EVIDENCIA 11:

RESUMEN FIVE STEPS TO CREATE A MARKETING PLAN

TUTOR:

IVONNE GARCIA

ELABORADO POR:

KEILY YURANI GONZALEZ LOPEZ

MARCELA MARA HENAO GARCA
DANIEL ESTEBAN MOLINA PULGARIN

SERVICIO NACIONAL DE APRENDIZAJE SENA

2016

Evidencia 11: Resumen Five Steps to Create a Marketing plan

1. identify your business goals Before you can define what to do you have to define
your objectives, or where want to go. Once that point has been defined, it is much
easier and more effective, "map" needed to travel. After all, a marketing plan is a
roadmap that shows us the way. Use this stage to assess your goals in the face of
the latest realities of the market. Are you try to stay on the same wavelength as the
market or your intentions true innovations produce? There is nothing wrong with a
position or the other, but choose one clearly drives you in another direction. Nor
forget that beyond purely business objectives set (sales, referrals, rate of
conversion, etc.), it is necessary to take into account the people that work with you,
for example: skills required today the market and how I can help my people to
acquire them quickly
2. without anesthesia, evaluates what worked for you and what does not If last year
you did a marketing plan, now is the time to identify which points were successful
and which not. It is also convenient to analyze on which guesses worked at that
time. Did these assumptions change this year? It ups the ante in the tactics that
worked and put aside the tactics, methods and processes that were losers. And
you reencauza people to the areas that are most needed. One of the most
common mistakes of marketing is to determine what you have to stop doing since
we tend to concentrate on what we have to do.
3. develops the marketing mix appropriate for your business To get a greater return
on marketing investment (money, working hours, effort) you have to take the
objectives you defined in the first step, tactics or procedures that ran and that they
did not run the second step and, based on this analysis, propose your marketing
mix to achieve the objectives of the next year. Many people fear to get into that
subject, because it considers that they do not adequately reflect the reality of the
future market reaction. However, are a great starting point to try to define, with
some scientific basis, the following question: how much should you invest in each
marketing tactic? Then you can go by making adjustments based on the findings
and observations of some data that you had not taken into account. Recalls that
the objective of a marketing plan is a map that we guide you on the best way to
achieve the results proposed, when we depart from the road, map us can get back
on track again on the right track.

4. define your content strategy Defines a content strategy based on the needs of your
customers at every stage of the buying cycle. (Check out the frequently asked
questions, observations or comments that leave in other sites or blogs, forums, etc.
on the subject.) It distributes that content in the channels that your customers visit
frequently. From an own blog, blogs of third parties interested in publishing your
content, Facebook pages, Twitter, etc. Once you identify the needs of your
customers you'll find that try to sell the traditional way consumes more time and
money than trying to engage your target through stories about your brand, the
people who make it, usage tips, news of interest, and everything that can make life
easier for your customers. It is not to be altruistic, it's confidence-building and
provide value, what finally will please you and make your business grow. You
should structure your articles to gain visibility and traffic to your website. In other
words, you have to learn how to write for the Web

5. defines an approach to marketing that works constantly The needs of the people
never stop or holiday are taken. If not continuously produces content that will help
your clients, other will make it... The benefits of this strategy is to reach customers
around the clock without, necessarily be available round-the-clock. Another benefit
is a continuous source of referred qualified at a very low cost of acquisition.