Crossmedia Planer Mediapack

2010
Price list no. 12

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Publisher‘s imprint

W Publishing House W Phone numbers & contact

Vogel IT-Medien GmbH Editoral
August-Wessels-Str. 27 Co-Publisher Harry Jacob (Managing Editor) - 206
D-86156 Augsburg Ljiljana Kos - 300 Christian Träger (Managing Editor, CvD) - 180
www.vogel-it.de E-Mail lilli.kos@vogel-it.de E-Mail redaktion@vogel-it.de

Account Management editorial part

W General Manager
Besa Agaj (International Accounts) -112
Werner Nieberle
E-Mail besa.agaj@vogel-it.de Disposition
Dagmar Schauer - 202
W Bank Details Stephanie Steen (Key Accounts) -211 E-Mail dispo@vogel-it.de
Dresdner Bank Würzburg E-Mail stephanie.steen@vogel-it.de
Sorting code 790 800 52 Technical Support Print
Account number 309 771 700 Ursula Gebauer (Assistance) -217 Albert Petrich - 179
E-Mail ursula.gebauer@vogel-it.de E-Mail anzeigen@vogel-it.de
W IT-BUSINESS Hannah Lamotte -193
Publishing schedule every two weeks E-Mail hannah.lamotte@vogel-it.de Technical Support Online
Day of publication Monday Julia Mattern - 123
Printed circulation 29.279 Ex. (IVW QIII/2009) Sandra Schüller -191 E-Mail julia.mattern@vogel-it.de
Distributed circulation 28.768 Ex. (IVW QIII/2009) E-Mail sandra.schueller@vogel-it.de W Memberships
Area of circulation Germany
Internet www.it-business.de
ISSN 1864-0907

Informationsgemeinschaft zur Feststellung der

Verbreitung von Werbeträgern e.V.

International Federation of the Periodical Press

Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Würzburg. Since 1991 the publisher releases business media for decision-makers who are
in charge of production, procurement or application of information technology. In addition to print & online media the publisher also offers a wide-ranging portfolio of events. The most
important publisher’s offers are IT-BUSINESS, eGovernment Computing, SearchNetworking.de, SearchSecurity.de, SearchStorage.de, SearchDataCenter.de, SearchSoftware.de.
The IT-BUSINESS-Media 3

The integrated cross-media concept for your The Media sections

successful marketing in the ICT channel
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to attain your successful and measurable marketing

targets.
• The trade magazine IT-BUSINESS provides biweekly • The IT-BUSINESS Akademie imparts with its events
thoroughly researched background information of the the necessary hard & soft skills to a wide spectrum of
IT channel and strategic relevant business and technol- trading partners. The target is to successfully position
Print Online ogy knowledge. yourself in the market and to foster business contacts.
Apart from management and sales trainings IT-BUSI-
• The information website IT-BUSINESS.de offers all NESS Akademie organizes the business summit IT-
necessary information that should be immediately and BUSINESS Executive Summit and solution-oriented
Event Service in high quality at the partners’ disposal: news, whitepa- multivendor roadshows named „Partner Solution Days“
pers, webcasts and case studies as well as an exten- concerning the topics virtualization, storage, security,
sive manufacturer and distributor database. UCC etc.

In the process you obtain the best possible backup of a

professional and service oriented consulting team.
Mediapack 2010 | Concept
4

The fitting advertising format for each target

IT-BUSINESS offers tailor-made campaign planning with high coverage, certified quality (IVW, IVW EDA) and integrated lead generation. To reach your communication
goals, IT-BUSINESS takes hold of an extensive portfolio of crossmedia communication formats (print, online, event, service). You benefit from a perfect mixture of innovative
and established communication formats (examples see diagram)

PRINT ONLINE EVENT SERVICE

Service (market research,

Loose and bound inserts
Advertising

Advertisement (Banner)

(Partner Conference)
formats &

Corporate publishing
Content Sponsoring

company database

direct marketing, ...)

Company profile in
services

Company portrait/

Webcast – Studio

Event sponsoring
Special forms of

Online congress
Editorial section

Corporate Event
Webcast – Live

advertisement
Classic Online

(on Demand)

Partnerzone
Whitepaper
Advertorial

advertising

Newsletter
Year Book
Your selected
Market

communication
Guides

targets

Image/
Brand-Awareness • • • • • • • • • • • • • • •
Product & Solution
Competence • • • • • • • • • • • • • • •
Partner Recruitment
• • • • • • • • • • • • • •
Direct increase in
sales • • • • • • •
Face-to-face
marketing • •
Lead generation
• • • • • • •
High qualified
coverage • • • • • • • • • • • • • • •
• Perfectly suitable • Well suitable
 5

Content-Print
Profile

Reader analysis

Topics & Dates

Formats & Rates

IT-BUSINESS Market

Job market

IT-Solution Guide

Special forms of advertising

Special Publications

Advertorials

Channel combination
Switzerland

Technical Specifications

The IT-Channel magazine

Mediapack 2010 | Print
IT-BUSINESS – Common success in the IT channel
IT-BUSINESS informs in a quick, competent and precise
way. Thoroughly researched facts, practical back-
ground reports and the „ITC Channel Index“, a cooper-
ation with GfK turns it into a top source of information
for decision makers in the IT market.
IT-BUSINESS offers market penetration at highly attrac-
tive conditions. It‘s the power plattform for efficient and
economical market communication in the IT channel.
Exactly here is the place to convince your dealers –
both old and new – of your products, solutions and con-
cepts!
IT-BUSINESS readership is known to be the most at-
tractive and qualified auditorium of the market. IT-BUSI-
NESS is modern and based on the target group. Clear-
ly structured in sections it condenses reliably all
important information for IT business partners.
6
W Companies – IT-BUSINESS persuits and forecasts
all market developments, dealing with manufacturers,
distributors and trading partners and hence reports
about the real background of news.
W Cover story – Where is the market heading? Who or
what drives the business? In a detailed report channel
concepts, sales strategies and portfolio planings of in-
dividual companies or whole market segments are pre-
sented, questioned, commented and discussed over
with the top decision-makers of this industrial sector.
W Business – Together with GFK, IT-BUSINESS exclu-
sively publishes the „ITC Channel Index“, a quality indi-
cator for business performance in the ICT-market. In ad-
dition, it provides the trading partner with key data
figures of the sectors law and management that are im-
mediately applicable in daily business.
W Technologies – The IT market won’t be worthwhile
without new interesting products. Of special interest is:
How big is the sales potential of the different products?
Whether business solution or consumer product:
IT-BUSINESS reports the specific, relevant information
for decision making bluntly in the business partner`s
language.
 Readership profile of IT-BUSINESS 7

N Distribution of readership N Position of recipient

according to business focus (multiple naming)

Management 60 %

Account Management 26 %

Marketing Management 21.2%

Purchasing Management 7.6 %

Development Management 3.3 %

System Houses/VAR 33,6 %
Technology/Support/Service 2.8 %

Consulting 1.9 %

Product Management 1.1 %

Specialized trade 28,4 %
Others 3.3 %

Sector not raised 1.4 %

Other sectors 0.2 %
Large size retail trade 0.8 %
Mail-order business/E-Tailer 1.0 % N Product segments
ISP/Internet Service Provider 2.1 %
Technical department store 2.1 % (multiple naming)
Manufacturers
10,4 % IT service ISV/Softwarehouse 2.5%
provider IT (Information Technology) 81.4%
8,7 % Distributors/Wholesalers 4.6 % CE (Consumer Electronics) 30.4%

TK (Telecommunication) 25.0%

Source: IVW EDA circulation certificate II/2008 – I/2009

Profile Topics + Dates Formats + Rates IT-BUSINESS Market Special forms Special Publications Advertorial Technical Data
editorial sector of advertising Channel combination
Reader analysis Job Market
Switzerland
Mediapack 2010 | Print
8

Topics + Dates 2010

Subjects to change without notice

Iss. Features Date of Advert. Deliverables Specials Date of Trade Fairs & Events
Publication Deadline Publication

