Code No:
By:
Reyes, Mary Grace
Ulay, Lovely Mae
Lim, Carlo
August 2016
Chapter 1
THE PROBLEM AND ITS SETTING
Background of the study
Design industry depends on the shoppers. Purchaser introduction
advertising is a post-advanced promoting strategy in view of the shopper
inclinations regarding requirements and needs. The procedure goes for
delivering things and merchandise that may individuals willing to purchase.
Along these lines, purchaser interest is the center of the advertising strategy.
One of the methodologies connected in the strategy is called purchaser driven
methodology that may relates to which customer needs are the main thrust of
all showcasing choices. The purchaser needs incorporate the elements, for
example, nature, particular and attributes of the item itself. In accordance with
the study, the makers and venders of piece of clothing items may lose buyers
as they don't know about their needs and not eventually understanding their
needs and inclinations. The proceeded with suitability of piece of clothing
industry depends on the capacity of makers, promoters, and retailers to
foresee, create, and convey styles of attire and other material items that
accommodate with the longings of the devouring open (Sanad, 2016).
Price;
Quality; and,
Fashion?
RTW is the mass business sector which is by all accounts the term for
garments for not considered to have originated from a high mold designer
(Sanad, 2016).
Marking is an imperative procedure to separate the item from its rivals.
Marking is the key pointers of building up item traits. The name, logo,
exchange mark, even patent number or bundle outline were proposed to
recognize the company's items or administrations from others that may
speaks to the client as the wellspring of the item which prompts the
relationship of the brand. In taking the brand choices, the firm needs to
consider the accompanying contemplations: the objective business sector;
social impacts available and the part of the brand plays its business
procedure. Case in point, the brand name which is socially outsider that
discovers trouble in getting acknowledged in the business sector, as on
account of the investigation of Kiss and Tell brand beautifying agents
advertised results to disappointment in the Indian business sector. In addition,
the firm should need to guarantee that brand name was not marked in light of
the fact that it speaks to either a national pioneer or a nation (Kotler, 2009).
In connection to the article, with respect to ladies' apparel, prepared to
wear outfits took more time to create. It was not until the 1920's that it did.
Nonetheless, amid the decade, the specific variables, extravagantly
development of urban expert, advancements in mechanical creation,
improvements of national markets and mail-request inventories, added to
quick development and advancement. The ladies' readymade apparel started
to offer. Ladies started to look RTW pieces as advantageous, upgraded, and
moderate things that were anything but difficult to supplant as changes in
expense between more conventional fine garments and the mass fabricated
was beginning to be less checked. Also, the efficient made it a decent
alternative to just purchase as opposed to made items (Schroer, 2012).
As per the study of Sonalidhonakar (2010), expressed that brand
choice of an organization resemble a notoriety of a man. The acquiring of the
individual's notoriety was being expounded by making a decent attempt things
well. Brand a name term, sign, image or plan or a blend of them, expected to
recognize the great or administrations of one vender or gathering of dealers
and to separate them from the contenders. Brand recognizes what
distinguisher of a brand for its unbranded ware partners in shopper's
recognitions and sentiments about the items and how they perform. What's
more image dwells in psyches of buyers. Besides, the brand distinguish of an
item incorporates the brand name, logo, hues, slogan brand and image.
Brand is a business sector guarantee to convey particular components,
advantages and administrations. Brands are not worked by publicizing but
rather by the brand experience. Brand name have attractive qualities; propose
about the item's an advantages, recommend the item class, recommend solid,
high fanciful qualities, simple to spell, maintain, perceive and recollect,
unmistakable and ought not convey poor implications in different nations and
dialect.
