ISSUE TEN

www.moneymakermagazine.co.uk

PLUS
OUT OF THIS WORLD SPACE
MEMORABILIA
MILLIONAIRES PLAYGROUND
SANDBANKS IN STYLE
FERRARI WORLDS MOST
POWERFUL BRAND
LUXURY TRAVEL MALDIVES,
DUBAI, ROYAL CRUISE

4.95

MAKE IT SPEND IT LIVE IT

HOW TO BE A
BILLIONAIRE

IS YOUR SUBCONSCIOUS MIND

STOPPING YOU MAKING THE
FORTUNE YOU WANT?

CONTENTS
10

24

32

68

UPFRONT
8
10

72

News in Brief
MoneyMaker Book Club

MAKE IT
12
18
20
24
26
30
32
34
38

Dr Jane Cox
Oracle Group
Gary Turner, Xero UK
The Write Way to Success
Toby Brand, BR4ND
Scott Burton, Tedbets
Andy Elliott, personal trainer
Chitra Stern
Rytis Vitkausas, Yplan

INVEST IT
42

Steve Ruffley, InterTrader

INVEST IT
44
Out of This World
48 Ferrari
52 Sandbanks
56
At the Races
58
Eleanor Cardozo
60
Stephanie Norton-Henson,
Direct Line
62
Nigel Evans, Evanridge
Properties LLP
64
Entrepreneur Work Visa
66
Cameron Chell, Business
Instincts Group
68
Villa Maria

INVEST IT
72

Michael Pritchard, the

LIFESAVER

BE BETTER
74
76

Brainwashing the Brilliant

Sleep Supplements

84

144

116

130

SPEND IT
78 Lexus IS Hybrid
80
Jaguar F-Type
82
Infiniti QX70; Volvo XC60
R-Design
84
Range Rover; Audi S3 Saloon
86
Mercedes-Benz GL 350 AMG
Sport; Giant Slayer GT86
TRD
88
Mercedes-Benz A45 AMG
90
NY International Motor Show
92
Luxury Yacht Charter
94
Sunseeker 80
98 Jetpartner.net
100 Reethi Rah, Maldives
102 Lease not buy
106 Reethi Rah, Maldives
108 Mediterranean Odyssey
112 re, Sweden
114 Atlantis The Palm
118 Virgin Galactic
120 Sun Siyam Iru Fushi,
Maldives
122 Jura; Tattinger
124 Four London Favourites
126 Margot, Christophe Claret
128 Little Britain
130 The Dollar Shave Club; Jasper
Littman
132 Frank Buglioni

MONEYMAKER MAGAZINE

I WEAR THE
TROUSERS
DO YOU?

IJP DESIGN
www.ijpdesign.com

The Poulter Stride. #WeartheTrousers

EDITORS
LETTER
DEAR READER,
A warm welcome to Issue 10 of MoneyMaker, the magazine created
for those just embarking on their entrepreneurial journey, and also
the lucky ones now enjoying living the dream.
Its all change here, as our own company continues to expand.
Weve a new team, and regime, with myself now at the helm as
Editor in Chief, and a talented group of contributors, each one an
expert in their field.
From next month on, in addition to the main magazine, do look
out for special reports, an improved website with host of new daily
content, plus a new e-mag. Head to www.moneymakermagazine.
co.uk and register today, and why not follow us on @
MoneyMakerLisa and @WeAreMoneyMaker on Twitter.
We are always keen to feature the latest news on how to make,
spend and invest money, and also to showcase the most innovative
entrepreneurs and new businesses around, so do get in touch.
Best wishes
Lisa
LISA CURTISS
EDITOR IN CHIEF, MONEYMAKER MAGAZINE

MANAGING DIRECTOR
Mark Southern
DIRECTOR
Alex Hammond
EDITOR IAL DIRECTOR /
EDITOR IN CHIEF
Lisa Curtiss
ART DIRECTOR
Ian Feeney
SALES ENQUIRIES TO:
Sales@moneymakermagazine.
co.uk
EDITORIAL ENQUIRIES TO:
Lisa@moneymakermagazine.
co.uk
CONTRIBUTORS:
Jason Penny, Tom Fowler,
Eve Hartridge, Dr Jane Cox,
Stephanie Norton-Henson, Gary
Turner, Emily Black, Kamilija
Karginaite

MONEYMAKER MAGAZINE

SEND IN
YOUR STORIES:
GOT A STORY
MONEYMAKER SHOULD
BE REPORTING ON?
CONTACT US AT
EDITORIAL@MONEY
MAKERMAGAZINE.
CO.UK

NEWS IN BRIEF
WHAT WERE TALKING ABOUT RIGHT NOW

CHEVAL THREE QUAYS

Opening soon is Cheval Three Quays, a
striking new collection of 97 serviced and
62 extended-stay luxurious apartments
perfectly situated next to the Tower of
London, overlooking the River Thames.
This will be the latest desirable address
from luxury apartment specialists Cheval
Residences, which already offers seven
beautiful residences in some of Londons
most sought after postcodes. The trend
towards serviced apartment stays is one that
Cheval has keenly embraced, with Cheval
Three Quays offering the same levels of
luxury and service as a 5* hotel and the
added benefit of flexibility, privacy and
spacious surroundings.
The spacious and elegant one, two and
three-bedroom apartments at Cheval Three
Quays feature dramatic floor to ceiling
windows allowing guests unobscured
views down the River Thames with most
boasting private glass and steel balconies
with spectacular views of iconic landmarks
such as the Tower of London, City Hall and
the Shard.

MONEYMAKER MAGAZINE

A dedicated concierge service is on hand

to support any guests needs, from making
personal travel arrangements, taking care of
laundry, to booking front row theatre seats
at the latest West End show. A decadent
welcome hamper also ensures guests have
all the basics they need upon arrival, with
some luxurious extras for good measure.
There is a welcoming grand entrance and
each stylish apartment has been designed
to make guests feel instantly at home.
Every detail has been carefully considered
to create the ultimate luxury experience,
from the textured chenille, velvet and silk
rugs to the avant-garde inspired Gaggenau
appliances and Italian Dada kitchens.
Discreet cupboards have been installed
to allow housekeeping to remove bins
and deliver a daily paper with minimal
disruption and ensuring maximum safety.
This new property will also offer an
expansive and stylish riverside restaurant on
the ground floor, made even more accessible
by the north-side River Walkway, now open
for the first time in 20 years. Residing in the

heart of this thriving neighbourhood with

the buzz of Londons ever-improving social
scene on the doorstep, this postcode will
appeal to culture vultures and night owls
alike.
The architectural design was led by
3DReid whilst the interior design has been
carefully crafted by the esteemed firm,
Forme Design. Elegant touches, such as
hand painted murals in the lobby by artist
Barnaby Gorton, reflect the contemporary
yet timeless design; whilst a spectacular
William Pye water feature will be at the
heart of the property.

ONE&ONLY
HAYMAN ISLAND
OPENING SOON
Expected to be one of the most luxurious
and stunning places to stay in the world,
the One&Only Hayman Island resort opens
soon.
Located in the beautiful Whitsundays,
at the heart of Australias Great Barrier
Reef, surrounded by an amazing natural
ecosystem of pristine coral reef formations
and diverse marine life, One&Only Hayman
Island will present a number of unique guest
experiences, enhanced accommodations,
new culinary options and signature
One&Only service throughout the resort.
The introduction of One&Only to
Hayman will bring a renewed sense of vitality
to the island, underpinned by a strong sense
of place through design and ambiance. DBI
Design, in partnership with the Kerzner
International Development Team, has been
engaged for the interior design and landscape
architecture of the resorts rebirth.
I am thrilled to introduce One&Only to
Hayman Island. It is the perfect destination
for the first One&Only in Australia and I
know the resort will be well received by our
many loyal One&Only guests, as well as
guests that have been enjoying Hayman for
years, said Alan Leibman, CEO, Kerzner
International. My personal commitment is
to make One&Only Hayman Island a must
stay for the well-travelled to explore the
wonders of this magnificent destination.
The Pool Wing will be redeveloped to
feature new all-suite living spaces offering
either one or two bedrooms. New Hayman

rooms and Hayman suites, featuring ocean

and lagoon views, will be introduced with
reimagined interiors and amenities. The
iconic pool will offer renewed life and energy,
complete with cabanas and day beds. Some
suites will provide direct access to the pool,
allowing guests to enjoy the water straight
from their private terrace. The exclusive
Beach Villas, with secluded second bedroom
Retreat rooms, as well as the one, two and
three-bedroom Penthouses, including the

PRE-RAPHAELITE
PANDORA AT AUCTION
British & Irish Art Auction at
Sothebys, London on
22 May 2014.
Following the record-breaking sales
of Rossettis A Christmas Carol
and Proserpine last year, another
significant Pre-Raphaelite oil painting
has come to light and will be offered
for the first time in more than half a
century at this Sothebys auction.
This stunning painting, titled
Pandora, is a life-sized allegorical
portrait of the artists beautiful
muse Jane Morris, clad in fiery red
robes and opening the fated box of
torments.
It will be the highlight of a sale that
includes choice examples by British
and Irish artists of the 19th and 20th
centuries. www. sothebys.com

Owners Penthouse, will continue to offer the

ultimate in exclusivity, privacy, personalised
service and experience.
True to the brands heritage, One&Only
Hayman Island will offer a variety of worldclass cuisines overseen by internationally
acclaimed chefs. The resort will also
house an indulgent One&Only Health
Spa, incorporating the incredible natural
environment by utilising elements that are
represented in the surrounding botanical
gardens in addition to offering the latest in
health and beauty. A new Beauty Salon concept
will be introduced adjacent to the Spa. In
keeping with the latest fitness advancements,
a state-of-the-art fitness centre with expert
personal training will be added for a
comprehensive health and wellbeing offering.
As with all One&Only properties,
One&Only Hayman Island will cater to
couples and families alike preserving
privacy and serenity for those who seek it,
whilst also providing engaging activities for
all ages. Innovative offerings for families
include the KidsOnly Club and Teens Club,
plus a separate family pool and childrens
beach area. In addition, a new adult-only
pool and chill-out lounge area will be
introduced.
Guests will be able to enjoy a host of
unique sporting facilities to discover the
island and the Great Barrier Reef one of
the most complex natural ecosystems in the
world with over 33,000 species found off the
coastline. Guests will have the opportunity
to explore the reef and all the wonders
around it through special programmes led
by One&Only dive experts and marine
biologists, as well as hiking and private island
exploration. Private weddings, events and
conferences will be catered for in style with
ample space for both intimate and larger
groups.
As part of the on-going development and
investment programme, Mulpha Australia
will continue a staged rollout of the ultraluxury Hayman Private Residences and
Hayman Marina Residences offering private
ownership opportunities for select clients
and guests.

MONEYMAKER

BOOK CLUB

ALL THREE BOOKS

FEATURED THIS
MONTH CAN BE
FOUND ON
AMAZON.COM

THIS ISSUE MONEYMAKER LOOKS AT SOME OF THE MOST

RECENT BOOKS ON HOW TO BE A SUCCESSFUL ENTREPRENEUR

ENTREPRENEUR REVOLUTION:
HOW TO DEVELOP YOUR
ENTREPRENEURIAL MINDSET
AND START A BUSINESS THAT
WORKS BY DANIEL PRIESTLEY
n We are all entrepreneurs by design, we
are not meant to be depressed, functional
automatons. Priestley shows you how
to come out of your comfort zone and
reminds you what it feels like to be
creative, connected and living life to the
full again, while becoming master of your
own global small business.

HOW TO BE AN ENTREPRENEUR:
THE SIX SECRETS OF SELF-MADE
SUCCESS BY STEVE PARKS
n This book has
received great
reviews from readers
who found that
it explains, in a
straightforward
way, the ideas,
techniques, attitudes
and systems to adopt
to become a success.

THE EVENTUAL MILLIONAIRE:

HOW ANYONE CAN BE
AN ENTREPRENEUR AND
SUCCESSFULLY GROW THEIR
STARTUP BY
DAN MILLER
AND JAIME
TARDY
n Another useful
guide to becoming a
financial success and
enjoying the journey.
An interesting and
informative read.

WE ARE ALL ENTREPRENEURS BY DESIGN, WE ARE NOT

MEANT TO BE DEPRESSED, FUNCTIONAL AUTOMATONS
10

MONEYMAKER MAGAZINE

MAKE IT

12

COVER STORY

MONEYMAKER MAGAZINE

IS YOUR SUBCONSCIOUS
MIND STOPPING YOU
FROM MAKING MILLIONS?
One of the countrys top life coaches, Dr Jane Cox,
talked to MoneyMaker Magazine about how someones
subconscious mind could actually be preventing them
from being truly prosperous.

MONEYMAKER MAGAZINE

13

MAKE IT

XXXXXXSTORY
COVER

o you think it is possible to make

more money than youre currently
making? Do you know other people
in your field, maybe with less talent
and ability than you, regularly
banking more money and living a
far better lifestyle than you could
possibly hope to afford? While it
seems grossly unfair, actually, your
own subconscious mind could be
working against you, keeping you in
the very financial rut youre so desperate to escape.
One of our biggest challenges is our emotional
relationship with money. To cut a long story short, for
most people, its a lousy relationship. We tend to have
three main emotions attached to money. By far the
biggest one is fear, followed by greed and backed up
by guilt. As you can imagine, none of these are good
emotions to have attached to your money, but for this
article, well concentrate on fear.

Fear of money will never

make you money

We all have fear attached to money, and the challenge

is that our fear can take many different forms. Some
people are scared of having money; others are scared
of not having money. Most are scared of not having
enough money, or of their source of money drying
up. Others may be scared of spending money, or
perhaps they fear that money they feel should belong
to them will end up belonging to someone else. No
matter what form your fear takes one thing is certain,
fear of money, does not make you money. Ever.
Look at how we react to things we fear. Were likely
to do one of three things: lock up the very thing we
fear behind bars so that it cant hurt us; ignore it
and hope the problem goes away; or run like hell in
the opposite direction! Bizarre as it may sound, we
often do all three of these things with our money.
Well explore each of these transgressions in future

WHAT SETS BILLIONAIRES APART?

Billionaires have detached emotion from money and see

it as a tool for creation. A billionaire is a bit like a sculptor.
They mould and manipulate money to create something
truly splendid.
They have removed their self-limiting beliefs when it
comes to their ability to create money. They know that,
if someone else has done it somewhere else in the world,
there is no reason why they cant do it too.
They are prepared to take risks.
Billions seldom come to those who choose to play safe!

2
3
14

MONEYMAKER MAGAZINE

articles, but lets examine one of the ways our mind

takes control of our relationship with our finances.
One of the things we do is put a ceiling on the
amount of money that we think were capable of
making. And, just for the record, youre the only one
that is putting that ceiling in place. There is plenty of
money to go around, so why does this happen? And
where did your sense of financial value come from?
Over years of working with people, and delving into
their relationship with money, I know for a fact that,
if I ask people how much money theyre worth every
year, they will have a number. In fact, they have two
numbers, their ideal value per year and their real
value per year. And, of course, this personal value
perception is different for everyone. Right now, you
probably have your numbers in your head too. So
where do your values come from?

Where did you get your

financial value?

Bear with me while I tell you a little story, and maybe

itll ring some bells.
Once upon a time, many years ago, a company had
a job vacancy. And, of course, that job vacancy had a
value attached to it, which was the salary they were
willing to pay for that job to be done each month.
Quite coincidentally, you happened to be looking for
a job at the same time and you found yourself being
interviewed for that position. They decided that they
liked what they saw and offered you the job. You
grabbed it with both hands, and the deal was sealed.
You then went on to do that job, perhaps for
several years. You learnt and grew in that job, met
interesting people, improved in skills and confidence,
until one day, you decided the time had come to
move on to another challenge. So you decided to
resign. You walked away from the job, but what you
forgot to do was to walk away from the value of the
job. In fact, you took it with you as a souvenir! It was
like wearing a comfortable, well-worn pair of pyjamas.

They think outside of the box. Billions come from

taking the ordinary and then finding a way to make
it extraordinary. People who think in straight lines, and
emulate rather than create, will find those billions elusive.
Billionaires have swung the power to their favour.
While most people feel beholden to banks, or bound
to the rules of others, billionaires have become kings in
their empire. The banks answer to them, rather than the
other way round. They create the rules, because they are
often the, or at least a, source of income for businesses and
individuals, charities and other areas of influence.

Their levels of confidence are unshakeable. When

a billionaire walks into the room, he or she tends
to ooze that x-factor that has set them apart in their
ability to conquer their world.
Most billionaires have not skimped on their
education and are incredibly hard workers, often
paying the price for their money along the way in
broken relationships, neglected personal lives, less
fun and recreation. The upside, of course, is that they
usually dont battle to make up for this when the
billions are in place.

Billionaires have worked out how best to make

their money work for them, rather than them
working for their money. They have learnt the art of
leverage of their time, their money, their knowledge
and their influence as well as learning how to
leverage the time, money, knowledge and influence
of others.
A key difference, common to both millionaires
and billionaires, is that they have usually shared
wealth on their way up the ladder. They are less likely
to be tight-fisted with their income, knowing full well

that to get the right people around them is going to

cost them money. But they know it is worth it. They
never stop investing in their business and in their
people.
Billionaires tend to be comfortable employing
real talent in key areas of their business. While
many others tend to guard their position carefully by
maintaining the illusion of optimum knowledge by
partnering or employing others who know slightly
less than them, billionaires will employ the best they
can find in each area of their businesses.

10

MONEYMAKER MAGAZINE

15

MAKE IT

COVER STORY

THE KEY SIGNIFIERS OF THE BILLIONAIRE CLUB

Donald Trump
is renowned for
thinking outside
of the box. For
challenging the
banks when his
business cash flow
has been tight, or
even been in the
negative. He is
ballsy enough to back his beliefs with oodles of
confidence and an innate knowledge that he can
turn the situation around.

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MONEYMAKER MAGAZINE

Richard Branson is notorious as

a slightly eccentric, fun-loving
billionaire but, despite his
seemingly casual approach,
under this exterior is a man who
famously employs the best
people he can find to head up
his various businesses. He is always thinking ahead
of the pack. Hundreds of people have already paid
250k for a chance to be one of the first passengers
in his, yet to be completed, supersonic mission to fly
us outside of the pull of the earths atmosphere! That
takes some doing!

Bill Gates, the slightly awkward

billionaire geek, gives the vast
majority of his earnings to
charity, but in a relatively lowkey manner. He has mastered
the art of leverage so well that
his knowledge, his money,
and his business create so much money that he
literally gives it away as fast as he makes it, safe in the
knowledge that the flow is, incredibly, unlikely to dry
up. Money is no longer an emotional crutch to him. It
is a tool with which he knows he can change the lives
of literally millions of people.

WE TEND TO HAVE THREE MAIN EMOTIONS

ATTACHED TO MONEY. BY FAR THE BIGGEST
ONE IS FEAR, FOLLOWED BY GREED, AND
BACKED UP BY GUILT.
What you probably did was go back into the
job-seekers market wearing those comfy pyjamas
and, without realising it, you went about looking for
work with another company where you could go to
work wearing those same pyjamas. Perhaps you were
looking for an increase in salary, but usually we only
expect a few thousand pounds a year increase at most,
so effectively what youre looking for is enough money
to buy some matching bedsocks, but that was it.
Without consciously realising it, you were dressing up
that same pair of pyjamas, but you were still wearing
them!
This, of course, is what the problem is for many
people. Without consciously realising it, most people
wear that same set of pyjamas for the rest of their lives,
just attaching a few bells and whistles, but effectively
hanging on to their supposed value all through their
working life.
That value was never yours to own. It was only ever
the value that company put on that piece of work.
Ask yourself a question. Was that value ever your
personal value? No, of course it wasnt! It was only
ever the value that company put on that piece of work
that needed to be done all those years ago. Even when
you were doing that job, that value never belonged to
you. And if it didnt belong to you then, it certainly
doesnt belong to you now! So do yourself a favour.
Put down that value. Give that company back your
worn old pair of pyjamas. There is no reason why

your entire financial path should be dictated by a

salary you deemed fit to take some time in your past.
The thing is, for many people, that salary forms
part of a comfort zone. It is easy to keep taking on
the type of job that you could do with ease. A job
that doesnt push you too far, or expect too much
from you. We even feel comfortable operating within
certain income bands. When that income band
originally becomes your comfort zone, its often
enough money to more-or-less muddle through a
month. But, as you mature, very often your expense
base expands to include things like children, or a
bigger home, or more credit cards. For most, their
comfort zone is no longer such a comfortable place to
be. In fact for many people that comfort zone is now
an actively uncomfortable place to be! This is where
courage comes into play. Do you have the courage
to expand your horizons and look for new, better or
more flexible opportunities?
Your financial possibilities are much wider than
youve allowed yourself to imagine, and over the
coming months we will explore different ways in
which you have held yourself captive, and how you
can set about freeing yourself up and attracting more
money into your life.
Dr Jane Cox,
@drjanecox
www.newlevels.co.uk

HOW WOULD YOU BEST BECOME A BILLIONAIRE?

Have you got knowledge, education, and the
sheer tenacity to be able to fail over and over
again and yet still persist in your quest?
Are you prepared to keep investing vast sums
of money in your business, and in the people
who can help you to take the ordinary and turn
it into the extraordinary?
Do you hoard money, or worry about it
constantly, allowing your emotions to keep you
enslaved, rather than be their master, or do
you let it flow freely, creating a raging torrent
of cash where first you started with a little
stream?

Do you ooze confidence in your ability to

change the world, not just in your dreams, but
in solid, constant, innovative practical ways?
Are you prepared to make your millions, and
then risk those millions against the possibility
of billions? And have you got the guts to
potentially lose it all, and then start again, and
never lose sight of your dream?
Have you got the ability to inspire others to
believe in what you can do, produce or supply?
Do you think outside of the box, and keep
ahead of the pack in your chosen field? Are
you a hard worker?

A doer, rather than a talker? Are you one of

those who takes thinking and dreaming, and
turns it into doing and creating?
For you, is the sky still the limit, or are
you prepared to propel yourself into the
stratosphere?
Dr Jane Cox is an internationally-renowned
wealth psychology expert in constant demand
as a speaker and presenter on this fascinating
subject for both private and corporate clients
around the globe. Her workshops are always
fully booked and have received universally
rave reviews from thousands of delegates

MONEYMAKER MAGAZINE

17

MAKE IT

COVER STORY

WEALTH CHECK
Just how much does it take to make it in 2014?

n a recent survey by Oracle

Group more than half of the
respondents believed that a
personal fortune of at least 10
million or more is required
to be classed as well off in
todays economic climate, with
twenty percent opting for the
minimum amount being ten
times that, at 100 million.
In contrast to previous
decades when the term millionaire
indicated significant personal wealth, it is
clear that our perceptions of what it means
to be wealthy have changed. Factors such as
inflation and escalating house prices have
driven living costs higher, and a million
GBP in assets no longer has the cachet and
purchasing power it once did.
The results of the survey highlight the
impact of the vast personal wealth accrued
by many celebrities and other figures in
the public eye. Two thirds of respondents
believe that the high visibility of wealthy
celebrities has skewed our perceptions of
wealth, with almost half of all respondents

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MONEYMAKER MAGAZINE

attributing this to the earnings of sports

stars.
Of the other respondents, a fifth felt that
remuneration in the media and arts most
skewed perceptions of wealth, while 18%
chose the salaries and bonuses enjoyed
by business executives and financial
professionals. 13% of respondents believe
that the technology sector has most affected
our perceptions of wealth, a reflection of the
high profile successes of tech start-ups such
as Facebook, WhatsApp and Twitter, which
generated fortunes for their founders.
Yury Gantman, CEO of Oracle Capital
Group, commented:
Clearly the idea of wealth is relative, but
what is clear is that the word millionaire
does not necessarily now conjure up the
sense of significant wealth that it did until
relatively recently; today, its more about
being a tenmillionaire.
Many people who own properties in
the London area have become millionaires
by virtue of the dramatic inflation of house
prices, but would not necessarily regard
themselves as HNWIs. This is undoubtedly
not only a reflection of growing living costs

which, alongside the housing market, have

affected food prices, school fees, travel and
other household outgoings, but also as
indicated by our survey because their
own personal assets are dwarfed by the
immense and highly publicised fortunes of
footballers, film stars, hedge fund managers
and tech billionaires.
About Oracle Capital Group
Oracle Capital Group is a global independent
multi-family office and wealth consultancy.
Founded in 2002 and headquartered in
Luxembourg, Oracle Capital Group provides
comprehensive, tailored and confidential
services for high-net-worth individuals and
their families, including investment advisory
(through their offices in Switzerland and
the Bahamas), wealth structuring and asset
protection, asset financing and insurance, legal
case management, property development, and
concierge services. Oracle Capital Group has 7
offices (London, Luxembourg, Geneva, Nassau,
Moscow, Almaty and Limassol) and employs
over 100 staff worldwide.
www.orcap.co.uk

RESPONDENTS
BELIEVED A
PERSONAL
FORTUNE OF AT
LEAST 10MILLION
OR MORE IS
REQUIRED TO
BE CLASSED AS
WELL OFF IN
TODAYS ECONOMIC
CLIMATE.

MONEYMAKER MAGAZINE

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20

FINANCE

MONEYMAKER MAGAZINE

BETTER PAYMENT
TERMS, BETTER
CASHFLOW,
BETTER BUSINESS
Xero UK managing director Gary Turner presents
eight top tips to help small businesses reduce the
likelihood of outstanding invoices and maintain a
healthier cashflow

ayments owed to SMBs are

delivered, on average, 14 days
late, according to a study of 12
million invoices filed over Xeros
online accounting platform.
In essence, this means that any
business wishing to be paid in 30
days should make its payment
terms 13 days or less.
Sounds strict? In the current
climate thats essential as,
for many small businesses,
prompt invoicing and clear payment terms could
ultimately mean the difference between staying
afloat or going under.