1 Project & sales financing 11/01/10 04/01/10 05/01/10 07/01 - 10/01 CES, Las Vegas
for IT partners
2 Desktop virtualization and 25/01/10 18/01/10 19/01/10
thin client computing
3 Digital engineering (CAD, CAM, PLM) 08/02/10 01/02/10 02/02/10
4 USV & energy efficiency 22/02/10 15/02/10 16/02/10
5 Data & video beamer 01/03/10 22/02/10 23/02/10 02/03 - 06/03 CeBIT, Hannover
6 ERP solutions for s/m sized businesses 15/03/10 08/03/10 09/03/10 Guide „Networking & March 16/03 - 25/03 UCC & Mobility
Business Communications” Partner Solution Days
7 Computer centre 29/03/10 22/03/10 23/03/10
(planning, facilities & services)
8 Business mobility 12/04/10 01/04/10 06/04/10
(notebooks, remote access)
9 Physical security, 26/04/10 19/04/10 20/04/10 Guide „Storage” April 20/04 - 06/05 Storage & Archiving
Video surveillance Partner Solution Days
06/05 - 07/05 Community36, Zurich
10 Display technologies and solutions 10/05/10 03/05/10 04/05/10
11 Sourcing and E-Business 25/05/10 17/05/10 18/05/10 01/06 - 05/06 Comptex Taiwan, Taipeh
for IT-Partner
12 PIM (Business smartphones and 07/06/10 31/05/10 01/06/10 Guide „Virtualization & June 15/06 - 01/07 Virtualization & Cloud Computing
business models) Cloud-Computing” Partner Solution Days
 Subjects to change without notice
Iss. Features Date of Advert. Deliverables Specials Date of Trade Fairs & Events 9
Publication Deadline Publication

13 Business printer 21/06/10 14/06/10 15/06/10

(Networking & Multifunctional Printer)
14 Professional security solutions 05/07/10 28/06/10 29/06/10
(Firewall, AV, Authentification)
15 Business Intelligence & Data Mining 19/07/10 12/07/10 13/07/10 Guide July
„Printers & Supplies”
16 Unified Communication & 02/08/10 26/07/10 27/07/10
Next Generation Network
17 Business Continuity ( HA-solutions) 16/08/10 09/08/10 10/08/10 18/08 - 22/08 Gamescom, Cologne
25/08 - 29/08 Games Convention, Leipzig
18 Sharepoint & ECM-solutions 30/08/10 23/08/10 24/08/10 03/09 - 08/09 IFA, Berlin
19 Saving in network 13/09/10 06/09/10 07/09/10 Guide „IT-Security” September 16/09 - 28/09 IT-Security & Compliance
(SAN, NAS, Storage) Partner Solution Days
21/09 - 23/09 DMS Expo, Cologne
21/09 - 26/09 Photokina, Cologne
20 Digital Signage 27/09/10 20/09/10 21/09/10 06/10 - 07/10 CRM-expo, Nurnberg
21 Cloud Computing & Virtualization 11/10/10 04/10/10 05/10/10 19/10 - 21/10 IT-SA, Nurnberg
19/10 - 21/10 Discuss & Discover, Munich
22 Periphery, Keyboards, Mice, 25/10/10 18/10/10 19/10/10 26/10 - 27/10 SNW Europe, Frankfurt
Remote Controls 26/10 - 28/10 It & business, Stuttgart
23 Managed Printing Services 08/11/10 29/10/10 02/11/10 09/11 - 12/11 Electronica, Munich
(Hardware, Supplies & Service)
24 Server & Blades (Architectures & 22/11/10 15/11/10 16/11/10
Components)
25 CRM providers and solutions 06/12/10 29/11/10 30/11/10 Yearplanner 2011 06/12/10
26 IT compliance & Managed 20/12/10 13/12/10 14/12/10 IT-BUSINESS 2011 – 20/12/10
IT-Security services Portrait of an
industrial sector

Profile Topics + Dates Formats + Rates IT-BUSINESS Market Special forms Special Publications Advertorial Technical Data
editorial sector of advertising Channel combination
Reader analysis Job Market
Switzerland
Mediapack 2010 | Print g Benefit:
Your Marketin
Awareness
9 Image & Brand tio n Competence
10
9 Product & Solu en t
9 Partner Recruitmin sales
9 Direct increase verage
Advertising formats 9 High qualified co
IT-BUSINESS
Type area
200 x 281 mm
(3 columns)

Magazine Trim Size

230 x 300 mm
2/1 page 1/1 page Junior page panorama, above Junior page (please add min.
Type area: 426 x 281 mm Type area: compound Type area: 3 mm bleed)
Trim size: 460 x 300 mm 200 x 281 mm Type area: 308 x 205 mm 141 x 205 mm
Trim size: Trim size: 308 x 215 mm Trim size:
230 x 300 mm 154 x 215 mm

2 x 1/2 page panorama, above compound 1/2 page 1/2 page vertical 1/3 page 1/3 page vertical 1/4 page 1/4 page vertical
Type area: 426 x 137 mm horizontal Type area: horizontal Type area: horizontal Type area:
Trim size: 460 x 146 mm Type area: 100 x 281 mm Type area: 67 x 281 mm Type area: 100 x 137 mm
200 x 137 mm Trim size: 200 x 92 mm Trim size: 200 x 70 mm Trim size:
Trim size: 117 x 300 mm Trim size: 84 x 300 mm Trim size: 117 x 146 mm
230 x 146 mm 230 x 101 mm 230 x 79 mm
 Rates editorial section Discounts 11

Fractional size Basic price 3x 6x 9x 12 x 25 x Quantity Discount – whole page formats

advertisement 4c

1/1 page 10,000 9,500 9,000 8,500 8,200 8,000 3 pages 5%

2/1 page 18,900 17,955 17,010 16,065 15,498 15,120 6 pages 10%
Junior page 7,000 6,790 6,650 6,300 5,950 5,740 9 pages 15%
Junior page panorama 13,200 12,804 12,540 11,880 11,220 10,824 12 pages 18%
1/2 page 6,000 5,820 5,700 5,400 5,100 4,920 18 pages 20%
1/2 page panorama 11,000 10,670 10,450 9,900 9,350 9,020 25 pages 25%
1/3 page 4,600 4,462 4,370 4,140 3,910 3,772
1/3 page table of contents 6,500 6,305 6,175 5,850 5,525 5,330
1/3 page editorial 6,500 6,305 6,175 5,850 5,525 5,330
1/4 page 3,600 3,492 3,420 3,240 3,060 2,952 Series Discount – page proportionately formats
from 3 x 3%

Cover pages Basic price 3x 6x 9x 12 x 18 x from 6 x 5%

from 9 x 10%
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3rd Cover page 11,000 10,450 9,900 9,350 9,020 8,800 from 12 x 15%

4th Cover page 13,000 12,350 11,700 11,050 10,660 10,400 from 18 x 18%
from 25 x 25%

The stated discounts of the basic rate are valid for purchase on orders for one year.
All rates are quoted in € excl. VAT

Profile Topics + Dates Formats + Rates IT-BUSINESS Market Special forms Special Publications Advertorial Technical Data
editorial sector of advertising Channel combination
Reader analysis Job Market
Switzerland
Mediapack 2010 | Print g Benefit:
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sales
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IT-BUSINESS Market – the powerful purchasing reference book

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Quantity Discounts - whole page formats

from 3 pages 5%
from 6 pages 10%
from 9 pages 15%
from 12 pages 18%
from 18 pages 20%
2/1 page 1/1 page 1/2 page horizontal 1/2 page vertical
Type area: 426 x 281 mm Type area: Type area: Type area: from 25 pages 25%
Trim size: 460 x 300 mm 200 x 281 mm 200 x 137 mm 100 x 281 mm
Trim size: Trim size: Trim size:
230 x 300 mm 230 x 146 mm 117 x 300 mm Series Discount – page proportionality formats
Magazine Trim Size: 230 x 300 mm (please add min. 3 mm bleed) from 3 x 3%
from 6 x 5%
from 9 x 10%
from 12 x 15%
from 18 x 18%
Fractional size Basic price 3x 6x 9x 12 x
from 25 x 25%
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2/1 page 3,200 3,104 3,040 2,880 2,720

1/1 page 1,700 1,615 1,530 1,445 1,394
1/2 page 1,000 970 950 900 850
Cover page (230 x 230 mm) 3,000 – – – –

The stated discounts of the basic rate are valid for purchase on orders for one year.
All rates are quoted in € excl. VAT

Profile Topics + Dates Formats + Rates IT-BUSINESS Market Special forms Special Publications Advertorial Technical Data
editorial sector of advertising Channel combination
Reader analysis Job Market
Switzerland
Mediapack 2010 | Print
14

IT-BUSINESS job market

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tomatically present for 4 weeks on it-business.de, the

information website in the IT channel.

