paragraph: Voters make decisions based on their judgements of the honesty, morality and integrity of
politicians. [] However, they are also influenced by impressions arising from a politicians style
and self-presentation (1). These may be some of the factors which influence voters /748/ judgements
of individual politicians, especially leaders, but this notably ignores the role of parties, policies and
ideologies, for example.
According to Charteris-Black, critical metaphor analysis is not restricted to metaphors, but also takes
in metonyms (48). He also says that the major linguistic characteristics of Martin Luther Kings
speeches are repetition, matching clauses, contrast, analogy, rhetorical questions and other rhetorical
characteristics of religious discourse (84). Such features, however, can surely be found in rhetorical
discourse in general, political or otherwise. Although Charteris-Black argues that political speeches
persuade through a combination of effective metaphors and other rhetorical strategies, this poses the
question of why he did not adopt a full-blown rhetorical approach, especially since he also
emphasises the importance of narrative and myth (seven of the twelve chapters contain the word
myth in their title; the rhetorical use of myth and narrative, of course, is at least as old as Plato).
Charteris-Black also argues that the primary purpose as opposed to effect of metaphors in
political rhetoric is to frame how we view or understand political issues by eliminating alternative
points of view (32). This, however, ignores the possibility that the use of particular metaphors by
politicians may sometimes simply reflect their own and/or their partys worldview or indeed a
speechwriters stylistic choices rather than a conscious attempt to manipulate public opinion.
Another crucial issue is to what extent politicians metaphors gain wider circulation through the
media and go on to reach and influence different audiences: the books title refers to the persuasive
power of metaphors, but this is difficult to demonstrate without studying their reception. These are
some of the many important questions raised by rather than in Politicians and Rhetoric. That said,
Charteris-Blacks book will be of considerable interest to anyone concerned with the relationship
between language and politics.
References
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the World. Abingdon: Routledge. /749/
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