Indeed, the Federation of Small Businesses is

in no doubt that too many good businesses fail
due to cashflow problems. An average two-week
payment delay is worth an estimated 127 billion
annually to UK SMBs, while the FSBs own analysis
shows that two-thirds of smaller firms have had to
write off invoices over the past 12 months, with
one in five confirming losses of 5,000 or more.
Unfortunately, as many firms know all too well,
simply getting invoices out at the end of the month
will not guarantee payment. However, introducing
a few simple measures to the payment process
will reduce the amount of outstanding cash the
business needs to chase. The following tips and
real-life experiences from UK SMBs could help
avoid cashflow becoming critically low.

MONEYMAKER MAGAZINE

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MAKE IT

FINANCE

CONFIDENCE IS WHAT DIFFERENTIATES AN

ENTREPRENEUR FROM A GRUMBLER. WE
CANNOT STAND BY AND WATCH SOMETHING
THAT IS INEFFICIENT AND ATTACKING
PROBLEMS IN THE WRONG WAY
TIP ONE: DISCUSS
PAYMENT TERMS BEFORE
YOU GET STARTED
Great news youve got the work. However, thats no
guarantee the client will pay up when you want them to.
To avoid difficulties or confusion further down the track,
its important to agree a set fee or payment schedule
upfront.
For many Brits, talking money is uncomfortable.
However, put it off and you may end up in a situation
where the customer expects to pay at the end of
the project and you think you are being paid at the
beginning or in stages. Depending on the industry or
business model, this may mean having to shell out for
materials and staff before any money from the customer
is received, which has a damaging effect on cash flow.
From the clients point of view, its also worth bearing
in mind that, rather than being off-putting, achieving
clarity and agreement on payment terms can be a good
thing as it will enable them to budget for the job and
avoid any unwelcome surprises when your bill comes
in.

TIP TWO: KEEP DETAILED

RECORDS OF INVENTORY
AND TIME
In many industries, materials and time are the main
factors in the overall cost of the work. As such, keeping
track of them on a daily basis will invariably save a great
deal of time when it comes to creating an interim or
final invoice.
Crucially, it will also help you avoid missing any
chargeable expenses. If the project is going over budget,
its also possible to flag this to the client in advance,
rather than risk them getting an unwelcome surprise
when you come to invoice.

TIP THREE: MAKE THE

INVOICE CLEAR AND EASY
TO UNDERSTAND
If a client is unclear as to exactly what it is they are
being billed for, they have every right to query it to
ensure there are no errors. However, this can lead to
significant delays to the payment being processed, as
everyone involved will want to be satisfied that there has
been a fair outcome.

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MONEYMAKER MAGAZINE

Listing the details of the job in a way that makes

sense to the client is a good way to avoid such queries
and subsequent payment lags. Equally, personalising
the invoice with a business logo helps inspire further
confidence in the professionalism of the work and your
business.

TIP FOUR: SET

APPROPRIATE PAYMENT
TERMS
With late payments potentially a make-or-break issue
for small businesses, if you need to receive payment
within 30 days, our data shows that your payment terms
must be set at 13 days or less. Bearing in mind that, on
average, debtors pay invoices two weeks after the due
date underlines the fact that staying on top of cash flow
is critical if the business is to continue trading effectively.

TIP FIVE: ADDRESS THE

INVOICE TO THE PERSON
PAYING
If your work is for a business rather than an individual,
it really does pay to know the person who controls
the purse strings. Crucially, having this direct point of
contact helps ensure the invoice wont get lost in the
wrong persons inbox. If youre not sure who the bill
payer is, give the client a call to confirm.
Meanwhile, from a relationship-building point of
view, it can be worth sending an additional message
to make sure clients are happy with the work. Weve
linked Xero into our cloud-based CRM and customer
satisfaction platforms, says Richard Lane, partner at the
sales performance firm Durham-Lane.
Every time a client gets sent an invoice, they also
receive an email that asks them how well they think
were doing. This cloud-enabled automation not only
saves time but also ensures that important customer
feedback doesnt get missed.

TIP SIX: INVOICE AS SOON

AS POSSIBLE
It stands to reason that the sooner a client receives an
invoice, the sooner they will make the payment. Equally,
it also means the work delivered will still be fresh in
their mind.
In this area, online accounting can really come into
its own. Using a smartphone companion App, users
can create, approve and send invoices from a mobile

phone. This is often a huge time-saver, especially for

tradespeople and contractors, as it enables them to bill
for a job as soon as its completed, regardless of whether
theyre at home, in the office or on site.

TIP SEVEN: MAKE IT EASY

FOR CUSTOMERS TO PAY
YOU
Online invoices make it much easier for clients to
view and settle any outstanding balances, especially
compared with paper invoices or PDF attachments
sent over email. The invoice is securely presented to
the recipient through a web browser, which makes it
simpler for the customer to access and pay directly using
Pay Now functions on the invoice screen. Youll also get
a read receipt updated back to your accounting software
that tells you the invoice was received and viewed by the
recipient.

TIP EIGHT: KEEP ON TRACK

WITH DEBTORS
Hopefully, following the above steps will mean
far fewer outstanding invoices. Sadly however, late
payment remains a fact of life for small businesses, with

some customers giving less priority to smaller firms

that have less clout and others who, unless chased, will
forget to pay at all.
To speed things up, as soon as the invoice is
overdue, its well worth sending a reminder or monthly
statement. Alternatively, if its faster and likely to get a
more favourable response, pick up the phone. The more
persistent you are, the more it will remind your client
that youre serious about getting paid.
As a business owner or director of a small company,
it can also be helpful to take yourself out of the
equation when the time comes to collect, as Donna
Grant, a self-employed founder and creative director of
hair and makeup business Beauty Angels, discovered:
Working in the hair and beauty industry you develop a
real rapport with clients; its a very personal service, she
explains.
However, sometimes the payment side of things can
feel awkward and its tempting to compromise on price.
For this reason, having my PA managing the admin and
reception side of things has been marvellous.
Using Xero has allowed her to invoice clients
directly for their appointments, which takes the issue of
payment away from me. Clients can either pay upfront
or afterwards, but because everything is tracked in Xero

and followed up by my P
missed. www.xero.com

MONEYMAKER MAGAZINE

23

MAKE IT

BE CREATIVE

THE WRITE
WAY TO
SUCCESS
24

MONEYMAKER MAGAZINE

WRITING A BOOK MAY

SOUND LIKE A DAUNTING

ould you want a snooker

player to perform brain
surgery on you? Probably
not, even though they
both involve, skill, nerve,
strategy and a steady pair of
hands. With new internet
based experts popping up
every day, it is becoming
increasingly difficult to
tell the real experts from
those who have just read a
book and created a website. Customers want to be
confident that they are employing the services of an
expert. The 140 characters of Twitter or an infographic
on Facebook are not enough anymore to reassure
potential clients of your credibility. This means that
those who would consider themselves to be expert in
their particular area need to think seriously about how
to communicate that fact. Writing a book should be
high on their list of options.
Words Have More Weight When Theyre On Paper
The idea of getting something in writing has become
ingrained in modern culture and with good reason.
The written word is much more permanent and,
more importantly, verifiable. When an author puts
their name to a book, they are not only protecting
their work against plagiarism, but are also signalling
that they are prepared to stand by the words on the
page. In short, they are putting their reputation on the
line. Of course, this can be done by writing a blog or
producing an ebook, but psychologically actual words
on a page do hold more credibility.
Verifiability Builds Trust
People who are genuinely experts in their field do not
need to hide behind the anonymity of the internet or
take other measures to conceal their identity. In an
age of social media, disposable email addresses and
prepaid mobile phone numbers, being able to make a
clear and solid connection between a person and their
work is hugely reassuring for potential customers. This
is another reason why being able to offer paper copies
of a book is still preferable to ebook-only publishing.
While there are many excellent ebooks and many
talented writers who publish them for reasons of
affordability, the very fact that it is so cheap to produce
an ebook means that there is also a huge volume of
low-quality work in the digital world. These days
paper books have increasingly become the domain of
established fiction writers and non-fiction writers who
are acknowledged as experts in their field. By being
counted amongst this increasingly select group, you
will increase your own credibility. You will also cater
to the people who still prefer paper books to their
digital counterparts. That is not to say that an ebook
does not have merit, but they still only occupy 20% of
the market.

PROSPECT BUT YOU

HAVE PROBABLY
ALREADY WRITTEN MOST
OF THE CONTENT.
Books Build Sales
One of the best points of writing a book is that,
although its main goal may simply be to establish
your credentials as an expert in your field, the end
result can also be financially rewarding. Many people
instinctively understand that, generally speaking,
you get what you pay for and are prepared to pay
for quality content from an expert in preference to
anonymous internet how-to guides. There is no need
to give away quality content for free, unless, of course,
there is a compelling reason to do so. For example,
you may wish to give away copies of your book to key
(potential) customers as an upselling tool. In other
words, although they get the book for free, for actual
access to the expert, with all that implies, they have to
pay. A quality book is an excellent way to show them
that you are worth every penny.
Getting published
Writing a book may sound like a daunting prospect but
you have probably already written most of the content.
If you regularly write a blog or guest posts for other
blogs a great deal of what you want to say is already
available to you. The next stage is to put it all together
and add to where necessary. A well designed cover
is also essential as the old adage about not judging
books by their covers does not always apply and your
potential readers will almost certainly judge your
book by its cover. There are many options for the next
step; you may be lucky enough to attract the attention
of a mainstream publisher, but in the most part self
publishing and print on demand services are the only
viable options. It is worth noting that, even if your
book is picked up by a traditional publisher, the bulk
of marketing will still fall to you. It is also now very
rare for publishers to offer publishing advances, you
would only be paid a small fraction of the royalties.
Setting up your own publishing company to market
your books, will give you a professional platform,
but be prepared to outsource marketing if this is not
something that you are comfortable with. Using a
print on demand publisher who offers author support
is probably the best option.
Whichever way you choose to do it, holding your
own book in your hand is a huge buzz and standing
your business on the printed word is a valuable
marketing tool.
Margaret Bloom is Director of Publishing at FCM
Publishing and owner of FCM Media (multimedia
marketing). FCM Publishing supports authors
by providing services that span both traditional
publishing and self publishing. Margaret is also an
author, journalist and speaker.

MONEYMAKER MAGAZINE

25

MAKE IT

INTERVIEW

MAKING
NOISE WITH
ROCKSTAR
YOUTH
Toby Brand, age 23, is a young entrepreneur from
Hampshire and a final year student at Northumbria
University who has just launched online fashion outlet
BR4ND (www.br4nd.co.uk). His fledgling business goes
against the grain of mass-produced high street fashion and
stocks only fresh, up and coming designer merchandise
on a fair-trading basis. Toby talks about struggles in the
fashion world, the birth of BR4ND, juggling business and
study, friends with business benefits, what he thinks makes
a good entrepreneur and the challenges he faces now and
in the future

MONEYMAKER MAGAZINE

27

MAKE IT

INTERVIEW

WE WANT FASHION ENTHUSIASTS

TO GET TO KNOW OUR DESIGNERS
AND UNDERSTAND WHAT THEY ARE
ALL ABOUT.

How did you come up with the idea for

BR4ND?
It just came to me after I witnessed a friend of
mine start a fashion label and struggle to get any
exposure, despite her obvious talent. She signed a
contract with two very well-known fashion houses
but as a consequence she ended up with a very bad
deal indeed, which cost her a great deal of money.
I realised that there was a gap in the market for a
secure fair trade platform that gave new designers the
opportunity to showcase their work in front of the
right audience but still make money and retain their
brand identity.
Why did you decide to launch this business
before leaving University?
Once I had the idea I didnt want to sit on it and wait
for someone else to do it before me. I decided that I
could combine the two and even get some businessrelated pointers from my course as I went along.
How do you juggle your business with your
studies?
I have to be very strict with my time full stop. If I have
assignments, I make sure I take enough time away
from the business to get them done and, vice versa,
if I have business deadlines and commitments that
day, they take priority. Most of the time I find myself
working on BR4ND (being a new venture) but Im
also a big believer in work/life balance to maintain
a positive and healthy attitude, so I also try to leave
some time for a bit of a social life and a visit to the
gym in the evening.
Do you think young people make better
business people?
Not necessarily. Ive learned a lot from experienced
business people, like my father for example. But I
do think that some young people have that spark,
that energy that you need to succeed; theres still
the excitement factor and the raw desire to make
something happen. Thats certainly the case for me.
Do you think entrepreneurs are born or
made?
They can be both, but you have to have the right
mindset, personality and the ability never to take no
as an answer! People with serious drive and desire

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MONEYMAKER MAGAZINE

to win can change their lives. Plus, having a guiding

influence to point that drive in the right direction
helps too. Ive been very lucky to have my father
as my role model. Hes launched four successful
businesses so I can see what it takes and I hope some
of that is reflected in me.
What makes your business idea different to
others in your field?
Were putting the ball back in the designers court.
Our site has been created for designers with the help
of our own designers to give customers a real sense
of familiarity with new up and coming brands. We
want fashion enthusiasts to get to know our designers
and understand what they are all about. The designers
themselves also get a much fairer deal, with more
published detail than other rival fashion outlets
provide.
What is your designer recruitment strategy
and how will you get more on board?
We find designers through various sources but we
always approach them directly on a one to one basis.
Social media sites have been great for tracking down
small brands that may not even have a website yet.
What are the barriers you face in recruiting
new designers currently?
We face barriers the same as all start-ups but its about
pushing forward and breaking those down. If you
believe 100% that you have a good idea (and you
can back that up), eventually it will catch on. There
are some who just wont entertain the idea simply
because were a start-up. They feel that because were
not yet a big established brand we cant do anything
for them. But this narrow-minded reaction means
some designers are closing doors that may have
given them some unexpected benefits and certainly
another revenue stream for very little risk.
What are the challenges for the industry you
work in?
Fashion is a very tough industry. Certainly for new
designers. They struggle to get the recognition they
deserve as contributors to this important part of our
culture and many very talented designers simply crash
out. We want to change that. We just commissioned

and a promise to deliver. But I got there and things

are really starting to happen now.
How did you achieve the investment/funding
for your business?
We had low start-up costs because the business is
inherently online, the investment will come when we
move to central distribution and add the wholesale
side of the business. So far were self-funded.
What advice and tips would you give to
others trying to make it in this highly
competitive field?
Be very strong and dont take no for an answer
EVER.
I understand you have employed a close
friend as your ops manager, what is that like?
Its fantastic. Sarahs very fashion savvy, which helps
hugely with what were doing! I really enjoy working
with her as I know I can trust her and rely on her.
Shes very switched on.
What mistakes do you think people make
when they set up a business for the first
time?
I know a few people who started businesses and held
back because they were nervous or were afraid of
failure. I think thats a terrible shame, you have to hit
it head on and if you fail, you dust yourself down and
start again.
What sort of person do you need to be to
make it in the fashion business?
Headstrong and not afraid to take a bit of flack. Its
the nature of the industry.
an independent survey that found the biggest hurdles
faced by designers were:
- standing out from the crowd and getting noticed;
- getting a foot in the door with retailers in the first
instance;
- getting their designs in front of the right
people.
Have you encountered any hurdles since you
started up?
Getting the first few designers on board before we
launched was tricky; I was selling them my own idea

How would you sum up BR4ND, whats your

positioning in the market?
Building Reputations 4 New Designers. Were a fair
trade sales platform for new designers trying to break
into the fashion market, we are currently positioned
towards the younger end of the market but were
rapidly expanding to cover more demographics and
ranges, such as childrens wear and accessories.
What is your future ambition for the
business?

MONEYMAKER MAGAZINE

29

MAKE IT

SPECULATE

A GOOD BET
We talked to Scott Burton, co-founder of a
revolutionary new peer-to-peer wagering site thats
fast becoming the talk of the town.
What is Tedbets, and why should we be
interested?
Tedbets is a peer-to-peer wagering site that lets friends
bet each other on anything. We have a full offering of
major sports but we also allow users to create their own
unique bets on anything.
What makes us interesting, besides our custom bet
capabilities, is how we have leveraged existing social
networks to share bets and rapidly added users to our
network.
What we have now is just the beginning. Over the
next few months we have some significant additions
coming to Tedbets. We have also launched our first
powered by Tedbets partner, iProp Games with more
partners to come.
When did you first have the idea for Tedbets?

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MONEYMAKER MAGAZINE

I first had the idea for Tedbets about 2 years ago as I

was betting online with sites like Betfair, William Hill,
Paddy Power etc. But I was much more active casually
betting with friends via text or BBM. I still do bet with
the traditional sites but get a different kind of enjoyment
and engagement betting with circles of friends.
Do you have a history of working in the
gambling/gaming sector?
I dont have a history of working in the sector. I spent
most of my career in sales, marketing and operations.
For many years I ran a large sawmill facility in the
US before leaving to get my Certified Management
Accounting designation, after which I got exposure to a
number of tech start-ups.
I really came into the sector from a passion of
following sports and being a casual bettor. I think there

WHAT MAKES US INTERESTING BESIDES

OUR CUSTOM BET CAPABILITIES IS HOW
WE HAVE LEVERAGED EXISTING SOCIAL
NETWORKS TO SHARE BETS AND RAPIDLY
ADD USERS TO OUR NETWORK.
are a lot of casual bettors out there but I feel like they do
not have a product designed for them.
What excited you about the industry?
Originally I was excited to be in an industry where I
would get to spend more time following sports, stats,
etc. Ive been so busy with Tedbets and iProp Games
that I actually dont get to follow sports nearly as much
as I used to.
I found quite quickly that the industry is full of great
people and the willingness of experienced professionals
to give us advice has been great for me.
How did you go about funding the project?
We took a standard approach; an original group of four
seeded the company to get to the point where we had
something to show. We then did a successful family
and friends round, with the goal of getting licensed and
building our MVP. We exceeded expectations by getting
licensed and to market with a very small team and
small budget. In under a year we are licensed with two
revenue-generating products.
We are about to close our most recent round of
financing, which has had support from existing
shareholders, and weve been able to add some great
strategic investors.
How do you think the relationship between
investors and entrepreneurs has changed
over the years?
I am new to the investor/entrepreneur relationship
experience but my feeling is that technology investing
has changed it significantly. With technology you have
a lot of people who have done it before hands on. They
take a different approach to the investment decision and
also take a different role afterwards.
These investors get hands on and use past experience
to help entrepreneurs steer their way to success. I know
locally we have benefited from this approach with
groups like Charlotte Street Capital who have given
advice and opened a number of doors that we could not
have done alone.

Scott Burton, Ted Bets

peer-to-peer wagering
site co-founder

What are the biggest hurdles youve had to

overcome?
I am proud to say that to date our team has smashed
through every hurdle that has been put in front of us.
If I looked at in terms of which hurdles have been
the most frustrating I think it is finding good external

partners. This space requires a lot of them and I have

been disappointed by the willingness of some of the
larger providers of services to help or, in some cases,
even speak to us.
That being said we have managed to establish great
partnerships with category leading providers across the
board.
How has technology affected the gambling
industry?
Technologys ability to bring rapid liquidity to a market
was the first game changer, I believe. The fact that you
can globally connect people so that no matter where
you are in the world (provided it is legal) you can sit at
home and get into a poker game, bet on a basketball
game in Belarus and now, with Tedbets, bet your friends
on anything, is amazing.
Where I do see an opportunity is to bring more
innovation to sports betting with mobile technology.
Betting has gone mobile but I think there is a lot to be
done still.
What would your advice to budding
entrepreneurs be in 2014?
1. Dont wait until 2015. Things are moving so fast, if
you dont see your idea being done now somebody is
working on it.
2. Dont add anyone to your team unless they are
great, we would not have gotten to this point in our
business without the team we have.
3. Raising money is hard but be diligent about who
you take money from.
4. Finally, make sure you have a supportive partner at
home, a smiling baby to keep you sane helps too.
What direction do you see the gambling
industry moving in over the next five years?
Moving towards more regulation, in Europe, the US
and the rest of world. There is a lot to figure out and
we will benefit from some clarity and consistency.
In starting Tedbets I have learnt to shorten my longrange thinking and make fewer predictions. We have
an amazing team, with the ability to make decisions
and changes daily, so we plan in days and weeks in
terms of our product.
Technologically I know some amazing features we
are bringing in soon, so what can happen in five years
is very exciting, but I cant predict what that will be.

MONEYMAKER MAGAZINE

31

MAKE IT

SPORT

SUCCESS
AND SPORT
To new agers, earth mothers and wheatgrass shot-swigging
neo-hippies, the body may be a temple. But in the big bad world
of work, it can also be your best business asset. We caught up
with exclusive personal trainer Andy Elliot to find out why every
entrepreneur should factor fitness into their business plans
Players will know they want football as a career
from as young as twelve or thirteen. How
important is it to get diet and training right
from an early age?
Its absolutely critical. Early habits will improve players
performances ,as will their concentration on the pitch.
Adopting a healthy lifestyle early on is so important for
the development of organs and bones up until the age of
18, when young men stop growing. If they can control
a good regime of diet and exercise beyond that period
then theyre in a prime position to be at peak fitness at
25-years-old, by which point, all being well, they could be
playing for an equally healthy pay packet.
What are the dangers of overtraining for your
career?
First off, youll have a lack of energy. Youll also suffer
general aches, pains, injuries, and risk damaging joints.
Youll be ratty, depressed, emotional and irritable and this
will have a huge impact, not just on your personal life.
Youll notice a massive decrease in the effectiveness of
your training. If youre overstressed through overtraining
then youll suffer all of the above. But freak incidents, like
heart attacks on the pitch, which some might assume
are the result of overtraining, would actually happen
regardless.
How rigidly do you think players stick to their
health regimes?
Probably only about half of professional players stick
to their regimes. A professional footballer was recently
caught smoking, which you really shouldnt be doing
when youre paid such big money. But the top players
are very focused. Theres a direct correlation between self
discipline and success on the pitch.
To what extent is it a breach of players
contracts to break the rules?
Surprisingly, theres not really anything in players
contracts to say what they should eat and what they

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MONEYMAKER MAGAZINE

should do. There should be a fine system to take better

control. Every 0.01 seconds per player on the pitch has the
potential to swing a match. Players are a business asset.
Which player or team sets the best example of
fitness and can this add value to the brand, such
as is the case with Barcelona?
At the minute, quite a few players. Bayern Munich is
working hard on fitness, which is leading to trophies
and TV rights a huge financial boost for a team. Italian
league players Paolo Maldini and Alessandro Costacurta
will have gained an extra six to seven years worth more
salary through sponsorship deals if their fitness remains
good. In fact, Italian footballers in general are really good
with their diet and fitness. Thats why a lot of them play
into their mid to late 30s, when 33 is the average age for a
footballer to retire.
What can football clubs do to promote better
fitness of their fans whilst generating additional
income?
I actually think theyd do well to improve the quality of
food on offer to fans at football matches. I was at Anfield
recently and the only food on offer directly outside the
stadium was fast food burger vans and Chinese takeouts.
Inside the stadium it was all fizzy drinks and sweets. If
people could get a good meal at the match then maybe
they would buy food there. As it is, theyd have to take
food with them. Encouraging the older generation to
appreciate the importance of fitness is another thing.
Clubs could be doing that and it could also be lucrative.
Imagine corporate packages where people get coached
by professional players. It would be tough but a great
experience.
Should Gary Lineker be endorsing crisps?
Ha! Probably not, no. But you see a lot of footballers
endorsing brands that arent considered healthy, like
Pepsi and Coca-Cola. Money talks there. Remember
Beckham having a Pepsi on pitch? Everything is led

by sponsorship. Most of the time it wont even be the

product theyre endorsing in the bottle; even if its
supposed to be an energy drink, its more likely a protein
shake inside those big brand bottles.
Some famous, older generation footballers
didnt have much in terms of training guidance,
which has worked against them securing
lucrative deals in their retirement. Can the right
diet and training guidance provide a better
standard of life for players?
A lot of players, when they finish playing professionally,
gain weight. Thats a fact. Theyre only taught to play
football, not to manage their bodies. So, when they stop
theyre still eating as if theyre playing four to five matches
a week and running 10k a day. If they could have postcareer guidance on how to manage their weight, theyd
fare much better in retirement.
With the advance of sports science, will we see
more more cases of players playing into their
40s, like Ryan Giggs?
Certainly, a lot more players are getting into their late
40s now, unless they have a freak injury. Sports science is
playing a vital role in helping to manage overtraining and
so reducing or preventing injuries.
It is well-documented that footballers and
professional sports people can have a relatively
short career in comparison to other industries.
How does managing their bodies, training and
diet set them up well for life after retirement?
Thats no great mystery, its very simple. Calories in versus
calories out needs addressing in retirement. They simply
need to manage their weight.