Additionally your job application is hosted on all web-

sites of Vogel Media within the respective online job
market. SearchStorage.de SearchNetworking.de sueddeutsche.de heiseonline kress

SearchDatacenter.de SearchSecurity.de hüthig w&v Fachverlag

elektronikpraxis.de automobil-industrie.de weka huss karriereführer

maschinenmarkt.de process.de freiepresse.de schimmel media kalaydo.de

laborpraxis.de kfz-betrieb.de
and others…
 Formats & Rates Job market 15

Are you looking

for a new

Team?
Search with us!

1/1 page 1/2 page horizontal 1/2 page vertical 1/4 page horizontal 1/4 page vertical IT-BUSINESS will help you to find a
Type area: Type area: Type area: Type area: Type area: professional collegue in the IT channel.
200 x 281 mm 200 x 137 mm 100 x 281 mm 200 x 70 mm 100 x 137 mm
Trim size: Trim size: Trim size: Trim size: Trim size:
230 x 300 mm 230 x 146 mm 117 x 300 mm 230 x 79 mm 117 x 146 mm

Fractional size Basic price 3x 6x 9x 12 x

4c

1/1 page 2,900 2,755 2,610 2,465 2,378

1/2 page 1,700 1,615 1,530 1,445 1,394
1/4 page 1,200 1,164 1,140 1,080 1,020

The stated discounts of the basic rate are valid for purchase on orders for one calendar year.
All rates are quoted in € excl. VAT

Crossmedia Options Basic price

Online job market on IT-BUSINESS.de free
Online job markets on all Vogel websites free
Jobware complete network 995

Profile Topics + Dates Formats + Rates IT-BUSINESS Market Special forms Special Publications Advertorial Technical Data
editorial sector of advertising Channel combination
Reader analysis Job Market
Switzerland
Mediapack 2010 | Print
16
benefits:
Your marketing
eness
9 Image/Brand Awarverage
Special forms of advertising 9 High qual ifi ed co

N Loose Inserts N Bound Insert N Gatefolder

Printed matter (e.g. sheets, Several pages of printed matter, The page folding out to the left
cards, mailing leaflets, fixed tightly in carrier publication. is stuck to the magazine cover
prospects) which are enclosed (3 pages). Price on request
in carrier publication.

Min. format 105 x 148 mm Min. format 148 x 115 mm

Max. format 220 x 290 mm (larger formats on request) Max. format 230 x 300 mm
Max. thickness 4 mm Max. thickness 2 mm N Belly Band
Weight Min. 5 g, Max. 50 g Weight 2 pages min. 100g/qm, 4 pages
Price on request
Space booked total circulation min. 80g/qm, more than 8 pages
Guideline delivery in end format, min. 50g/qm
folded and trimmed Guideline: Insert in notebook format:
Price p/1000 loose inserts up to 25g: 280 € Trimm 5 mm (all sides), fold 10mm.
each additional 10g: 30 € raise File smaller than notebook: Bottom
raise for selection 120 € and on the sides trimm at the end. N Altarfold Front page
On the top addition of 5mm trimm
Price on request
N Affixed printed matters Placement always at the top.
More than 4 pages in total: On the
i.e. postcards, flyers, CDs,
top put together; folded in cross.
samples, post-its that have
Rate 4 pages 17,800 €
to be sticked.
6 pages 22,800 €
Price on request
8 pages 26,800 € All rates are quoted in € excl. VAT
 Guidelines for special forms of advertising 17

N Date of order N Sample N Delivery

Deadline see topics + dates (page 8-9) At deadline of advertisement a binding sample (5 issues) The delivery has to be done on Euro-pallets. Every sing-
has to be submitted to the publisher and at least one le pallet has to be marked with details to the amount and
N Date of withdrawl layout sample with details about size and weight. the note “IT-BUSINESS issue number …” Please note
One week prior to Deadline the dates of delivery
N Amount of delivery Loose inserts 3 days prior deadline of
N Rates Current print circulation plus 2% in addition. Only the advertisement
Prices for all special forms of advertising as well as complete circulation can be booked. Bound Inserts/ 5 days prior deadline of
technical costs are not able for discount. All prices in € Stickers advertisement
plus VAT, posting fees included. N Liability You receive the detailed delivery modalities after order
Damages occurred because of disregard of the techni- invoice.
N Technical specifications cal requirements for processing special forms of adver-
Special forms of advertising should be processed by tising are to be replaced to the publisher. N Postal Delivery Adress
machine. In case of process difficulties because of Vogel Druck und Medienservice
loose inserts, files or stickers, priority is given to com- Warenannahme/IT-BUSINESS (Issue no.)
pletition. Leibnizstr. 5
D-97204 Höchberg

N Printing
If requested the publisher takes over the printing of
loose inserts, bound inserts or stickers for extra charge.
The delivery of digital, print able data (see technical
data/digital data delivery, page 21) is required.

Profile Topics + Dates Formats + Rates IT-BUSINESS Market Special forms Special Publications Advertorial Technical Data
editorial sector of advertising Channel combination
Reader analysis Job Market
Switzerland
Mediapack 2010 | Print
18

Special Publications Topics Publishing month

Networking & Business Communication March 2010
N Channel Guides
Storage & Archiving April 2010
The Channel Guides of IT-BUSINESS supply an extensive
Virtualization & Cloud Computing June 2010
channel relevant presentation of the most important in-
formation on a specialized, important product area. Ad- Printer & Supplies July 2010
ditionally to basic facts and trends, it also contains a num- Security September 2010
ber of overviews, highlights and concrete sales
assistance. Because of their reference character the
Guides related to certain topics are only released once a Ad pages Formats Rate

4c
year. 1/1 page 210 x 297 mm + 5 mm bleed 7,100
Size 40 pages Cover pages 2-4 210 x 297 mm + 5 mm bleed 8,700
Format DIN A4 1/2 page vertical 100 x 297 mm + 5 mm bleed 4,260
Circulation 35,000 copies
Distribution Readership of IT-BUSINESS,
Trade Fairs and Events

g Benefit:
Your Marketin
Awareness
9 Image & and tio
Br
n Competence IT-BUSINESS MediaUpdate
9 Product & Solu en t You need some information about current media offers and publishing dates
9 Partner Recrui verage
tm
of our guides?
9 High qualifi ed co
Order our IT-BUSINESS media newsletter for free:
media@it-business.de
 19

N Year Book 2011 N Year Planner 2011

“IT-BUSINESS 2011 – portrait of an industrial sector” Do you want to be in the field of vision in
is the high-quality Year Book of manufacturers, distri- the office of your trade partner? Then
butors, cooperations and associations within the IT make use of the IT-BUSINESS Year
channel. On over 100 pages companies present their Planner 2010! It is of high quality,
company profile, history, business partners product decorative and contains a variety of
portfolio and contact persons in an attractive presen- additional information useful for the
tation. It is the extensive overview with high circulati- complete year.
on of the players in the German IT channel.
Format 870 x 580 mm
Size 150 pages Circulation 35.000 copies
Format DIN A4 Distribution Readership of IT-BUSINESS
Circulation 35,000 copies
Distribution Readership of IT-BUSINESS, Trade Fairs and Events Logo Formats Rate
Date of publication 20/12/2010

4c
70 x 40 mm 1,500
110 x 65 mm 3,000
Deliverables
Ad pages Formats Rate Send logo as vector file (Illustrator or Freehand) or TIF in 300 dpi
resolution via eMail to your responsible Account Manager.
4c

Company portrait 2 pages Standard Layout 6,900

1/1 page DIN A4 + 5 mm bleed 5,900
Deadline for
Cover pages 2-4 DIN A4 + 5 mm bleed 8,700 Dates Date of Publ. Advert. Ddl.
Deliverables
Year Planner 2011 06/12 22/11 23/11
We take over the design of your company portrait with a standardized layout.
You only deliver text and picture contents. Please ask your account manager
for additional information regarding the process and dates.

