Anda di halaman 1dari 5

Sample Project Plan

Product: Google Hangouts - Video Chat


Resources: User Research Lead
Time Frame: 6 Months

Prepared by: Vlada Mashkovich


Date: 12/05/2016

Project Timeline

Exploratory Research

Introductory Activities

Month 1
1. Stakeholder Introductions /
Informational Interviews
2. Heuristic / Expert Evaluations
3. User Survey
4. Literature Review
5. Contextual Inquiry
- Ethnographic Observation
- User Interviews
6. Personas
7. Scenarios

Evaluative
Research

8. Task Analysis
9. Qualitative Usability Study (x2)
10. Comparative Usability Study

Allocated Development Time

Month 2

Month 3

Month 4

Month 5

Month 6

Introductory Activities

Month 1

1. Stakeholder Introductions / Informational Interviews


How:

A meeting scheduled with primary client stakeholders will be conducted in order to a) gather any currently available
background research/information (i.e. previously conducted user research, analytics, marketing materials, any user
demographic information, etc.); b) discuss any background and/or requirements for the project (i.e. project background, stimuli
background, objectives, priorities, etc.); and c) review and discuss the preliminary project plan.

Why:

This meeting is conducted in order to build rapport with client stakeholders, become as familiar as possible with any
background research in order to implement the most informed research plan and initiatives, reduce any redundant work/
insights, and to lay out a preliminary action plan to use as a jumping off point for the project.

2. Heuristic Evaluation / Expert Review


How:

The researcher will evaluate the stimulus using a combination of Nielsens Heuristics and expert knowledge. The researcher will
provide a document outlining the successes, inconsistencies, issues present, and more. The researcher will provide
recommendations for resolving any problematic ndings.

Why:

The Heuristic Evaluation/Expert Review is a perfect opportunity for the researcher to get closely acquainted with the project
stimulus. Furthermore, this exercise provides the clients with a usability assessment within the rst 3 weeks of the start of the
project, allowing to see immediate results. The evaluation also better informs many of the subsequent research activities.

3. User Survey
How:

The researcher will launch a survey that will run for the duration of the 6-month project. The survey will be short, succinct,
cleanly designed, contain relevant survey logic, etc. in order to be as easy for the user to complete as possible.The use of
Qualtrics is recommended. The survey may be delivered via email or site-intercept. Survey data will be monitored for the
duration of the project, with updates being delivered regularly. A nal in-depth analysis will be delivered at the conclusion of the
project.

Why:

The user survey will gather user background information, track perceived user satisfaction and ease-of-use overall and for
critical tasks, and gather volunteered open-ended responses. The survey aims to track and understand how user perceptions
are impacted over time and as changes are implemented throughout the duration of the project.

4. Literature Review
How:

The researcher will gather and review any published articles/news regarding video conferencing. New insights will be delivered
to client stakeholders on a regular basis (bi-weekly or monthly).

Why:

Being informed of any available research/news on the subject matter and competition will contribute to more polished studies
and a better understanding of the stimulus and its users.

Exploratory Research

Months 1 - 3

5. Contextual Inquiry: Ethnographic Observation & User Interviews


How:
How:

The researcher will hold multi-hour, on-site, one-on-one sessions with a variety of users (ofce use, home ofce use,
recreational use, etc.). Each session will be scheduled on a day when the participant is holding several remote video
conferencing calls/meetings. The researcher will observe those calls/meetings using the y-on-the-wall method. The
researcher will then hold a structured in-depth interview with each participant surrounding their use of the stimulus.

Why:

Ethnographic observation is used to understand how participants interact with the stimulus naturally, within their environment.
User Interviews are held to probe deeper into the participants reasoning, opinions, pain points, goals, etc. These activities will
inform user personas, scenarios, task analyses, and future studies. Both activities will provide client designers and developers
with usability issues and key pain points to resolve.

6,7,8. Personas, Scenarios, Task Analysis


How:

Personas, scenarios, and task analyses will be derived from any previous marketing or research materials gathered at the
introductory meeting and the preceding contextual inquiry activity.

Why:

Personas, scenarios, and task analyses create representations that portray key user and interaction types. These
representations are used to understand users backgrounds, demographics, goals, and environment. They are also used to
understand user objectives in the context of a scenario story, and how users accomplish their goals by distilling key tasks and
associated subtasks.

Evaluative Research

Months 3 - 6

9. Qualitative Usability Study 1


How:

The researcher will conduct a 7-10 participant, in-person, one-on-one usability study to address critical tasks, previously
established pain points, and any new interactions. At the end of each session a SUS questionnaire will be administered.

Why:

Critical areas/tasks will be directly targeted and analyzed for usability issues and pain points. An explanation will be derived and
recommended changes will be presented. Perceived usability will be measured.

10. Qualitative Usability Study 2


How:

The researcher will conduct a second 7-10 participant, in-person, one-on-one usability study that will supplement the rst. Any
new changes/interactions, additional functionality, functionality not originally tested, previously tested areas that need more
attention will be focused on. At the end of each session a SUS questionnaire will be administered.

Why:

Additional tasks/areas will be directly targeted and analyzed for usability issues and pain points. An explanation will be derived
and recommended changes will be presented. Perceived usability will be measured.

11. Comparative Usability Study


How:

The researcher will conduct a 7-10 participant, in-person, one-on-one comparative usability test. This study will compare key
tasks between the stimulus and several competitive video conferencing applications. The study will measure success/failure,
time-on-task, number of clicks, participant perceptions, satisfaction, ease-of-use, etc. A SUS questionnaire will be administered
for each video conferencing application.

Why:

Usability issues, pain points, performance shortcomings, and perceptions will be derived when contrasting with competitive
video conferencing services. A comparative usability study provides a different perspective from the usability test by testing the
stimulus against competing services as opposed to being evaluated in a vacuum.