Price
Markering field characterized cost as the estimation of the item or the
administrations offered to the client for fulfillment. Cost deciphered as the
stage forward. Design is changing quickly nowadays since low and center
wage classes are adjusting new cuts and hues quickly so the style trailblazers
are prepared to get a sudden change style to keep up the distinction between
design pioneers and form supporters
As indicated by Peters (2010) in his exploration expressed that more
established customers are speaking to an undeniably vast and monetarily
intense part of the populace around the world. The exploration supported the
age-related changes in discernment, influence and objectives to impact more
seasoned buyer's basic leadership forms, makes these procedures not quite
the same as those more youthful grown-ups. The objective of this audit was to
come to more viewed as comprehension of age contrasts in the inputs, for
example, cognizance, influence and objectives; and, the results, for example,
choices, brand decisions, and propensities forms. For instance, the surviving
writing on customer basic leadership concentrates to a great extent on the
ways which one contribution, for instance, the memory, influences to one
result brand decision in cost. Moreover, the wide assortment of the writing
was accomplished by highlighting the effect of age-related changes in
cognizance,
influence
and
objective
on
choice,
decisions
and
objectives, agreater experience foresee better or more awful choices for more
seasoned grown-ups relying upon the circumstance.
The investigation of Smith (2004) made sense of in her postulation that
the financial atmosphere has an imperative part in purchaser conduct towards
attire items. It has been an element in the accomplishment of quality brands.
Esteem brands offer a low estimated adaptation of current catwalk style that
has been progressively assuming a critical part in the design market. It is
proposed that the present business sector development will be proceeded into
what's to come. The study recognized that most every now and again tried
variables in studies identified with purchaser buy conduct towards attire items
to investigate American customer inclinations for home material items
namely:the value, shading, style, brand name/planner, fiber content,
accessibility of bundled sets, fabric sort, and string consider wellas the retail
channel. The study affirmed that the most essential buy criteria were the
value, then, trailed by shading and style for bedding;and, in opposite, cost and
shading for shower items.
As per Somervuori (2012), organizations regularly accept that clients
know the definite costs of the items they assess and that they contrast the
costs with what they pick up from the item. In any case, research
demonstrates that shoppers once in a while recollect the cost of a late buy
and that their value review is poor. Such results have shocked specialists and
organizations alike. Research discoveries have prompted questions about the
significance of cost in buy circumstances and the capacity of buyers to settle
on judicious buy choices. Moreover, venders aren't right in accepting that
purchasers contrast costs with what they pick up from items. Rather,
purchasers contrast their impression of the cost with their inward reference
cost. Reference cost is the value shoppers use to analyze the offered costs of
an item or administration. Regardless of whether a purchaser chooses to buy
an item relies on upon the feelings the apparent cost brings out in contrast
with the reference cost.
Quality
As per Kotler and Armstrong (2010), in business sector offering, an
item is the key component that conveys worth to the client. Items are more
than simply substantial questions yet comprehensive of administration
elements, outline, execution quality, brand name and bundling. An item's
quality has a noteworthy effect towards the item or administration execution,
along these lines it is connected to a client's and fulfillment that likewise key
for advertiser's item situating devices.
Quality is characterized as assessment of brilliance and predominance
of the item. In the past concentrates, a few scientists contended that quality
can't be characterized and quality is target which can be measured. In an
alternate thought others trusted quality can't be measured. Joining this two
methodologies quality is isolated into goal of value and impression of value
(Thu Ha, and Gizaw, 2014).
expected. That eighty for each penny of current RTW dress does not
appropriately fit those acquiring it. Changes in the populaces' way of life and
eating routine, and additionally a more veered ethnic populace, have brought
about a sensational movement in body shapes. At the season of the first body
shape appraisal used to make size gauges in 1942, the lion's share of those
deliberate were of hourglass body shape.
