What it's about: A single individual brings the world to a halt by persuading
the world's innovators to withdraw from it.
Fun factoid: One of the last movies that Steve Jobs saw was the critically
panned Atlas Shrugged: Part 1.
Best quote: "Do not let your fire go out, spark by irreplaceable spark, in the
hopeless swamps of the not-quite, the not-yet, and the not-at-all. Do not let
the hero in your soul perish in lonely frustration for the life you deserved and
have never been able to reach. The world you desire can be won. It exists ...
it is real ... it is possible ... it's yours."
What it's about: The author, by describing his life experiences, attempts to
explain the laws behind both the ordinary events and miracles alike.Fun
factoid: This was the only e-book found on Jobs's personal iPad 2.
Best quote:
"You may control a mad elephant;
You may shut the mouth of the bear and the tiger;
Ride the lion and play with the cobra;
By alchemy you may learn your livelihood;
You may wander through the universe incognito;
Make vassals of the gods; be ever youthful;
You may walk in water and live in fire;
But control of the mind is better and more difficult."
What it's about: Describes the author's spiritual transformation through yoga.
Fun factoid: Steve Jobs credited this book with getting him to try the
hallucinogenic drug LSD.
Best quote: "The cosmic humor is that if you desire to move mountains and
you continue to purify yourself, ultimately you will arrive at the place where
you are able to move mountains. But in order to arrive at this position of
power, you will have had to give up being he-who-wanted-to-movemountains so that you can be he-who-put-the-mountain-there-in-the-firstplace. The humor is that finally when you have the power to move the
mountain, you are the person who placed it there--so there the mountain
stays."
What it's about: The book argues against the tendency to see spirituality as a
form of self-improvement and that instead that liberation comes from the
letting go of the self.
Fun factoid: Trungpa's beliefs in reincarnation may have sparked the
speculation that Jobs himself has been reincarnated.
Best quote: "If you are a warrior, decency means that you are not cheating
anybody at all. You are not even about to cheat anybody. There is a sense of
straightforwardness and simplicity. With setting-sun vision, or vision based
on cowardice, straightforwardness is always a problem. If people have some
story or news to tell somebody else, first of all they are either excited or
disappointed. Then they begin to figure out how to tell their news. They
develop a plan, which leads them completely away from simply telling it. By
the time a person hears the news, it is not news at all, but opinion. It
becomes a message of some kind, rather than fresh, straightforward news.
Decency is the absence of strategy. It is of utmost importance to realize that
the warrior's approach should be simple-minded sometimes, very simple and
straightforward. That makes it very beautiful: You having nothing up your
sleeve; therefore a sense of genuineness comes through. That is decency."
What it's about: Rules for a healthy diet, along with many recipes for proteinrich meals that do not include meat.Fun factoid: Jobs became a vegetarian
after reading this book.
What it's about: "We're just a drop in the bucket, and that's meaningless. But
we say, 'No, wait a minute. If you have a bucket, those raindrops fill it up
very fast. Being a drop in the bucket is magnificent.' The problem is we
cannot see the bucket. Our work is helping people see that there is a bucket.
There are all these people all over the world who are creating this bucket of
hope. And so our drops are incredibly significant."
What it's about: This sequel to Moore's masterwork Crossing the Chasm
provides a road map for marketers who want to help innovators reach
customers.
Fun factoid: Apple's product release cycle is closely tied to Geoffrey Moore's
theory of early adopters as key to a technology's eventual success.
Best quote: "After the better part of a century being content with letters,
telegrams, and telephones, we have in the past 30 years adopted touchtone
phones, direct-dial long distance, Federal Express, answering machines, fax
machines, voice mail, email, and now internet addresses. In every case, until
a certain mass was reached, we didn't really need to convert. But as soon as
it was, it became unacceptable not to participate. As members of a market,
our behavior is invariable: We move as a herd, we mill and mill and mill
around, and then all of a sudden we stampede."
What it's about: The book describes the monomaniacal quest of Captain
Ahab to revenge himself on Moby Dick, the albino sperm whale that had on a
previous voyage destroyed Ahab's ship and bit off his leg.
