Bula
n ke
Jumla
h jam
Rilex
yang
dijual
(unit)
Y
Rilex
Omeg
ah
TV
X1
X2
X3
5843
2560
1725
1160
5943
2662
1725
1165
5853
2688
1438
1189
5835
2816
1495
1163
5943
2816
1671
1251
6753
2688
2864
1423
6807
2816
2944
1417
6735
2944
2846
1427
6663
3072
3019
1429
10
6483
3174
2128
1399
11
6555
3226
2415
1417
12
6501
3328
2875
1419
13
6609
3328
2760
1433
14
6933
3098
3105
1463
15
6969
3200
3220
1513
16
7059
3533
3335
1529
17
7005
3584
3450
1553
18
7167
3635
4024
1553
19
7023
3789
3910
1567
20
7131
3840
4025
1585
Media Cetak
X4
583
584
596
583
631
713
710
715
716
701
710
711
718
733
758
766
778
778
785
794
Model Summary
Model
,993
R Square
Adjusted R
Square
Estimate
,986
,982
62,475
ANOVAa
Model
Sum of Squares
Regression
Residual
Total
df
Mean Square
4037412,053
1009353,013
58546,947
15
3903,130
4095959,000
19
Sig.
258,601
,000b
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Sig.
Coefficients
B
(Constant)
Rilex
1
Omegah
TV
Medcet
Std. Error
3170,785
322,539
-,284
,070
,186
Beta
9,831
,000
-,240
-4,086
,001
,057
,330
3,257
,005
19,711
8,323
6,020
2,368
,032
-33,917
16,658
-5,153
-2,036
,060
(-4,086)
(3,257)
(2,368)
(-2,036)
Medcet
Correlations
TV
1,000
-,047
,114
-,999
Rilex
-,047
1,000
-,120
,031
,114
-,120
1,000
-,150
-,999
,031
-,150
1,000
277,480
-,054
,109
-138,511
-,054
,005
,000
,018
,109
,000
,003
-,071
-138,511
,018
-,071
69,264
TV
Medcet
Rilex
Covariances
Omegah
Medcet
Omegah
Rilex
Omegah
TV
Membuktikan Multicollinearity:
-
Variable di matrik korelasi menunjukan Variabel TV dan Media Cetak memiliki nilai
tertinggi (-0,999), menunjukan adanya multicollinearity
Model
R Square
,993a
Adjusted R
Square
Estimate
,986
,982
62,475
Model
Unstandardized Coefficients
Standardized
Sig.
Coefficients
B
(Constant)
Rilex
1
Omegah
TV
Medcet
Std. Error
3170,785
322,539
-,284
,070
,186
Beta
9,831
,000
-,240
-4,086
,001
,057
,330
3,257
,005
19,711
8,323
6,020
2,368
,032
-33,917
16,658
-5,153
-2,036
,060
Kesimpulan: Terbukti dengan gejala-gejala diatas terdapat Multicollinearity antara iklan TV dan Media Cetak
b.
Unstandardized Coefficients
Standardized
Sig.
Collinearity Statistics
Coefficients
B
(Constant)
1
Std. Error
Beta
3055,427
347,337
-,291
,076
,199
2,781
Rilex
Omegah
TV
Tolerance
8,797
,000
-,246
-3,826
,001
,277
3,612
,062
,354
3,212
,005
,094
10,660
,384
,849
7,235
,000
,083
12,085
(-3,826)
(3,212)
(7,235)
Model Summary
Model
,991a
R Square
Adjusted R
Square
Estimate
,982
,978
68,341
R square: 0,982
ANOVAa
Model
Sum of Squares
Regression
Residual
Total
VIF
df
Mean Square
4021230,956
1340410,319
74728,044
16
4670,503
4095959,000
19
Coefficientsa
F
286,995
Sig.
,000b
Model
Unstandardized Coefficients
Standardized
Sig.
Collinearity Statistics
Coefficients
B
(Constant)
1
Std. Error
Beta
3055,427
347,337
-,291
,076
,199
2,781
Rilex
Omegah
TV
Tolerance
VIF
8,797
,000
-,246
-3,826
,001
,277
3,612
,062
,354
3,212
,005
,094
10,660
,384
,849
7,235
,000
,083
12,085
Model Summary
Model
,990a
R Square
Adjusted R
Square
Estimate
,980
,977
70,905
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Sig.