Changes in the scene of body shapes have prompted poor attack of
RTW dress, however different variables have added to the plague of the
current RTW estimating framework. Anthropometry of the human body is not
indistinguishably reproduced starting with one individual then onto the next, so
it is foolish for clothing makers to expect that attire be institutionalized and still
yield an appropriate fit. Most clothing size outlines just utilize the bust,
abdomen, and hip perimeter estimations to manage article of clothing size,
which is deficient to precisely quantify the human structure. From these three
estimations, examples are done in view of suppositions of corresponding body
connections keeping in mind the end goal to fill in the hole for other body
estimations important to make an entire piece of clothing. The present
populace, with vast variety in body extent and shape won't fit in the attire
created in this framework. Inadequately served clients are left embittered,
needing changes, and spending more cash on an article of clothing than
initially planned. Amongst a clothing makers' own items exists much
inconsistency. A study found that request initiators don't take after norms,
prompting an extensive variety of difference, Three out of five producers don't
take after request initiators details, while one and only out of fifty do take after
measures put forward by request initiators. Articles of clothing of the same
size from the same producers were found to have as much as three inches in
fluctuation. The study inferred that request initiators don't hold fast to standard
size diagrams, and piece of clothing makers are either incapable or unwilling
to create articles of clothing that meet request initiator details. Request
initiators are given obsolete gauges which are lacking to make articles of
clothing and are hence compelled to make their very own estimating
arrangement. Every request initiators takes freedom at picking a model size to
construct all pieces of clothing with respect to, which may fluctuate contingent
upon age, occupation, cause, or financial gathering which they intend to serve
(Rzepka, 2011).
The examination of Rzepka (2011) included that the present populace
is comprised of ladies who vary from the obsolete estimating framework,
these ladies contrast from each other fit as a fiddle and pieces of clothing fit
inclination. An expanded push to comprehend ladies' fit inclinations combined
with their body shapes can possibly help producers see better techniques to
estimating advancement and expansion fit fulfillment. The Center for Disease
Control of the United States has affirmed that the U.S. populace is becoming
because of variables, for example, change in eating routine, and the
anthropometry of bodies is changing, bringing on an obsolete measures
framework that is still being used. Likewise, the underlying expectation for the
study was to encourage the female shopper's recognizable proof of her body
sort and size from the variety of existing body sorts and to empower character
her single best fitting size paying little heed to value, kind of clothing, or maker
of the piece of clothing.
Fashion
used to give of the past ideas and adjust with the new ones. Also in earlier
decades ladies used to wear red shading on their big day as to take after their
custom yet now a days they are tolerating different hues like olive green,
turquoise, child pink, white, silver, dim, purple, yellow and numerous different
blends (Ijas, 2011).
Another exploration of Duff (2012) expressed that maintainability
influences design. The expression "supportability" alludes to creating items in
an eco-accommodating way. In style, be that as it may, it likewise alludes to
whether another creator can support and develop piece of the pie in a
frequently flighty commercial center. Promoting and appropriation assume a
critical part in your maintainability, as does your capacity to persistently create
new and engaging outlines. Another part of maintainability is consistent
advancement in your outline procedure, store network, circulation, venture
into different items and buyer contribution. Process displaying has turned into
a lifestyle in the style business. It utilizes research into purchaser needs and
purchasing propensities, consolidated with generation strategies and cost
examination, to create inventive items that go past just.
The surface relates the mental part of the man in seeing the style. As
indicated by Ijas (2011) through her examination expressed that the surface of
material is additionally applicable to the brain science of our psyches. She
outlined that a few people want to purchase an agreeable dress if no matters
it is out of style, where as particularly youngsters are more inspired by
destroying something stylish no matters in the event that it makes uneasiness
for them. Besides it is additionally said that when we wear unforgiving,
unpleasant and extreme stuff, we are more well-suited to act in the same way
as rude, merciless and impolite with others. Same is the situation, when
individuals wear light and delicate materials; it carries on in cool, delighted,
bright and cheerful inclination.