All rates are quoted in € excl. VAT

Profile Topics + Dates Formats + Rates IT-BUSINESS Market Special forms Special Publications Advertorial Technical Data
editorial sector of advertising Channel combination
Reader analysis Job Market
Switzerland
Mediapack 2010 | Print
g Benefit:
Your Marketin 20
n Competence
9 Product & Solutioen t
9 Partner Recruitm verage
Advertorial – Advertisement in magazine style 9 High qu al ifi ed co

Surely you have information about topics that are not

really suitable for a classic advertisement. Just use this
information in an advertorial!
The professional IT-BUSINESS team sets your content
into a layout appropriate to the magazine and the neut-
ral design attracts the particular attraction of the
reader.
2/1 page 1/1-Seite Junior page panorama, Junior page
Type area: 426 x 281 mm Type area: above compound Type area:
 

Advertorial
Trim size: 460 x 300 mm 200 x 281 mm Type area: 308 x 205 mm 141 x 205 mm
I N I TI ATI V E FÜ R D E N M I TTE LS TA N D
Trim size: Trim size: 308 x 215 mm Trim size:
230 x 300 mm 154 x 215 mm

 

IT-Services
Die professionellen IBM Services für den Mit-
telstand entlasten sowohl die IT-Abteilung als
auch das IT-Budget. Dadurch können sich
die Mitarbeiter wieder voll und ganz den ge-
schäftskritischen Aufgaben widmen. IBM bie-
tet folgende Services an:
z Sourcing Services für den Mittelstand
z IT-Strategie und IT-Architektur
z Middleware Services
z End User Services
z Integrated Communication Services
z Business Continuity und Resiliency
z Internet Security Services
z Site und Facilities Services
z Server Services
z Storage und Data Services
Advertorial
IBM Lösungen für den Mittelstand
Security Services und Technik-Diskussion 2.0 – live & virtuell
IN IT IAT IV E F Ü R D E N M IT T E L S
9TA N D
Datensicherung mit IBM Start
am 27.
10. 200
g mit
einem
delber
in Hei perten
Viele mittelständische Unternehmen sind sowohl personell als auch inhaltlich mit der Citrix Geek Speak ist eine neue, informelle Citrix Geek Speaks sind offen für alle Intel-Ex Academy
Aufgabe überfordert, die Firmendaten wirkungsvoll vor externen Angriffen und und effektive Veranstaltungs- und Kommu- technisch versierte Mitarbeiter von: Media unter:
Print
internem Datenverlust zu schützen. Die Lösung: professionelle Services von IBM. nikationsplattform für alle technisch versier- z allen IT-Fachhändlern (mit und ohne Citrix ung ak
Anmeld /geek-spe
ten Mitarbeiter des IT-Channels sowie Fir- Autorisierung)
itrix.de
Im modernen Kommunikationszeitalter Flexibler Schutz rund um die Uhr
menkunden, um Know-how interaktiv aus- z Firmenkunden www.c
zutauschen und sofort in die Community zu Citrix Geek Speak Diskusssionsthemen:
müssen Vertraulichkeit, Integrität und Ver- Die Managed Security Services von IBM verbreiten. Citrix Experten, ausgesuchte Mit- z Client Virtualisierung verändert den Desk-
fügbarkeit der Firmendaten rund um die Internet Security Systems (ISS) stellen die

Fractional size Basic price 3x 6x 9x 12 x 25 x

z Maintenance und Technical Support
Nähere Informationen zu den IBM IT-Services
für den Mittelstand erhalten Sie unter:
Uhr gewährleistet sein. Ein ausgereiftes
Sicherheitsmanagement erfordert hoch
qualifiziertes und damit kostenintensives
Personal. Mittelständler mit ihrem schma-
Infrastruktur, die kompetenten Experten
und das Know-how bereit, das Unterneh-
men für den Schutz ihrer Systeme vor An-
griffen aus dem Internet brauchen.
arbeiter der Fachdistribution, autorisierte top der Zukunft – und damit auch
Citrix Technology Professionals (CTP), SBC- Arbeitswelt?
und IT-Consultants sowie Gastmoderatoren z Desktop Virtualisierung Myth Busters –
ausgesuchter Hersteller moderieren die Hype oder Allheilmittel?



 

len IT-Budget können diese Kosten häufig
nicht schultern. Die Dienstleistungen von
IBM bieten sowohl einen professionellen
Schutz der Firmendaten vor Angriffen aus
Geek Speak Veranstaltungen.
Das IBM Virtual-Security Operations Cen-
Auf den Citrix Geek Speaks
ter (Virtual-SOC) bildet die Grundlage aller
wird Wissen nicht einseitig prä-
Managed Security Services. Es kombiniert IT-Services
die Kompetenz von acht globalen SOCs
sentiert – Moderatoren und Teil- IBM Lösungen für den Mittelstand
4c

Live-Webcast Die professionellen

nehmer kommen IBM Services für den Mit-
stattdessen

1/1 page 10,000 9,405 8,910 8,415 8,118 7,920

dem Internet als auch eine zuverlässige (Security Operations Center) mit ausge- telstand entlasten sowohl die IT-Abteilung als
miteinander interaktiv ins Ge-
Zusammen mit den Partnern IT-BUSINESS,
IT-BUSINESS Akademie, SearchStorage.de
und SearchDataCenter.de veranstaltet IBM
einen Live-Webcast zum Thema „Bieten Sie
Lösung zur Datensicherung – und das
zu einem Bruchteil der Kosten, die für fir-
meneigene Lösungen anfallen würden.
reiften Analyse- und Korrelationsfunktio-
nen, künstlicher Intelligenz, ausgewiese-
nem Sicherheits-Know-how und einem
auch das IT-Budget. Dadurch können sich
spräch und diskutieren über
die Mitarbeiter wieder voll und ganz den ge-
aktuelle technologische
schäftskritischen Her- IBM bie-
Aufgaben widmen.
Security Services und
effektiven webbasierten Managementpor- ausforderungen
tet folgende Servicesundan:Lösungs-
Ihren Kunden mehr Sicherheit mit IBM“.
ansätze. Jeder Teilnehmer kann
Datensicherung mit IBM
© Kurhan – Fotolia.com

 tal in einem einzelnen, einheitlichen Sys- z Sourcing Services für den Mittelstand
Mehr Informationen und die tem. Mithilfe des webbasierten Manage- so zum Erfolg der Veranstaltung
z IT-Strategie und IT-Architektur

  



  
 beitragen, wenn er bereit ist,
Anmeldung finden Sie unter: mentportals können Führungskräfte den z Middleware Services

 
sein Wissen zu teilen und von

2/1 page 18,900 17,860 16,920 15,980 15,416 15,040

Status von sicherheitsrelevanten Ereignis- z End User Services Viele mittelständische Unternehmen sind sowohl personell als auch inhaltlich mit der


  Termin: 2. November 2009 sen, einschließlich unbefugter Zugriffsver- anderen zu lernen.
z Integrated Communication Services Aufgabe überfordert, die Firmendaten wirkungsvoll vor externen Angriffen und
Neu an Citrix Geek Speak ist,
z Business Continuity und Resiliency internem Datenverlust zu schützen. Die Lösung: professionelle Services von IBM.
dass Social Media ein fester
z Internet Security Services
Bestandteil der Community ist.
z Site
Die und Facilities die
Diskussionen, Services
auf dem Event entste- Weitere Informationen
Im modernen zum Konzept, Termine Flexibler
Kommunikationszeitalter Snackbar-
Schutz rund um die Uhr
z Server
hen, Services
werden live in ausgewählten Social Sponsor:Security Services von IBM
und Orte finden
müssen Sie unter:Integrität und Ver- Die Managed
Vertraulichkeit,
z Storage
Media und Data
Kanälen Services
veröffentlicht und anschlie- fügbarkeit der Firmendaten rund um die Internet Security Systems (ISS) stellen die
ßend weiter fortgeführt.
z Maintenance und Technical Support www.citrix.de/geek-speak
Uhr gewährleistet sein. Ein ausgereiftes Infrastruktur, die kompetenten Experten

