Company Overview
Hola Nachos is selling the mexican food, which is nachos cheese with salsa.
The purpose is to serve the good quality pork with nachos, and taste of real mexican food with
reasonable price. The company was doing well selling the product, and we got a good feedback
from ours customer. The company are now making the profit about 1700 bath, and we have a
trends that our business will grow more and gain more profit. Even though it is hard to make
meat dip, it is easy to serve to the customers. As a result, the customers will not need to wait for
a long line to grab the attention on students, which are impatient than other age.
Operations
Plan for product cost
Ingredients/Plate
Cash
Nachos/Lays
5.2
Vegetables
5.67
Ground Pork
5.2
Plate
0.55
Cheese
6.6
Total cost
23.22
Pricing Strategy
The product is all made from raw material which, as it is cost at around 23 bath already. We
utilizes a high quality cheese to enhance the attractiveness of the product. The process in
preparing the pork sauce is taken care by our groups best chef to provide the best flavor
possible by using many different spices and herb which, are quite high in price but, since it is
free we choose to get the most off it. According to all the ingredients used as listed above with a
very special way of preparation so, the price is at 40 baht which, is considered very cheap for
the quality of the raw material that is inside.
70 Baht / 2 plates
46.44 Baht / 2 plates
70 - 46.44 = 23.56 / 2 plates
Operation complexity
Throughout the course of the business operation there is only one complexity happening. The
toughest time is when we have only one microwave to use, and it took around 1 minutes to
microwave each plate. The amount of customer is fairly high compared to the other business
which, causes the supply to be made at a slower rate. This complexity is the toughest situation
that could be worked out much better with more microwave.
Market and Marketing Strategy: Description of market, discussion about target market,
what gaps in the market do we fill? Competitive analysis, SWOT analysis
Student Market
During the last Thursday, December 1st, Mahidol University International Demonstration
School hosted the celebration for King Bhumibol Adulyadej. They included a student market
that business elective students could set up a stand selling product. Classes were shortened to
40 minutes that day so students could come visit the market.
Market Duration
1pm to 4pm
3 HOURS
Target Market
The target market comprised of the students, teachers, and parents, visiting the market.
Most of the students were not participating on selling product, so they had the time and money
to visit our stand. However, few of the customers were one selling. Eventually, they were our
customers that bought our nachos.
Gaps
Hola Nacho is the only food stand selling nacho with meat,salsa, and cheese. The
product itself was homemade on the same day as selling. This is a guaranteed that Hola Nacho
is the freshest and most delicious food in the market that day. People wanted their food fresh
and good and we perfectly fulfilled their demand.
Competitor Analysis
Fish Balls (10 Per Stick)
- Sell Pepsi and Sprite (5 Baht) also
- Delicious Sauce
- In my opinion, too expensive for that amount.
Satay (30 Per Set)
Slow production
Good Meat
Cheaper but we got more customers somehow
Marketing Technique
The marketing strategy that we use for our product. We did advertising on the social
media such as instagram and line. Also, we use the promotion strategy. In order to get more of
customer , we set the price at 40 bath per serve, and 70 bath for two serve. This make the
customer concern more about the price because, if they buy two plate they will get discount 10
bath. Therefore our costumer will pair up and buy our product.
Swot Anaysis
Strength
Weakness
Opportunities
- Become the most famous food
stand in MUIDS student market
- Expanded out to other market
Slow Production
Didnt prepare enough supply
Small serving portion
High price
No barrier of entry
Threat
- Fish balls
- Stay
- French Fries
- Rise of supply price
- People might do the same
product for lower price and higher
quality
Financial Summary
Income Statement
Revenue
Sales of Nachos
4390 THB
Sales of Drinks
0 THB
Total Revenue
4390 THB
Expenses
Nacho Cheese x 5 (185g)
310 THB
110 THB
Garlic 0.62g
68.25 THB
590 THB
Sheddar Cheese
269 THB
186.5 THB
212.5 THB
124 THB
220 THB
Owners, Drawing
239 THB
Tamotoes
80 THB
Chillis
20 THB
Sweet Chillis
220 THB
Total Expenses
Net Income
2649.25 THB
1740.75 THB
Financial Reconciliation
Starting Capital (9x300)
2700 THB
-310 THB
-110 THB
Garlic 0.62g
-68.25 THB
-590 THB
Sheddar Cheese
-269 THB
-186.5 THB
-212.5 THB
-124 THB
-220 THB
Owners, Drawing
-239 THB
Tamotoes
-80 THB
Chillis
-20 THB
Sweet Chillis
-220 THB
50.75 THB
Sales
4390 THB
Ending Capital
4440.75 THB
Liquidation:
For Owners:
Kalyakorn T.
Tanarut L.
Thanatcha J.
Kittikhom W.
Patcharapon N.
Arisara U.
630 THB
94 plates x 40 THB
3760 THB
Total
4390 THB
Bank 35 THB
ROE = 35/2700 = 1%
Bank 40 THB
Future plans for the company: Our product is nacho with the ground pork on the top with
salsa and cheese. Our part that attract the customer for our product is the cheese that we only
select the good quality cheese and we provided a lot of cheese topping for one dishes which is
what our customer requires. Moreover our product is unique among every shop in wednesday
market. Also we cooked in Mexican style which is not easy to look for in school.So thats could
be strenght of our product.However, the part that didnt work in our business is the insufficient of
the equipment. We struggle in the heating part because we have only one microwave, so it slow
our process to make the cheese melt. And the supplies, nachos, during the sell wasnt enough,
we underestimate the customer, so that we need to go out of school to get the new supplies.
Account
Cash
Free Account
Cash
Starting Capital
2700
Store Decorating
Free
Nachos x 7
(185g)
-310
Microwave
Free
Paper Plates x 2
(200 plates)
-110
Utilities Expense
Free
Garlic 0.62g
-68.25
Mozzarella
Cheese
-590
-186.5
Pork Shoulder
2.043kg
-212.5
Tomatoes
-80
Lays x 4 (Family
Pack)
-220
Chillies
-20
Sweet
Chillies
Sales
-220
4390