The examination of Brown (2014) represented the connection of hues
can likewise influences the design in which makes life excellent and
important. He refered to tha everyone was captivated by various shades that
reflect particular sentiments or feelings. Moreover, shading is imperative,
particularly in attire. Garments are made much more delightful and in style in
light of various hues. The man even uncover your identity and dispositions. At
the point when the general population are upbeat or when the man praise an
uncommon event, individuals regularly wear garments with splendid or pastel
hues. At the point when individuals are grieving the passing of their friends
and family, they wear dark garments. Most school garbs, for the most part the
upper pieces of clothing, are white. In reality, shading assumes a vital part in
our regular life, particularly in wearing garments. Thus, some garments look
better on you as a result of their hues. Diverse hues and shading mixes make
your composition look solid and smooth; they even highlight your best
components like the hair and eyes. He included that light is the wellspring of
all hues. At the point when light strikes an article, shading is either retained or
reflected. Consider the rose. The rose is red since it reflects just red light
beams and retains different hues. The hues dark, white, and dim are viewed
as the unbiased hues. The shading dark shows up on the grounds that it
ingests all light beams, while white shading shows up in light of the fact that it
mirrors all light beams.
area for the specific store or a planner's outlet. The simple arrangement of
web to the regular man is in contact with most recent happenings in the style
world. There are numerous more sites that give the valuable data in regards
to the up and coming patterns. Also in each enormous city, style houses are
opened for open where they can discover numerous sorts of planner wear
under one rooftop. Thus, it helps us to choose the most appropriate ensemble
for ourselves in a brief timeframe.
Innovative headways have additionally changed the mentalities of
individuals around the globe by giving them an assortment in apparel things.
With the coming of numerous most recent hardware, individuals can have the
chance of having financially savvy, speedy, prepared to wear, simple to care
and simple to handle articles of clothing. Moreover, mechanical changes
acquire most recent improvements the field of assembling materials,
collecting and taking care of them and advancing new plans, and creating
mechanized pieces of clothing which extraordinarily influence the decisions of
ladies by giving them a scope of new fabrics and articles of clothing. New
mixes of filaments and the mixing of common strands with artificial strands
give more solace and straightforwardness to the purchaser yet keep up the
regular feel of material. Along these lines, marking and showcasing likewise
acquired incredible changes the field of materials and garments. There are
numerous better approaches for acquainting another item with the client that
quickly
catches
the
consideration
of
the
client
(Ijas,
2011).
Theoretical Framework
Similarly as shown by Sanad (2016), client states from claiming brain
What's more procuring decision for buying apparel items, particularly RTW
things could have variables, to example, those value, those personal
satisfaction and the outline. Esteem acknowledges Likewise An champion
around the The majority basic criteria to settling around a decision should
buyas those system for picking those brand What's more diverse qualities.
Second, the caliber associations Similarly as criteria of purchasing RTW mark
since customers guaranteed those physical properties What's more What's
more the solidness. In that point, those plan will be the criteria in which those
a standout amongst a sort pervasive style Furthermore example in which An
mamoncillo dresses saw in the configuration business dives to settling on
profit same time satisfying purchaser needs Furthermore solicitations. Along
these lines, these three pointers will aggravate the vitality of recognizing the
purchase decision from claiming RTW mark.
Conceptual Framework
The investigation is theoretically-based. We utilized the hypothesis of
Sanad (2016) on recognize the indicators for both free Furthermore
subordinate variable of the consider. Those principle variable which may be
the buying choices with respect to RTWs brands need aid comprises of the
Emulating indicators: those price, caliber Also style. On the other hand, those
directing variable which is the profile would comprises of the accompanying
indicators: As far as their age, sex Furthermore quite a while level Similarly as
demonstrated Previously, figure 1.
Purchasing Decision on
RTWs brand
Main
Price
Variable
Quality
Fashions
Moderate Variable
Profile
Age
Sex
Figure 1. TheFramework
Year Level
of the Study
Chapter 2
METHODOLOGY
This chapter identifies the methodologies and the systematic process of
gathering data and information used in the study. The section introduces the
research design, research subjects, research instruments, data gathering
procedures and statistical treatment of the data.
Research Design
The research used a descriptive co-relational research design to interpret
the results of the data. These measures were described the various aspects
of data sets and procedures in accordance to the description of the
respondents in the form of survey questionnaire to be able to quantify the
results clearly. The measures will be based on the indicators assess in the
review of related literature and data gathering measures available from
primary to secondary sources. It is an approach by which includes the
significant relationship in the level of purchasing decision on RTWs brand
according the perception of the students as the major respondents of the
study.
