3013 Warder Street NW

Washington, D.C . 20001

920.750.4161

meg.k.hickey@gmail.com
meghankhickey.weebly.com

Objective

To apply my knowledge, experience, and passion for effective communication to help make a
difference by developing compelling brand strategy and creative stories that matter.

Communications
Experience

Ogilvy Public Relations, Account Executive, Washington, D.C. September 2016-present

Launched and continue to manage a multi-channel awareness campaign for the National Institute of
Neurological Disorders and Stroke, including research, brand development, web strategy
development and implementation, media outreach, partner outreach, and materials development
Develop plans, coordinate event logistics and facilitate event activities, develop relationships and
pitch stories with key media contacts, and monitor, track, and create the annual report for the earned
media coverage for Ford Motor Companys breast cancer awareness initiative
Support digital and social community management, content strategy, and paid advertising for Health
and Human Services Administration for Community Livings What is Brain Health? campaign
Support annual communications plans for two of Center for Disease Control and Preventions cancer
awareness campaigns by monitoring PSA placement and metrics, identifying and developing
communities and partners to engage in the programs, and collaborating with in-house Creative
Studio to develop campaign materials
Coordinate the development of new business pursuits to broaden Ogilvys reach and experience
efforts have resulted in the procurement of three new contracts for Ogilvy in 2016
Ogilvy Public Relations, Assistant Account Executive, Washington, D.C. July 2015-August 2016
Coordinated the account administration processes for 3-8 healthcare client teams, including
meetings, agendas, action items, monthly and annual activity reports, and vendor communication and
billing. Provided project support for campaign strategy, materials development, media outreach,
partnership outreach, and new business pursuit research and coordination
FleishmanHillard, Corporate Communications Intern, Boston, MA May 2015-July 2015
Planned events, executed in-depth research projects, wrote targeted client correspondence, and
participated in new business brainstorming sessions for a range of healthcare and consumer clients
Ideas that Evoke, Social Media Intern, Madison, WI November 2013-May 2015
Built a Fortune 50 salon industry client program and social media audience via strategic research,
targeted engagement strategy, and development of voice-specific written content for prominent
social channels and blogs
Conducted targeted sales prospecting via industry-specific relationship building and maintenance
Missy Farren & Associates, Ltd., Public Relations Intern, New York, NY June-August 2014
Conducted in-depth industry research, developed engaging copy, and pitched and monitored press
coverage for a variety of travel and lifestyle clients
U.S. Venture, Inc., Community Engagement Intern, Appleton, WI June 2012-August 2013
Coordinated a five-venue regional fundraiser for over 850 people generating over $2 million for
charity and organized an auction producing over $20,000 in revenue

Education

Marquette University, J. William and Mary Diederich College of Communication, Milwaukee, WI

Bachelors degree in Advertising & Corporate Communication, 2015
John C abot University, Rome, Italy Study Abroad Spring 2013

Leadership
Activities

Marquette University Alumni Club of D.C., 2016 Vice PresidentCoordinate with the University to
implement monthly events and manage communication channels for the alumni located in D.C.
American Cancer Society (ACS) Relay for Life 2016, Event Leadership TeamCoordinated event
logistics, media outreach, and fundraising efforts for the inaugural Relay For Life cancer fundraising
event in D.C., successfully securing over 300 attendees and raising almost $50,000 for ACS
Ogilvy Unplugged, Co-LeadDeveloped an employee activity development strategy and currently
co-manage event incentive implementation utilizing a $10,000 annual company budget