The fitter ex-players will always hold onto their

endorsements because brands will choose slim
ambassadors over out of condition ambassadors
every time, which means managing their weight will
have a direct impact on their income.
What could retired footballers add to the
fitness and leisure industry?
They could encourage the younger generation to
take part in sport, rather than technology like video
games and social media. Sport gives you much better
social skills that will set you up well for a career
after football. Vinnie Jones is an ex-footballer, now
film star. Ramen Vega now has an asset management
firm in Mayfair. Good social skills are key to good
business and theyre learnt on the pitch, not in front
of a video game.
Where do you see the football industry in
ten years, celebrity fad or scientific fact
driven?
Id see a lot more scientific research involved because
thats the way footballs going. But theres too much
research at times. People can get bogged down in it.
Unless theres a direct, practical application then its
really a total waste of time doing it. Footballs a bit
of a poor mans sport, too. In that respect, its always
been ten years behind rugby in terms of innovation.
Rugbys evolving fast. Remember when skintight
shirts were introduced to stop players grabbing hold
of each other in a scrum? The thoughts just not going
into football, so its fallen behind. Its a bit of a class
thing. Footballs a less academic sport compared to
rugby, so it will always be a generation behind.

Professional
sportsmen recognise
the importance
of being in peak
condition to secure the
best deals

MONEYMAKER MAGAZINE

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MAKE IT

DREAMCHASER

TRAVELLING
TALES
From training as an engineer and working for PWC,
to founding Martinhal, one of Europes most awardwinning luxury resorts, Chitra Stern shares an insight
into making her dreams of a new life and business in
the sun into reality.

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MONEYMAKER MAGAZINE

Villas at Martinhal:
voted Europes top
luxury resort

Could you tell us a little of your background and

education prior to founding Martinhal?
I qualified as an engineer from University College
London and then worked for Price Waterhouse in
London for six years qualifying as a Chartered
Accountant and then moving into Management
Consulting. I met Roman, my future husband, at
Price Waterhouse while on a consulting assignment in
Munich. I left Price Waterhouse to pursue an MBA from
London Business School in 1998, which was one of the
best things I ever did in my life! During the course of
the MBA, my husband and I assessed various business
opportunities in England and abroad with the objective
of doing something entrepreneurial together.
Upon completion of my MBA in 2000, we were asked
to assess a project in the Algarve, Portugal, by a group of
investors who had an option to purchase a piece of land
for the development of a touristic resort.
The basics looked great: The Algarve was a beautiful
and safe tourism destination compared to many other
coastal spots in Europe. The Portuguese are lovely people

and very family-centric. Faro airport was doubling its

capacity from 4 million to 8 million passengers a year.
Major highways were being completed to improve the
access for cities west of Albufeira.
We actually advised the group to proceed with their
investment option but they did not go ahead. In doing
all this due diligence, we felt strongly that the Algarve was
where our future lay. We bought a small townhouse in
September 2011 in Lagos and started our business in its
garage, analyzing various projects across western Algarve.
In building up our knowledge of the market, we came
across several good possibilities, and this is how my
husband and I came across Martinhal, three months after
we moved to Lagos.
What made you choose such a change in career?
We both come from entrepreneurial families and we were
both keen to do something for ourselves. We actually
analyzed various other business plans in other industries,
such as IT-enabled services, internet business models,
projects in Croatia etc. We felt right about the Algarve

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MAKE IT

DREAMCHASER

as a place to spend time building up a business as well as

a big family.
What was (is) your vision for Martinhal?
When we arrived at Martinhal there was an old outline
planning permission from the 80s that was attached to
this project with an old and a small old motel from the
60s. Only some 15 plots had been sold for individual
villas between 1988 and 2001 by its owner, a leading
Swiss construction company. Our proposal was to give
them the sales price they wanted but with a seven year
payment schedule, allowing us to finance the purchase
price through the sales of houses and using our own cash
reserves for project expenses, such as architectural and
engineering fees.
The landscape that existed in the Algarve at the
time was lots of projects with holiday homes, but not
enough resorts with a strong tourism concept or with
facilities attached. We noticed that there were numerous
stand-alone villas being built, but not enough resorts
with unique concepts that would give the real-estate
product strong long-term yields into the future. There
were around 35 four and five star hotels either built or
already in the approval pipeline back in 2001. We had to
envision something completely different for Martinhal if
we were to be successful.
Our vision was, and remains, for Martinhal to be
Europes Finest Luxury Family Resort. It is where
parents and children from well-heeled families around
Europe can have a fantastic time either together or
individually.
Our vision also includes bringing up an
underdeveloped region. Apart from the direct jobs that

this project has created, not a few indirect/ knock-on jobs

have been created in the local economy.
The vision has also been to create a product that we can
be proud of, but we have always wanted the Portuguese
people and authorities to be proud of what we have been
allowed to create in their country.
What main challenges did you face (and face
now)?
We have faced all sorts of changes to the status quo and
to our business plan since day one! Any entrepreneur has
to be ready for these challenges. We have had the worst
banking and economic crises happen during our time
here, various shocks to the system thanks to wars and
instability in other countries that affected travel. In fact,
even 9/11 happened after we made the decision to come
here to start a project in the tourism industry.
One of the most difficult things was to start up a resort
in the Sagres region, which was relatively unknown.
The Algarve might be well-known, but getting tour
operators to take on a new project in an unknown
destination was tough. The travel industry is very difficult
to penetrate and is controlled very much by the airlines
and the tour operators. The problems in building an
independent hotel brand in a new destination cannot
be underestimated! People actually discouraged us
from the idea of building a five star resort in this corner
of Portugal, saying that there would be no demand for
heated pools, underfloor heating and so on. There were
numerous nay-sayers!
The business-specific challenges of starting up a labourintensive business in the southwesternmost corner of
Europe have also had to be overcome.
We faced various other barriers: bureaucracy, changes
in government (and therefore having to build new
relationships at the local council level as well as central
government), changes in tourism law, new financing
having to be found after 2008 for various things and so
on.
I still find being a working mother quite tough. We
have had four children in the meantime and, no doubt,
all this takes a huge balancing effort. Portugal has been
great for this balance as there are good crches and
day care facilities at affordable prices and with loving
care. Finding nannies is also easier than in London.
Entrepreneurial women out there, dont give up, executive
boards need you!
How did you approach raising investment, and
what challenges did you encounter?
Raising investment, especially in this climate, is tough.
You have to be prepared to go through numerous
iterations of your business plan and be prepared to pitch
again and again. Always assume that it takes longer
to raise money than you initially think. The more
innovative an idea is, the more unknown the destination
is, the harder the sales pitch.
The contract we signed with the then owners was
structured in a win-win way. The first scheduled payment
was due only two years after we started, but if we didnt
make this payment, we would have lost any further right
to develop. The five-year payment structure also acted as
financing.

We put in the money we had from Romans first

Martinhal is one of Europes leading luxury resorts
and the winner of numerous tourism industry
accolades including Europes Leading Villa
Resort award at the World Travel Awards Europe
Ceremony 2012.
In a stunning position overlooking Martinhal
Beach and set within a protected natural park,
Martinhal Beach Resort and Hotel is located close
to the historic town of Sagres on the unspoiled
western Algarve. Featuring a 37-bedroom, five star
hotel and a selection of spacious family houses, the
essence of the resort is one of understated luxury
and genuine hospitality.
www.martinhal.com

projects into the initial architectural drawings, and

marketing and sales activities. We had to kick-start by
selling real-estate in our first phase of villas and we really
only started selling after the first show house was built.
We had to seek bank financing to leverage various
parts of the construction, but most of all, the large second
phase of the resort with the hotel, various village houses
and facilities. Overall, we have successfully raised over
60 million in bank financing and we are one of the few
projects in Portugal to have repaid principal and interest
according to the requirements of the bank. By showing
that we were firmly planted here on site to make this
work was a big factor in our success of raising financing.
Have you plans for expansion or new projects
and how do you go about assessing potential
risks?

We would love to expand this idea of looking after

families into other parts of Portugal. While we will not
be starting from scratch with a greenfield project, there
are various distressed assets that require a new future a
business concept that can produce strong yields for the
owner of the property. Risk assessment and deciding
viability in our case has much to do with locating projects
with a potential for our target market at the five star end
and running proper trading and cashflow projections.
It is also about not underestimating the effort in taking
over a project; these properties have a lot of bureaucracy
and history associated with them. It is all about good
business sense!

The inspiration for

Martinhal was to
design somewhere
with families in mind
Ideal location in
Sagres, on Portugals
southwest corner

What advice can you offer other entrepreneurs?

Double your original estimate of effort or cash for doing
anything! Be paranoid but confident at the same time!
What personal and professional qualities and
skills do you need?
Persistence and passion are key to the success of any
venture. Be prepared for blood, sweat and tears.
I can only speak for myself, but I have found my
analytical skills as an engineer invaluable, as is my
openness to different industries from my audit and
accounting days, and my professional approach from
my days of dealing with top-tier companies at Price
Waterhouse. My MBA from one of the top business
schools in the world is absolutely crucial in my ability
to deal with a start-up in a totally new environment,
changing from being a real-estate developer into having
to think about a hotel business, managing a growing
business, financing entrepreneurial ventures, instilling
organisational culture, etc.

MONEYMAKER MAGAZINE

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MAKE IT

INTERVIEW

THE APP
FOR EVENTS
MoneyMaker Magazine caught up with
entrepreneur Rytis Vitkauskas, co-founder and
CEO of revolutionary new app, YPlan.

Plan is tonights going out app. With a

carefully curated list of up to 15 events
available that night and later that week,
YPlan inspires Londoners and New
Yorkers alike to enjoy their city like never
before. The free iOS and Android app
allows people to browse upcoming gigs,
food tastings, theatre shows and gallery
exhibitions, so that they can book tickets
to some of the best attractions in just
two taps. Whether its an invitation-only
event, such as one of Sofar Sounds intimate living room
gigs, or an eye-opening chessboxing match one of the
Londons best kept secrets YPlan has it covered.
How did you conceive the idea for YPlan?
My co-founder Viktoras and I previously worked for
Summit Partners and Goldman Sachs respectively and,
having spent a number of years managing technology
investments and fund derivatives, we decided that we
were ready to launch our own business. It was a big

38

MONEYMAKER MAGAZINE

step, quitting our jobs so we could spend six months

travelling round California visiting friends and old
co-workers at Google, Skype and Dropbox to begin
building an idea that, technically, we hadnt even had
yet. We would construct business model after business
model, subject it to an intense process of MVP testing
then scrap it and move on to the next one. It was quite
intense. We worked through 50 different projects, before
finally settling on YPlan as idea 51. When we eventually
got back to London we began testing it on a handful
of people, with Viktoras and myself running around
to make sure people had their tickets on time (we
hadnt finished the e-ticket mechanism by that point).
Once wed ironed out the finer details we launched in
November and hit 150,000 downloads within the first
three months.
How has YPlan grown over the last 12 months?
Its been a really crazy year for us! Weve reached
350,000 downloads in London, which accounts
for roughly 15% of all iPhones in the capital. Weve

WE WORKED
WITH PHARRELL
ON OUR NEW
YORK LAUNCH
HIS PERFORMANCE
AT THE FINALE
CLUB WAS
INCREDIBLE,
DEFINITELY
ONE OF THE
HIGHLIGHTS OF MY
CAREER SO FAR!
HES SINCE JOINED
THE COMPANY
AS A SPECIAL
ADVISOR.

MONEYMAKER MAGAZINE

39

MAKE IT

INTERVIEW

launched new versions for iPod Touch, iPad, Android

and are now live in New York. A lot of this growth has
been driven by our Series A funding round which took
place in early June 2013. We managed to secure $12
million worth of investment from American Express,
General Catalyst Partners (AirBnB), Wellington Partners
(Hailo, Spotify), Octopus Investments (SwiftKey),
A-Grade (Ashton Kutchers investment company). Thats
more than Twitter, Soundcloud and Dropbox achieved
combined when they were at a similar stage in their life
cycle. The team have all worked immensely hard, and
its great to see their efforts yielding such strong rewards
so early on.
How does YPlan generate revenue?
Weve built a two-sided marketplace so a good
relationship with both our event partners and
consumers is crucial. Working closely with event
partners we can give consumers access to sold out
events, or events that are in particularly high demand,
such as the iTunes Festival. This means YPlan has
becomes the go-to place for people looking for the
best events in town. Conversely, it benefits our venues
by providing them with a platform to sell last minute
tickets.
Your $12 million Series A round was more
than those of Dropbox, Soundcloud and
Twitter, what do you think you have that those
companies didnt?
In a shorter period of time we were able to prove quite a
lot and execute our vision really well. In fairness to those
guys, our model is tricky to get right, but its easier to
scale sooner than someone like Dropbox, who requires
large infrastructural work. I definitely wouldnt claim we
have something they dont, just that we deliver on what
we promised to our investors and advisors.
Additionally, were going after a $50 billion
entertainment market globally. Only around 60% of
seats are sold on a normal night for theatre, sports and
so on and weve come in with a completely different,
mobile-only discovery approach.
Why did you choose to expand in the US before
Europe?
We wanted to choose a city that we knew would not
only be a great cultural fit for YPlan we know that
both Londoners and New Yorkers have a similar
spontaneous streak but would also have the same
quality and breadth of events as weve found in London.
Curation is a big part of what we do. Weve built close
relationships with some of the best event partners out
there and, as each event that makes it onto the app has
to go through an intense screening process, we wanted
to choose a city where we could be 100% sure that
theres a great range of things to do. Not having to worry
about language barriers was also definitely an important
factor!

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MONEYMAKER MAGAZINE

How did Ashton Kutcher get involved with the

company?
Mila Kunis, his partner, was filming in the city for
months for her next movie and he heard about YPlan
during a visit. He discovered that people were talking
about the app, the high penetration it has and he started
using it to go out, which is how it all came together. Hes
now an investor in the company which is a really great
endorsement for us. Through A-Grade hes invested
in companies such as Airbnb and Foursquare, so we
actually talk to him a lot about products and how to
evolve in order to continue performing well, tackling

YPLAN HAS BECOME THE

GO-TO PLACE FOR PEOPLE
LOOKING FOR THE BEST
EVENTS IN TOWN
we partnered with such a high profile artist either, we
teamed up with Hot Chip for our London launch and
have since brought musician Robert Linney on board as
an investor.

YPlan is going
after a $50 billion
entertainment market
globally

Youve worked with huge partners like the

Southbank Centre and the Royal Albert Hall,
what did it take to persuade those businesses
to come aboard?
Theres no magic formula for that. We just work our tails
off, explain what we do and deliver results, which has
been the most important recipe. That makes for easier
conversations, especially now 70% of Londons iPhoneusing eyeballs are on the app. Im really grateful for the
support earlier on from those who understood that our
platform is an additive to their marketing.
Over 90% of people who buy tickets on YPlan had no
intention of going to the event before they discovered
it and booked through us, which is a very powerful
argument. Its a terrific way for clients to expose their
events to users because were bringing in people who
would never have shown up.

social, new cities and all the factors involved with things
like that. We exchange a lot of knowledge behind the
scenes, which isnt obvious to outsiders.
How is Pharrell Williams involved with the
company?
We worked with Pharrell on our New York launch
his performance at the Finale Club was incredible,
definitely one of the highlights of my career so far! Hes
since joined the company as a special advisor, giving
us guidance on new venues and acts that he thinks
would be of interest to us. Its not the first time that

Who are your biggest competitors?

I think thats one of the most remarkable things about
what we do, were the only ones doing it! YPlan doesnt
have any direct competitors, there arent any other
companies out there who offer curation and ticket
purchasing on one mobile platform, like we do. Right
now were concentrating on improving our global
reach and will continue to focus on driving greater
engagement in the cities that were already live in. We
want YPlan to become a worldwide phenomenon,
so that no matter what city youre in you can enjoy a
spontaneous night out.
Talk to us a bit about your plans for the future.
Weve just had our first birthday and 2014 looks set
to be just as busy as the past 12 months have been.
Though I cant give away too much at this stage well
be launching in another city in a few months, and
will continue to get more people downloading YPlan
in more cities on both sides of the pond; 15% of all
iPhones in London is a great start, but I want to see that

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41

TRADE IT

2014 CALLS FOR A

BALANCED APPROACH
TO TRADING INTRADAY
Steve Ruffley, Chief Market Strategist at InterTrader
With so much uncertainty in the
global economy, traders have to
understand what will move the
markets and, more importantly,
how they will move. To an extent
the uncertainty comes from the FED
being unclear on when they will fully
taper QE, while the Bank of England
is being unclear about when they will discuss interest
rates - despite having linked it to unemployment. This is
all fundamental speculation and this helps build market
sentiment. The other important factor is looking at how
the markets will move. This is generally categorised as
technical analysis: the use of charts and studies to predict
where an asset class price value should be.
The reason I trade so many live events is that
fundamental data is the best way to demonstrate how to
make money in trading, quickly. Now, Im not referring to
getting rich quick, I am talking about how you can profit
from large market movements and volatility created by
new information hitting the market. Fundamental data
refers to economic data releases, like the jobs repost in
the US called Non Farm Payrolls, or comments from key
government or central bank policymakers such as Mark
Carney, the Governor of the Bank of England referring
to interest rates basically, anything that could affect
peoples view of the markets and the products they trade.
I look at the markets with the 80/20 rule. The first part
of my rule is the 20% fundamental side. The rest of the
time the markets will trade between perceived support
and resistance, this is the 80% technical trading part of
the rule.
The KEY thing to remember is that once you
understand how to trade technically aka how markets
move 80% of the time you can use this knowledge to
trade the 20% highly volatile fundamental trades, as they
will also adhere to the technical style of trading. Every
move, no matter how volatile, looks for support and
resistance.
What is quite unique about trading is that we all have
access to the same information but all use our own
interpretation. This leads to conflicts in the market, some
people at that time will be right and some people will
be wrong. My point is that when new information hits
the markets, if it is unexpected or a shock, with so many
different opinions out there the market then has to move
as people get in and out of trades.

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Rule 1 of fundamental trading:

The 80/20 rule. The markets move 80% of the time
technically and 20% of the time fundamentally. However
the 20% fundamentals trade technically with added
volatility. Therefore, why would you fade or discount
fundamental data? Trade at these events and use them as
an opportunity to make money from short term volatility
and movement.
Rule 1 of technical trading:
Having a trading edge isnt necessarily about knowing
what others dont. For me, its knowing exactly what
everyone does know, and trading with them when theyre
right and against them when theyre wrong. Look at the
basic indicators like RSI, Bollinger bands and moving
averages; remember the self-fulfilling prophecy of
technical trading if it looks like a trend, it is a trend.
Most people will use the same basic tools when putting
technical analysis on a chart. This is because they are the
easiest to understand and they give the clearest indication
of what a market may do, movement wise. Basically, all
markets move between areas of support and resistance,
people hunting for perceived value. When markets are
low, people are attracted to buy and the markets go
up. Technical analysis is
basically trying to find
these value points.
Here is a working
example of this thinking in
the AUD/USD chart:
Look at the indicators
that most other traders
will use in a trading day.
Build your trading strategy
around this.
1. Bollinger bands we
have rejected a close below
the lower boundary
2. Large H1 pin bar
rejecting (blue) the fake move down
3. The DeM is rising positive
4. The RSI is rising positive
5. The Fibonacci levels 100% (green), 50% (dotted white)
are holding as support.
Outcome? Buy the AUD against the USD

With added volatility there are a some things that

have to be adhered to. Here are my three main views on
trading fundamental volatility:
1. Time! Invest time in your preparation and charts before
any major fundamental event. There may be huge moves
but they can be over in seconds. Levels can be hit and if
you are not ready for the opportunity you will either miss
out or lose money trying to get into a trade that has gone.
Understand your risk reward: what are you actually trying
to achieve from this trading opportunity?
This is the USD/CHF before and after the US Open:
Before

After

Remember that traders will be taking into account all

the fundamental data, for example (03/01/14) Non Farm
Payroll expected 220k; actual 74k. This could change
peoples view of the markets and there is always extra
volatility on the Open.
We have technically analysed our charts and are focusing
on:
i. Bollinger bands closed inside the top boundary,
and have tested the mid-point;
ii. Key levels we know 0.90742 (blue) is a good
down side level;
iii. Fibonacci we know we are below the key 50% so
the 100% and 161.8% are targets;
iv. Fake out candle the blue box indicates a rejected
push higher, therefore we trade lower
In this scenario we wait for the open, and sell the
USD against the CHF and make 13 pips profit.

2. Understanding fundamentals and your markets.

You can either just trade the flow, or you can actually
spend the time understanding what the data means
and why it moves your market up or down. It
depends on you, but dont trick yourself into thinking
you understand what the data means! If you dont
understand and just want to sell your market because
it is going down, thats fine as long as you have the
technical and risk side covered in your preparation.
3. Size. Trade the appropriate size. The rules of trading
generally dictate that you should trade 1% of your
capital on each trade. I dont agree with this statement
in general and certainly not for fundamental trades.
Each trade should be on its own risk merit. You
should not be trading 100 times a day so you dont
need a basic general rule. Especially for fundamental
trading, where there may be two key events a month,
why would you only risk 1%? If you are prepared and
have been patient why not 5% or 10%? NEVER RISK
MORE THAN YOU CAN AFFORD TO LOSE.
To summarise. World markets are complex and full
of people with conflicting views. As a trader you have
to balance your view with that of the markets and
make sure you have a firm grasp of the underlying
sentiment that drives them, while balancing this
against the technical approach of where support and
resistance will be found.
Steve Ruffley is the Chief Market Strategist at spread
betting and CFD provider InterTrader. Steve used to
be the Floor Manager at Schneiders and was Head of
Risk at Refco. He has had his own account on some
of the biggest trading floors in Europe over the last
decade, from investing for high net worth individuals
at PriceWaterhouseCoopers to mentoring and risk
managing the top city traders at Refco.
He now manages the education programme at
InterTrader and runs live trading clinics where he
trades in real-time with his own money. In 25 live

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43

INVEST IT

SPACE MEMORABILIA

OUT OF THIS

WORLD
As the sustained interest in Virgin Galactic and the huge
popularity of the film Gravity show, the publics love of all things
space remains strong. If owning some space memorabilia was
on your bucket list, this latest auction was a must.
Bonhams Space History sale on April 8 featured
nearly 300 fascinating artifacts related to decades of
international space exploration, including genuine
spacesuits, critical flight items from the famed
Apollo 11 mission, lunar-flown American flags, rare
photographs and astronauts personal effects.
Two top lots in the sale were from Apollo 11,
the first spaceflight to put men on the moon: an
emblem flown with the craft into lunar orbit, and
signed by the most famous space crew in history
(Neil Armstrong, Michael Collins, and Buzz
Aldrin) sold for $62,500.
Also from Apollo 11, and sold at $68,750, was
a checklist sheet with notes made by Buzz Aldrin
while on the moon. Both sides of the sheet contain
critical data that enabled Armstrong and Aldrin to
return to earth. It is one of the most extensive sets
of notations ever made on the lunar surface.
One of the more iconic pieces in the sale was a
spacesuit from the first manned US flight program,
Project Mercury (19591963), which aimed to
put a human being into orbit around the earth.
Bonhams offered a beautiful example of a Phase
2 suit, made circa 1960, featuring the iconic silver
colouring and an early widows peak helmet.
With a top estimate of $12,000, it actually went for
$43,750.

In addition, Bonhams offered a Russian Strizh

spacesuit designed to protect cosmonauts from
ejection at altitudes up to 30 kilometers and speeds
up to Mach 3. This rare example was one of only
27 created for test and training purposes between
19811991, the others were damaged or destroyed.
But it didnt sell (est. $15,000-$20,000), neither
did a NASA A6L prototype spacesuit (est. $8,000$12,000).
Lunar-flown American flags certainly did attract
attention. Highlights included a silk American

Own a piece
of real history

MONEYMAKER MAGAZINE

45

INVEST IT

SPACE MEMORABILIA

LUNAR-FLOWN AMERICAN FLAGS CERTAINLY ATTRACTED

ATTENTION. HIGHLIGHTS INCLUDED A SILK AMERICAN FLAG CARRIED
TO THE MOON BY BUZZ ALDRIN ON THE APOLLO 11 MISSION.

The space suits were

auction highlights

46

flag carried to the moon by Buzz Aldrin on the Apollo

11 mission (sold for $47,500), as well as a stars and
stripes carried by Fred Haise on the infamous Apollo
13 mission (sold for $15,000). Haise intended to
take the flag to the lunar surface, but the landing was
scrubbed when an oxygen tank exploded, causing a
major electrical outage in the command and service
modules.
Awe inspiring photographs and important signed
portraits were offered throughout the sale. A NASA
photograph of the lunar surface signed by all 12
moonwalkers was an extraordinarily rare offering
which went for nearly three times the estimate at
$35,000. Showing an Earth rise in the distance, the
image was taken as the Apollo 16 command module
orbited the moon. A Lunar Orbiter V panorama of
the crater Copernicus sold for $11,875 (estimate
$5,000$8,000). The 32 large silver gelatin prints are
the most comprehensive view of the crater to date.
Technology aficionados appreciated the
remarkable models and equipment available in
the sale. A Mir space station control panel sold
for $9,375 and a five foot-tall Vostok space rocket

MONEYMAKER MAGAZINE

model went for $13,750. But a Saturn IB rocket

model made by the Marshall Space Flight Center,
showing the genius of Wernher von Braun and his
team did not go (estimate $10,000$15,000) and
neither did a motion picture ring sight used on the
moon during Apollo 15 (estimated at $20,000
$30,000).
Astronauts personal effects caught the
imagination of bidders. Charles Conrads stowage
strap from Apollo 12 was truly out of this world,
having been embedded with lunar dust transferred
from astronaut hands while inside the lunar
module (sold for $23,750). Equally striking was
the Cosmonaut Survival Machete, the same design
was carried by all Russian Soyuz flights to assist
the cosmonaut crew after a remote unscheduled
landing, It sold for $687. Although a cast of Buzz
Aldrins moon boot, number two of three made by
Chicago artist Jo Mead, embodying both the spirit
of 1960s Pop Art and the periods fascination with
the cosmos, didnt achieve its estimate of $20,000
$30,000.

