JOAN N A

GONZ A L E Z
CO NTACT
(7 8 7 ) 2 2 4 - 5 1 9 2
joa nna cgdj@ gma il. com
pr. link e din. com/in/
joa nna gonza le z
joa nna cgonza le z.
w e e bly. com

TE CH NICAL
SK ILLS
M S Office, M ac OS
iM ovie
M a ilChimp
SEO
Wordpre s s , Wix , We e bly
Google A na lytics , 1& 1
S ocia l M e dia (F a ce book ,
Ins ta gra m, Pinte re s t, e tc. )

LANGUAGE
SK ILLS
Englis h
S pa nis h
F re nch

IN T E R E ST S
Writing & Editing
N e w M e dia
M us ic & Ente rta inme nt
F a s hion
Te c h n o l o g y
A rt & D e s ign

M A R K E T I NG E X P E R I E N C E
Marketing & Social Media Intern

June 2016 - present

Ensalpicadas, Cooking Blog
Guaynabo, PR
Improve the blogs SEO by constantly publishing new content, inserting
metadata, and creating relevant links
Track the performance and success of all social and blog post tactics using
analytics such as Google Analytics and 1&1 Web Hosting
Update and monitor social network platforms (Facebook, Pinterest,
Instagram, Twitter) and respond to community sentiment
Contribute to the planning of Ensalpicadas promotional event at West Elm

Market Research Intern

July 2015
Gaither International
San Juan, PR
Planned and executed business objectives along with the marketing
supervisor and staff regarding their MBP strategy
Co-conducted primary research studies for a Puerto Rican supermarket,
SuperMax, to identify reception to new products
Analyzed and reported qualitative and quantitative research data

Marketing and Advertising Intern

June 2015
Lopito, Ileana & Howie Inc.
Guaynabo, PR
Presented rebrand ideas for a struggling local private university, Sacred
Heart University
Created a marketing strategy proposal for local supermarket, Pueblo, to
help the business grow
Monitored the social media accounts of a Kickstarter campaign for a client
launching a childrens product called Pop Petz
Developed insightful memo for strategy purposes on competing
prescription HIV medications using SWOT analysis
Translated commercial copywriting from Spanish to English and vice versa

A C T I V I T I E S & L E A D E R S H I P
Alpha Delta Pi: Rho Chapter Boston, MA

January 2015 - present

Spirit Chair, 2016
Responsible for monthly newsletters and boosting morale
Questrom Latino Boston, MA
August 2015 - present
Marketing Committee
Responsible for social media and biweekly newsletters
Questrom Mentorship Program Boston, MA
August 2015 - present
Student Mentor
Responsible for guiding new members of the Questrom community

E DUCATIO N
Boston University, Questrom School of Business
Bachelor of Science in Business Administration Marketing

Academic Team Project: Cross Functional CORE

Expected
May 2017

Spring 2016
Marketing Management Leader
Developed a business plan through the design and creation of a new
product. As Marketing Management Leader, I was in charge of overseeing
the analysis, planning and implementation of marketing strategies and
responsible for creating the brand, promotion, and advertising strategies