Fun factoid: In the book, the anti-hero Captain Ahab maniacally pursues his
goal of killing the white whale. It's not hard to draw a comparison between
that and Jobs's determination to out-invent and out-market the entire
computer industry.
Best quote: "Towards thee I roll, thou all-destroying but unconquering whale;
to the last I grapple with thee; from hell's heart I stab at thee; for hate's sake
I spit my last breath at thee."
What it's about: Probably the best "Here's how I did and you can too" book
from a successful CEO. Unlike most such authors, Grove delves as deeply
into his failures as his successes.
Fun factoid: Apple is the only PC company that has successfully migrated an
operating system from one CPU architecture to another completely different
architecture.
Best quote: "The sad news is, nobody owes you a career. Your career is
literally your own business. You own it as a sole proprietor. You have one
employee: yourself. You are in competition with millions of similar
businesses: millions of other employees all over the world. You need to
accept ownership of your career, your skills, and the timing of your moves. It
is your responsibility to protect this personal business of yours from harm
and to position it to benefit from changes in the environment. Nobody else
can do that for you."
What it's about: The book presents the classic argument that technology no
longer develops incrementally and instead is subject to regular "disruptions"
that favor small, nimble companies and organizations.
Fun factoid: In 2014, Christensen believed that Jobs's iconic products, the
iPad and the iPhone, were ripe for disruption.
Best quote: "When faced with a disruptive technology, people and processes
in a mainstream organization cannot be expected to allocate freely the
critical financial and human resources needed to carve out a strong position
in the small, emerging market. It is very difficult for a company whose cost
structure is tailored to compete in high-end markets to be profitable in lowend markets as well. Creating an independent organization, with a cost
structure honed to achieve profitability at the low margins characteristic of
most disruptive technologies, is the only viable way for established firms to
harness this principle."
"A manager went to the master programmer and showed him the
requirements document for a new application. The manager asked the
master: "How long will it take to design this system if I assign five
programmers to it?"
"It will take one year," said the master promptly.
"But we need this system immediately or even sooner! How long will it take if
I assign 10 programmers to it?"
The master programmer frowned. "In that case, it will take two years."
"And what if I assign a hundred programmers to it?"
The master programmer shrugged. "Then the design will never be
completed."
What it's about: It provides the basics of Zen and Zen meditation, including
the method that Jobs himself used to center himself during difficult moments
in his career.
Fun factoid: Prior to the publication of this book in 1970, Zen Buddhism was
virtually unknown in the United States. As an early cultural icon who
endorsed it, Steve Jobs definitely helped to popularize it.
Best quote: "Even though you try to put people under control, it is
impossible. You cannot do it. The best way to control people is to encourage
them to be mischievous. Then they will be in control in a wider sense. To give
your sheep or cow a large spacious meadow is the way to control him. So it is
with people: First let them do what they want, and watch them. This is the
best policy. To ignore them is not good. That is the worst policy. The second
worst is trying to control them. The best one is to watch them, just to watch
them, without trying to control them."
Warren Buffett recommended this book to me back in 1991, and its still the
best business book Ive ever read. Even though Brooks wrote more than four
decades ago, he offers sharp insights into timeless fundamentals of business,
like the challenge of building a large organization, hiring people with the
right skills, and listening to customers feedback. (Heres a free download of
one of my favorite chapters, Xerox Xerox Xerox Xerox.)
Historian Doris Kearns Goodwin studies the lives of Americas 26th and 27th
presidents to examine a question that fascinates me: How does social
change happen? Can it be driven solely by an inspirational leader, or do
other factors have to lay the groundwork first? In Roosevelts case, it was the
latter. Roosevelts famous soft speaking and big stick were not effective in
driving progressive reforms until journalists at McClures and other
publications rallied public support.
The eloquent essayist Eula Biss uses the tools of literary analysis,
philosophy, and science to examine the speedy, inaccurate rumors about
childhood vaccines that have proliferated among well-meaning American
parents. Biss took up this topic not for academic reasons but because of her
new role as a mom. This beautifully written book would be a great gift for
any new parent.
The historian Vaclav Smil is probably my favorite living author, and I read
everything he writes. In this book, Smil examines the materials we use to
meet the demands of modern life, like cement, iron, aluminum, plastic, and
paper. The book is full of staggering statistics. For example, China used more
cement in just three years than the U.S. used in the entire 20th century!