Collinearity Statistics
Coefficients
B
(Constant)
1
Std. Error
Beta
3065,090
362,541
-,289
,079
Omegah
,206
Medcet
5,501
Rilex
Tolerance
8,454
,000
-,244
-3,667
,002
,277
3,617
,064
,366
3,218
,005
,095
10,560
,798
,836
6,891
,000
,083
11,983
ANOVAa
Model
Sum of Squares
Regression
Total
df
Mean Square
4015517,776
1338505,925
80441,224
16
5027,577
4095959,000
19
Residual
VIF
F
266,233
Sig.
,000b
(-3,667)
(3,218)
(6,891)
R Square : 0,98
F hit > F tab 266,233 > 3,287
d. Data X3 dan X4 digabung menjadi X5, maka persamaan Y =
f(X1,X2,X5)
Dari SPSS didapat tabel berikut:
Model Summary
Model
,991
R Square
Adjusted R
Square
Estimate
,981
,978
69,166
ANOVAa
Model
Sum of Squares
Regression
Mean Square
4019416,169
1339805,390
76542,831
16
4783,927
4095959,000
19
Residual
Total
df
Sig.
280,064
,000b
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Sig.
Collinearity Statistics
Coefficients
B
(Constant)
1
Std. Error
3057,713
352,290
-,290
,077
,201
1,848
Rilex
Omegah
X5
Beta
Tolerance
VIF
8,680
,000
-,245
-3,774
,002
,277
3,614
,063
,358
3,213
,005
,094
10,629
,259
,845
7,122
,000
,083
12,055
(-3774)
(3213)
(7122)
R Square : 0,981
F hit > F tab 280,064 > 3,287
e. Fungsi regresi Y= a1 + b1X3 dan Y = a2 + b2X4. Bandingkan b1 dan
b2, buat persamaan baru X5 = X3 + (b1/b2)X4 Y = (f(X1,X2,X5),
kemudian jadikan f(X1,X2,X3,X4)
Y= a1 + b1X3
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Sig.
Collinearity Statistics
Coefficients
B
(Constant)
Std. Error
2098,918
227,671
3,202
,162
TV
Beta
Tolerance
,978
9,219
,000
19,824
,000
1,000
VIF
1,000
Y= a1 + b1X3
Y= 2098, 918 + 3,202 X3
(9219)
(19,824)
R2 = 0,956
F = 392,986
Y = a2 + b2X4
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Sig.
Collinearity Statistics
Coefficients
B
1
(Constant)
Std. Error
2069,698
234,647
6,429
,332
Medcet
Y = a2 + b2X4
Y= 2069,698 + 6429 X3
(8820)
R2 = 0,954
(19,358)
Beta
Tolerance
,977
8,820
,000
19,358
,000
1,000
VIF
1,000
F = 374,744
X5 = X3 + (b1/b2)X4
b1/b2 = 3,202/6429 = 0,5
X5 = X3 + 0,5 X4
Gunakan SPSS
Coefficientsa
Model
Unstandardized Coefficients
Standardized
Sig.
Collinearity Statistics
Coefficients
B
(Constant)
Std. Error
Beta
3056,686
350,294
-,290
,077
,200
2,220
Rilex
Tolerance
VIF
8,726
,000
-,245
-3,795
,002
,277
3,613
,062
,356
3,212
,005
,094
10,642
,310
,847
7,167
,000
,083
12,068
1
Omegah
X5
a. Dependent Variable: N_Jam
Y = f(X1,X2,X5)
Y = 3056,689 0,29X1 + 0,2X2 + 2,22X5
Y = 3056,689 0,29X1 + 0,2X2 + 2,22(X3 + 0,5 X4)
Maka didapat persamaan baru f(X1,X2,X3,X4)
Y = 3056,686 - 0,290X1 + 0,200X2 + 2,220X3 + 1,11X4
f.
Model
,991a
R Square
Adjusted R
Square
Estimate
,982
2. Rilex = 4,000,000
Omegah = 3,500,000
,978
68,341
X2
Y
= 0,199*
2748,75
6590,5
= 0,082
X2 < 1 INELASTIS Sehingga tidak mempengaruhi besar kecilnya penjualan.
B3 = 2,781
B3*
=
X3
Y
2.781 *
1402,75
6590,5
= 0,59
X3 < 1 INELASTIS Sehingga tidak mempengaruhi besar kecilnya penjualan.
c. X2= 0,082
20% * 0,082 = 1,64% maka akan turun permintaannya sebanyak
1,64%