Example IBM-Advertorial Nähere Informationen zu den IBM IT-Services

für den Mittelstand erhalten Sie unter:




 

Sicherheitsmanagement erfordert hoch und das Know-how bereit, das Unterneh-
qualifiziertes und damit kostenintensives men für den Schutz ihrer Systeme vor An-
Personal. Mittelständler mit ihrem schma- griffen aus dem Internet brauchen.
len IT-Budget können diese Kosten häufig Das IBM Virtual-Security Operations Cen-
nicht schultern. Die Dienstleistungen von ter (Virtual-SOC) bildet die Grundlage aller
Junior Page 7,000 6,693 6,555 6,210 5,865 5,658
Citrix Geek Speak das „etwas andere“ Event – Smartphones und PDAs bitte
IBM bieten sowohl einen professionellen Managed Security Services. Es kombiniert
NICHT ausschalten! Schutz der Firmendaten vor Angriffen aus die Kompetenz von acht globalen SOCs
Live-Webcast demkönnen
InternetMitarbeiter
als auch eine zuverlässige (Security Operations Center) mitSelbst-
ausge-
Das Citrix Geek Speak startet „top down“ – das von Citrix aber und online weiter diskutiert werden.
Zusammen mit den Partnern IT-BUSINESS,

und
– das bedeutet: Citrix gibt vorab eine auch
IT-BUSINESS Akademie, SearchStorage.de
grobe
einen
Themenrichtung
SearchDataCenter.de
dann
tung
Ihren
Live-Webcast
Kunden
vor, welche
veranstaltet
vor Ort „bottom-up“
zum Thema „Bieten
weiterentwickelt
mehr Sicherheit oder
IBM
in diese
Lösung
sich sein,
zur Datensicherung
Spezialisten
zu einem
die mitBruchteil
den technischen
meneigene Lösungen anfallen würden.
Sie Rich- bestens vertraut sind.
– und das verständlich
aus der Community
der Kosten, Themen
reiften Analyse-
die für fir- dernen,
könnenund
künstlicheraus
Veranstaltung
Sie Korrelationsfunktio-
auch direkt von
Intelligenz, ausgewiese-
per Notebook
nem Sicherheits-Know-how und einem
Smartphone Inhalte in Ihren bevorzugten
effektiven webbasierten Managementpor-
eine andere Auf eine große Leinwand im Veranstal- Web-Communities posten – Citrix stellt
mit IBM“.
Richtung einschlagen kann – in jedem Fall tungsraum werden
oder

tal in einem einzelnen, einheitlichen Sys-

die Live-Diskussionen eigens hierfür ein kostenloses Wireless-
Junior Page Panorama 13,200 12,707 12,445 11,790 11,135 10,742
Mehr Informationen und die tem. Mithilfe des webbasierten Manage-
aber in die Richtung, die die Mehrheit der aus Social Media Kanälen wie Xing, Face- LAN für alle Teilnehmer zur Verfügung.

  



  

Anmeldung finden Sie unter: mentportals können Führungskräfte den
anwesenden Teilnehmer interessiert. book, Twitter
und
  Blogs
   projiziert
   – aktuelle Die Atmosphäre ist entspannt, die Teilneh-
Status von sicherheitsrelevanten Ereignis-
Damit wir inhaltlich flexibel, aber dennoch Kommentare


  Termin: und
2. Diskussionen
November 2009 fließen di- mer diskutieren und vernetzen sich in der
sen, einschließlich unbefugter Zugriffsver-
fundiert reagieren können, sind immer eine rekt in die virtuellen Kanäle ein. Sie können Kaffeepause oder bei einem Bier nach der

The stated discounts of the basic rate are valid for purchase on orders for one calendar year.
Reihe von Experten (Moderatoren) aus damit sofort miterleben, wie die generierten Veranstaltung mit den anderen Teilneh-
unterschiedlichsten Fachgebieten vor Ort Inhalte der Teilnehmer um die Welt gehen mern.

Example Citrix-Advertorial All rates are quoted in € excl. VAT

 Channel combination Switzerland 21

Germany and Switzerland are the top markets for infor-

mation technologies in central Europe. Attain the deci-

+
sion makers of the IT specialized trade in Germany and
Switzerland by using the Channel combination. Vogel
Business Media owns IT-BUSINESS in Germany and the
trade magazine SWISS IT-RESELLER in Switzerland.

With IT-BUSINESS and SWISS IT-RESELLER with in total

38.000 published copies you reach the decision makers
in the swiss and german IT Channel and CE market.

Please ask your Account Manager for individual combi-

nation offer.

Profile Topics + Dates Formats + Rates IT-BUSINESS Market Special forms Special Publications Advertorial Technical Data
editorial sector of advertising Channel combination
Reader analysis Job Market
Switzerland
Mediapack 2010 | Print
22

W SWISS IT-RESELLER, CH, DISTRIBUTION ANALYSIS

The distributed circulation of SWISS IT-RESELLER 13% IT-Consultant

addresses VARs, specialized trade, manufacturer,
system integrators, OEMs, consultants, distributors
13% Intern. Software-/Hardware
and retailer in the swiss and german ICT market. 14% IT specialized trade manufacturers/developers

Distributed circulation:
4.500 copies, personally addressed to managing
personel of swiss IT and CE companies. 2,0% No facts

13% Distributors
8% Miscellaneous

1% Web architect, webdesign

1% CE-UE specialized trade
1% Online specialized trade/online shop
2% Internet Service Provider
10% System integrators
2% Retailer, consumer retailer
3% Outsourcer, Datacenter, Application Service Provider
3% Value Added Reseller (VAR)
4% Media, communication 10% Swiss software-/hardware manufacturers/developer

Source: Reader Analysis Fachpresse Welle 2/2008 IHA-GfK AG

 Specifications Data delivery 23

W Format IT-BUSINESS W Colour composition W By mail

Magazine format 230 x 300 mm Maximum exhaustive sum for four colours is for Please send your data carrier along with the name
Type area 200 x 281 mm (3 columns) neutral picture areas 290%. of file, sender details and a binding proof/printing
proof to:
W Format special publications
W Colour separation
Magazine format DIN A4 (210 x 297 mm)
Coloured pictures have to be made in CMYK, special Vogel IT-Medien GmbH
All formats only in side-cut
colours (HKS or Pantone), DCS2-formats and duplex, Anzeigendisposition IT-BUSINESS
W Printing specifications triplex, quadroplex have to be separated in CMYK. August-Wessels-Str. 27
Printing method Rotary offset (Heatset) D-86156 Augsburg
Paper LWC glossary W Picture resolution Telephone: +49 821 2177-202
60 raster units, 300 dpi
W File construction W Data delivery
A trim of 3mm is required for advertisements printed W Printing colours 1. Label the file/folder as follows:
in sloping way. Please note that important features Only use printing colours of the european colour ITB_Client_Issue (Example: ITB_IBM_2209)
of your advertisement are not placed next to the mar- scale (Euro scale) for offset print in DIN 16539. Only
gins (5 mm trim tolerance). 2. Transmission of data:
use original control stripes for copies and print in all
• by E-Mail anzeigen@vogel-it.de
W Printing symbols colours, which correspond to the BVD-Fogra-
• FTP Server ftp://80.81.28.7
Symbols for margin, folding and cutting vave to be 3 standard.
Login: ftpuser
mm outside the picture margin, the thickness of prin-
Password: vit
ting symbols should not exceed 0,1 mm. W Proof
The proof should be made on circulation paper or
W File formats
W Fonts paper with similar surface and colouring. Corrections
Please send print optimized pdf files or open mac/
Do not use system scripts or fonts electronically writ- without proof are to be marked
pc files of current layout or illustration software.
ten by the layout program. The minimum font size for
negative font and raster font is 7 point. W Increase of tone quality
The tolerances of increase of tone quality in print are
W Lines and Frames 40%-area +/-3% 80%-area +/-2%
Minimum thickness of line is 0,3 point or 0,1 mm