Research Respondents
The research respondents of the study are the college students since they
are the main focus of the study. The respondents are preferably located at the
vicinity of the University of Mindanao under the courses offered in the College
of Business Administration Education at Bolton Street, Davao City which had
Responses
Purchasing Decision
4.20-5.00
Strongly Agree
in
accordance
to
the
Agree
statements given.
This means that there is fairly agree in
accordance
to
the
respondents
Undecided
given.
This means that there is no permanent
decision or has no choice in accordance
to the respondents perception in regard to
1.80-2.59
Disagree
accordance
to
the
respondents
Strongly
given.
This means that there is an outstanding
Disagree
disagreement
in
accordance
to
the
Chapter 3
RESULTS AND DISCUSSION
This chapter initiates the results given based on statistical data provided
through conducting a research survey to the respondents which interprets and
discusses the following variables and the significant relationship based on the
quantitative results.
Profile of the Respondents
The survey gathered by the researchers was conducted in the University
of Mindanao Bolton Campus of the urban areas in Davao City where the
respondents are located. It was comprised of 100 respondents who engaged
in ambulant street vending who are the main focuses of the study.
Age
Respondents Profile
Number
Percentage
18 below
19-29
23
77
Total
Sex
Male
Female
100
Number
50
50
Total
Year Level
1st
2nd
3rd
4th
23%
77%
100
Number
8
24
51
17
Total
100
Table 1. Profile of the Respondents
100%
Percentage
50%
50%
100%
Percentage
8%
24%
51%
17%
100%
ready to wear clothes if it is affordable with the total value of 0.57 in number.
On the other hand, the highest mean value occurred in the table was in the
statement 1 with the total value of 4.60 in number and the lowest mean value
was in the statement 4 with the total value of 3.86 in number. Therefore, there
was reciprocity of the results based on the standard deviation and mean
value. The descriptive equivalent of each statements are: very high in
statements 1 and 2; and, high in the statements 3,4, and 5.
As a result, the overall total standard deviation value reflected in table 2.1
was 0.53 in number while the overall mean of the study based on the price
level according to the respondents survey analysis has an accumulation of
4.31 mean value that may interpreted as highly decided by the respondents.
This statistical measure means that the level of purchasing decision in RTWs
brand in terms of price was highly recommended by the students.
No
Item
SD
Mean
Descriptive
4.60
Equivalent
Very High
it is affordable.
I would prefer to buy ready to wear products 0.64
4.54
Very High
4.18
High
3.86
High
4.39
High
4.31
High
0.53
Item
SD
Mean
Descriptive
4.27
Equivalent
High
long lasting.
I would prefer to buy RTW because it is 0.70
4.30
High
4.28
High
4.20
High
flexible.
I would prefer to buy RTW because it is safer 0.89
3.85
High
Item
SD
Mean
Descriptive
4.21
Equivalent
High
2
3
me feel confident.
I would prefer to buy RTW that fits my style.
0.69
I would prefer to buy RTW if it is trendy and 0.68
4.30
4.32
High
High
updated.
Wearing ready-to-wear products gives me a 0.82
4.07
High
4.35
High
SD
0.53
0.61
0.60
0.49
Mean
4.31
4.18
4.25
4.25
Descriptive Equivalent
High
High
High
High
Overall, the total standard deviation and mean value of the ages 18 and
below was: 0.37 and 4.27 respectively. While on the other hand, the ages 1929 years old had overall standard deviation and mean value of 0.52 and 4.24
in number, respectively. In relation to the results given through standard
deviation and mean value, it calculates the overall statistical data by t-value
and p-value of 0.053 and 0.819 in number respectively. Therefore, the survey
results shows that the overall hypothetical decision of the study was to accept
the null hypothesis and reject the alternative hypothesis in which has an
interpretation that there is no significant differences on purchasing decision in
RTWs brand according to the respondents profiling when it analyzed by age.