MONEYMAKER MAGAZINE

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INVEST IT

48

CARS

MONEYMAKER MAGAZINE

WORLDS
MOST
POWERFUL
BRAND:
FERRARI
When it comes to naming
the worlds most powerful
brand, chances are most
people would opt for the
likes of Apple, Google or
Coca-Cola. In reality its a
niche Italian supercar maker
that takes top honours.

or the second year running,

Ferrari has been named the
worlds Most Powerful Brand by
London-based brand valuation
experts, Brand Finance.
The study compared the brands
of the worlds top 500 companies
and the legendary Italian
manufacturer was one of only 11
(and the sole car maker) to be awarded an
AAA+ brand rating, before going on to claim
the highest overall score.
Although nowhere near Apple and
Samsung in terms of its overall revenue,
Ferraris combination of profits, revenue per
customer, brand affection and loyalty has
proved to be an unbeatable formula.
Brand Finance Chief Executive David Haigh
is in no doubt why it claimed pole position,
In its home country and among its many
admirers worldwide, Ferrari inspires more

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INVEST IT

CARS

than just brand loyalty, more of a cultish, even quasireligious devotion. Its brand power is indisputable.
It is hard to grasp just how potent the Ferrari brand
is. The company is not listed in any stock exchange
market and has never spent a penny on advertising.
Yet the prancing horse on a yellow badge is instantly
recognisable across the globe.
According to Luca di Montezemolo, who has
chaired the company since 1991, the three key factors
that have never changed and that remain essential to
the Ferrari brand are extreme technology, beauty of
design, and the emotion of driving.
However, he admits that there is another, equally
defining, feature that separates Ferrari from the
competition. In all of our 7,000 cars a year, there
doesnt exist one that is like any other. For me,
exclusivity is the strength of the brand. I dont like to
speak of luxury. I like to speak of beauty and taste.
Ferrari is indeed a premium couture brand in
every sense of the word. When customers buy an F12
Berlinetta or a 458 Spider, they know they are getting
something unique and special.
So much so that the company recently revealed that
for the first time in its history, every car that rolled

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MONEYMAKER MAGAZINE

off its Maranello production line in 2013 did so with

a bespoke feature, a statistic that other exclusive car
makers can only dream of.
Also helping to heighten the mystique of the brand
is the comparatively small number of cars that Ferrari
produces.
Last year, while BMW, Mercedes-Benz and their ilk
battled it out to be number one in luxury car sales,
with little regard to exclusivity or whether a vehicle
might be right for the brand, Ferrari decided on a
different approach.
In May 2013, Mr Montezemolo announced that
Ferrari would limit production to no more than
7,000 cars per year, a reduction of around 5% on
2012. The reasoning behind this strategy was simple:
not only would it boost exclusivity but it would also
preserve the resale value of current and pre-owned
cars, thereby ensuring greater client satisfaction and
loyalty.
The concept worked, so much so that Ferrari has
just announced that, despite a 5% fall in car sales last
year, net profits rose by the same amount.
The companys net financial position at the end of
2013 of 1.36 billion is also the highest in its history,

FOR THE SECOND

YEAR RUNNING,
FERRARI HAS
BEEN NAMED THE
WORLDS MOST
POWERFUL BRAND.

THREE TOP CLASSIC FERRARIS

TO INVEST IN
The market for classic Ferraris remains buoyant, but
youll need several million spare, with the most coveted
reaching upwards of 20 million.
Unsure which to choose? Charter a private jet and
head to Maranello, to the Museo Ferrari, located a
stones throw from the prancing horse factory itself,
where youll see the whole collection of road and race
models in all their glory. From there you can also now
take a tour to the Fiorano test track proving grounds
and through the vast factory complex.
www.museo.ferrari.com
1957 Ferrari Testarossa 250 TR
One of these went for an astonishing $12 million a
couple of years ago, making this stunningly curvaceous
model one of the most expensive classic cars in the
world. Its known as the classic V12 Ferrari and has a
genuine racing pedigree, having won Le Mans three
times.
1963 Ferrari 250 GTO
Vying with the 1957 250 TR is the 62 250 GTO.
Only 39 were made of this three-time FIA world
championship winner, making this arguably the rarest
and therefore most sought after Ferrari around. British
businessman Jon Hunt sold his GTO 250 a year ago for
20.2 million.
1959 Ferrari GT SWB 250
This model was the most famous racing car of its time,
and is still considered by many as the most desirable
for its looks, speed and fantastic handling. If this GT
is a favourite of yours, expect to pay upwards of $7
million.

despite an increase in research and development

spending.
Despite these impressive figures, Ferraris core
customer base is a relatively tiny one. It stands to
reason that if only a select few know about a brand,
its value will be limited.
The company however has a unique platform on
which to market itself: Formula One. With Scuderia
Ferrari the only team to have competed in every F1
season since the sports inception in 1950, it retains a
special place in the affections of the 500 million or so
who follow the sport each year.
The genius of Ferrari is that it has managed to
connect with two very different target audiences: the
millions of motor racing enthusiasts and other fans
throughout the world who are in love with the brand,
and that exclusive elite who either own, or who
aspire to own, an actual Ferrari.
Anyone who has seen the hundreds of products
bearing the iconic Prancing Horse logo will realise
how the brands appeal has been harnessed and
broadened. Small wonder therefore that its US$1.5
billion licensing and retail division has become the
model for sports properties around the world.
Over 400,000,000 official Ferrari products have
been sold in the last ten years; today, every minute,
95 Prancing Horse branded items are sold.
There are now 50 plus Ferrari stores around the
world, whilst Maranellos official on-line shop gets
20,000 visits a day.
October 2010 meanwhile saw another first for the
company: the opening of Ferrari World Abu Dhabi,
the worlds largest indoor theme park.
However, it is perhaps in the world of social media
that the power of the Ferrari brand is most clearly
demonstrated.
The Prancing Horse enjoys over 12.5 million fans
on Facebook, four million of which were added
in the last year alone. However, as David Haigh
reveals, it is the profile of these followers that is
so interesting,. 55% of them are under 24. It has
tremendous power with young people, it is a very
aspirational brand.

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INVEST IT

PROPERTY

SANDBANKS
MILLIONAIRES
PLAYGROUND
A tiny peninsula in Poole, on Englands south coast, Sandbanks
is one of the top five most expensive places to live in the whole
world, rivalled only by London, Manhattan and Moscow.

each or harbour front homes even

those in need of serious renovation
can easily cost upwards of 7 million.
But that doesnt deter the wealthy,
attracted by its wonderful views, direct
access to an award-winning golden
sand beach, and easy distance from
Bournemouth airport, where some fly in
on their private jets. Its also just a two
and a half to three hour drive down from London,
and many owners treat these as their weekend
homes and drive down in their Ferraris especially
the stunning FF four seater, which means they can
bring a couple of friends or family members too.
Properties range from classic art deco to rather
dated mansions in need of a talented architects
touch. Some come with swimming pools and
private jetties to launch their Sunseekers from. Many
have balconies looking out to Studland Bay , the Isle
of Wight, and the towering white cliffs of Harrys
Rock beyond. Last year, because of its enviable
position and wonderful sea views, a dilapidated
home sold for 3.5 million, with plans for it to be
demolished to make way for a new home costing 1
million to build on the same spot. The price paid
equates to around a hefty 1,700 per square foot.
Keith Fensom, Head of Residential in Savills
Canford Cliffs office said: Second-home buyers
account for a high proportion of the purchasers on
Sandbanks. The growing confidence in the economy
has resulted in increased demand with strong prices
being achieved. Properties with sea or harbour
views in particular remain very popular and the
prime waterside houses achieve figures that would
compete with some of the most exclusive areas of
London.

WHERE TO STAY WHILST HOUSE HUNTING

The Captains Club Hotel, Christchurch
Perfectly located on the waterfront in Christchurch, 15 minutes to the New Forest, and a 30
minute drive from Sandbanks is the highly acclaimed Captains Club Hotel. Its contemporary,
nautically-inspired, luxurious rooms and suites with pretty panoramic river views, and excellent
food make it a frequent haunt
for house hunters on the
world-famous peninsula.
The Captains Club Hotel
also boasts an award-winning
spa with hydrotherapy
pool, sauna and a range of
luxurious treatments offering
famous brand products like
Caudalie, Leighton Denny,
Fake Bake and Aromatherapy
Associates.
The hotel also has its
own luxury cruiser to take
guests direct down to
Sandbanks and on tailor
made champagne lunch or
afternoon tea trips down the
picturesque River Stour, or
out in the Solent to see the
Needles and Isle of Wight.
www.captainsclubhotel.com

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PROPERTY

Harbour Watch, Sandbanks 7.45 million

This magnificent property occupies one of the
finest water front positions on Sandbanks. Its south
westerly aspect allows for sensational, far reaching
views across to the National Trust beaches at Shell
Bay, the entrance to Poole Harbour through to
Brownsea Island and, in the distance, the dramatic
Purbeck Hills beyond. Built in 2004, this magnificent
contemporary property offers both privacy and
security and therefore lends itself to being either a
main residence, a second home or a weekend retreat.
Enter through electronic gates and Harbour
Watch stands elegantly at the end of a smart red
brick driveway, which is flanked to the right by an
attractive formal garden with mature shrubs and
trees. The house has been designed to an exceptional
level and boasts a significant number of state of the
art features. An AMX Home Entertainment System
runs throughout the property, enabling the control
of music, television equipment, lighting moods and
curtain or blind operation from each of the rooms.
The AMX panels also control the propertys security
system. All of the principal reception rooms enjoy a
spectacular view of Poole Harbour.
Solaris, Sandbanks 6.25 million
Solaris occupies one of the finest beachfront positions
on the world famous Sandbanks peninsula. The new
architect-designed house has superb panoramic views
across Poole Bay towards Hengistbury Head and
the Isle of Wight, in one direction; and, in the other
direction, to Shell Bay and Studland with Old Harry
Rocks and the Purbeck Hills beyond. Solaris is unique
in that it represents only the second opportunity
in over 40 years to acquire a brand new architectdesigned house on the beachfront and sets a new
benchmark for architectural quality in Sandbanks.

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THE CAR SANDBANK RESIDENTS OWN

The Ferrari FF
For pace, grace and space, Ferraris stunning Pininfarina-penned FF is
a firm favourite of wealthy Sandbanks residents. Youll spot more than
a few on the driveways of the most expensive properties there. Why?
Well, apart from the obvious lure of being one of the newest models
from the famous prancing horse stable, it has four-wheel drive, and also
four proper seats, meaning it can be pushed and thoroughly enjoyed
whatever the road and weather conditions, and also carry a couple of
friends or family members in serious style.
This super GT sports car is actually the most powerful and exclusive
four-seater in the world. It has it all, exceptional, class-topping
performance and traction, space to carry four in comfort, decent
luggage space, is the only V12 around with a seven-speed dual-clutch F1
gearbox and another world beater boasts the best weight-power ratio
ever achieved.
Few cars catch the eye more than a Ferrari, and the FFs no exception.
Sculptural yet streamlined, it has an innovative shooting brake shape,
fresh styling cues and third millennium aerodynamic and conceptual
solutions to underscore its sporty stance. Inside, no expense has been
spared to create a dream cabin. From butter-soft leathers that have been
subjected to a unique treatment to enhance their natural beauty to the
max, to a range of colours uniquely created for the FF and ,of course, as
with all Ferraris, theres a bewildering choice of colours and treatments to
tailor the supercar to your exact needs.
Out on the road, the drive down from London to Sandbanks on the
south coast is a perfect showcase for the FFs exceptional driveability
and versatility. On the motorways, the Ferrari bowls along seamlessly, its
6,262cc GDI V12, delivering 660 CV at 8,000 rpm and a super-impressive
683Nm at 6,000 rpm of torque with over 500Nm available right across
the entire range it means youve instant power and punch whenever you
desire. Fuel economy wise, thanks to its light weight and advanced
technology, consumption has been cut to just 15.4 litres per 100km, and
CO2 emissions to 360 g/km, a 25% reduction on previous Ferrari V12s.
On the tight and twisty B roads through the New Forest, with its
raft of technology, the FF proves super-composed, agile, thrilling and
engaging whatever the camber, elevation and surface conditions. This is
genuinely a dream car to drive.

Pocketlife / Weberstrasse 21 / 8004 Zurich / Switzerland

+41 44 201 22 21 / info@pocketlife.ch

INVEST IT

SPORT

AT THE RACES
Each year, the Grand National and Cheltenham Festival spur on
many to consider investing in owning a racehorse. Not for the
faint-hearted, it can certainly be a tricky business, but one that is,
for some, well worth the risk for the sheer adrenalin rush it can
give when it goes well.

ore people than ever before are

investing in this sport of kings, the
luxury hobby with a difference, which
offers thrill-seekers the ultimate status
symbol ownership of a racehorse.
Racehorse investment can be one
of the most exciting and easiest ways
to generate big money. For example,
at this years Cheltenham Festival,
racehorse Lord Windermere took home more than
327,000 for winning the Cheltenham Gold Cup.
Owning a racehorse is also an undeniable adrenalin
rush. With the first placed horse getting 60% of the
total race purse, its a fast-paced, brilliant sport that can
make investors rich in a matter of minutes. With the
worlds wealthiest people famous A-listers such as
Steven Spielberg and the Queen herself amongst those
with investments in the sport, owning a thoroughbred
racehorse is a stylish and supreme status symbol.
Trainers such as Luke Dace, a former jump jockey
based in Billingshurst, West Sussex, use their expert skills
to create a winning formula for owner and horse. It takes
world class facilities, elite training skills and commitment.

RACEHORSE
INVESTMENT CAN BE
ONE OF THE MOST
EXCITING AND EASIEST
WAYS TO GENERATE
BIG MONEY.

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MONEYMAKER MAGAZINE

After months of preparation, the horses are ready to take

on the track.
Not only glamorous, racehorse investment has created
phenomenal results. After Australian lawyer Colin
Madden and his four friends took the leap and invested
in a $315,000 thoroughbred seven years ago, the horse
went on to become the most successful sprinter in racing
history, earning the group more than $7 million in prize
money. Not only a winner on the track, the horse landed
itself a Vogue cover, a grooming product range and a best
selling biography; a complete success story for Madden
and his co-investors.
Luke Dace, whose world class facilities are committed
to repeated success on the track (including three wins
in March 2014 alone), commented, Investing in a
racehorse provides a thrill like no other. We train each
horse to be as prepared as possible for racing, giving
owners the best chance possible for a successful pay off.
Its a unique partnership and its brilliant.
www.lucedace.co.uk

WHAT TO CONSIDER BEFORE

INVESTING IN A RACEHORSE:
1. Do you like taking risks? Investing in a racehorse can be
both exhilarating and fruitful. Successful racehorses can make
millions (the prize fund for this years Grand National winner was
1 million), although owning a racehorse has a relatively high
element of risk attached to it as the horse is never guaranteed to
win the race.
2. Should I go it alone? Racehorse ownership falls into either
sole, syndicate or co-ownership. There are four categories of
co-ownership: company ownership (the horse is owned by a
companys shareholders), joint ownership (the horse is owned by
between 2 and 12 individuals), leasing (the horse is leased for one
race or for a period of time) and a racing partnership (in which 2
and 20 individuals may own the horse). If youre not prepared to
make a significant investment, co-owning a racehorse or entering
a syndicate can optimise maximum return for less up-front cost.
3. Initial cost: The average cost of buying a racehorse for sole
ownership is around 20,000 (although good horses can be
bought for less), so youll need to make sure you have a bulk sum
of money to part with up front, either as the sole or co-owner.
4. Time: Racehorse investment doesnt usually provide a quick
return on investment. If youre buying a yearling horse it will
need to be trained to reach its full racing potential, which can
sometimes take several years. Persevere and you could land
some hefty winnings, but if you need a quick return on your
money, perhaps consider investing elsewhere.
5. Continued costs: Racehorses are not cheap to maintain.
Youll need to consider the cost of training, registration fees and
insurance. The average annual cost of owning a racehorse is
around 20,000.
6. Which type of horse should I buy? Youll need to decide
whether you want a jump or flat horse (one that either runs over
jumps or just on flat ground), or a dual purpose horse. Both flat
and jump racing can provide a good return on investment, with
some high worth prize funds.
7. Where should I buy the horse? Look for yearling or
bloodstock sales approved by the British Horseracing Authority,
such as Tattersalls at Newmarket or the Doncaster Bloodstock
Sales in South Yorkshire. Horses of Irish, British and Arab stock
tend to make good runners.
8. Choose a good trainer: Choosing a good racehorse trainer
is crucial look for one with a proven track record of wins. Luke
Dace, a successful racehorse trainer based in West Sussex,
charges around 35 per horse, per day.
9. Status symbols: Not many people can claim to owning a
racehorse, so if youre looking to impress, owning a racehorse is
certainly one way to do so its not called the sport of kings for
nothing! Attending the races to watch your horse in action is a
great way to socialise and youll be in good company celebrities
such as Mike Tindall, Judi Dench, Ronan Keating and Michael
Owen are all proud racehorse owners that have seen a good
return on investment.
10. The rise of gambling: Since the advent and subsequent rise
in the popularity of online gambling, the racehorse industry is
showing no signs of waning. The online sports betting market,
which helps to fund prize money for horseracing, is worth billions
of pounds per year.

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INVEST IT

SCULPTURE

SHAPING
INVESTMENT
COLLECTIONS
The name of sculptor Eleanor Cardozo has been on the
lips of art collectors across Europe and beyond. She is
now the face of luxury watch brand BEDAT & Co. We
discovered the roots of Cardozos passion.
Whats your background?
I am British, but my father has Spanish origins, hence
the Cardozo name and was posted as a military attach
in many different countries. I grew up in Malawi,
Malaysia, Germany, Ghana, Cyprus and Gibraltar,
which allowed for a very rich and diverse childhood,
with so many different languages and cultures.
I come from a large family and my parents
encouraged all of us to learn music and the creative
arts. Most of us now have artistic and entrepreneurial
careers. My brother Gilo invents flying machines and
was awarded an MBE for his contribution to British
engineering. One of my sisters is the designer behind
the luxury swimwear brand Lotty B based in Mustique.
I am very proud of them.
Which artists inspired you to become a
sculptor?
I was always fascinated by the human form and can
remember as a child being in awe of Michelangelos
David and Da Vincis Pieta. The power and grace of
their majestic figures inspired my imagination.
Later Rodin and Camille Claudel became significant
influences, but it was an art master at school who
noticed the strong lines and form in my drawing
and encouraged me to become a sculptor. I loved the
challenge of three dimensions and creating beauty
out of clay and raw materials. I never looked back and
went on to study classical sculpture at the City and
Guilds in London and portraiture in Florence.
Whats your inspiration behind your current
work?
The human being always inspires me, by its beauty,
grace and limitless capabilities. It is a source of endless
intrigue and the most challenging subject for any artist.
Today I am working with a twice world champion
gymnast, who now performs with the Cirque du
Soleil. She has perfect proportions and a beautiful

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body, so it is wonderful to work with her. It is a private

commission for three different sculptures, with her
balanced in a suspended hoop, which is technically
challenging due to the weight of bronze. Fortunately,
I work with top founders and steel workers in
Switzerland who always find solutions to complicated
castings.
How important is it to you for investors to
find your work collectable, as well as thought
provoking?
I dont see collectors of my work as investors because
they buy more for its beauty, but because my editions
are very limited they naturally end up as investments.
One collector always buys the first of each edition,
and today his collection is worth many times what he
paid for it. Another in Asia started buying my work 25
years ago, when I was just out of college, and now has
the largest private collection of my work.
I am always happy for them when this happens as
they supported me when I needed it most. However, it
is important that my work is thought provoking as it
deals with human nature and all its intricacies.
Why did you decide to become an ambassador
for BEDAT & Co?
I was asked to be an ambassador for BEDAT & Co in
2012, just before the Olympic Games. It was a great
honour, as they stand alone in the Swiss luxury watch
industry as a unique brand, founded by a woman for
women. They are the only feminine watch company in
the world and create the most exquisite designs.
Their style is art deco, like mine, which uses
symmetry and perfect proportions. BEDAT & Co were
looking for a different kind of ambassador, not a
model or a sportswoman but someone who would
understand the craftsmanship and artistry in their
designs.

I DONT SEE
COLLECTORS OF MY
WORK AS INVESTORS
BECAUSE THEY BUY MORE
FOR ITS BEAUTY, BUT
BECAUSE MY EDITIONS
ARE VERY LIMITED THEY
NATURALLY END UP AS
INVESTMENTS.
I love their ethos of empowering and enhancing
women, and they support The Womanity Foundation,
which changes the lives of tens of thousands of girls
and women across the world. In essence there is a lot
of synergy and powerful feminine energy between us.
How much focus do you place on commercial
concerns when starting new sculpture
projects?
Most of my work is privately commissioned, like the
full bronze sculpture I have just finished for Petra
Ecclestone, so the commercial aspect doesnt come
in to it. When I create my own pieces I concentrate
on the pose and the lines of the sculpture. They must
always be graceful and beautiful from each and every
angle. The quality of the bronze casting and final
patina is also very important.
How entrepreneurial is the world of
sculpture?
The world of sculpture is very entrepreneurial as every
sculptor has their own innovative style and use of
materials that shape the art world.
My own style uses classical lines with modern
materials. I mix steel with bronze and have found a
way to keep bronze in its natural, pure golden colour,
without it oxidising. In the past all bronze was heated
and chemicals applied to turn it a different colour,
often to hide imperfections and welding joints. It
is a lot of work and expensive to sand and polish a
bronze to its pure colour, but I think it is simply most
beautiful and gives it a new and modern look. With
many architectural designs now using glass instead of
walls there is less space to hang paintings, so sculpture
is becoming a sought after art form.

Es que pre nonsequ

aectore intis et pero
oditas pa dios enimil
ium eium voluptat
utem verum qui aligeni minctem volessi

Which art do you personally collect?

I collect art that I find beautiful and love to look at.
Surrounding yourself by works of art that inspire you
on a day to day basis lifts your spirits. An appreciation
for beauty is simply a stirring of the soul. The seat of
the deepest emotions, the soul is nurtured by beauty
and this is what I look for in the work that I purchase.

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INVEST IT

60

ART

MONEYMAKER MAGAZINE

NEVER TO YOUNG
TO START
INVESTING IN ART
Recent research highlights how more and more young
people are investing in art. To find out more, we caught up
with expert in the field, Stephanie Norton-Henson, appraiser
at Direct Lines SELECT Premier Insurance.

believe I have the best job in the world. As an

appraiser for Direct Line Select, not only do I get to
see inside some of the most impressive buildings in
the country and meet some of the most interesting
people, I also get to see some of the most extensive
and well loved collections of art and antiques. No
two houses or clients are ever the same and I derive a
great deal of satisfaction from helping people protect,
care for and assess the value of their most precious

possessions.
Britain is a nation of collectors, from the blue and white china
collection passed down through the family to the cutting edge
modern art collections of Londons commuter belt. Each client has a
special affinity with the items that fill their homes.
More and more, I am seeing people making informed decisions
about the art they are purchasing and the younger market is savvier
than ever in this area. Increasingly, they perceive art as an investment,
choosing more affordable pieces that they believe will appreciate in
value.
This trend is supported by our recent research which revealed that a
third of 18-34 year olds have purchased affordable art in the past year,
adding over 1.9 billion to the coffers of the UK art industry.
Art is more accessible than ever, with more places to purchase at
affordable prices emerging, such as the many art fairs and markets
that are popping up across the country, so it is no wonder that there is
a boom in art investment amongst the younger generation. Whether
young people are looking to begin and expand their collections, or
invest their money in something they can enjoy from day to day while
it hopefully gains value, there is something out there for everyone,
thanks to the rise of affordable pieces of art.
Aesthetics are, and will most likely always remain, a key reason
why people choose affordable art, but the value of these pieces as
an investment and marker of social status is becoming increasingly
important. According to our survey, one in five 18-24 year olds who
have purchased affordable art in the last year, did so to impress guests
at their home, or as a status symbol.
It is never too early to start either. Many of my clients have
purchased art for a childs christening gift. Many specialist dealers

can provide limited edition prints of classic nursery characters, such

as Peter Pan or Winnie the Pooh. These works from classic artists can
potentially make good future investment pieces.
Some consideration should be paid to the potential security
concerns that may surround displaying your favourite pieces of art
too proudly, particularly if they are visible to passers-by. Be aware
that items of art visible externally may serve as an advertisement to
opportunistic thieves, who may assume that your entire house is an
Aladdins cave of art and valuables. No matter how many valuables
you have inside your home, it is always advisable to consider the
adequacy of your locks and alarm protection.
After spending the time and money carefully selecting a piece
that speaks to you, that you think is a good investment and would
work well in your home, it is essential that you check you have
comprehensive insurance in place, to cover your valuables against
accidental damage and theft. You may also wish to consider
choosing a policy which allows some cover for restoration to your
works following a fire or water leak. It is also a good idea to take
photographs of all your works in situ and save them to digital storage,
these photos will serve as an inventory of your collection should
the worst happen, and may even enable your insurance company to
recover your precious art work or aid in the restoration process if it is
damaged.
It is important to remember that the value of your items may
change over time, perhaps escalating as an artist becomes more
established or even rocketing if the artist was to die. It is important
to have your items professionally valued regularly and to check this
value against the limits set by your insurer, making sure you are still
adequately covered. Remember to keep certificates of authenticity,
receipts from purchase and any valuation reports, so that if you ever
come to sell your art, or in the unfortunate event that you have to
claim on your insurance for any theft or damage, you have the items
history there in black and white.
Whether you intend to cherish it forever or sell it on for a profit,
you need to make sure you are taking good care of your artwork. It
is always advisable to keep art out of strong sunlight and get pictures
and photographs professionally framed and consider installing UV
treated glass in your frames. Also, take care to keep your artwork

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INVEST IT

PROPERTY IN SWEDEN

BUILDING
A SWEDISH
PROPERTY
PORTFOLIO
MoneyMaker Magazine caught up with
Nigel Evans of property investment fund,
Evanridge Properties LLP, experts in Swedish
property investment who have successfully
built up a Swedish property portfolio now
worth 28 million and delivering steady
returns of over 12% per year.