Profile Topics + Dates Formats + Rates IT-BUSINESS Market Special forms Special Publications Advertorial Technical Data
editorial sector of advertising Channel combination
Reader analysis Job Market
Switzerland
 25

Content-Online

Profile IT-BUSINESS.de

Lead generation

Classic Online Advertising

Content Sponsoring

Infoboard & Turbo Advertising

Provider’s Profile

Webcast

Whitepaper

Partner Zone

Advertorials

Technical Specifications

The information Portal for the IT-Channel

Mediapack 2010 | Online www.it-business.de
26

IT-BUSINESS.de – Online advertising from classic to multimedia

IT-BUSINESS.de, the information website in the IT mar- Lead Generation

ket is the platform where IT partner, manufacturers and
distributors meet for information exchange. Lead Generation is developing into an important basic
element for successful B2B online marketing. It offers
Visitors find context relevant contents that are prepared you the possibility, with a broad offer of promotional ele-
ments, to get into direct contact with potential custo-
quickly, currently, precisely and structured. The suc-
mers. That way you can support your sales department
cessful method of the Vogel Business Efficiency Portals
and reinforce your market position.
(see graphic design below) provides exactly the infor-
mation which users are looking for.

IT-BUSINESS.de provides advertising customers with

innovative forms of lead generation and additionally the
complete media portfolio of a modern and target group
orientated online offer.

Now you have the choice between classic banner for-

mats, effective newsletter advertisement, outstanding
sponsorings and innovative multimedia formats.

IT-BUSINESS.de
is IVW certified
 That's the way how IT-BUSINESS.de works – the Business Efficiency Portal 27

On IT-BUSINESS.de information is transformed into

relevant special interest knowledge. Every portal is a
turning point where IT business partners meet.

Subject specialized
Here, Only Relevant Contents Count.
editorial team
The Business Efficiency Portal IT-BUSINESS.de is an
open information platform on the internet, focusing on
the IT market. In a highly qualified editorial environment,
vendors present their business activities and messag-
es. The users find worthy information for their profes- Company/advertiser BUSINESS
BUSINESS
sional demands: precise, fast, structured. User
• 1:1 dialog EFFICIENCY
EFFICIENCY
• detailed knowledge • Relevant information
about user PORTAL
PORTAL • Solutions
Every User Leaves A Trace • No waste of coverage • Saving time
To retrieve these worthy information, the user has to • Optimization of media budget .de

register. That way, the vendors can exactly see, who Don’t guess but know!
Don’t guess but know!
acesses the documents they had provided. They receive
valuable knowledge about the user and can take the
next step to directly contact him or her.

THE BUSINESS EFFICIENCY PORTALS:

Offer the user an efficient way to get information
Are a highly affine and targeted environment for advertisers

Business Effizienz Portal Classic Content Sponsoring Infoboard & Turbo-Advertising Webcast Whitepaper Technical Specifications
IT-BUSINESS.de Online Advertising
Provider‘s Profile Partner Zone
Mediapack 2010 | Online www.it-business.de
g Benefit: 28
Your Marketin s
and Awarenes
9 Imag e & Br
t
9 Partner Recruitmin sales
en

Classic Online Advertisement – Formats 9 Direct increase verage

9 High qualified co
Fullsize Banner Skyscraper
The fullsize banner is the „workhorse“ in online advertising and is The skyscaper is placed on the right hand side of the
placed in the content areas of IT-BUSINESS.de. Due to its familiar website and offers you another prominent opportunity
measurements you can address the audience in a more confident to place your message on IT-BUSINESS.de.
way.
• Size:: 160 x 600 pix
• Size:: 468 x 60 pix • Max. file size:: 49K
• Max. file size:: 49K • Formats:: HTML, GIF, JPG, Rich Media
• Formats: HTML, GIF, JPG, Rich Media

Leaderboard Standard/Leaderboard Expandable Content Ad (Rectangle)

The leaderboard is a big format banner at the top of the website. It The content ad gives you the chance to advertise „in
places your advertising message prominentely and offers you enough the middle of all happenings“. With an almost square
space (Expandable with “expand/close-buttons” for a visually inter- format your strikingly and structured designed ad cre-
esting design. ates a lot of awareness.

• Size:: • Size:: 336 x 280 or 300 x 250 pix

• – Standard 728 x 90 pix • Max. file size:: 49K
• – Expandable 728 x 90 pix und 728 x 210 pix • Formats:: HTML, GIF, JPG,
• Max. file size:: 49K Rich Media
• Formats: HTML, GIF, JPG, Rich Media
 Sticky Ad (Skyscraper)
The particularity of the sticky ad is that it always stays in the visual fo-
cus of the user, even if the user scrawls down the website. This ad-
vertising format reaches high awareness, as the placement of the ban-
ner plays a decisive role for a high click rate.
Hockeystick/Wallpaper 29
The Wallpaper occupies the complete top and right adver-
tising areas. By surface area it’s the biggest and most pro-
minent possibility to advertise on the IT-BUSINESS infor-
mation portal. The hockeystick is a combination of
leaderboard and skyscraper and comprises only one part
of the complete advertising area.

• Size: 160 x 600 pix • Size: 728 x 90 pix on the top,

• Max. file size 49K 160 x 600 pix or 120 x 600 pix
• Formats: GIF, JPG, PNG, open flash file on the right
• Max. file size 2 x 49K
• Formats: HTML, GIF, JPG, Rich Media

Peel Back Video Ad

The Peel Back is an animated „dog-ear” which is embedded in the The Video Ad is a content ad which is filled with your ad-
right top edge of the website and attracts the attention of the users vertising film. Placed in between the content area you re-
via animation. As soon as the user clicks with his mouse on the edge, ach verifiable the high attention of a picture animated ad-
the Peel Back rolls back and shows off the hidden behind advertising vertising format.
area. When the user leaves the area, the Peel Back rolls back into the
edge. • Size: 336 x 280 pix
• Max. file: 49 K
• Size: Please deliver a complete flash file • Formats: swf
with mouseover and integrated click
tag
125 x 125 pix, expanded 400 x 400 pix
Please note:
• Max. file size: 49 K
When delivering a flash file please integrate a click-
tag and deliver an additional GIF file.

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IT-BUSINESS.de Online Advertising
Provider‘s Profile Partner Zone
Mediapack 2010 | Online www.it-business.de
30

Price list Online

All rates are quoted in € excl. VAT

Cost per week* Homepage Channel Sub Channel • RON – Run of Network: Ad appears on all pages
Fullsize Banner/Content Ad 1,800 1,500 1,000 across the websites of Vogel IT-Medien, for example
SearchSecurity.de, SearchStorage.de and
Skyscraper 2,300 1,600 1,100
SearchNetworking.de.
Sticky Ad 2,100 1,800 1,500
Hockeystick/Wallpaper 2,900 2,500 2,000 • ROS – Run of Site: Ad appears on all pages of
Leaderboard Standard 2,500 2,000 1,500 IT-BUSINESS.de
Leaderboard Expandable 3,900 3,500 3,000
• ROC – Run of Category: Ad appears on all channels
Peel Back 3,900 3,500 3,000
Discounts on request. and subchannel pages of the specified category of
Video Ad 2,500 2,000 1,500
IT-BUSINESS.de you choosed.

