eco-friendly.
Does not require any maintenance.
Can carry heavy weights.
Durable.
Attractive and easy on the eyes.
Composition
The selection of the fabric from which a bag is made needs to be done appropriately to suit and
facilitate the purpose of the bag. All these fabrics have various properties which make them better
suited for some applications than others.
Raw materials

Hemp

100% Recycled PET

Natural Jute

Recycled Billboards and Banners

Candy Wrappers

Vegetable Tanned Leather

Recycled Automotive Fabric

Time period to decompose:

Cotton decomposes within a month to 5 months.

Jeans bag
Jeans bag is also commonly used bag nowadays. These
bags are eco-friendly and recyclable. These bags can
be used for various purposes like shopping, carrying
laptops, groceries, etc

Feature
1. Recyclable, reusable

2.
3.
4.
5.
6.
7.
8.

Eco friendly
Handmade
High quality
Long lasting
Easy to make
Strong , Comfort
washable

Production Process
Under this department, the product supervisor is responsible for procuring products and services
cost-effectively that will meet or exceed the customers expectation.
The production system is as follows:

Inputs

Machines &
equipment
Office
Infrastructure
Raw materials
Capital
Land &
Building
Workers
Managers

Transformation
Process
Random
Disturbance

High turnover of
workers and
managers
Recession
Govt. taxation

policies
Internal and
external
strikes, etc

Feedback

Rising Sales
Volume
Lesser
customer
complains
Positive
responses of
customers

Output

Quality
Products
Profit
Customer
Satisfaction
Appropriate
Price

The required raw materials, machinery and the production process are as follows

Headings
Raw Materials

Machinery

Paper Bags

Paper in roll
Gum
Printing ink

Automatic paper bag

making machine
Creasing Machine
Cutting Machine
Miscellaneous tools &
equipment
Cutting paper into
proper size by cutting
machine.
Printing the paper as
per need.
Making bags by
automatic bag making
machine by folding,
pasting, & shearing.
Punching
Packing and
forwarding

Production Process

Cotton Bags and Jeans

Bags

Cotton fabric/ Jeans

fabric
Sewing Thread
Scissors
Measuring Tape
Needle
Sewing Machine
Heavy duty cutter

Cutting of the fabric

into required sizes by
heavy duty cutter
Stitching by stitching
machines
Testing
Pressing
Packing and
forwarding

The activities carried out by this department are as follows:

Providing products at low cost

Consistent quality of products
Superior Customer service
Convenient locations
Customizable products

SWOT Analysis
Strength

Weakness

Opportunity

Threat

Strength:
o
o
o
o
o
o
o

Quality product
Specialist available for specialized jobs and tasks
Hire experienced staff
Medical insurance of employees
Nepali made
Targeted to all class of customers
Reasonable price

Weakness:
o
o
o
o
o

Small distribution network

No market share
Strong competitor
Limited experience of customer
New in bio-degradable bag industry

Opportunities:
o
o
o
o
o
Threats:

Increasing trend of using domestic product among customers

Market is big and heterogeneous
Acquiring swift means of technology
Ban of plastic in the country
Takeover of distribution

o
o
o
o
o
o
o
o

Political instability
New entrance from the competitors
Availability of low cost plastic
Many competitors
Retaining consumers
Economic instability
Increase in tax
Availability of raw materials

Sales plan

Mass
marketin
g

Foreign
market

Product
line
expansion

Idea
Generation

Campaig
n

Social
responsibili
ty

Social
media

Kiosk

Shoppin
g Center

Sales
personn
el

Phase
3

Phase
2
KEEP

Phase
1
Get

MARKETING AND SALES ANALYSIS

Simply, marketing is the process of planning and executing the conception, pricing, promotion
and distribution of ideas goods and services to create exchanges that satisfy individual and
organizational objectives. Today, market has become powerful science not only to satisfy
customers through value creation and delivery but also to achieve competitive edge in the market
place. So, for this effective marketing strategies are to be developed and implemented.
Our company recently produces green bags (i.e. jeans bag, paper bag, cotton bag) and in order to
involve in marketing activities regarding those bags, we follow Holistic marketing concept,
Holistic marketing concept is the latest development in marketing thoughts, emerged due to
social and technological challenges. It is the integration of:
Marketing concept (believes organizational objectives can be achieved by being more
effective than competitors in satisfying needs and wants of target market).
Societal marketing concept (believes organization should deliver superior value product to the
market that improves customers and societys well-being).
We adopt following 4 fundamental principles under this approach:
1. Relationship marketing :
Under it, we apply customer retention strategy and uses sustained long-term efforts in
delivering value to the customers and profit to our company. We move ahead with an aim
to build mutually satisfying long-term relationships or marketing networks with our
customers, suppliers and other stakeholders.
2. Integrated marketing
:

It is essential to integrate the marketing programs in order to create, communicate and

deliver superior value to the customers. So, integration is done at the level of marketing
mix as:

Our products

Product:

Price:
Place:

Promotion:

Jeans

Paper

cotton

Durable, ecofriendly, reusable,

hand-made,
fashionable.
150 onwards

100% reusable,
recyclable and biodegradable, light
weighted.
2 onwards

Reusable, recyclable,
bio-degradable

Fewer retail outlets,

selective distribution
channel
Advertisement
(national and local),
word of mouth.

Extensive
distribution ( long
channel)
National advertising

Fewer retail outlets

( selective )

Focusing on

4Cs: customer solution, customer cost, customer

convenience, communication.

Achieve
Profit with customer satisfaction

49 onwards

Advertisement and
word of mouth.

Fig. Integrated marketing along with effective 4 Ps.

3. Internal marketing :
We believe everybody within our company is a marketer so all are
involved in hiring, training and motivating employees to serve
customers well. Example- advertising bag management, market
research is done through customers view point so as to meet
customers' expectations.
4. Social responsibility marketing :
We believe We are for society and
Society is for us.
To maintain harmonious social relationships among us, we will be
introducing innovative products as per their requirements and in
return, we will be expecting loyalty towards our product. Apart from
this, contribution, employment opportunities enhance our relation and
responsibilities.

Market segmentation
It is a customer oriented philosophy that seeks to identify needs and
wants cluster in the market and develop marketing mix and program to
satisfy those needs and wants. Effective market segmentation can be
achieved only when the market has heterogeneous needs and
characteristics.
Our company segments market, on the basis of buyer behavior as:
1. On the basis of individual buyer
Booth: separate booth available in separate place that sells as
per the requirement of customer.
2. On the basis of organizational buyer

PRODUCTS
Jeans bag
Cotton bag
Paper bag

TARGET MARKET
shopping mall
schools, universities, colleges
retailers
supermarket, retailers
grocery shops, NGOs
shopping mall
photo studios, hospitals
banks
supermarket

Marketing Strategy
Marketing strategy includes:
1. the target market for the product
2. possible positing for the product
3. preliminary estimates of sales, market share and profits from the
product during few years
4. The products' planned price, distribution, and promotion
programme.
5. long -term sales, profit and marketing strategy for the product

Our company adopts following marketing strategy:

1)
2)
3)
4)
5)
6)
7)
8)

campaign: promoting products through campaign

exhibition: participating I exhibition
booth/ kiosk: establishing booth/kiosk in different places
social media marketing
publicity
support from public figures
encourage word of mouth advertisement
personal selling

Finance
Production expenses

Particulars

Per units

Raw materials

80.5

Labour

Electricity

Machinery

10

Total

99.5

Administrative expenses
Salary

Amount

Guard

8000

Driver

8000

Employees (6)

57000

Receptionist

8500

Dept officers (4)

80000

Program Head (CEO)

30000

Total

191500

Operating expenses
Rent of the building

30000

Water supply
Electricity
Internet

5000

Marketing expenses
Marketing

225000

Miscellaneous expenses
Miscellaneous expenses:

75000

Research and development

R&D

120000

Sales Forecast
Financing
30000000

25000000

20000000

15000000

10000000

5000000

-5000000
Sales Revenue

EBITDA

Research and Development Department

Research and development (R&D) department is one of the most important department
of G- Planet Pvt. Ltd. This department is mainly focused on the product improvement and quality
enhancement of green bags .there is one R&D manager to control this department.
The major functions of R&D department are:
1 To facilitate continuous development of green bags.
2 To ensure the quality enhancement and total quality management (TQM)
3 To conduct research on the probability of cost reduction of the product for customer satisfaction
and increase in demand of green bags.
4 To increase the awareness about importance of green bags in customers by coordinating with
marketing department through youth participation.
5 To conduct youth empowerment program by ensuring their participation in the environmental
preservation program.
Research and Development "Mero afnai soch xa" program
"Mero afnai soch xa" is a youth empowerment program conducted by G planet Research
and development department. Under this program people with ideas about the environmental
preservation are allowed to the member of G planet and work for the improvement of green
bags .Ideas regarding the effective distribution quality improvement and cost reduction of green
bags along with different new methods to create awareness in people about harmful effects of
plastic bags and motivate them to use green bags are given priority. The ideas are evaluated and
monitored by our team of experts so that it can be effectively implemented under the supervision
and leadership of the idea generator.