Above all, I love to read Smil because he resists hype. Hes an original
thinker who never gives simple answers to complex questions.
I picked this one up after seeing it on a Wall Street Journal list of good books
for investors. It was first published in 1954, but it doesnt feel dated (aside
from a few anachronistic examplesit has been a long time since bread cost
5 cents a loaf in the United States). In fact, Id say its more relevant than
ever. One chapter shows you how visuals can be used to exaggerate trends
and give distorted comparisons. Its a timely reminder, given how often
infographics show up in your Facebook and Twitter feeds these days. A great
introduction to the use of statistics, and a great refresher for anyone whos
already well versed in it.
Steven Pinkers carefully researched study stands out as one of the most
important books Ive ever read. Pinker paints a remarkable picture showing
that the world has evolved over time to be a far less violent place than
before. It offers a fresh perspective on how to achieve positive outcomes in
the world. A thoroughly worthwhile read.
I know from personal experience that stepping into the public square to
announce that foreign aid is important and effective can be lonely work.
Charles Kennys elegant book on the impact of aid carefully documents how
the quality of lifeeven in the worlds poorest countrieshas improved
dramatically over the past several decades. With reams of solid data to
support his case, he argues that governments and aid agencies have played
Vaclav Smil is probably my favorite living author. If you care about energy
issues, I recommend this volume, though its unvarnished look at the realities
of energy use and infrastructure may be disconcerting to anyone who thinks
solving our energy problems will be easy. Smil provides a rational framework
for evaluating energy promises and important lessons to keep in mind if
were to avert the looming climate crisis.
Roger Thurow movingly chronicles the lives of four Kenyan farmers as they
struggle to support their families through the wanjala, Swahili for hunger
season. This book is both about the importance of investing in Africas
smallholder farmers and a compelling blueprint for doing it effectively.
Thurow shows how, together, we can make this wanjala the last one.
This is the story of an extraordinary woman: Molly Melching. For more than
40 years, Molly has worked in Senegalese communities to help improve lives
for some of the countrys poorest people. Her success is based on her
insistence on working in close partnership with local communities. That way,
change is always driven from the center out, not the top down. This book
reinforced my own belief that developing communities already have the
potential and desire to spark the change that will lead to better lives for
themselves and their families.
Paul Farmer is longtime friend of mine, and through these pages, you can
hear his voice and feel his deep personal connection to improving lives for
people who are too often ignored. You also get a sense of his (and Father
Gutierrezs) intellectual commitment to changing the systems that lead to
poverty, so that their work has a permanent impact.
In 2011, Leymah Gbowee became a global figure when she won a Nobel Prize
for launching a grassroots womens movement that led to peace in Liberia.
This is an amazing tale of a group of women coming together to change the
course of a countrys historyand its also the inspiring story of how Leymah
overcame her own doubts and fears and found the courage to lead them.
30. Musashi
Ever feel like you dont quite fit in? Dont want to follow societys silly rules?
Then you can probably relate to human-born and Martian-raised Valentine
Michael Smith. In this controversial 1960s cult classic, Heinlein questions
long held assumptions on religion, government, and sexuality (free Martian
love for all!).
32 Enders Game
At one point, this was the only book listed on Mark Zuckerbergs Facebook
page. If its good enough to be the sole selection of the founder of Facebook,
maybe theres something to it.
The plot: In anticipation of another attack from a hostile alien race, the
search for a brilliant military strategist has led to Ender Wiggin.
In space combat school, Ender stands out, demonstrating exceptional
leadership and unconventional strategy. But it is lonely at the top for Ender,
as he struggles with relentless pressure from his instructors. Through Enders
journey, youll learn how to capitalize on your strengths and those of your
teammates, as well as exploit your adversaries weaknesses. Ender is a
futuristic Level 5 Leader we can all learn from.
Teaser: Drop kicks in zero gravity are the bomb. Trust me.
34 Dune
35 High Fidelity
After his girlfriend leaves him for another man, Rob embarks on a journey of
self-discovery and evaluation by contacting ex-girlfriends to see what went
wrong in each relationship. High Fidelity teaches us that eventually we all
have to grow up, get past adolescent self-importance, and take responsibility
for our own lives.Who says I only like books with killing, aliens, and Greeks?