I
Sweden
is Evanridges
top property
investment choice

62

n 2006, Nigel Evans and Bill Ridge, who are both

Pembrokeshire dairy farmers, and tax accountant
Huw Evans, were considering how best to secure
their own financial futures. Their situation was
similar to that of many other business owners,
in that they wanted to build up their capital and
future earning capacity. While many farms and
businesses might be valuable assets, this does not
always translate into steady cashflow and capital
growth, and all three directors were looking to develop
additional income streams and asset growth.
The three men sat round a kitchen table in west Wales,
looking at investment opportunities in a broad range of
European countries. They shortlisted several potential
investments, flying from Cardiff to various countries,
before identifying Sweden as the strongest property
hotspot, where market conditions have been consistently
favourable in spite of the economic downturn.
Nigel explains: We found that the Swedish market
has been much more predictable than other economies.
Rents are set by local authorities and being inflationlinked, give our investors year-on-year solid, transparent
and reliable returns protected from the ravages of
inflation. There is also a huge rental market in Sweden,
65% of the population lives in a rented or communally
owned property and there is a significant under supply of
rental accommodation.
The Evanridge team set about building up local
knowledge and strong relationships with local banks,
authorities and property experts on the ground.

MONEYMAKER MAGAZINE

Evanridge now has a full time Swedish property

management team in place, managing their growing
portfolio of properties and identifying further investment
opportunities.
Nigel Evans continues: The majority of our
properties are in and around Swedens second largest
city Gothenburg, including the commuter towns of
Trollhttan, Uddevalla, Vargn and Vnersborg. Aside
from being very beautiful, Gothenburg has huge potential
and a strong infrastructure. The properties are primarily
residential buy-to-let, with a small amount of commercial
property forming part of the mix.
We started out investing our own money and over
eight years have attracted investors and grown the
portfolio to a value of 28 million. Over time, we have
developed strong relationships with local banks to
access very favourable terms for well-structured property
acquisitions.

Two of the Evanridge directors were over 50 when they

started the business, which Nigel describes as one of the
best decisions he has ever made.
We would advise anyone looking to do what we have
done, to rely on common sense and do their homework.
We did a huge amount of research and investigation,
before we felt comfortable that we had made the right
choices. We strongly believe that people can be their own
financial advisers, provided they are prepared to do the
groundwork, visit the country, view the properties and
talk to other investors.
We were looking for tangible investments, generating
strong, consistent cashflows so it made sense to invest in
bricks and mortar, in one of the most reliable economies in
Europe. We regularly take current and prospective investors
over to Sweden so that they can meet the team and literally
kick the foundations of the properties they own.
We spend a lot of time talking to our investors, 95%
of whom come from word of mouth. People usually

invest with us for at least seven years and the fund

requires a minimum investment of 25,000 so this is
a longer term commitment. All three of us place great
emphasis on the relationships we have built up with
investors and our understanding of what each of them is
trying to achieve. Ultimately we are investors ourselves
and our aim is to treat everyone as we would wished to
be treated, so as well as being honest and straightforward,
we are transparent and accessible, and definitely dont do
hard sell!
In the end, a group of Welsh dairy farmers has bucked
the economic trend and delivered consistently impressive
returns that compare very favourably with other
investment vehicles on offer.
Nigel Evans clearly relished the joint challenges of fund
managing and farming: We see our Swedish properties
very much like vertical farms . Its essentially the same
business model as contract farming.

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INVEST IT

NEW ZEALAND

NEW ZEALAND
INVESTING IN
SUCCESS
Investing in New Zealand is now easier as the
countrys High Commissioner, Sir Lockwood Smith,
announces a new Entrepreneur Work Visa to make it
much simpler for UK investors to capitalise on New
Zealands dynamic growth economy.

s more UK entrepreneurs and investors

scan the globe for a safe haven in
which to invest their money and
business skills, many are now turning
their attention to New Zealand.
Speaking at an event to launch the
new Visa in the UK, Sir Lockwood
Smith said: The New Zealand
Government is actively promoting
foreign investment with a range of business
and migrant-friendly policies. Our stable and
internationally competitive economy has one of the
best tax and regulatory systems in the world. We wish
to welcome those looking for business investment
opportunities to our country, along with their
families who may be seeking a new lifestyle.
New Zealand Immigration Minister, Michael
Woodhouse explained: The new business visa
policy is designed to attract talented, enterprising,
well-connected business people to invest and grow
businesses in New Zealand. We particularly want to
encourage innovative, export focused businesses.
For the savvy investor, New Zealand has it all.
The Economist has described the country as an
entrepreneurial powerhouse, leading the world in the
creation of small and medium-sized enterprises.
Mark Williams. from law firm Lane Neave,
explained the attraction of New Zealand for
investors: New Zealand is a hotbed of talented
and skilled people. An entrepreneurial can do
attitude is very much part of the kiwi business
culture. Report after report ranks New Zealand as
one of the top places for commerce. It is the most
business-friendly environment in the world; has the
least corruption globally; the best protection for its
investors; and is the easiest place in which to start a
business.

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The application and commitment that is often

seen from the All Blacks on the pitch is reflected in
the approach taken by some of New Zealands most
successful companies. Inspired by their landscape,
geographic isolation and independent spirit, New
Zealanders make things happen.
Added to this, New Zealand has a very favourable
tax environment and is a perfect launch pad for
international trade, particularly into China and the
burgeoning ASEAN markets. New Zealands topnotch triple AAA credit rating has been confirmed
by ratings agency, Moodys, highlighting a strong
economy expected to grow by 3% this year.
New Zealand offers clean living, infinite leisure
opportunities, moderate climate, low crime rates,
excellent education, and quality food and wine.
The Social Progress Index (SPI) for 2014 ranks
New Zealand 1st in the world, out of 132 countries.
The SPI defines social progression as the capacity
of a society to meet the basic human needs of its
citizens, establish the building blocks that allow
citizens and communities to enhance and sustain
the quality of their lives, and create the conditions
for all individuals to reach their full potential.
Investment and business opportunities are
available in a wide range of sectors. New Zealand
excels in traditional industries such as marine,
food and wine. The country is currently witnessing
the growth of globally-significant, cutting edge
technologies, including ICT, the creative industries,
and health and life sciences.
Furthermore, the Christchurch rebuild is a NZ40
billion project and has emerged as a particularly
attractive investment opportunity for European
investors.
Sir Lockwood summed up the launch of the
new Entrepreneur Work Visa, concluding: Our
economy, culture and governance systems result in

MONEYMAKER MAGAZINE

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INVEST IT

TECH STARTUPS

TECH STARTUPS
AN ALTERNATIVE
AND VIABLE
INVESTMENT
STRATEGY
Startup stories are everywhere. Whether
the media are fawning over the latest geeky
teen billionaire or the newest smartphone
app thats going to scan for fatal diseases
from our shirt pocket, the tech startup world
is hot and delivering big stories and even
bigger profits to those early investors who are able to
spot a wave and catch it early. Cameron Chell, CEO
Business Instincts Group

s is the case with any

opportunity promising the
potential of high returns
there is risk, and when
it comes to tech startup
investment, that risk is
real. With the hottest
entrepreneurs gaining
rockstar status, building a
tech business has never been more alluring
and this has led to a swathe of ambitious
entrepreneurs looking to raise money and
promising the delivery of the latest, the
greatest, the most disruptive and the most
valuable tech innovations.
Startup businesses, however, present a new
model and therefore traditional indicators
that would generally inform investment
decisions often dont apply. For investors
new to the market, picking a winner out
of the gates isnt easy but, the better their
understanding of the specific dynamics that
exist within tech startups and the mindset
of their leaders, the better their chances
are of picking the world beaters from the
deadbeats.
The Rise of The Engineer CEO
Among the vast majority of Fortune 500
companies and the top performers across any
Stock Exchange, youll rarely find a technical
CEO at the helm. A traditional CEO will
commonly be highly adept at overseeing

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MONEYMAKER MAGAZINE

the operations of large-scale organisations

but largely hands off from what is being
developed internally.
Due to their relative size and necessity for
agility, the CEO within a tech startup is often
a technical founder. These are individuals
with the skill sets necessary to spend lengthy
periods of time switching between product
development and operations.
In the engineer driven environment of
startups, the education a CEO has received,
or the companies theyve spearheaded
in the past, are not necessarily important
considerations. What is important for
investors to focus on is the core team the
startup CEO or Founder has surrounded
themselves with, as well as their technical
ability.
Startup companies, with their smaller
teams and limited resources, must find
the most efficient way of developing their
product or idea and executing on their
business plan. For investors, finding a startup
management team that is individually
skilled, highly driven and consistently
looking to stretch their investor dollars, is a
very positive sign about the possibilities of
future success.
The Act Of Disruption
The disruption of marketplaces is an
ambition for many startups and, for
investors to appreciate, requires a fairly major

perspective shift from what they might be

used to.
Established, investible businesses typically
will follow a form of product lifecycle. It
begins, gains traction, sees lower priced
knock off competitors enter the market,
peaks and then begins to fade. The best of
these companies understand this lifecycle
and innovate the moment the decline begins
in order to start the process again. The
approach of startup founders however, is to
find markets that have stagnated or that
have seen little innovation over the course
of the standard product life-cycle and set
about disrupting that marketplace.
Startups such as GoPro cameras, carved
out a niche that not only grew the entire
digital photography marketplace, but also
hived away significant market share from
existing industry players. This is the essence
of disruption. By taking a marketplace
with established players and product lines,

startups are able to target specific customers

and move quickly to make a new product
line available.
Traditionally, companies that have success
on stock exchanges stick to what is working
and what has worked in the past. They dont
innovate on existing ideas because it risks
the success of the idea and the market share
they currently have. Startup logic flies in the
face of this notion and by carving niches in
the areas surrounding the more established
products, they can successfully disrupt and
prosper.
The Way We Measure
There are several examples of startups
that floundered once they made it to
the public markets and, while its easy
to have this lack of initial successes be
seen as the fallibility of an immature
company, what is often the case
is that there exists a fundamental
misunderstanding of measurement. Its
a common misconception that public
and private companies operate the same
way, or require the same measurement
systems. That expectation becomes a
real hindrance to the success of a startup
investment, or an investors understanding
of their investment when the information

they think theyre looking for isnt readily

available.
The startup ecosystem doesnt operate
in quarterly reports and shareholder
meetings. They typically arent reliant
on producing financial statements that
investors can analyse for an indication of
probable future performance based on
the lessons learnt from past experience.
Startups are often extremely early stage,
and many of the reports and information
available are limited and generally
rooted in speculation and assumptions.
That is a reality for startup investors, the
information available and its presentation
is tremendously different to what is
available from public markets companies.
There exists a lack of liquidity in the
startup marketplace and so, with little
opportunity to move the shares an investor
owns, the investment itself tends to become
more passive and long term versus the short
term nature of the public markets.
With startup investments, a more active
approach to day to day operations is
necessary in understanding the value the
company has, and will have going forward.
This isnt to say an investor needs to be
involved in day-to-day operations thats
best left to the founders and their teams

but having a regularly informed overview as

to the startups development progress is key.
Many people look at the startup
ecosystem as a feeder for public market
companies, a way to get new blood into the
market and bring on some big wins at the
same time. Unfortunately, due to the nature
of startups themselves, not every investment
is going to be a success. The truth is, the
failure rate for startups is remarkably high,
but when a success comes, it hits hard.
Startups can undoubtedly be an
exhilarating and intoxicating environment
for both entrepreneurs and investors.
With fundamental differences in the way
they operate and perceive opportunity in
businesses, their potential for success can be
immensely hard to evaluate in comparison
to more traditionally run corporations.
Their potential to offer unrivalled returns
however, make them hard to ignore
and, for investors, by mitigating
risks as much as possible through
understanding the dynamics specific
to startups, great opportunities can be
found.
Cameron Chell is the co-founder
and CEO of Business Instincts Group,
a Canadian venture creation firm that
finances and builds high-tech startups.
He has founded several startups,

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INVEST IT

WINE

VILLA MARIA
From a One Man Band to a
Global Brand in 50 Years

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MONEYMAKER MAGAZINE

he Villa Maria Estate is 100% New

Zealand and family owned. It was
founded in 1961 by Sir George Fistonich
who, through his dedication to quality,
has led Villa Maria to claim the title of
New Zealands Most Awarded Winery
for more than 30 years.
The story of Villa Maria began in 1935
when Andrjia and his wife, Mandica,
Fistonich, recent immigrants from
Dalmatia in Croatia, purchased five acres of land next
to Mangere Mountain, then part of rural Auckland.
The first vines were planted in 1940. While Andrija
worked at various labouring jobs, Mandica tended
the vines, made the wine, and sold to locals from the
nearby Mangere village.
Andrjia saw no future in the wine business and
saved to send his oldest son, Ivan, to university. As
was the Dalmatian tradition, his younger son, George,
had to take up a trade and left school early to become
a carpenter and joiner.
However, the young and headstrong George tended
to follow his own ideas. In 1961, at the age of 21, he
married Gail and leased the five acres and a small
winery building from his parents. George named his
new business Villa Maria Wines.
Throughout the 1960s Villa Maria was a one man
band. George, supported by Gail, was making and
bottling the wine as well as travelling the country
selling to independent resellers not affiliated to the
major brewery companies. At that time, the breweries
owned shares in wineries and tried to exclude wines
from the growing number of Dalmatian immigrant
winemakers.
By the 1970s, Villa Maria was enjoying significant
award success. The company had grown to be an
important player in, what was then, a relatively small
domestic New Zealand wine market.
The New Zealand wine market continued to grow
in the economic boom of the 1980s. Corporate
raiders, at the time considered stock market heroes,
bought and merged New Zealand wineries. The newly
formed corporate companies slashed prices in a bid
to gain market share by forcing the independents out
of business.
In the early 1980s Villa Maria had a significant
share of the domestic wine market. Lacking the
deep pockets of the corporates, the company was an
attractive takeover target. The big merged wineries
dominated the market with oversupplied wine sold
below cost price and Villa Maria eventually found
itself with negative cash flow. Exhausting all avenues,
George put the company into voluntary receivership
in 1985.
In an incredible turn of events, the day of the
receivership announcement coincided with news
that Villa Maria had won all the major trophies for
New Zealand wines at the Australian National Wine
Competition. The story featured heavily in New
Zealands major daily papers.

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INVEST IT

WINE

Georges generosity to the local community and

reputation with his suppliers generated a tremendous
wave of support for the stricken company. Most
notably grape growers, friends of Villa Maria and
staff pooled together to create a fund to generate
nationwide support for Villa Maria. A series of full
page advertisements appeared in national newspapers
telling the story of the receivership and promoting the
quality of the wines.
During the receivership process all the business
assets were sold. However, by selling personal and
family assets and borrowing the rest, George was able
to buy back a part of his old company. With new
shareholders owning the balance of the business,
a restructured and revitalised Villa Maria fought
back. Within twelve months of the receivership
announcement Villa Maria had repaid all of its
creditors.
With support from its suppliers and New Zealand
wine consumers, a new focus began for Villa Maria,
with the company choosing to specialise in premium
quality table wines. Although it had received many
awards during its time, it was at this point that Villa
Maria began its unbeaten record as New Zealands
most awarded wine company. For the past 33 years,
Villa Maria has outperformed all other New Zealand
wineries in its annual medal total at national and
international wine competitions.
Always determined, George realised that full
ownership of the company belonged back with
his family. Over the next fifteen years, he set about
purchasing back the shares held outside family hands
and, in 1997, Villa Maria was once again a 100%
family owned winery.
Since the late 1980s Villa Maria had been sourcing
fruit from Marlborough and in 1999 it opened
an architect-designed state-of-the-art winery in
Blenheim, cementing the companys presence in this
key viticulture region.

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Since 1995 Villa Maria has been an active and

accredited member of Sustainable Wine Growing
New Zealand (SWNZ) and has undertaken numerous
environmental initiatives within its vineyards and
wineries. It has always been Georges belief that there
is a duty to manage the land and resources with the
next generation in mind.
In 2003, the Auckland winery and company head
office was relocated to an architectural award-winning
site just three kilometres from the original winery.
Employing the most talented viticulturists and
winemakers, Villa Maria has a dedicated team with
the energy and enthusiasm to produce the best from
vineyards located in key regions throughout New
Zealand.
Over the last 50 years, George believes he has only
been three days without a glass of wine. He still works
every day in the business with a passion equal to his
early years.
Villa Marias Board of Directors is now chaired by
Georges daughter Karen Fistonich.

IN AN INCREDIBLE TURN OF EVENTS, THE DAY OF

THE RECEIVERSHIP ANNOUNCEMENT COINCIDED
WITH NEWS THAT VILLA MARIA HAD WON ALL THE
MAJOR TROPHIES FOR NEW ZEALAND WINES AT
THE AUSTRALIAN NATIONAL WINE COMPETITION.

Second and third generation descendants of

Andrjia and Mandica Fistonich can be found working
in the wineries and the vineyards.
George attributes the companys success to his
teams absolute commitment and unrelenting passion
to create the best wines possible. Great wine starts
with exceptional vineyards and exceptional people. If
you have these foundations, you have the best chance
of making the best wines.
George is adamant that the companys total
commitment to quality has attracted the best people
to work for Villa Maria throughout the years: Being a
family owned business, we are a very tight-knit team.
Our winemakers have the opportunity to express their
own flair here. We are not restrained by any limitations,
unlike a lot of larger wineries around the world.
The companys focus, still driven by George, is to
find the best vineyard sites and manage them expertly.
Villa Maria was the first company in New Zealand
to employ professional viticulturists, recognising the
part viticulture plays in the quality of the wine. Villa
Maria sources grapes from company owned vineyards
and contract growers in some of the best sites in
leading grape growing regions: Marlborough, Waipara

TOP TIPS FOR BUILDING A

SUCCESSFUL WINERY:
An unrelenting focus on quality in all facets of the
business
Surround yourself with passionate and skilled people
There are many ups and downs in the wine industry
and payback might not be immediate. The wine
business is a long term investment.
Global success requires a strong distribution network
with business partners who are just as passionate

and Canterbury in the South Island; Hawkes Bay,

Gisborne and Auckland in the North Island.
Fistonich does not believe in change for the sake
of it, but is recognised as one of the true innovators
of the New Zealand wine industry. When Villa
Maria started producing wine with screwcaps from
the 2000 vintage, the wines superiority was quickly
noted. Villa Maria was the first wine company in New
Zealand to declare the winery a cork-free zone,

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GIVE BACK

INTERVIEW

THE LIFE SAVER

MoneyMaker caught up with Michael Pritchard, an
entrepreneur inspired to invent a product called the
LIFESAVER bottle, after seeing the tragic waste of
life and serious problems caused by the lack of safe
drinking water in the wake of the December 2004
tsunami and Hurricane Katrina.
How did you come to be a socially conscious
entrepreneur?
I have always had an inventive outlook, and
for me, the genesis for LIFESAVER was seeing
on TV the appalling suffering and devastation
of the Asian Tsunami in 2004 and then again
Hurricane Katrina in 2005. I just found myself
becoming unbelievable angry by the fact that,
despite the incredible advances that had been
made in all manner of areas of engineering and
medicine during my life time, the seemingly
simple problem of providing people access to
safe drinking water during a crisis had still not
been solved.
The result was, I suppose, a less dramatic
version of dont get mad, get even! My way of
getting even was to discard the orthodoxy that
said you had to live with the consequences of
drinking contaminated fresh water, and three
years later, the result was the LIFESAVER bottle.
How did you use your entrepreneurial
and invention skill sets to solve real world
problems?
My background was in sales, but I also had
experience of setting up my own businesses.
However, I am not sure at this stage that I saw
myself particularly as an entrepreneur or an
inventor. A slightly more accurate description
might be an obsessive. I did not/would not
stop building prototypes until I had the answer.
However, once I realized that I had a viable
solution, thats where the sales and business
experience kicked in, and the start of the
business that is now LIFESAVER systems took
root.
How does your technology solve a real world
problem?
The technology provides sterile drinking water
from any source of fresh water, no matter how

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filthy, and generates fresh, sterile drinking water

where and when people need it. In looking at
the problem, it was evident that trying to keep
fresh drinking water clean in a disaster or survival
scenario was, in itself, a real challenge. In fact, it is
almost impossible!
My light bulb moment was the realisation
that you should not be storing water clean at
all. If you store it dirty, it doesnt matter if the
circumstances are unsanitary you cannot make
dirty water dirtier!
So my approach was to devise a system that
provides sterile water on demand, without the
need for power, UV light or chemicals. Above all, I
looked for an approach which people could have
confidence in.
What was the moment you realised this was
the right path for you?
I think I have had a number of moments of
confirmation, where I have seen my technology
and products making a genuine difference to
peoples lives. I have seen it in action in Haiti,
protecting people from waterborne diseases, in
particular cholera.
More recently in October 2013, as part
of DFIDs (Department for International
Development) Rapid Response Facility,
LIFESAVER technology was deployed to the
Philippines. My original vision of being able to
react quickly and provide people with a product
that would give them and their families clean
drinking water from the resources around them
unfolded before my eyes. I have now witnessed
firsthand the tears of joy on mothers faces when
they realize that they are no longer poisoning
their babies with contaminated water in their
milk bottles.
I have seen LIFESAVER technology provide
an immediate safeguard to families from the
consequences of flooding, including dysentery in

MY APPROACH WAS TO DEVISE A SYSTEM THAT

PROVIDES STERILE WATER ON DEMAND WITHOUT
THE NEED FOR POWER
young children, and the incapacitation of adults
enabling people and communities to become
more productive and self-reliant.
Then in Malaysia, not a disaster this time, but
a government programme to provide for the
drinking and hygiene needs of their most isolated
communities by using our 750 litre LIFESAVER
C2; the only alternatives would have been the
massive investment of billions of $s in a decadeslong series of programmes to serve the needs of
these longhouse communities, whereas we made
an immediate and permanent difference.
How important is it for entrepreneurs and
business people to be socially aware?
I think that entrepreneurs and business people
need to be good business people or else the best
inventions will not see the light of day. I think the
next most important thing is to have sufficient
drive to actually make a difference. Is that socially
aware? Probably, but I never saw it as such. For

me, it was to scratch an itch until I found the

means to make it stop!
What advice would you have for other
entrepreneurs who are considering using their
ability to solve real world problems?
Research, research, research. When I started
the LIFESAVER, I had little idea where the
journey would take me. I spent ages researching
and making prototypes based on different
technologies and principles. It was a slow start,
but once I hit upon the right approach, I knew
enough to instantly recognise it for what it was
the way forward.

There was a desperate

need for safe, clean
drinking water during
the aftermath of
Hurricane Katrina

What is next for you and LIFESAVER?

To continue investing in LIFESAVER product R&D
and to continue with developing key partnerships
with NGOs, charities and governments around
the world so that we can eradicate water poverty
as quickly as possible.

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BE BETTER

ENTREPRENEURSHIP

BRAINWASHING
THE BRILLIANT
What do Vidal Sasson, Coco Chanel and Simon Cowell all have
in common? There are certainly all global brands, definitely all
examples of individual super-success and, most interestingly, all
three chose not to attend university.

hat do Vidal Sasson,

Coco Chanel and
Simon Cowell all have
in common? Theyre
all global brands, all
examples of individual
super-success, and, all
three are entrepreneurs
who chose not to attend
university.
The culture of higher
education has become
a phenomenon in itself once the institution
of scholars, now pretty much anyone can attend
university to achieve a degree in just about anything.
The bad news is that these days it often doesnt lead
directly to a job for those who have been there, done
that and got the Harvard hoodie.
In the modern work place, aspiring MoneyMakers
need to be able to hit the ground running, and
technical skills are but a small percentage of
what this means. Key performance indicators
more usually centre around interpersonal skills,
adaptability, gumption and entrepreneurial spirit,
and these are skills that are difficult to teach, and
those that possess them rarely want to be in a closed
linear environment. These individuals already
believe that they can achieve great success and they
dont need a piece of paper to tell them so.
What budding entrepreneurs often need is some
relevant work experience. Vidal Sasson started to
experiment with haircuts and colour to anyone
who was willing to trust his inexperienced hands.

Coco Chanel started to draw and create fashions

that she felt would suit her and other women with
some borrowed fabric and scissors. It was through
this practical, work based learning that Vidal Sasson
created the iconic wedge bob and Chanel her
signature Little Black Dress. The rest really is history.
For individuals today the options are endless,
its just a case of finding the right path. For 16-23
year olds who are unsure what career is right for
them, a traineeship programme is a great first step
in the right direction. A traineeship is a way to gain
valuable work experience within a chosen sector,
before committing to it full time, either as an
apprenticeship or at university. It combines work
with study and is often seen as a first step on the
career ladder. The scheme is championed by big
brands such as Santander Bank and Virgin, and is
suited to those who want to take control of their
career and keen to take a first bold step into the
unknown work place.
There has never been a better time to join an
apprentice programme. They are open to all ages,
and individuals can get paid to learn in industries as
diverse as digital media to construction. Importantly,
the development of interpersonal skills are fast
tracked in the this environment, as well as work
place discipline and team work. Practical experience
is invaluable and from there individuals are well
placed to join another organisation or set up their
own empire. There is no glass ceiling, and you even
get a piece of paper on completion.To find out
more about apprenticeships in the UK visit www.
apprenticeships.org.uk.

