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AQA Business Christmas challenge 20 multiple choice

1. A business will focus on what objective in order to balance
profit and avoid exploitation of customers?
a. Growth objectives
b. Ethical objectives
c. Profit maximisation
d. Profit optimisation
2. A firm floats on the stock exchange, its original share price
is 234p with initial shares of 16 million. Its share price today
is 212p. What is its market capitalisation?
a. 339.2m
b. 33.9m
c. 37.44m
d. 35.93m
3. Market conditions affect decision making in a business.
However what other external influences might also have a
significant impact on decision making?
a. Financial status of the business
b. Gearing
c. Interest Rates
d. Labour turnover
4. Peter Druckers theory on management proposed what they
should do. Which of the following forms part of that theory
a. Discussions with trade unions
b. Check quality of production lines
c. Prepare staff for change
d. Take an autocratic view on managing staff effectively
5. Blake Mouton Grid had 5 components to it. Which of the
components focused on high people concern and high task
a. Country club
b. Middle of the road
c. Impoverished
d. Team manager

6. Tannenbaum Schmidt Continuum suggests a subordinate

centred leader would be focused on
a. Tell
b. Sell
c. Consult
d. Join
7. Decision trees are useful to management in making
decisions however one of the major flaws in decision trees
a. Optimism in the numbers used
b. The calculations can be random
c. Decision trees use illogical thought processes
d. Decision trees do not account for the value of money changing
over time
8. Mendelows stakeholder power map suggests business
should keep a stakeholder with high interest and low power
a. Keep satisfied
b. Actively engage with and manage
c. Show minimal effort to
d. Keep informed
9. Internal influences on marketing objectives include
a. Changes to the management team and CEO
b. Economic pressures including interest rates
c. Social media and e-commerce platforms
d. Recruitment of staff


Qualitative market research includes

Primary, secondary and internal data
Historical financial figures from the firm and its competitors
Information and opinion formed from key research across
primary/secondary processes
Quality data gathered online from secondary resources


A product that is price elastic has a value of




The marketing mix consists of 7Ps. Four of those are
listed below
a. Process, people, place, prospects
b. Promotion, price, physical, people
c. People, politics, personnel, process
d. Pricing, production, process, place
A cash cow found in the Boston Matrix suggests a
product is
a. Low market growth, low market share
b. Low market growth, high market share
c. High market share, high growth
d. High market growth, low market share
A toilet seat firm generates 18,924 products over a
year, highly specialised they only employ 79 staff to
manufacture these. What is their labour productivity?
a. 41
b. 1234
c. 238
d. 240
Some common approaches seen in Lean production will
a. Reducing workforce numbers
b. TQM, JIT, Time based management
c. Low levels of stock on shelves
d. Low cash levels and liquidity
Capacity utilisation measures a firms output. An airline
A.I.R has 200 flights a day with 90% capacity utilisation.
They have on average 180 seats per plane. What is the
average capacity utilisation in seats for the whole fleet on a
normal day?
a. 36,000
b. 32,400
c. 34,200
d. 30,400
A firm generates a profit of 740,000 with Fixed costs
of 305,000 and total sales of 120 units. What is the
contribution per unit?
a. 6166
b. 3625
c. 360
d. 3750

Increasing profit is a focus for many mangers, some
options for achieving this include
a. Reduce costs and increase prices
b. Grow the business into new markets
c. Expand the number of staff in the firm
d. Pay more wages and motivate staff
The three key theorists used for motivation in business
a. FW Taylor, Maslow, Mendelow
b. FW Taylor, Drucker, Herzberg
c. Herzberg, FW Taylor, Maslow
d. Maslow, Drucker, FW Taylor
Non financial methods for motivating employees
include empowerment of employees, this is best defined as
a. Increasing scope of the job
b. Providing decision making opportunities and delegating to the
c. Rotation of roles
d. Making employees lead teams and set organisational