Cost per CPM** ROS ROC RON

Fullsize Banner 95 105 85
Content Ad (Rectangle) 155 170 140 Discount – AdImpressions per Campaign

Skyscraper 130 140 112 50,000 5%

Sticky Ad 140 150 120 100,000 10%

Hockeystick/Wallpaper 220 235 205 200,000 15%
Leaderboard Standard 120 130 110
Leaderboard Expandable 140 150 125
Page Peel 140 150 125 * Definite and exclusive placement in an optional area
** Placements with CPM are subordinated to definite weekly
Video Ad 120 130 110 placements
 Newsletter Advertisement 31

The following newsletters reach the readership and Placements in newsletters

community of IT-BUSINESS.de:
• IT-BUSINESS Today (daily) Top Position Fullsize-Banner
• IT-BUSINESS breaking news (when required) 468 x 60 pix
• IT-BUSINESS Channel Update (once a month) Sent
Medium Position Fullsize-Banner
out to user who explicitly ordered a newsletter to the
following subjects:
Standard Position Fullsize-Banner
Topics: or Text Ad
- Manufacturers - Distributors
Standard Position Fullsize-Banner
- Service Provider & Partner - Cooperations
- Particulars - Products & Solutions Fullsize-Banner
Standard Position
- Market Research - Management or Text Ad
- Law Fullsize-Banner
Standard Position
Specifications for Fullsize Banner (see page 28)
Please note that outlook 2007 only shows the first Specification for text ads:
frame of animated GIF banners. Therefore we request • Logo size max. 80 x 80 pix
to deliver a non-animated banner. Please pay • Max. file size 49K
attention to our technical specifications for online • File format jpg
advertisement on page 40. • Max. number of
text characters: 400 characters incl. blanks

g Benefit:
Your Marketin Form of Advertisement 1 week 2 week 3 week 4 week
Awareness
9 Image & Brand tio n Competence
9 Product & Solu en t
Top Position 1,750 1,650 1,550 1,450

9 Partner Recruitmin sales Medium Position 1,250 1,150 1,050 950

9 Direct increa verage
se
Standard Position 950 850 750 650
9 High qualified co Cost per cw, in €, excl. VAT

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Mediapack 2010 | Online www.it-business.de
32
g Benefit:
Your Marketin
areness
9 Image & BrandtioAwn Competence
9 Product & Solu
Content Sponsoring

W Channel Sponsoring W Keyword Advertising

Through the sponsoring of a whole
channel, you can position yourself
in segments that are your turf when
it comes to offering solutions and
proving competence. This way, you
prompt security professionals to
permantently connect your bran-
ding with a specific topic.
See page 31 for a complete list of
all available channel topics
Running time: 1 month
Capitalize on the many searches generated
Thema sponsored by
across the network each month on IT-
BUSINESS.de. IT-BUSINESS applies an
extremely powerful semantic search
engine, that delivers intelligent strikes to all
available contents. The keyword advertising
gives you the opportunity to appear promi-
nently with your linked logo above the list of
results, every time your booked keyword has
been entered into the search box.

Channel Sponsoring 1 Channel 2 Channels 3 Channels Keyword Advertising 3 Key- 6 Key- 9 Key- 12 Key-
• Presence on all content pages words words words words
within one topic/channel • Sponsor position strike list
• Linked logo 1,900 3,500 4,900 • Linked Logo
990 1,500 1,750 1,890
• 1 month running time • Reporting
• Running time: 1 month • Running time: 3 months

Please send us your logo in gif or jpg, max. 150 x 120 pix. Please send us your logo in gif or jpg, max. 150 x 60 pix.
 Infoboard Turbo Advertising 33

The IT-BUSINESS Infoboard is an advertising ele- Advertisement + HTML Mailing = Maximum Success
ment prominently placed on the starter page that
contains your newsletter or your press release. Your additional success as advertising customer of the
Via the subject heading of your email and your current print issue: without any expenditure of additio-
company logo it informs the visitor of IT-BUSI- nal time we convert your advert into a HTML Mailing
NESS.de about your recently published informa- and send it to 23.000 ICT reseller (turbo).
tion. This information can be opened and read as Optionally we can let your mailing ticker on the Info-
original document in a new window. board or in our daily newsletter (turbo plus).

The IT-BUSINESS Infoboard is published in all

regularly dispatched editorial newsletters.

Advertisement Turbo Rate

It’s as simple as that:
You register once for this service and complement • Modification of advertisement into a
your mailing list with your personal infoboard HTML-mailing
address. Please ask your account manager for • Adding in of response element
1,490
further detailed information. • Text support reference line
• Delivery to 23.000 IT and telecommu-
nication reseller

Advertisement Turbo Plus Rate

• See Turbo, additional publication
IT-BUSINESS Infoboard Rate/E-Mail Flatrate/month of HTML-mailing in IT-BUSINESS
• Presence on homepage and in the Daily newsletter Infoboard for 1 week 1,650
• Logo and subject line linked to your original newsletter or 190 490 • Placement on starter page
your press release • Placement in daily newsletter

All rates are quoted in € excl. VAT

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IT-BUSINESS.de Online Advertising
Provider‘s Profile Partner Zone
Mediapack 2010 | Online www.it-business.de
34
g Benefit:
Your Marketin
Awareness
9 Image & and tio
Br
n Competence
9 Product & Solu ve rage
Provider’s profile with product showroom 9 High qualified co
The extensive databank with pinpointed search func- is not lodged yet? Please contact your account mana-
tions offers reliable answers to the question „Who sup- ger.
plies what kind of solutions?” With your detailed pro- Control the success of your profile
vider’s profile you are available with your contacts and With our IT-BUSINESS customers’ portal you ensure the
an extensive company profile in the IT trade at any time. topicality of your company data and have an overview
In addition we support you with a basic company pro- about the number of accesses to your profile. We ensure
file installation free of charge. Your company address the data administration of your company on request.

Profile Services Price/Year

• Company address • Hosting of your whitepaper (max. 5)
Basic profile free
• Telephone/fax • and webcasts (max. 5)
• Logo
• Complete contact data
• Extensive company’s profile
• Highlighted listing in database
• Management contact with photo
Premium profile • Product showroom with photos 1,200
• Possibility of publication of further photo material
• Transmission of press releases about your company
• Link to your company’s RSS feeds Example Premium Profile
• Hosting of your whitepapers and webcasts (10 each)
• Publication of relevant topics in the event calendar
Service option • Maintenance of your provider’s profile 240
All rates are quoted in € excl. VAT
 !
* Co-Marketing-Discount
of the
After verifiable delivery
Live-Webcast personally for you design
ed 35
tners
HTML-Mailing to your par
a 20%
and customers, you’ll get
IT-BUSINESS Partner Conference discount.
Exklusiv-Conference Partnership
With the IT-BUSINESS Partner Confer-
ences you reach the IT partners directly • Duration of conference: approx. 1 hour + 15 min. soundcheck
and live on the workplace. A successful- Promotion
ly established interactive communications • Announcing advertisement in IT-BUSINESS
platform offers you the possibility to contact your tar- • 1 week presence in newsletter IT-BUSINESS today
get group directly via internet and to generate high at- • E-Mail-mailing to presence participants of IT-BUSINESS Akademie
traction on your information within an interested audi- • Personal invitation of potential partners via phone call 6,900 *
torium. • Outbound-Reminder-Call approx. 15 min. before beginning of conference Co-Marketing
• Supply and postage of free headsets to new participants Discount inclusive
5,520
Administration & Services
• Introduction of your specialized speaker
• Introduction to theme
• Integration of a survey in your presentation incl. reporting
• Registration website with agenda
• Recording and supply as on demand webcast on IT-BUSINESS.de
• Reporting participants
Your Marketing Benefit:
9 Product & Solution Competence
9 Partner Recruitment Combi-Conference
9 Lead generation • Conference-Double-Feature: two partners in a Partner-Conference per partner
9 High qualified coverage • Duration of conference: 2x45 min. + 15 min. soundcheck 6,000 *
Online Congress
• Combi-Conference Channel & Decision maker: IT-BUSINESS.de + TechTarget-Portal 11,500 *
IT-BUSINESS presents individually selected topics in
cooperation with 3-5 partners (or exclusive in form of a
Online-Congress
campaign) as an online conference that lasts for max.
1,5 hours. Ask your account manager for the interest- • 20 min. speaking-slot per partner (3-5) per partner
ing possibilities of combination! • Target group Channel & Decision makers 6,900 *
All rates are quoted in € excl. VAT