WHAT BUDDING ENTREPRENEURS OFTEN NEED IS SOME

RELEVANT WORK EXPERIENCE. VIDAL SASSON STARTED TO
EXPERIMENT WITH HAIRCUTS AND COLOUR ON ANYONE WHO
WAS WILLING TO TRUST HIS INEXPERIENCED HANDS.

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BE BETTER

HEALTH

SUPPLEMENTS TO
HELP YOU SLEEP
New research has suggested that as many as
6 in 10 Britons are not getting enough sleep
at night and this can leave us susceptible to
health problems in the future.

he average adult needs

between seven and eight
hours sleep a night, but the
increased use of blue lightemitting gadgets is leading
to fewer and fewer of us
getting anywhere near that
much.
Apart from downing the
tablets, phones and laptops,
there are a few adaptations
you can make to your diet that can help you
get a sweeter slumber. Try Quest Synergistic
Magnesium, 4.99 for a months supply, to

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help relax the muscles before you head to

bed. If youre feeling tense in the evening,
taking a bit more magnesium, it can really
help to ease the tension and help you relax
into sleep.
Available from all good health shops and
online at questexcellence.com
Higher Natures Serotone 5Htp, 30.40
for 90 capsules, helps to maintain a
balanced and relaxed outlook by providing
a more concentrated dose of tryptophan,
the ingredient in turkey and bananas that
can help us to feel relaxed.
Available online at nutricentre.com

SPEND IT

CAR NEWS

DRIVE
TIME
MoneyMaker hits the road
again to bring you this
months hottest machines
on four wheels

LEXUS IS HYBRID

exus equals luxury,

and the IS Hybrid is no
exception, but with the
benefit of being a frugal
and thoroughly decent
performer too.
Aimed to take on the might of
premium saloons from the likes of
Audi and BMW, the IS takes some
design inspiration from the stunning
LFA supercar, with sharply sculpted
lines and other dynamic detailing
hinting at the marques performance
heritage.
The cockpit is stylish and neatly
presented, with good quality materials

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and finishes and a raft of technology

at your fingertips. Comfortable and
spacious, four adults can be carried
with ease, with ample leg, shoulder
and headroom. The boot is also
conveniently large.
Out on the road, the IS is a pleasure
to drive, with well weighted steering,
firm suspension and little evidence of
body roll even when cornering hard.
The IS 250 with its 204bhp, 2.5-litre
V6 is smooth and refined, if not the
fastest saloon around, but makes up
for it with its excellent fuel economy.
A stylish, premium look and feel
saloon thats great to run.

MONEYMAKER MAGAZINE

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CAR NEWS

JAGUAR F-TYPE

aguars stunning F-type

convertible has been
named Best Open Top
Car at the inaugural UK
Car of the Year Awards,
chosen over 100 other
new cars by a panel of twenty-seven
of the most respected motoring
journalists in the UK.
This is the latest in a long run
of accolades notched up around
the world for the cars super looks,
handling and performance.
UK Car of the Year committee
Managing Director John Challen said:
The generations of drivers that missed
out on the E-type have a new icon in
the F-type, which has succeeded in
capturing the best elements of a classic
in a modern day package.
On test, its easy to see why this
model is proving so popular with the
experts. Its a two-seater drop-top
delight. Eye-catchingly classy inside
and out, technology rich, and drives like
a dream.
For ultimate thrills opt for the 5.0
litre supercharged 495PS F-Type VS8,
which can sprint 0-62mph in a mere 4.2
seconds, but the two 3.0 litres pack a
punch too.
All engines drive through Jaguars

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eight-speed Quickshift transmission, a

centrally mounted SportShift selector
offering full manual sequential control,
as do the steering wheel-mounted
paddles. Both the S models have a
limited-slip differential the V6s is
mechanical and the V8s electronic to
maximise traction and driver reward,
plus they have an Active Exhaust
system and an optional Configurable
Dynamics programme, which allows the
driver to tailor a number of the dynamic
features to personal taste and includes
lap timer and G-meter functionality.
Constructed around the fourth
generation of Jaguars acclaimed
lightweight aluminium architecture
using industry-first technology,
torsional and lateral stiffness have been
prioritised to maximise handling agility.
Around that rigid aluminium structure,
every system steering, brakes,
powertrain has been optimised for
immediacy of response to driver inputs.
And all-aluminium double wishbone
front and rear suspension systems
provide precise body control, with
adaptive damping adding a further layer
of dynamic capability.
One of the classiest convertibles
around.

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CAR NEWS

INFINITI QX70

tylish, sporty and fully

loaded, Infinitis QX70 is a
powerful and eye-catching
luxury crossover between
an SUV and coup that is
ideal for active country life.
A refreshing alternative to the
typical box shaped, large SUVs,
this Infiniti is bold, muscular and
curvaceous, with ample curb appeal.
The cabin is exceptionally well
equipped, attractive and with a high
end look and feel. Space-wise, youll
find 410 litres to fill in the boot, which
can morph to 1,305 litres with the splitfold rear seats down. The back seats
recline for comfort, and theres plenty of
leg and shoulder room.
Tailored around performance, the
QX70 comes into its own out on
the road. The 5.8-litre V8 sprints
to 62mph from standing in 5.8

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seconds less time that most hot

hatches and then on to bowl along
motorways with ease. For a large
car, its pretty agile, grips and corners
well, the steering is precise and the
ride smooth. The seven-speed auto
box gives seamless changes and you
can use the paddles to shift if you
wish.

In terms of safety, the QX70 has

been awarded the top Euro NCAP five
stars, thanks to features like lane assist,
Intelligent Brake, and a generous quota
of airbags.
In all, a handsome, powerful and
pretty practical car with some real
class.

VOLVO XC60 R-DESIGN

s country house cars go,

Volvos excellent XC60
and larger XC90 remain
the models of choice for
many of those wanting
versatility, space, reliability
and, well, class.
The newer R-Design version of the
XC60 is proving equally as popular,
with its special dynamic design
features, excellent chassis, generous
helping of usable power and sportier
drive.
Eye-catchingly stylish and
substantial looking, the R-Design
XC60 has a new, dynamic, expressive
face with frameless tech matte black
grille with high-gloss black stripes, silk
metal diagonal and refined R-Designed
emblem, plus DRL lights in the outer
corners reinforcing the low, roadhugging impression.

At the rear, the unique diffuser with

aero fins is flanked by the round, hightech R-Design tailpipes, all enhancing
its solid yet stylish and purposeful
appeal.
Inside the cockpit, new, supersupportive yet comfortable sports
seats come as standard, featuring
a blend of black nubuck textile and
perforated leather. Full leather is
available as an option. As youd expect
from Volvo, the dash is an ergonomic
masterpiece, with all controls sensibly
laid out, and throughout the cabin
there are special R-Design touches,
plus a new stainless steel tread plate
with a bright blue R in the R-Design
emblem.
Out on the road, despite their
size, both the XC60 and XC90 are a
pleasure to drive, and bowl along with
ease and no evidence of wallow or

roll. The new R-Design XC60 features

a supple 3.0 litre, six cylinder T6 petrol
turbo with 304 horsepower and a
decent 440Nms of torque, plus you
can further boost the performance
to 329 hp by opting for the Polestar
software that charges the specially
designed sport accelerator pedal with
an extra 25 hp. Acceleration-wise, the
XC60 reaches 0-62mph in a spritely
6.9 secs.
The chassis has been lowered and
stiffened, shock absorber springs
and anti-roll bars adjusted and tuned,
resulting in much improved control
and a sportier, road-hugging drive,
and Volvos Corner Traction Control,
which uses torque vectoring to provide
smoother cornering, now comes as
standard.
The XC60 and XC90 are excellent
choices for an active country life.

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CAR NEWS

RANGE ROVER

he latest Range Rover

is, Land Rover claims, the
worlds most refined and
capable luxury SUV. On test,
its hard to disagree.
The first SUV ever to have
a lightweight all-aluminium body, it takes
the capabilities of the marques flagship
to a new level, with even greater luxury
and refinement, enhanced performance
and handling on all terrains, and
significant advances in sustainability.
The new Range Rover still preserves
the essential, unique character of
the vehicle; that special blend of
performance, out and out luxury, and
unrivalled all-terrain capability.
Looks wise, this substantial and
classy vehicles design has been
freshened, rather than radically changed.
It looks more streamlined, yet still clean
and elegant. Inside, given the level of

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luxury, material quality, and character,

its unmistakably Range Rover, but with
some contemporary twists. The seating
is as comfortable as youd hope, but now
theres more legroom, and you have the
option of the desirable new two-seat
Executive Class seating package for the
ultimate in rear-seat luxury.
To enable customers to create their
perfect bespoke vehicle, the unique
luxury ambience of the new Range
Rover can be extensively tailored with an
indulgent choice of colours, finishes and
special details, from the immaculatelytrimmed colour-themed interiors of the
exclusive Autobiography series, to the
stylish range of alloy wheels up to 22
inches in diameter.
Out on the road, this new model
retains Range Rovers crown as the
king of the large SUVs. The most
refined and capable launched to date,

with the adoption of the latest body

and chassis technologies, the vehicles
all-terrain performance has moved on
to another level, both in the breadth and
accessibility of its off-road capability, and
its on-road handling and refinement.
With its highly acclaimed line-up of
torque-rich engines, the new Range
Rover delivers swift and effortless
performance. Customers have a choice
of a petrol 510PS LR-V8 Supercharged
engine and two diesel engines (3.0-litre
258PS TDV6 and 4.4-litre 339PS SDV8),
all of which are now paired with a
smooth and responsive eight-speed
automatic transmission. It is swift too.
The 510PS LR-V8 Supercharged model
can accelerate from 062mph in just 5.1
seconds.
Unbeatable and class-leading. The
Range Rover has to be the ultimate SUV.

S3, Highcliffe
Castle

AUDI S3 SALOON

leek, sculpted and super

to drive, Audis new S3
charges its way onto our
favourite performance
saloon list.
The stats are pretty
impressive 0-62mph in 4.9 seconds,
a combined mpg of 40.9, CO2 at just
159g/km, and 300PS with 380Nms
of useable torque and its handling
and looks are equally so. This is no
ordinary saloon. One thing thats not
remarkable though is the price, starting
at just 33,340 OTR to around the 41k
mark for the fully loaded car we tested.
An absolute bargain for what it offers.
MMM readers, more used to gracing
your garages with pricey beauties from
the hallowed Italian marques, dont be
put off as this is a cracking car to drive.
The all-new 2.0 TFSI engine with
turbocharging and direct injection,

S sports suspension and Audis

acclaimed magnetic ride all come
as standard, together with a raft of
other performance, safety, handling
and ride enhancing technologies,
which combine to create a car thats
engaging, dynamic and punchy.
Viewed in the metal, this is
undoubtedly one of the most stylish
saloons around. The S model is
distinguished from the new normal
3 on the outside by time-honoured
S model hallmarks, such as the
S-specific single-frame grille and
front bumper, aluminium-look exterior
mirrors, pronounced side sills and a
redesigned rear bumper and cut-outs
for the exhaust systems four oval
tailpipes with chrome tips. Inside the
S features continue with a sports
steering wheel embellished with the S3
logo, aluminium-look shift paddles and

aluminium pedals and footrest, plus

heated fine Nappa leather upholstered
sports seats.
The cabin is light, airy and spacious
and the quality of materials and
finishes is high throughout. Features
such as dual-zone electronic climate
control, Audi Music Interface iPod
connection, DAB digital radio, a
Bluetooth phone interface and
preparation for SD card-based satellite
navigation all come as standard and
there are a host of options to choose
from, to kit out your S3s cabin to just
the way you want.
Out on the road, this is a cracking
car to drive. Super agile, with bags
of grip, and enough thrust to power
you past most things in an instant,
its engaging and fun. One of the top
saloons around.

MONEYMAKER MAGAZINE

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CAR NEWS

MERCEDES-BENZ GL 350 AMG SPORT

roving its just as handy

producing top quality
SUVs as classy sportsorientated models, the
GL 350 AMG Sport from
Mercedes-Benz is a worthy
rival to better known off-roaders such as
the Range Rover and Q7.
Spacious to a fault and capable of
carrying seven with ease, this is certainly
a substantial 4x4, but one thats pretty
versatile for country use, including
towing cantankerous thoroughbreds to
shows, truculent teens to the rugby and
runs to LHR when you decide to escape
to your second home in Capri.
Powered by a 255bhp 3.0-litre
diesel V6, this second generation
model manages 38mpg combined a
significantly better fuel consumption
than its predecessor and is already
Euro6 compliant. Out on the road,

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the GL bowls along

smoothly with little
evidence of wallow
and roll, and the
well appointed and
sensibly arranged
cabin is a quiet and
pleasing place to
travel in, front or rear.
Kit-wise, expect
sat nav, heated seats,
hill descent, all-wheel
drive, park assist, 21-inch attractive
alloys, powered tailgate and more. If
you anticipate you might do more
serious off-piste work in your GL, then
opt for low ratio functionality, locking
centre diff and toughened under floor
panelling, all available for an extra 2k.
In terms of extras, given the vehicles
size and height, you can also select
Mercs electric Easy-Entry seats and raft

of other options to personalise your GL

further.
One of the key attractions of the GL
is its humongous carrying space, which
at 2,300 litres with the seats flat is
large enough for numerous bales of
hay or shavings, enough luggage for a
family not used to travelling light, and
even the odd fridge.
In all a large, versatile and classy SUV,

GIANT SLAYER GT86 TRD

otching up more awards

than any model of its
type, Toyotas excellent
GT86 is one hell of a
motor and a real drivers
car. It is also a veritable
bargain, starting at just under the
25k mark, but dont be put off
by the measly asking price as this
model provides more genuine
driving enjoyment than sports cars
costing tens of thousands more.
The TRD GT86 model tested is a
sleek, cracking looking, low-slung 2
plus 2 coup with a classic sports
car style front mounted, normally
aspirated, 197bhp, free revving,
2.0-litre boxer engine driving
the rear wheels. Its distinguished
from the normal GT86 by an eyecatching range of official Toyota
Racing Development styling and

performance accessories, giving it

an even sharper, more race honed
edge.
A characterful car rightly

recognised for its fantastic balance

between weight and power, pinsharp handling and agility. A
drivers delight.

MONEYMAKER MAGAZINE

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CAR NEWS

MERCEDES-BENZ A45 AMG

ompact, stylish and super powerful, MercedesBenz A45 AMG sets a new benchmark for
premium pocket rockets, one that will be pretty
much impossible to beat.
All of the companys AMG models are
excellent to drive, and this doesnt disappoint.
With the most powerful 4-cyl production engine in the
world delivering a hefty 360bhp max power with 450Nms
of torque, this A45 AMG sprints from 0-62mph in a mere
4.6 seconds and on to much more with ease. Amazingly it
returns a decent 40.9mpg combined and emits just 161g/km
of CO2.
With its impressive high-tech package and the
performance-oriented AMG 4MATIC all-wheel drive, the A
45 AMG is a thoroughbred AMG through and through. This
newly developed AMG high performance 2.0-litre turbo
engine with a power density of 181 hp even outstrips the most
powerful super sports cars around.
In the metal, the A45 AMG may be compact, but theres
no mistaking its performance pedigree. Design features
include an AMG twin blade radiator grille and the cross
strut in the front apron, both painted in matt titanium grey.
Striking black flics surround the large cooling air intakes at
the sides , plus there are AMG light-alloy wheels in twinspoke design and the side sill panels with inserts in matt
titanium grey. From the rear youll spot the two large
square, chrome-plated tailpipes of the AMG sports exhaust.
The car looks well planted and purposeful.
Slip inside and the Mercedes-Benz premium quality of

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fabrics and finishes are all there as youd expect. Marking

it out as a pedigree AMG model are sports seats with red
contrasting top-stitching, a multifunction steering wheel with
shift paddles, dashboard trim in carbon-fibre look, which is
a perfect match for the five air vents in black/red, the red
seat belts and the AMG door sill panels.
Numerous individualisation options are available for the
A 45 AMG including AMG Aerodynamics, AMG Exterior
Carbon-Fibre and AMG Night packages.
Out on the road this car is a genuine drivers delight.
Agile and nimble with a firm engaging ride and excellent
on-demand power delivery and poke to leave any tiresome
tailgaters miles behind in your wake. Stirring stuff.

Terms: PCH price based on 6+47 months. BCH Price based on 6+35 months, 10K mileage per annum.
Prices correct at time of print. Subject to terms & conditions available at LeasePlanGo.co.uk

If you like the look of the

brand new Range Rover Sport,
take our advice... Dont buy one.

The most dynamic, agile and responsive Land Rover

ever, can be yours for as little as 879 for personal
contract hire a month. The Range Rover Sport offers
the latest technology and the most luxurious spec,
including full leather and state of the art in-car

entertainment, everything youd expect from a car

of this class. And the personal contract hire price
includes all servicing and maintenance, breakdown
recovery, road tax, and even tyres. So you dont need
to think about anything. Except driving it.

Personal Contract Hire: 879 p/m

Business Contract Hire: 719 p/m

Inc. Maintenance, tyres, servicing, road tax, AA Breakdown & VAT.

Inc. AA Breakdown. Exc VAT.

0845 408 4047 I LeasePlanGo.co.uk

Official fuel economy figures for the new Land Rover Range Rover Sport 3.0SD HSE AU:
Fuel consumption (combined value): 37.70mpg / CO2 emissions 199g/km.
Prices based on 6+35months, 10k mileage per annum. Prices correct at time of print. Subject to terms & conditions available at LeasePlanGo.co.uk
Image for illustration purposes only. Specification may vary.

MONEYMAKER MAGAZINE

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CAR NEWS

HIGHLIGHTS FROM THE 2014 NEW

YORK INTERNATIONAL MOTOR SHOW

his year a number of

exciting models made their
debut at this major car
show, including the latest
offerings from Rolls Royce,
Land Rover and Chevrolet
amongst others.
Land Rover took the award for
the most dramatic unveil, partnering
the new Discovery Vision Concept

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Car alongside Virgin Galactics

SpaceShipTwo, the worlds first
commercial passenger-carrying
spacecraft.
This latest of the companys concept
cars previews a dynamic new design
language and an array of world first
technologies.
The vehicle uses augmented reality
technology to display a see-through

view of the terrain ahead, making the

front of the car virtually invisible from
inside the cabin. Gesture Control allows
you to open the doors, operate the
indicators or turn on the headlamps
simply by moving your hand, while Laser
Referencing projects visible markings,
symbols and imagery onto the ground
to aid low speed or tricky manoeuvres.
Clever stuff.

MONEYMAKER MAGAZINE

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YACHTS

CHARTER A LUXURY YACHT TO

GET FRONT ROW SEATS AT THE
CANNES FILM FESTIVAL

osting the after party

of the season has
never been easier.
With an 18 metre
sun deck on board
Apache II, this 44m
Baglietto yacht offers far more
private space by the water than
any beach club, villa or hotel
during the Cannes Film Festival.
Moored up at the famous Cannes
harbour, the full crew is onboard
to ensure that any party goes
without a hitch and well into the
morning.
To escape the crowds, the
captain can head out at over 29
knots to Sainte-Marguerite for
water sports before anchoring off
Pampelonne beach for drinks in
Club 55 and Nikki Beach or the
quieter towns of Juan Les Pins and
Antibes.

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Apache II sleeps 12 guests in

five cabins with a master suite
boasting photosensitive skylights
that transform from clear to
privacy in seconds. The main
saloon and dining areas have
balconies that unfold over the sea
giving infinity views to port and
starboard. The main saloon is also
home to a 42 inch home cinema
to catch up on films in comfort.
HOW: Available to charter
throughout Cannes Film Festival,
14-25 May 2014, high season rate
of 140,000 per week + local
VAT.
www.edmiston.com

MONEYMAKER MAGAZINE

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YACHTS

MONEYMAKER MAGAZINE

SUNSEEKER 80

he stunning Sunseeker
80 luxury cruiser must
be one for the bucket list
this spring, if youve the
odd 6.5 million to spare.
Few craft, unless you
jump up to 10 million plus, will carry
you, your friends and family in such
style, space and speed.
This 80 Sport Yacht shares the same
hull and interior layout as the popular

Predator 80 its based on, but now has

a flybridge that can accommodate up
to ten people by forming a comfortable
entertaining area. Ideal for heading to
Monaco to join in the fun and watch
the Grand Prix from.
Beautifully appointed throughout,
with only the best materials used, the
80 boasts a plethora of state of the art
equipment and hand-crafted features.
A masterpiece on water.

MONEYMAKER MAGAZINE

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DRIVE SAIL FLY

MONEYMAKER MAGAZINE

FLIGHT PATHS
TO SUCCESS
Jetpartner.net Ground-breaking
Online Private Jet Booking Site

MONEYMAKER MAGAZINE

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DRIVE SAIL FLY

ach month around 135,000 private

flights take place around the
world, but astonishingly, a third
of these are flying empty, as they
are en-route to collect passengers,
heading back to base or being
positioned for their next flight out.
cognising the potential this affords, air charter
brokerage veterans Patricio Zunino and Antony
Rivolta wanted to devise a system where
those wanting to book a private flight can
access information about every single available
empty leg flight, from a single website. Hence
jetpartner.net was formed. Although empty leg
flights have always been available to purchase,
up until now theres been no single place to go
to to find them.
Now, customers can head on to the jetpartner.
net website to search for hundreds of empty
legs to literally thousands of destinations
worldwide, from Paris to Cairo, to Rio and
more, and get significant savings of up to 50%,
making flying privately suddenly accessible to
more than those working for major corporates
and the privileged and wealthy.
The website works exactly like a commercial
flight booking website, with a user-friendly,
easy to use click and book functionality, and
email and text notifications the minute a
suitable empty leg becomes available for those
searching for a particular route.
In addition, the site has an innovative jet
partnering function, which can create an
entirely new discounted flight when two
or more customers independently request
mutually empty legs.
To access the service, simply register at
jetpartner.net, where simple instructions will
guide you through the process. By following
the site on Facebook, Twitter and LinkedIn,
they will also be notified of exclusive empty leg
deals, which are often linked to key events in the
cultural or sporting calendar.
Customers can be reassured too, Jet Partner
is a member of the National Business Aviation

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Association (NBAA), European Business

Aviation Association (EBAA) and also the Baltic
Air Charter Association (BACA).
Jet Partner clients are able to fly around the
word in ultimate luxury on board the latest
models, including the ultra high speed, long
range Gulfstream G650, and also the majestic,
super swift, long-range Bombardier Global
6000.
The Ultimate Champagne and Caviar Day Trip
with Jet Partners
We flew from Farnborough private airport to
Vatry, near Chalon, just an hours drive from
Epernay, in a luxurious Cessna Citation XL, to
visit Dom Perignon for a champagne pairing
lunch and the stunning home of Moet, the
Residence de Trianon.
From the quiet and queue-free convenience
of Farnborough airport, to entering the aircraft
and relaxing back with a glass of Dom Perignon,
you cant help but think that this is definitely the
way to travel. We were treated to an on-board
tasting of Novikov Selected Caviar, beautifully
paired with this fine champagne. An expensive
but delicious treat.
Customs at tiny Vatry took just a few minutes,
before we were excitedly en-route to Epernay,
and our exclusive Dom Perignon tasting.
Our first champagne was the Dom Perignon

Travel in private, in
style

FLYING PRIVATELY IS SUDDENLY ACCESSIBLE TO MORE

THAN THOSE WORKING FOR MAJOR CORPORATES AND THE
PRIVILEGED AND WEALTHY.
Oenothque 1996, masterfully matched with
Saint Jacques cresson et caviar, followed by
the 1990 magnum, with Poularde demi-deuil et
frites, and finally, the much acclaimed 1976, with
a passion fruit souffl.
Following this, we enjoyed a tour of the Moet
cellars, just across the street, before heading
back to Farnborough and a chauffer home.
Wonderful.
Novikov Selected Caviar
Caviar has long been viewed as the delicacy
of aristocrats, the food of the Tsars, so it
is only fitting that the Novikov Restaurant,
which in 2011 became the first overseas
outpost for legendary Russian restaurateur
Arkady Novikov, should be home to the finest
specimens in London. Such has been the
demand from its discerning clientele, that the
venue has now decided to make its exceptional
caviar available to buy.
The first of these is Novikov Selected
Caviar from the sturgeon breed Acipenser
Gueldenstaedtii. Although commonly referred
to as Russian sturgeon, these fish actually
come from the Baltic Sea river estuaries, east

of Rostock in Germany. Made especially for the

Asian Room and not available anywhere else,
it has a very minimal salt content (just 3%). It
is matured in large amounts for just 6 weeks,
resulting in a light, creamy and delicate flavour.
This superb caviar sells at Novikov for 3,200
per kilogram. The new 125g tin will retail for
400
Novikovs aptly named Hybrid Caviar
meanwhile is produced through the crossbreeding of two sturgeons (Huso Dauricus and
Acipenser Schrenckii), both found in the Amur
River basin that straddles the border between
north-eastern China and the Russian far east.
The caviar that is produced is fatty, rich and
very creamy, with great earth tones.
This precious commodity is flown to London
where it is closely inspected by the Novikov
team. Out of the last shipment of 100kg, only
17kg was deemed to be of perfect enough
quality for the restaurant. The Hybrid Caviar
currently sells at Novikov for 2,400 per
kilogram. The 120g retail pack is priced at 300.
Novikov Restaurant & Bar, Berkeley Street.
www.novikovrestaurant.co.uk