Im a sensitive guy .
Raised in a culture where men are powerful, sexual, and dominant, the
Klingon-speaking, D&D-playing chubby boy thinks hell never find true love
or physical affection. Oscar struggles as a young immigrant from the
Dominican Republic living with his older sister and mother in Paterson, New
Jersey. A fun read with lots of geek culture, great history, and oh, it also won
the Pulitzer Prize.May the half-elves inherit the earth. Grey or Drow? Tough
choice.
37 Fahrenheit 451
If Fear and Loathing in Las Vegas and Star Wars had a love-child, it would
read something like this.This colorful novel by Douglas Adams begins with
Arthur Dent narrowly escaping the Earths destruction as it is bulldozed to
make room for a hyperspace bypass. Beyond the bizarre characters and plot
twists, Adams proves that despite how bleak ones situation might be, theres
always something to laugh about. Adams Total Perspective Vortex is also
considered to be a great Zen teaching tool, so if youre looking for the
meaning of life, you might not be far from the answer here. If you need
humor to make the jump to fiction, this might be your gateway drug.
My mother and brother are, thankfully, book snobs. I mean this in the best
way possible. Books take a lot of time, after all, and life is short. So when
both my mom and broha simultaneously insisted that I read this book, I had
to investigate.A thriller about a detective with Tourette Syndrome? Sign me
up. Its a hysterical romp through high-stakes problem-solving and oldfashioned crime fighting, all told through deliciously mind-tickling prose. One
of my absolute favorites.
Catmull, president of both Pixar and Walt Disney Animation may have written
one of the best business/leadership books ever. A fascinating story about
how some very smart people built something that profoundly changed the
animation business and, along the way, popular culture.
The road to exceptional character may be unpaved and a bit rocky, yet it is
still worth the struggle. This is the basic thesis of Brook's engrossing treatise
on personal morality in today's materialistic world. The book serves as a
clarion-call for today's leader's to lead not with preachy hubris but from a
deep place of humility.
Adam Grant is one of the great social scientists of our times, and his book
provides a refreshing new perspective on the art and science of success. A
true gem of a book, it shatters the myth that greed is a path to success. As
insightful and entertaining as Malcolm Gladwell at his best, this book has
profound implications for how we manage our careers, deal with our friends
and relatives, raise our children, and design our institutions.
Emperor of Rome from 161 to 180 A.D., Marcus Aurelius is considered one of
history's "philosopher kings," and his Meditations were perhaps his most
lasting legacy. Marcus' writings on Stoicism, life and leadership provide a
wonderful insight into the mind of a man who ruled history's most revered
empire at the age of 40. His pithy aphorisms lay out a philosophy of
individual responsibility that should be of great value to each of us, whether
in leading fulfilling lives, managing corporations, or leading countries.
In this book, Johnson explains that every man and every woman comes
equipped with a psychological structure that includes qualities characterized
as "masculine" and "feminine". Our ability to wield power and control
situations is our masculine side, while the capacity for relatedness and love
is feminine. The book has one compelling message - we can only truly lead
when we tap into and value both sides of our psyche - male and female.
Thought leader Brene Brown, in this book, offers a powerful, new perspective
that encourages us to dare greatly and helps us understand that we live in a
culture of shame. Dr Brown challenges everything we think we know about
vulnerability and embrace the courage to engage in our lives. Ultimately,
shame disconnects us from others. And yet, it is only when we are connected
to others (and paradoxically, willing to be vulnerable) that can we lead.
Were busy incredibly busy. Were going through the motions. But we
never seem to reach the level of life where the music happens. This thought
by Stephen Covey, fittingly captures the essence of this excellent treatise by
Wayne Muller. Beautifully written, the book reinforces the view that the
greatest leaders must have a moral compass. Muller underscores the
importance of Sabbath, of taking a break, of disconnecting to connect to all
that really matters, all essentials to a moral compass.
The book is a the stunning childhood memoir of one of the leading thinkers
of our time, the legendary Intel Chairman. It is an astonishing story of the
triumph of human will against extreme hardship and describes the emotional
foundation of a remarkable man. A true inspiration.