Indicators
18-below
SD
Mean
19-29
SD
Mean
T-
P-
Decision in
value
value
Hypothesis
Price
0.39 4.31
0.57 4.31
0.001
0.975
Accept
Quality
0.52 4.16
0.64 4.19
0.043
0.836
Accept
Fashion
0.47 4.33
0.63 4.23
0.534
0.466
Accept
Overall
0.37 4.27
0.52 4.24
0.053
0.819
Accept
Table 4. Significance of the Difference on the Purchasing Decisions in
RTW's Brand among Selected Students in the University of Mindanao
when analyzed by Age
Significance of the Difference on the Purchasing Decisions in RTW's
Brand among Selected Students in the University of Mindanao when
analyzed by Sex
Presented in table 5 is the significance of the difference on the
purchasing decisions in RTWs brand among of the respondents. The survey
shows and observed that the highest standard deviation of the male
respondents by the indicators given was the fashion with 0.60 in number and
the lowest was the price with 0.47 in number. In addition, the highest mean of
the male respondents based on the indicators given was the price with 4.39 in
number and the lowest was the quality with 4.21 in number. While on the
other hand, the highest standard deviation of the female respondents by the
indicators given was the quality with 0.64 in number and the lowest was the
price with 0.58 in number. In addition, the highest mean of the female
respondents based on the indicators given was the price with 4.23 in number
and the lowest was the quality with 4.15 in number. In relation to the
quantitative results of the survey based on the overall responses of the
respondents, the t-value results given in each indicator were: 2.207 for price;
0.269 for quality and 2.280 for fashion. In contrary, the p-value results given in
each indicator were: 0.141 for price; 0.605 for quality and 0.134 for fashion
with all hypothetical decision which was to accept the null hypothesis and
rejected the alternative hypothesis.
Overall, the total standard deviation and mean value of the male was:
0.46 and 4.31 respectively. While on the other hand, the female had overall
standard deviation and mean value of 0.51 and 4.18 in number, respectively.
In relation to the results given through standard deviation and mean value, it
calculates the overall statistical data by t-value and p-value of 1.877 and
0.174 in number respectively. Therefore, the survey results shows that the
overall hypothetical decision of the study was to accept the null hypothesis
and reject the alternative hypothesis in which has an interpretation that there
is no significant differences on purchasing decision in RTWs brand according
to the respondents profiling when it analyzed by sex.
Indicators
Male
SD
Mean
Female
SD
Mean
T-
P-
Decision in
value
value
Hypothesis
Price
0.47 4.39
0.58 4.23
2.207
0.141
Accept
Quality
0.59 4.21
0.64 4.15
0.269
0.605
Accept
Fashion
0.60 4.34
0.60 4.16
2.280
0.134
Accept
Overall
0.46 4.31
0.51 4.18
1.877
0.174
Accept
Table 5. Significance of the Difference on the Purchasing Decisions in
RTW's Brand among Selected Students in the University of Mindanao
when analyzed by Sex
the quality with 0.69 in number and the lowest was the price with 0.58 in
number. In addition, the highest mean of the third year level respondents
based on the indicators given was the price with 4.34 in number and the
lowest was the quality with 4.16 in number. Lastly, in terms of the fourth year
respondents, the highest standard deviation in which the indicators given was
the price with 0.78 in number and the lowest was the quality with 0.44 in
number. In addition, the highest means of the fourth year level respondents
based on the indicators given were the quality and the fashion both with 4.29
in number and the lowest was the price with 4.23 in number. In relation to the
quantitative results of the survey based on the overall responses of the
respondents, the f-value results given in each indicator were: 0.559 for price;
0.255 for quality and 0.369 for fashion. In contrary, the p-value results given in
each indicator were: 0.643 for price; 0.858 for quality and 0.775 for fashion
with all hypothetical decision which was to accept the null hypothesis and
rejected the alternative hypothesis.