Jet Partner uses the

latest luxury private
jets

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SPA TIME

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ONE&ONLY
SPA
MALDIVES

This month Lisa Curtiss travelled to the stunning One&Only

Reethi Rah in the Maldives in search of some serious R&R and to
sample the highly acclaimed spa there, a favourite of the many
A-listers and royalty that frequent the super-luxurious island.

reated together with ESPA,

this One&Only Spa is a design
masterpiece, with dark wood carved
high vaulted ceilings in reception, the
scent of incense filling the air, and
the tinkling of pretty water features
throughout. There are luxurious private treatment
villas with thatched roofs and spectacular ocean
views, which you walk to through gardens with
tropical flowers of every kind.
Offering a truly holistic experience, the spa
features swirling vitality pools, crystal steam rooms,
saunas and stimulating ice fountains with lifestyle
showers offering refreshing bursts of tropical rain.
There are also pretty pavilions with sea views to
relax in prior and after your treatments, and a bar
offering just about every juice imaginable, and exotic
spa cuisine.
The therapists are excellent and trained in both
ancient healing philosophies and modern-day
sciences and go out of their way to ensure your
comfort and well-being.
The One&Only Spas Signature Treatments are
a must. The two-hour Unwind treatment with
warmed volcanic stones is truly wonderful after
a long flight, as is the Restore treatment with
invigorating exfoliation and circulation and lymph
drainage boosting warm herbal poultices. Elevate
is targeted to improve your flexibility and, inspired
by traditional Thai massage, is performed on a floor
mat, combining pressure point massage, rhythmic

rocking movements and stretching. Finally, the

Holistic Body Ritual offers a fusion of treatments
tailored to your exact needs.
If you have three hours to spare during your
stay, do try the Maldivian Journey. A flotation
therapy which combines rhythmical and flowing
movements, stretches and exfoliation, the treatment
takes place in the spas lush oceanside watsu pool.
And do make time for one of the spas incredible
facials, which leave your skin glowing and amazingly
youthful after even one session.
Those feeling romantic can enjoy a range of
treatments in a private spa suite, with oceanside
bath and steam room.
If you like to exercise even when on holiday,
there are yoga and pilates classes, boxing,
meditation, and a fitness centre equipped with
the very latest state of the art kit, and where you
can book personal training sessions with top-rate
fitness consultants. Many guests love the Clean &
Lean personal training system by James Duigan,
which even includes some of the programmes
delicious protein shakes.
The One&Only Spa at Reethi Rah has a luxury
nail salon by celebrity favourite Bastien Gonzalez,
and hair salon by Taylor Taylor of London, where
supermodels, including Naomi Campbell, go to
have their tresses taken excellent care of.
In all a truly outstanding spa that MoneyMaker
Magazine highly recommends.
www.oneandonlyreethirah.com

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DRIVE, SAIL, FLY

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LEASE IS
MORE
Half of all new cars bought in the UK
are purchased by rental and leasing
companies, so why do so many people
lease instead of buy? We caught up
with Simon Carr from LeasePlan Go,
leaders in the field, to explore the
advantages of leasing

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DRIVE, SAIL, FLY

t glitzy ceremonies around the

world the latest metal is revealed at
International Motor Shows and the
general rule of thumb is that a car is
refreshed, or revamped, every four
years, to introduce the latest and
best new car innovations and technology. Shortly
after, these vehicles hit the showrooms for sale to
the public.
However, according to the British Vehicle and
Rental Leasing Association (BVRLA), half of all
new cars in the UK are bought by rental and
leasing companies who lease out to personal and
business customers. It is a 14 billion industry and
comprises 2.75 million vehicles across the UK. So
why do so many people lease not buy?
Simon Carr, Brand Director of LeasePlan Go,
a part of the worlds largest leasing provider for
business and personal use, with over 1.3 million
vehicles in its global fleet, says there is an answer:
It comes down to two reasons, convenience
and risk. Leasing a vehicle is so easy, it comes
with the support of an organisation dedicated
to keeping you on the road, regardless of what
happens. At LeasePlan Go, each vehicle comes
with a 24/7, 365 phone number which will be
answered by an expert totally dedicated to
sorting out your problem. Another aspect of
convenience is the payment profile, this can
mean the payments are spread evenly across
the period of the contract removing the need for
big cash layouts. Its like software as a service,
only for cars. The risk factor is the second major
reason. Most people are not experts in selling or
valuing secondhand cars. The market fluctuates
in terms of the value of a vehicle so you may get
less back than you thought, that is if you can find
a buyer. Most people love the fact that it is not
their problem.
The two or three year cycle most common
in leasing means you are never far away from
an opportunity to drive the most exciting, most
luxurious and most technologically-advanced
cars on the road today. Leasing a car is about
freedom of choice.
Why is it relevant to you?
Everybody wants to drive the best car within
their own price range and it is no surprise to
see the premium saloons, coups, SUVs and
convertibles at the top of most drivers wish

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lists. In fact, cars such as the BMW 3 Series,

Range Rover Evoque and Mercedes C-Class
are so popular they are regulars in the top ten
bestsellers list and on favourite leasing car tables.
Then there are new entrants which are sure to
create enormous demand such as the Tesla
Model S.
Personal leasing customers are often people
who like to change their vehicle regularly; they
want competitive rates and those cars to be
premium, modern, technologically-advanced
cars that match their lifestyle. One of the most
common situations is the replacement of a family
vehicle. A new vehicle not only means affordable
rates but with the peace of mind that you will be
supported by an organisation that ensures they
look after drivers in the event of an accident,
breakdown or just during routine servicing.
Companies such as LeasePlan Go are best
placed to advise drivers on which vehicles are
best for their needs, whether you are after
efficiency, practicality or style they have access
to vehicles from the worlds best manufacturers.
All of their leasing deals are fixed rental price
deals, which means the amount of administration
and financial planning a driver needs to do is
greatly reduced.
Personal leasing cars is different to buying
and its one of the areas where drivers of
premium vehicles may not be aware of the
benefits explains Carr.
Car leasing deals are worked out by taking the
price of the vehicle from new and the expected
value of the car at the end of the term. The

HALF OF ALL NEW CARS BOUGHT IN THE UK ARE BY

RENTAL AND LEASING COMPANIES WHO LEASE OUT
TO PERSONAL AND BUSINESS CUSTOMERS.
depreciation is split across the number of months
in the agreement, giving you the basis for your
monthly payment, plus the cost of finance.
Carr says: We offer much more than just a
vehicle to both personal and business customers;
we provide a fully comprehensive package
which includes a range of outstanding services,
from general fair wear and tear maintenance,
servicing and tyre packages, roadside assistance
and a dedicated customer support team, each
specifically designed to make our customers
motoring experience a premium one. All of these
services can be accessed through one dedicated
driver line.
Book a service, says Carr, and a lease car
customer will feel like they are getting a VIP
treatment every time the car is brought in. We
like to think of this as a car concierge service.
Personal leasing is available on a huge range

of manufacturers but it really brings benefits

when it comes to the higher end of the market.
Luxury car makers, including Porsche, Maserati,
Tesla and Range Rover can offer lower rates of
depreciation and therefore the lease rates can be
surprisingly affordable.
With over 30 years in the UK vehicle leasing
industry, LeasePlan Go has developed excellent
relationships with many of the major car
manufacturers and so we are able to negotiate
industry leading discounts on the vehicles
that we buy for our customers. These savings
are passed straight on to you to reduce your
monthly payments. It also means that we
have 100s of vehicles in stock at any one time,
meaning faster deliveries on popular models,
concludes Carr.
It begs the question, in the world of premium
cars, why buy when you can lease?

Luxury cars can be

surprising affordable
due to lower rates of
depreciation

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ONE&ONLY
REETHI RAH
Surely few places on earth are such a visual wonder as the
Maldives. With a palette of vibrant colours gifted by nature to
inspire even the most pernickety of artistic sorts, the atolls, sky
above and turquoise seas surrounding couldnt be a greater
contrast to the dirt greys and taupes of our cities, lifting the
spirit from the moment you arrive.

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ONE&ONLY REETHI RAH IS A TRULY SPECIAL

RESORT YOU ARE CERTAIN TO WANT TO
RETURN TO, TIME AND TIME AGAIN.

A stunning resort
thats the perfect place
for luxury R&R

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ne of the most spectacularly stunning

atolls is One&Only Reethi Rah, a firm
favourite of A-listers and royalty, which,
thanks to its unusual shape offers a
number of individual, idyllic palm and
tropical flower fringed beaches, perfect
for strolling along at sunrise and sunset, and taking a
dip in the warm crystal clear shallow waters.
True to the typical character of One&Only
resorts, Reethi Rah is luxurious to a fault. The
accommodation comprises air-conditioned,
individual, grand and duplex beach villas, delightful
and traditionally thatched, with lofty ceilings and
marble throughout, and appointed with every mod
con, including multimedia entertainment systems,
iPod/iPad docking stations, satellite TV, WiFi and
more. They each have their own plunge pool, lit at
night and wonderful for relaxing in with a glass of
champagne, gazing at the stars and listening to the
rustling of coral sand being gently washed by waves
beyond. Each villa has its own dedicated host, 24
hours a day, a personal golf buggy, sun loungers and
a hammock.
If you fancy a change from relaxing on the beach
during your stay, there are a host of things to do.
There are a number of swimming pools including
a much photographed, stunning horizon pool just
off the main resort building. The dive centre offers
a wide range of PADI diving programmes, and
from the water sport and recreation centre you can
water-ski, parasail, canoe, snorkel and go on fun
banana tube rides. Theres a fitness centre with all the
latest technology and instruction on the acclaimed
Bodyism total health and fitness system. To achieve
the perfect golden glow, theres a tanning hut with
specialist who offers consultations on your skin
type and tanning history, and can match you with
the optimum lotions for you to obtain a lasting tan,
naturally and without burning. Theyll even come
and frequently apply it for you too. For those who
cant go without shopping whilst away from home,
theres a shop where you can buy designer swim and
resort wear and gifts. One&Only also offer art and
wine tasting classes, a kids club for the very young,
and ClubOne for teenagers.
The resort owns a number of modern and
traditional sailing craft, including its own luxury
cruiser which can take guests big game fishing, out
to a private sandbank for champagne at sunset, early
morning breakfast sails and, our favourite, to snorkel

MONEYMAKER MAGAZINE

with turtles feeding on local reefs, a truly memorable

experience.
For those who enjoy spa treatments, Reethi Rah
has its own ESPA spa, offering wonderful signature
treatment facials, massages and more. Particularly
recommend the Unwind Signature Experience, which
is simply two hours of pampering, soothing bliss.
The spa also has its own excellent hairdressing salon,

by acclaimed Taylor Taylor of London, whove looked

after the celebrity tresses of the likes of Kylie, Calvin
Harris, and Naomi Campbell.
Whatever your culinary preferences, this One&Only
offers dining to delight including excellent Japanese
cuisine at Tapasake, where you enjoy the finest sake
and sashimi in traditional dcor, looking out over
the sea, and enjoy the experience of one of the four
open air Teppanyaki pavilions in a wonderful themed
garden on the sea front. For barefoot dining, head to
the Arabian inspired Fanditha, which doubles as a
favourite pre-dinner cocktail spot and morphs into
a cool club later in the night, and Reethi restaurant
offers an eclectic menu fusing flavours from Asia,
India and Italy.

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MEDITERRANEAN
ODYSSEY ABOARD
THE ROYAL CLIPPER
Proving cruising isnt just for oldies and Americans, Star Clippers flagship
craft offers a bewitching blend of luxury, relative intimacy and R&R.

Truly impressive tall

ship, the master of the
Mediterranean.
Stunning inside and
out.

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his elegant tall ship is the largest of

its kind in the world, and a welcome
contrast to the typical gargantuan
tourist ferries that frequent the seas of
the Caribbean and Med. Guests return
to Royal Clipper year after year to enjoy
the uniquely special experience of sailing on such a
stunning craft, the informal, friendly atmosphere,
excellent food and luxury accommodation. Watching
the sun set over an uninterrupted horizon, the peace
and quiet, spotting dolphins and even whales, as we
did, all combine to make this a trip to remember.
Whether your preference is for the Caribbean or
European waters, depending on the time of year you
select, there are a choice of trips. Our top choice for
this summer is a wonderful seven night cruise from
Rome, stopping off at Palmaralo, Ponza, Sorrento
(from where you can visit Capri or Pompeii), Amalfi,
Taormina in Sicily, and one of the Aeolian islands,
Lipari, before an evening sail by of Stromboli and
arriving back in Rome.
Although considerably smaller than your usual
cruise ship, Royal Clipper feels remarkably spacious,
and indeed boasts a higher proportion of deck space
for guests to use than most, and since it carries only
a couple of hundred passengers at full capacity, its
easy to find a quiet spot of your own should you
wish. With small but adequate swimming pools, a
spa, ample open deck space for basking in the sun,
plus a host of watersport gear to use when a marina
platform is lowered, theres plenty for guests to enjoy,
even if they choose not to disembark at any of the
locations on their chosen route, which, depending on
the trip, could include delights such as Monte Carlo
and Palma, Mallorca.
The five masts and forty-two sails arent just for
show. When conditions are right, they are hoisted

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and furled to their full splendour by an expert crew,

to power the craft on in style. An operation of such
precision and complexity is a spectacle all guests head
up on deck to enjoy. Reaching into the sky almost
200 feet above the waterline, the masts provide one
of the top forms of entertainment, as those brave
enough can scale the heights to enjoy spectacular
views of the ship far below and the sights beyond.
On the deck towards the stern is a pleasant bar
area, very popular with guests who love to sit and
enjoy a G&T and watch a stunning sunset or two. This
area also hosts a cocktail hour each day and various
sorts of entertainment at night. Below deck, the
Royal Clipper is most attractive, with views down to
all levels from an atrium with a golden staircase, and
the restaurant where delicious lunches and dinners
are served. The food is of a genuinely high standard,
and its a challenge not to pile on the pounds after a
weeks indulgence. The atmosphere is friendly and
informal, although guests, particularly the ladies,
dressed up a little for dinner.
Plush carpeted corridors lead to a small gift shop,
spa and cabins, which are surprisingly spacious,
comfortable, quiet and well appointed. Theres a
choice of staterooms to enjoy. The deluxe suite
includes a veranda, and each stateroom features
a private bathroom, air conditioning, hair dryers,
private safe, television, DVD player, telephone and
other amenities you would expect from a luxury craft.
For those who love to be at sea and enjoy a luxury
experience but dont wish to share the experience
with thousands of other passengers, Royal Clipper is a
perfect choice.
To book and for more information www.starclippers.
co.uk

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RE: SUN, SKI,

SWEDEN
O

ne of the top places to enjoy

late season on the slopes is re,
Sweden, where decent snow
usually lasts from late November,
right through to the beginning of
May. During the summer months
its a mecca for mountain bikers with its worldclass downhill trails. Its a place with a cool, hip
vibe, laid back and refreshingly unpretentious.
Located 220 miles south of the Arctic Circle,
not far from the Norwegian border, it attracts
skiers and board riders from both countries, and
much further afield, and is finally becoming more
popular with Brits. Relatively easy to get to from
the UK, you can either fly in to Stockholm, or to
Trondheim (with direct flights from Gatwick),
and then take an internal flight up to re
stersund Airport, the heart of the resort being
about an hour or so away.
Its excellent facilities, off piste perfection,
over 100 runs with 46 lifts and numerous other
activities to enjoy are luring more and more
winter sports lovers who, up until recently, have
headed to the Alps. Even if skiing isnt your thing,

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you can opt for terrifying zip-lining from one of

the mountain peaks, dog sledding, ice driving,
kite boarding, snowmobiling, ice climbing and
even tobogganing at night , dining and staying in
an igloo, and visits to meet tame moose.
After a day on the slopes, there are excellent
restaurants and cool bars with great bands, and
high quality accommodation within walking
distance of the main ski lifts. The five star
Copperhill Mountain Lodge hotel and spa is
actually located right on the mountain with
ski in, ski out access, as does the popular TOTT
Hotell re.
Ski Safari, www.skisafari.com, are the area
experts, and in addition to offering ski breaks
in re, for next season, you can book a ten-day
Arctic Safari adventure with them, that takes you
right up into the Arctic Circle, where you can stay
in the original and best ice hotel, go ice fishing,
dog sledding, heli-skiing, and watch the stunning
northern lights in style. This trip can be tailored
to your exact requirements, making it a truly once
in a lifetime experience.

LOCATED 220 MILES

SOUTH OF THE ARCTIC
CIRCLE, NOT FAR FROM
THE NORWEGIAN
BORDER, IT ATTRACTS
SKIERS AND BOARD
RIDERS FROM BOTH
COUNTRIES, AND MUCH
FURTHER AFIELD.

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ATLANTIS
THE PALM
Few approaches to a resort are as impressive as Atlantis The
Palm. The instantly recognisable, stunningly designed towers
and arch dominate the horizon, dwarfing the numerous
private villas on the palm fronds below.

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illed as a unique ocean-themed

entertainment resort, rather than merely
a hotel, Atlantis provides its guests with
plenty to see and do. From shopping
and making full use of its excellent
spa, to dining in numerous restaurants,
including Nobu and Ronda Locatelli, catering for just
about every cuisine, to visiting its own beautifully
presented aquarium and waterpark complete with
amazing rides and experiences where you can dive
with sharks, feed the stingrays and more.
This Aquaventure Waterpark, is actually home to
one of the largest open air marine habitats in the
world, with over 65,000 marine animals in lagoons
and displays including The Lost Chambers Aquarium.
For thrill seekers young and old, the park features a
host of waterslides, a 2.3 kilometre river ride with
tidal waves and pools, water rapids and white water
chargers, and provides a welcome relief from Dubais
scorching temperatures, which reach well over 40
degrees during July and August.
Atlantis is almost as impressive inside as it is out,
starting with your arrival in a Grand Lobby featuring
an astonishing ocean-life inspired, technicolour,
ceiling-high glass sculpture, reflection pool and hand
painted murals. From the lobby and VIP check in
onwards, through wide marble hallways connecting
the East and West Towers, shopping and dining areas,
aquarium and spa, theres definitely the feeling of no
expense being spared.
The suites are extremely well appointed, spacious
to a fault and offer stunning views across The Palm to
the skyscrapers beyond, the waterpark and beaches
or out across the sea. Do choose one of the Imperial
Club Executive Suites, which, in addition to being
luxurious, have the bonus of access to the Club where
drinks, snacks, afternoon tea, breakfast and more are
complementary. Guests particularly enjoy the Happy
Hourfrom 6pm to 8pm, where you can sit out on the
balcony with great views, and enjoy your fill of decent
sparkling wines and cocktails, with snacks.
For those MoneyMaker Magazine readers used to
presidential suites, the resorts Signature Suites are well
worth experiencing.

NEPTUNE AND POSEIDON

UNDERWATER SUITES
The two underwater suites are truly extraordinary
with master bedroom floor-to-ceiling window walls
looking directly into the Ambassador Lagoon, creating
an illusion of being beneath the sea whilst looking
directly into the heart of Atlantis. With stunning
interiors by Wilson and Associates, the aptly named
Neptune Underwater Suite and Poseidon Underwater
Suite measure 165 square metres each, stretched
over three floors. A sweeping staircase leads from
the foyer to the large living and dining area that
overlooks the Lagoon and are supported by a butlers
pantry. The master bedroom features a bespoke bed
and Frette linens, perfect for lounging in to enjoy
the mesmerizing views into the marine habitat. The
master bathroom features a pedestal jetted tub to let

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guests watch the marine animals swimming by, as well

as a rainfall shower with an additional six body jets.

THE ROYAL BRIDGE SUITE

At almost a 1000 square metres, the iconic Royal Bridge
Suite is truly palatial. One-of-a-kind, it spans the arch
which links the Royal Towers offering un-paralleled
180-degree views of The Palm and the Arabian Sea.
Reached by private elevator, guests revel in complete
opulence, including a dining room with a gold leaf
table that seats 16 and a large lounge area. The dcor
is exquisite, reflecting the stature of the suite. With
three bedrooms, a grand living room and two spacious
terraces The Royal Bridge Suite is the perfect haven
in which to relax or entertain in private. It also has
its own guarded entrance and elevator along with a
dedicated team of people, from butlers to chefs, on
hand to ensure that your every need is fulfilled.

GRAND ATLANTIS SUITE

If al fresco living is your thing the Grand Atlantis Suite
offers a spectacular sun terrace which spans three sides
of the suite. The entire suite is decorated in elegant
gold tones and the lavish living space includes a master
bedroom complete with his and hers bathrooms, a
guest bedroom with an ensuite bathroom, a living
room with a dining table for ten, plus a separate office.
Impressive indeed.
Outside, the resort has two large and popular pools,
plus a long white sand beach to enjoy. The fashionable
sets head to hang out at Nasimi Beach (think Nikki

THE SUITES ARE EXTREMELY

WELL APPOINTED, SPACIOUS TO A
FAULT AND OFFERING STUNNING
VIEWS ACROSS THE PALM TO THE
SKYSCRAPERS BEYOND
is stylish to a fault. Unlike many Chinese restaurants,
the desserts here are a total must works of art and
delicious too.
Fine dining Ossiano is another we recommend
for its amazing view through the resorts enormous
aquarium, where you can watch sharks, rays and
thousands of graceful fish swim by, right next to
your table. Stunning. For a more traditional dining
experience try Levantine, offering a true taste of the
region with entertainment to match.

DONT MISS

Beach but in Dubai). Here they chill enjoying cocktails

and sheesha in cabanas and day beds, listening to the
latest sounds.

FINE DINING
Dining-wise, guests to Atlantis The Palm are genuinely
spoilt for choice, from fine dining in the excellent,
award-winning Ossiano, through to more casual
and family-friendly affairs. Yuan is particularly
recommended. Executive Chef Jeff Tan, formerly
of Hakkasan Mayfair, takes guests on a gastronomic
adventure through China, redefining Cantonese and
Szechuan cuisine for Dubais it crowd. Designed to
mirror a Siheyuan, a traditional Chinese house, YUAN

Cownose Ray Feeding. Yes, this may sound a

little bizarre, but its delightful. Located in the
Mesopotamian-styled Ziggurat in Aquaventure, you
join a marine biologist in the shallow waters of the
Shark Lagoon for a 35-minute hands-on experience.
Guests learn about these graceful species while the
hungry rays emerge for their tasty treats of prawns.
The silky smooth rays are like excited puppies as they
scramble around (and up!) your legs for food.
Aromatherapy Massage. The resorts very good
ShuiQi Spa, offers a wide variety of treatments in
gorgeous surroundings. Opt for an Aromatherapy
Associates Inner Strength Massage, 60 minutes of
relaxing bliss.
Dinner at Ossiano. Expensive, but worth it to marvel
at the setting looking straight into the stunning
Ambassador Lagoon.
Leap of Faith Slide. Definitely not for the
fainthearted, this death-defyingly high and incredibly
steep slide hurtles those brave enough to use it through
the shark lagoon in a see through tube. You can hear
the screams from your balcony back at your room.
Happy Hour at the Imperial Club in the East
Tower. If youre not lucky enough to have one of the
fabulous Signature Suites to enjoy, then it is hard to
beat relaxing with unlimited, decent sparkling wine
and cocktails out on the balcony 12 floors up, with

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BOLDLY
GO WHERE
NO MAN
HAS GONE
BEFORE
We explore the trip that will take you
to the end of the earth and back all
before bed time. By Emily Black

pace is Virgin territory are the

words plastered across Richard
Bransons website, and never
before have the words been
so accurate: since announcing
the collaboration with Mojave
Space Adventures and aviation genius Burt Rutan,
Bransons vision of a commercial spaceline has
slowly cemented into reality. Within the next few
years, Virgin Galactic is set to be the ethereal trip of
a lifetime.
Slowly developing from a futuristic fancy in the
back of the transport moguls mind, Virgin Galactic
was originally registered as a company in March
1999 and remained dormant until July 2002 when
an agreement with Rutan was formed. At the time
the aeronautical engineer was working with Paul
Allen-funded company Scaled Composites to
create SpaceShipOne, a sub-orbital spaceplane,
for the Ansari X-Prize. Once Virgin caught wind
of the project they struck an agreement, that if
SpaceShipOne was successful they would license
the technology and aim to develop a version of
the spaceplane fit for commercial use. In 2004
Rutans creation competed for the Ansari X-Prize,
flying 100km into the atmosphere and stunning all
onlookers. Needless to say, Virgin was on board.
The following year it was announced that
SpaceShipTwo would have six passenger seats in
addition to space for the two pilots, plenty of room
for floating around in the zero gravity atmosphere,
and large windows to at the edge of the spherical
world the passengers have temporarily left behind.
Over the next few years Virgin Galactic moved in
leaps and bounds to design and build brand new
technology to create the worlds first air-launched
commercial flight into space. Branson has marked

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this venture as a new era in the history of mankind...

making the affordable exploration of space by
human beings a real possibility.
For future non-professional astronauts, as they
have been dubbed, the experience will be a long
weekend away and no doubt the furthest they
have ever travelled from home. Starting with two
days of preparation and training, the passengers
have a chance to bond with each other and the
crew leading up to the eagerly anticipated launch
day. On the long-awaited day they will be kitted up
with their space suits (which are more jet-pilot come
black ops agent than Neil Armstrong-esque) and
patiently take their place on the spacecraft.
Still attached to the air-launcher, the Virgin Mother
Ship climbs to 50,000 feet where the rocket is
released. After a few heart-wrenching seconds of
deathly silence, the rocket engine will ignite and
continue to climb into the heavens at 3000 mph
(four times the speed of sound). As the rocket
breaks through the blue skies into blackness it shuts
down, leaving the now weightless passengers to

AFTER A FEW HEARTWRENCHING SECONDS OF

DEATHLY SILENCE, THE
ROCKET ENGINE WILL
IGNITE AND CONTINUE
TO CLIMB INTO THE
HEAVENS AT 3000 MPH FOUR TIMES THE SPEED
OF SOUND.

float above their seats as they watch the world

turning beneath them. The rocket then re-enters the
atmosphere and gently returns to earth.
A previously exclusive phenomenon, we can only
reference films and documentaries to even begin
to imagine witnessing such an experience in the
flesh. However the feeling of total weightlessness
is a feeling which has been available to the public
for some years already, through the zero gravity
experience.
Zero Gravity Corporationis a space entertainment
and tourism company offering a flight which uses
special acrobatic manoeuvres to achieve a sense of
zero gravity within the aircraft. Based around the
science of centrifugal force (the force which causes
an object moving in a circular motion to fly away
from the centre) the plane temporarily outsmarts
gravity. Climbing up towards the horizon at a 45
degree angle the plane reaches 34,000 feet whilst
the speed works to create a pull 1.8 times gravity,
making the passengers weigh nearly twice their
usual weight.
As the plane pulls out of the angle it moves in an
arc, and the centrifugal force causes the passengers
to move away from the ground and cancels out the
gravitational force pulling them down. For this brief
moment the passengers are weightless, floating
around the modified aircraft as though they are lost
in space. Lasting for 20-30 seconds at a time, the

manoeuvre is repeated 12-15 times per session.