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36
!
* Co-Marketing-Discount
of the
After verifiable delivery
ed
personally for you design
Live-Tech Cast Tech Cast HTML-Mailing to your par
tners
a 20%
and customers, you’ll get
• Duration of conference: approx. 1 hour + 15 min. soundcheck discount.
Technical Workshop in Webcast Format
Promotion
In search of new business software, functionality and
• Announcing advertisement in IT-BUSINESS
usability play an important role. The innovative Tech-
• Announcing banners on IT-BUSINESS.de and editorial newsletters
Cast Format offers you the unique possibility to acquaint
• E-Mail-invitation to registered participants of IT-BUSINESS Akademie
an interested and technical versed auditorium with the
• Personal invitation of potential partners via phone 6,900 *
advantages of your software.
• Reminder-e-Mail with login data approx. 15 min. before start of conference
Via application sharing you present the range of func- mit
• Supply and postage of free headsets to new participants Co-Marketing-
tions of your application live via communication plat-
• Registration website with agenda Discount:
form of our business media portals and thus you can re-
5,520
spond directly via chat function to requests of the Administration & Services
recipients. • Introduction of your specialized speaker
• Introduction to topic
• Integration of a survey in your presentation incl. reporting
• Recording and supply as on demand webcast on IT-BUSINESS.de
• Reporting of participants

Combi-TechCast IT- decision maker

• Benefits see „Exclusive”
11,500 *
• Additional target group IT-decision makers (Search Portal)

Additional options
Singular branding of headsets with your logo 500
Self-use license 1,000
 Studio-Webcast 37

IT-BUSINESS Partner Briefing IT-BUSINESS Partner Briefing

You want to personally convince potential partners of
your products and solutions? IT-BUSINESS offers you
the recording and promotion of your presentation in
terms of a partner briefing. Our professional team will
personally train you on your video cast of your presen-
tation in our inhouse TV studio. Then we publish and
promote the IT-BUSINESS Partner Briefing on IT-BUSI-
NESS.de.
• Preparation of your presentation for recording
• Briefing for the presenters + Make-up
• Recording
• Real time composing of presentation/speaker/artwork via bluescreen
• Post production 4,900
• Premium-Webcast on IT-BUSINESS.de
• Hosting for three months
• All generated leads included
• Onsite promotion for three months

Combi-Briefing Channel & Decision maker

• Services see IT-BUSINESS Partner Briefing
10,500
• Additional Search-Sites expert-Briefing (target group IT- decision maker)

Services (See additional services in the SERVICE chapter)

Licence for own usage 1,000
100 DVDs (minimum purchase amount) g Benefit: 500
Your Marketin
Awareness
9 Image & Brand tio n Competence
9 Product & Solu en t
9 Partner Recruitmn
9 Lead generatio verage
9 High qualified co

Business Efficiency Portal Classic Content Sponsoring Infoboard & Turbo-Advertising Webcast Whitepaper Technical Specifications
IT-BUSINESS.de Online Advertising
Provider‘s Profile Partner Zone
Mediapack 2010 | Online www.it-business.de
g Benefit:
Your Marketin 38
n Competence
9 Product & Solutio
9 Lead generation verage
9 High qualified co
Whitepaper

In the IT-BUSINESS whitepaper database we publish

Whitepaper Basis-Paket Basic Rate Cost/Lead (optional)
corporate brand press releases with high solution
potential and efficiency for the IT channel target group, • 10 Whitepapers
i.e. • 3 months hosting
• Teasertext
free 50
• Keyword assignment of 3 terms from the thesaurus
• Technology studies
• Teasertext and keywords exchangable at all times
• Presentations
• Reporting
• Market studies
• Case studies Whitepaper Premium-Paket
• Concepts • 10 Whitepapers
• Best Practices • 3 months hosting
• Teasertext
There‘s a basic principle for your Value Contents: The • Keyword assignment of 5 terms from the thesaurus
more neutral, technical and less sales orientated these • Teasertext and keywords exchangable at all times
are, the more likely the audience will read them. • Promotionbox on starter page and topic channel 4,900
• Highlighted listing in the whitepaper database including Logo
• Highlighted announcement in the newsletters
You will reach a high success rate, if your potential
• Support of lead generation via banner advertisement on website
customer perceives you as a future orientated and tech-
• Reporting
nically competent supplier of solutions. • Generated Leads inclusive

IT-BUSINESS.de can use and transform all kinds of Services (See additional service in the SERVICE chapter)

document formats like DOC, PDF and PPT into the White- Additional Whitepaper (hosting only) 50 each
paper format. All Rates quoted in €, add. VAT
Preparation of whitepaper in standard-layout 350/A4 page
 IT-BUSINESS Partner Zone – your own microsite embedded into an editorial context 39

The “Partner Zone” on IT-BUSINESS.de is an individu- Partnerzone – Basic Partner Zone – Basic Rate
al area, that you can customize to your demands. In your
Leaderboard • Layout Template
Special Zone you cannot just promote your advertising
message. As a complement it offers you the possibility • Individual content – possible features are:
to present yourself as a competent solution partner with - Introtext and logo

Skyscraper
your Whitepapers, Webcasts or other multi media con- - Whitepaper and Webcast listing 3,500
tents, as well as news, dates and appointments etc. Individueller - Link to vendor profile for 3 months
Content - Advertorial
Because of the automatic input of editorial content • Exclusive banner package for Leaderboard and Skyscraper
related to your company, the user gets an extensive • Reporting
overview of your company’s solution competence.

Partner Zone – Premium Partner Zone – Premium Rate

Leaderboard • Customized design
• Individual content – possible features are:
Zone-
Logo - Logo

Skyscraper
- Link to vendor profile 22,500
Promo
- Promotionboxes: additionally promoted Whitepapers, for 3 months
Individueller Box
Content Webcasts and software downloads
Promo - Testimonials
Box - Link to events
- Listing of Whitepapers und Webcasts further month:
g Benefit: - Advertorial 4,900
Your Marketin
Awareness • Integration of editorial content (e.g. news, articles, tests, ...)
9 Image & Brand tio n Competence • Exclusive banner package for Leaderboard and Skyscraper
9 Product & So en lu
t • Reporting
Example Premium Partner Zone 9 Partner Recruitmin sales
Citirx Technology Alliance 9 Dire ct in cr ea se

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Mediapack 2010 | Online
Technical Specifications for Online Advertising
W General Technical Details for Banners
Data Formats
HTML, GIF, JPG, Rich Media
Data size
Please take the stated data sizes (p. 29/30) into
account.
Link for the Landing Page
Has to be named for every banner.
Redirect-/ Third-Party Advertising
Adserver is possible (customer‘s responsibility)
Flash-banner
Please send an additional GIF file.
Use the following Click tag:
on (release)
{ liver a non-animated banner.
getURL(_level0.clickTag, „_blank“);
}
www.it-business.de
40
W Data Delivery
Alternative Text Per E-Mail: At least three days before the start of
You do have the possibility to integrate text on mouse the campaign to: banner@vogel-it.de
over action into the banner through the alternative
text. Please state the text you want to include, Via the Vogel Customer Center:
additionally. Here you can – in real time – upload and administer
your data yourself and control the success of your
Text Ads campaigns.
Text Ads for newsletters and the website have to be
sent to the following E-Mail address at least three days URL: https://www.kunden.vogel.de
before the date of publication: support@vogel-it.de.
Please communicate to us the address of the link, the You will receive your personal password as soon as
time period you want to book, the previously agreed ad- your order has come in. For further questions,
vertising spaces and the contact person. please contact your account manager.
!
Newsletter Banner
Please note that outlook 2007 only shows the first frame
of animated GIF banners. Therefore we request to de-
Please find the general conditions for advertising in the
Vogel Customer Center: www.kunden.vogel.de
Publisher‘s programme Vogel IT-Medien

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You will find the complete program of the publishing house VOGEL Business Media at www.vogel.de

Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de