Overall, the total standard deviation and mean value of the first year
respondents were: 0.39 and 4.32 respectively. In terms of second year level
respondents, it has an overall standard deviation and a mean value of 0.49
and 4.19 in number, respectively. In terms of third year level respondents, it
has an overall standard deviation and a mean value of 0.55 and 4.25 in
number, respectively. And lastly, in terms of fourth year level respondents, it
has an overall standard deviation and a mean value of 0.35 and 4.28 in
number, respectively. In relation to the results given through standard
deviation and mean value, it calculates the overall statistical data by f-value
and p-value of 0.200 and 0.896 in number respectively. Therefore, the survey
results shows that the overall hypothetical decision of the study was to accept
the null hypothesis and reject the alternative hypothesis in which has an
interpretation that there is no significant differences on purchasing decision in
RTWs brand according to the respondents profiling when it analyzed by year
level.
Indicators
1st
2nd
4th
3rd
F-
P-
Decision in
valu
value
Hypothesis
e
SD
Mea
SD
Mea
SD
Mea
SD
Mea
Price
0.40
n
4.47
0.50
n
4.24
0.58
n
4.34
0.78
n
4.23
0.55
0.643
Accept
Quality
0.47
4.10
0.61
4.17
0.69
4.16
0.44
4.29
9
0.25
0.858
Accept
Fashion
0.45
4.38
0.67
4.15
0.63
4.26
0.48
4.29
5
0.36
0.775
Accept
Overall
0.39
4.32
0.49
4.19
0.55
4.25
0.35
4.28
9
0.20
0.896
Accept
Chapter 4
SUMMARY, CONCLUSION AND RECOMMENDATION
This chapter indicates the conclusions drawn from the survey research
gathered about the purchasing decisions in RTWs brand among selected
students in the University of Mindanao as the main respondents and the
possible recommendations provided for the study.
Summary
The summary of the findings occurred in the study which gathered by the
researchers to the respondents are as follows:
1. According to the results obtained from the survey gathered by the
researchers, it was being observed that the profiling of the respondents
29 which were the ideal age of choosing modernistic lifestyle, the social status
improvement and the work stabilization with fairly distinguished by males and
females with majority year level of third year students.
In terms of level of the purchasing decision in RTWs brand as the
independent variable of the study with its indicators: price, quality and fashion
were highly and fairly decided by the students as the main respondents
In terms of significance of the difference in purchasing decision in RTWs
brand according to the respondents profiling distinguished by age, sex and
year level had overall descriptive equivalent of highly and fairly decided by the
students that may interpreted as the RTWs products were fairly treated and
decided in terms of price, quality and fashions no matter in regards to the
respondents profiling in terms of age, sex and year level.
Therefore, the overall decision of the hypothesis of the study about the
level of purchase decisions in RTWs brand according to the respondents
profiling has no significant difference since the price, quality and fashion has
no interrelation about the profiling of the respondents in terms of age, sex,
and year level.
Recommendations
As the results given, the researchers provide and come up for the
recommendations for the study. These are the follows:
1. The fashion businessman in the different fashion company of the
makers of RTWs brand must organize the strategic programs in
innovating the price, product, place, promotion and the presentation
References
Brown, J. (2014, May 17). Factors to Consider in Buying and Wearing
Clothes. Retrieved June 16, 2016, from Fashion Trends:
http://www.fashiontrends.com/article/factors-to-consider-in-buying-andwearing-clothes.html
Duff, V. (2012). Important Factors of Competition in the Clothing Market.
Retrieved July 19, 2016, from Small Business Chronicles:
http://smallbusiness.chron.com/important-factors-competition-clothing-market81643.html
Ijas, M. (2011). Factors that Affect the Clothing Choices of Women in New
Era. Retrieved July 04, 2016, from Fibre to Fashion:
http://www.fibre2fashion.com/industry-article/6025/factors-that-affect-theclothing-choices-of-women-in-new-era
Kotler, P. (2009). Principles of Marketing. New York: Prentice Hall.