Unlike the meticulous preparation stages for the
Galactic journey, the preparation for this flight is
considerably shorter, and the entire day lasts around
five hours. Before the flight passengers and crew
pose outside the seemingly ordinary aeroplane for
a team photograph, which they receive later in a
Regravitation Celebration, along with a certificate
and refreshments, and plenty of time to share their
experience with one another.
Available in Florida, California and Las Vegas, the
zero gravity flight starts at $4,950 per passenger.
This is considerably cheaper than the Virgin Galactic
venture but does lack the ethereal perks that
Branson provides with his revolutionary enterprise.
Despite not being ready for take-off until 2016,
Virgin have already received 529 deposits and
counting. This doesnt come cheap, with most
deposits requiring the full payment. One seat
on the Virgin Mother Ship would set you back
$200,000 (roughly 124,000) and to hire the
entire six-seater ship comes at a discounted price
of $1 million (around $622,000). However, when
compared to the millions it costs to launch a
NASA rocket ship, the fee to live out the dream of
flying into space seems remarkably reasonable. It
really is one small step for man, and a giant leap
for mankind.

Brace yourself for the

journey of a lifetime

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TRAVEL

ROOM WITH A VIEW

SUN SIYAM IRU FUSHI, MALDIVES

Sun Siyam Iru Fushi,

an Indian Ocean
Paradise.

120

e enveloped in an expanse of blue.

If your idea of a paradise is a remote
private island surrounded by idyllic
waters, luscious vegetation and an
unparalleled touch of luxury, then
Sun Siyam Iru Fushi is the perfect
destination for you.
A quintessentially Maldivian experience, Sun
Siyam Iru Fushis (www.sunsiyam.com) spectacular
villas offer overwater havens, showcasing the allure
of ocean life and allowing you to experience the full
force of the Indian Oceans stunning beauty.
Take in the impressive ocean view from your king
sized bed, lounging area or expansive sun terrace. This
airy, open-plan accommodation features an open
air, overwater shower and luxury spa tub, designed
for long soaks with mesmerising panoramas that are
yours alone. Spend lazy days lounging on your private
sundeck, in between cooling exploratory dips into
the clear waters of the lagoon directly below or long
walks along the incredible white sand beaches of this
paradise island.
Personally tailor your villa with pillow and
fragrance menus for a home-away-from-home feel
or wander down the foot reflexology path to relax
and indulge in a traditional Maldivian or Chinese
treatment at The Spa.
Not only does this paradise offer you relaxation
and indulgence but also bespoke gourmet dining
experiences set against a stunning tropical backdrop.
Destination Dining is the opportunity to enjoy
culinary delights, specially prepared by your personal
chef, which can be enjoyed anywhere you desire on
the island. Relax on one of the beautiful beaches
next to the crystal clear waters of the Indian Ocean or
choose an intimate dinner on a sunset yacht cruise.
Sip a glass of chilled champagne or your favourite
cocktail while your private chef takes care of the rest.
There are also 11 other outlets offering a range of fare
from seafood to traditional Maldivian dishes.
Fancy trying something different? The resorts GIVE
philosophy (Get Involved, Visionary Experiences)
enables guests to explore the local community and
experience its intrinsic relationship to the resort: from

MONEYMAKER MAGAZINE

visiting a local fruit farm to hearing firsthand the

origins of a local village grandmothers recipe used in
the restaurants kitchens. Use your time on the island
to broaden your horizons and experience the local
Maldivian culture.
7 nights at the 5* The Sun Syriam Iru Fushi staying
on a half-board basis in a Horizon Water Villa costs
from 2,069 per person, including flights with
Turkish Airlines from London Gatwick and seaplane
transfers.
Book by 31 June for selected travel dates in
September and October 2014 and receive a free
upgrade from Water Villa to Horizon Water Villa, saving
up to 180 per booking. Visit www.travelbag.co.uk

SPEND IT

FOOD AND DRINK

BRINGING BARISTA QUALITY HOME

JURA, a significant innovator in luxury
Swiss-made bean-to-cup technology,
has raised the bar for standards in
performance, aesthetics and perfection,
with its Impressa A5 One Touch coffee
machine every coffee lovers dream.
Not cheap at 895, but definitely worth
it.
Stylish, compact and slim its a
perfect foodie gadget to grace to any
modern kitchen. Whether preparing
one or two cups at the same time,
this amazing machine can achieve
the perfect aroma for the ultimate
coffee, tailored to your personal taste
for ultimate enjoyment. With super-

fast Aroma+ grinder, the Impressa

A5 combines technical perfection
with speed, meaning that pure coffee
indulgence takes half the preparation
time.
Whats more, thanks to its simple
to use, innovative one-touch function,
cappuccinos and latte macchiatos
can also be prepared at the touch of
a button and, combined with its fine
foam technology, the desired drinks are
always topped with feather-light milk
foam.
All JURA machines now feature an
Aroma Boost function, providing a
natural, refreshing energy boost when

you need it, as well as a Zero-Energy

Switch which allows the machine to
use up to 40% less energy, ensuring
the JURA coffee experience is more
eco-friendly.
www.jurauk.com

FOOD&DRINK

Tattinger champagnes may not be the most expensive around, but they are well respected
and appreciated by those in the know. 2014 is a big year for the acclaimed champagne house
as they are a key sponsor of the World Cup.

TAITTINGER A FAMILY AFFAIR

One of the very few champagne
houses still owned and actively
managed by the family named on
the label is Taittinger. The brand is
enjoying somewhat of a renaissance
as its popularity is increasing globally
with this years sponsorship of the
World Cup and its subtly delicious,
chardonnay-rich champagnes being
increasingly sought after as the posh
tipple of choice for many an elegant
occasion.
The origins of this much loved
brand start as far back as 1734 when
the original House was founded by
Jacques Fourneaux. The Taittinger
link came about in 1931 when Pierre
Taittinger was stationed at Chteau de
la Marquetterie during the war, fell in
love with the property, vineyards and
miles of cellars, and pledged that one
day he would return and own them
a dream which came true. Today,
Taittinger is headed up by Pierres
grandson, Pierre-Emmanual, his son
Clovis and daughter Vitalie, both of
whom are actively involved in the day
to day running of this thriving family
champagne house.

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The hallmark of Taittinger

Champagnes is the high percentage of
Chardonnay used in their winemaking
which can be anything from 40% in the
Brut Rserve Non Vintage to 100% in
the prestigious Comtes de Champagne
Blanc de Blancs. This Chardonnay

TAITTINGER VINTAGE 2005

This exceptional champagne comprises
50% Pinot Noir and 50% Chardonnay,
which creates delicacy, elegance and
finesse. The nose combines yeasty,
bread aromas with scents of lemon,
mandarin and acacia honey. The fruit
on the palate is sublimely rich and fresh
and the finish is long, generous and
complex.
RRP 53.00, Stockists: Amps Fine
Wines, Majestic, Hedonism Drinks, Ellies
Cellar, Woodwinters Wines & Whiskies,
Partridges of Sloane Street, Hailsham
Cellars, www.winedirect.co.uk

dominance provides for a style of

elegance, delicacy and finesse which is
recognised worldwide and has earned
the House many accolades and awards
over the years. Taittinger is now served
in over 150 countries worldwide

TAITTINGER PRLUDE
GRANDS CRUS NV
This wine is a Grand Cru blend of 50%
Chardonnay and 50% Pinot Noir. The
nose is subtle and fresh with mineral notes,
elderflower and spicy cinnamon. Fresh citrus
dominates the palate giving way to a full,
mellow taste reminiscent of white peaches in
syrup. The finish is long, rich and expressive.
RRP 49.00, Stockists: Handford Wines,
Constantine Stores Limited, Vats Wine
Company, The Oxford Wine Company, North
& South Wines, Harrods, Fortnum & Mason,
Hedonism Drinks, Amps Fine Wines, www.
ocado.com, www.winedirect.co.uk, www.
champagnedirect.co.uk

TAITTINGER NOCTURNE SEC NV

The after dinner champagne. This is a sec style
comprising 40% Chardonnay. Aged on its lees
for 3-4 years before disgorgement, a 20g dosage
of pure cane sugar is added, which is the key to
Nocturnes style. The nose is subtle and fresh
with notes of white blossom, ripe peach and dried
apricot. The palate is soft, fresh and mellow and the
finish is long and soft with a subtle sweetness.
RRP 47.00, Stockists: John Lewis, Amps Fine
Wines, Harrods, Fortnum & Mason, The Whalley
Wine Shop, Ann et Vin, Cheers Wine Merchants,
Beaconsfield Wine Cellars, www.winedirect.co.uk,
www.champagnedirect.co.uk

TAITTINGER FOLIES DE LA
MARQUETTERIE NV
This single vineyard wine is a blend of 55%
Chardonnay and 45% Pinot Noir. It has a highly
fruity nose which releases scents of peaches and
apricot jam with subtle hints of toasted brioche and
vanilla. Full-bodied and fruity on the palate, it has a
distinct finish with delicate oaky notes.
RRP 55.00, The Vineyard Cellars, Harrods,
Handford Wines, North and South Wines, Hailsham
Cellars, Tivoli Wines, Fortnum & Mason, www.
champagnedirect.co.uk, www.winedirect.co.uk

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LONDON CALLING

STAYING ON TREND
There are few global cities with Londons eclectic range of stylish
stays. We bring you our favourite four of the moment.
THE ATHENAEUM
With an enviable position overlooking leafy
Green Park, the five star, family-owned
Athenaeum Hotel is luxurious and artfully
combines contemporary style with traditional
comfort and impeccable service. The Park
View rooms are spacious, light and airy, and
complete with all mod cons, but why not
spoil yourself by booking the amazing three
bedroom Rooftop Penthouse Suite with a
private balcony offering a stunning panoramic
views across the city.? The perfect place for
pre-dinner cocktails at sunset.
During your stay, visit the hotels famous
Whisky Bar, offering the largest selection of
blends in any hotel in London, 300 plus in
fact. And before you leave, enjoy a relaxing
treatment in the super stylish spa.
n www.athenaeumhotel.com

124

MONEYMAKER MAGAZINE

THE HOXTON,
SHOREDITCH
Possibly the most on-trend hotel in
London, The Hoxs insatiable desire for
style is unparalleled, with its urban and
urbane moods reflecting the creative
buzz of the borough in which it lies.
Vibrant and careful design is
everything here, with an eclectic mixture
of vintage, shabby chic and impossibly
current creating a fun luxe experience.
Whats more, all furniture, art and
lighting are sourced within a three
minute walk of the hotel, meaning youre
getting the full taste of Shoreditch.

THE ARCH, MARYLEBONE

Amongst a row of grandiose buildings resides one of
Londons best kept secrets, combining both cutting
edge style with the kind of relaxed classic youd expect
from a luxury experience.
There is an Aladdins cave of wonders amongst the 82
individually-styled rooms, from opulent four poster beds
to bang-on-trend private courtyards, complete with
super sharp private artwork, for your eyes only.
Meanwhile the hotels bar and restaurant, Hunter
486 provides a boutique ambience and outstanding
cocktails.

THE MONTCALM, MAYFAIR &

CITY OF LONDON
Quirky and chic blend seamlessly in a beautifully conceived
concept hotel, with sites in both Mayfair and the City.
Situated on both Park Lane and The Brewery in the
financial district, The Montcalm does that thing that all the
best hotels do; it makes the breath you take when you
luxuriate in its ambience a thing of beauty.
Spacious lobbies and rooms are designed with great
care and flair, with classic lines blending with contemporary
flourishes, whilst the restaurants deserve the buzz they
have received in recent months. A joy.

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125

SPEND IT

WATCHES

MARGOT BY
CHRISTOPHE CLARET
A charming limited edition watch which answers that time old
question as to whether He loves me He loves me not.

ust unveiled at BaselWorld to an

admiring audience, only 20 of each of
the four styles of Christophe Clarets
278,000 Swiss francs Margot ladies
watch will be made, each enabling its
wearer to pick petals on the dial, with
the simple press of a button.
The story goes that during the Middle Ages the
le Saint-Louis, in the center of Paris, was a meadow
lined with willows and poplars. It was an idyllic
place for sweethearts to stroll and learn the depth
of each others love by picking petals off a daisy
while reciting: Il maime il ne maime pas du tout.
Whilst the English version requires an either/or, the
French tradition allows for subtleties in between
and the watch follows the French radition.
Such an original technique called for ingenious
design. The

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MONEYMAKER MAGAZINE

dial exudes romantic femininity. At the whim of its

iridescent reflections, the natural mother of pearl
dial reveals delicately engraved verses penned by
Victor Hugo, one of the standard-bearers of the
19th century French Romantic movement. These
excerpts are taken from the writers classic poem
Unit, which features in his compendium Les
Contemplations.
On the dial, three pear-shaped diamonds at 3
oclock, 6 oclock and 9 oclock poetically punctuate
the scene. A pair of gold-tipped, steel hands each
delicately rounded by hand glides over the 12
white, satin-lacquered titanium petals that tightly
embrace the central citrine pistil, its multi-level
corolla intensifying the three-dimensionality of the
dials landscape.
Margot features baguette diamonds or snow-set
brilliant cut diamonds, depending on the model,
with the gem-set lugs featuring different designs
that complement the aesthetics of the jewels.
Brilliant or baguette cut diamonds also bring
a stunning play of light around the bezel.
The display back reveals the
automatic winding rotor, a delicately
carved, flower-shaped carrousel of
colours symbolizing sentiments
of love, with a central cabochon
concealing the rotors ball
bearings. Each one of the
eight resplendent triangular
precious stones denote
a feeling hope, passion,
tenderness but which one
will line up with the redlacquered heart when the
flower halts its waltz?
Tout est mystre dans
lamour, wrote Jean de La
Fontaine (Love bears a world of
mystery). Without a shadow of a
doubt, Margot fully embraces these words
of the 17th century French poet.

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OUT OF TOWNERS

LITTLE BRITAIN
The bright lights of Londons bustling metropolis tell us that bigger is
better, but go outside the M25 and youll see that size isnt everything,
and the best things do come in small packages.

LORTOLAN
- SHINFIELD,
BERKSHIRE
LOrtolan is well worth a saunter down
the M4 (exit 11) as housed in this former
rectory is a charmingrestaurant run by
Alan Murchison. It is no surprise, given
Alans credentials Claridges, Nobu and
Le Manoir Aux Quat Saisons that this
is the only Michelin-starredrestaurant in
the area. Cuisine is modern French using
local ingredients where possible, there
are a variety of menus and private dining
options to make LOrtolan the perfect
choice for business or pleasure.
MoneyMaker Magazine sampled the
Gourmand Menu with suggested wines,
which offered a variety of dishes each
made up ofexquisitecombinations. The
octopus salad with mango was perfectly
light and flavoursome, the baked
Barkham Blue cheesecake a superb
alternative tosouffl and the poached
Nashi pear with black current and fennel
acrescendoof fresh fruit to leave the
diner satisfied without the ache of over
indulgence. Sommelier Craig Steven
made adventurous pairing suggestions
including a Poire Granit by Eric Bordley
toaccompanydessert, which was divine.
The Gourmand Menu is priced from
71.00 per person
www.lortolan.com

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THE PIG, HAMPSHIRE

Take a trip to Hampshire, and youll realise
that almost everything about the New Forest
is quaint and gentile, and quite noticeably
pocket-sized. Whilst the countryside fills the
horizon like an expansive and statuesque
stage, its players all veer on the smaller side,
with delicate trees and bushes smattering
the landscape like Mother Nature channeling
Jackson Pollock, whilst its famous ponies
prance about around your knees.
A day cycling around the New Forest is
amongst the finest outdoor experiences in
the UK, and those seeking a most beautifully
personal stay should head to one place only,
The Pig, just outside Brockenhurst.
This boutique hotel nestles seamlessly into
the undulating hillsides, with its olde-world
charm fabulously offset by its sharp and
modern interiors. As quirky as it is stylish, the
hotel must be considered one of the nations
most stunning undiscovered gems, with a
delightfully eccentric collection of curios
adorning every corner, and a wonderful
welcome, unlike many youll experience.
One thing thats not small is the reputation
of The Pigs food offering, and were
happy to report it is as good as its stellar
status suggests it will be. Being close to
the south coast its seafood is a particular
delight, and only serves to reinforce the
hotels credentials as being one of the most
enjoyable and unusual weekend breaks
outside the capital.
www.thepig.co.uk

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SPEND IT

STYLE & GROOMING

STYLE&GROOMING
Where the fun-loving but smart man is acquiring his best-looking
face and suit

THE DOLLAR SHAVE CLUB

MoneyMaker Magazine caught up with
grooming maven Michael Dubin, founder
and CEO of a new venture Dollar Shave
Club, a super clever concept bringing
shaving essentials straight to the busy
mans door.
1. Explain the Dollar Shave Club
principle.
Men like things easy, and what could be
easier than having the things you need
every day shipped to you affordably
and without you even having to think

about it? Dollar Shave Club wants to

help men live smarter, more successful
lives through high quality personal care
products, content and technology.
2. How did you conceive the idea?
When I was living in New York City,
buying razors was always a hassle. You
had to track down the drugstore clerk
to unlock the razor fortress only to pay
too much. I knew that the frustration
with the razor-buying experience was
widespread. Its something men talk

about a lot. I truly believed the core idea

of DSC great razors, delivered exactly
when needed would resonate.
3. How did you get the funding
together?
I invested my lifes savings into DSC
and launched it out of my apartment.
We didnt approach investors until we
needed to scale. We first quietly did
proof of concept stuff, selling bulk and
by subscription and seeing which was
popular. It wasnt until three months later
that we took the business to the venture
community. By waiting until we had
proof of concept, we were able to attract
the right investors.
4. Describe the process of the famous
DSC video; what were the thought
processes behind it?
We didnt have a lot of money so I
asked a friend from my Improv days to
direct it. I wrote and acted in it. We also
wanted to incorporate humor because
I wanted it to be an essential part of the
brand. Humor is an important means of
communication.
5. How did you maximize this on social
media?
With our kind of budget we had to
find an inexpensive way to market it.
Releasing the video on YouTube made
the most sense. It turned out to be the
right decision. We garnered so much
traffic that our servers crashed. I must
have called every single programmer to
get our servers back up and running.
6. What advice would you have for
entrepreneurs seeking to make the
most of social media?
Start with an idea that resonates.
7. Whats next for you and DSC?
We want to own the mens bathroom
and be the easiest, most fun place for
guys to buy the things they use every
day.

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TAILOR OF THE TAPE #2: JASPER LITTMAN

In the latest of our London suit-maker reviews, we check out
the bespoke offering from Jasper Littman.
LOCATION:
As part of the brands visiting service, Jasper Littman has
premises across London, with their Savile Row rooms at
number 9, where a relaxed and classic styling keeps things
simple.
AMBIENCE:
Highly professional and relaxed. Jasper Littmans brand is
about quality, and their tailors create a calm and controlled
environment to provide this.
SERVICE:
Excellent and attentive service, in a classic style. A charming,
classic sense of good manners and absolute product
knowledge. Youll always come away knowing that your suit
will be taken very seriously indeed.

SUITS ON OFFER:
The tailor offers both bespoke and semi-bespoke suits.
SIGNATURE STYLE:
Classic style from a classic tailor. Clean Savile Row looks, with
sharp lines and impeccable tweaks on every suit to get the
cut just right.
LIKELY TO BE SEEN ON:
High flying City execs and senior British politicians. Celebrity
clientele are rumoured to include sports stars and movie
stars.
OVERALL:
Many bemoan the loss of the classic look and good old
fashioned service on the Row these days, but Jasper Littman
incorporates both with a modern edge. As high a quality a
service as you can ever hope to expect from the world of
bespoke, and a suit that is a thing of beauty at the end.
5/5

MONEYMAKER MAGAZINE

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SPEND IT

HOW I SPEND IT

FRANK BUGLIONI

Each month a celebrity gives us an insight as to how they

would spend an imaginary fortune. This month is the turn
of boxer Frank Buglioni
Perfect Holiday;
Vegas, catching one of the big fights and then
experiencing some of the pool parties!
Dream Car;
Mercedes G-wagon
Private Jet or Super Yacht;
A super yacht without a doubt. You always have a
place to stay wherever you venture.
Favourite Luxury Purchase;
My wireless Bang and Olufsen speakers, I love
music and they produce a very smooth sound.
Favourite piece of technology;
The iPad, its made keeping track of the business
side of my career a lot easier, ticket allocations and
such.

Boxer Frank Buglioni

132

Spending weakness;
I like to spend money, but fortunately most of my
time is taken up with training. After fights I enjoy
the occasional shopping spree in Selfridges and
Harvey Nichols.

MONEYMAKER MAGAZINE

Extravagant Purchase;
Im a bit of a film buff, so it would have to be a
private cinema and enjoying the latest films with
friends and family on a huge screen. No seats, just
a massive sofa.
Business Venture;
Its no secret that boxing is a great conditioning
exercise, so a state of the art gym, based around
professional boxing would be my venture.
Money no object;
Id like to think it wouldnt change me, Im happiest
in the gym, training for fights and then competing. I
think Id be the same, but no doubt in a new pair of
gloves and boots every session!

I LIKE TO SPEND MONEY,

BUT FORTUNATELY MOST OF
MY TIME IS TAKEN UP WITH
TRAINING

A M E R I C A N FO O T B A L L .
E N G L I S H H O S P I TA L I T Y .
PITTSBURGH STEELERS

SAN FRANCISCO 49ers

M I N N E S O TA V I K I N G S

JACKSONVILLE JAGUARS

Wembley Stadium, London

Sunday 29 September 2013

Wembley Stadium, London

Sunday 27 October 2013

This years two NFL International Series games promise to be spectacular. Guarantee your seat for the
game(s) by purchasing one of our unique hospitality packages.* And for the ultimate luxury experience,
we also have Private Boxes (subject to availability).
To book your place, call Ian Sargeant on 020 8795 9524 or email Ian.Sargeant@wembleystadium.com

Sapphire Hospitality Package

Diamond Hospitality Package

329 inc. VAT

439 inc. VAT

Bundle for both games 599

Bundle for both games 799

Three hour pre-game buffet in one of Club Wembleys

private dining facilities private tables guaranteed for
parties of eight or more

Champagne reception on arrival

Complimentary bar including wine, beer and soft drinks for

three hours before the game, between the second and third
Quarters (half-time period) and one hour after the game

Superb three course pre-match dining experience in the

Bobby Moore Room private tables guaranteed for parties
of four or more
Cash bar available during the game

Premium ticket on the Club Wembley tier with access to all

concourse facilities

Complimentary bar including wine, beer and soft drinks for

three hours before the game, between the second and third
Quarters (half-time period) and one hour after the game

Souvenir programme and commemorative VIP

pass for each guest

Premium ticket in the Bobby Moore seating blocks on the

halfway line on Level One, either side of the players tunnel
Souvenir programme, gift and commemorative VIP pass
for each guest

*Hospitality packages are sold on a first come first served basis and are subject to availability.

Superyacht berths from 30m to 150m

MEDITERRANEAN | CARIBBEAN | MIDDLE EAST | ASIA

Superyacht berths from 30m to 150m

MEDITERRANEAN | CARIBBEAN | MIDDLE EAST | ASIA

To discuss any aspect of superyacht berthing,

including berth ownership, please contact:
Kurt Fraser | +44 (0)20 3405 3219 | kurt . fraser@cnmarinas.com | www.cnmarinas.com

C&M_MoneyMaker_April2013_230x300_AW.indd 1

Yas Marina, Abu Dhabi

03/04/2013 10:37