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Management Control

PROCHIM B: Detergix Division


Team 5

Sejong YOO (B00702551)


Wee Ling Veronica Teo (B00702525)
Wujing Wang (B00673819)
Yilin YAN (B00672904)
Shuyi ZHAO (B00639474)
Danning YANG (B00653887)

Contents
Introduction
Current Accounting Method - Transfer payment
New Accounting Method - Byproduct
Recommendation and Discussion

Introduction
Prochim Group

Leading manufacturer of base products in mineral and organic chemicals

6,000 employees

12 plants in France
Represents 5% of total turnover of the French chemical industry

LILLE

NORMANDIE

Grenoble plant :

The largest plant of Prochim in France

Manufactures base products (chlorine, soda) and their by-products

PARIS

GRAND EST

STRASBOURG

LE-DE-FRANCE

BRETAGNE

RENNES
PAYS
DE LA LOIRE

NANTES

ORLANS
CENTRE-VAL
DE LOIRE

Certain products occupied important positions not only in France, but also
in other European countries

HAUTS-DEFRANCE

ROUEN

NOUVELLE-AQUITAINE

DIJON
BOURGOGNEFRANCHE-COMT

LYON
AUVERGNE-RHNEALPES

BORDEAUX

OCCITANIE

TOULOUSE

PROVENCE-ALPESCTE DAZUR

MARSEILLE

CORSICA

AJACCIO

The DETERGIX S.A. Unit


Separate from the Grenoble
Plant, set up in 1988

Producing detergent from


phenol and sell it to washing
powder manufacturers

Independent unit in terms of


facilities, workforce, and
management

Capital structure
Prochim Group controls 70%
and 3 main customers (washing
powder producers) controls
10% each

Production and Accounting method


Physical Unit method

This method allocates to each joint product the same proportion of joint costs as the
underlying proportion of units.

With current accounting method, the NNP has too small margin compared to detergent.
Work and Progress
Catalytic Reaction & Distillation

80%
Raw Material

20%

Final Detergent Product


Split-off Point
Final NNP Product

Products and cost price


Detergent (main product):

80% of the production

Fast-expanding market
Stable market price: 140 / ton in 2003

NNP (by-product)

20% of the production

Restricted market
Fluctuate market price: 40(External), DETERGIX Price: 80 (Internal)

Due to the unit pice of NNP, it is sold only in internally.

The internal demand for NNP is low, so the inventories of NNP increase rapidly.

Current Accounting
Physical Unit method:

Allocate to each joint


product the same
proportion of joint costs as
the underlying proportion
of units.

Detergixs gross margin was


3 times higher than that for
2002.

Current Accounting

Conflict among different parties


Mr. Patron, The Manager
Mr. Fabri
Head of Manufacturing

At current rate, all 4 containers will be used


for NNP by the end of the year.

Only have small containers left to keep


stocks of detergent for sales.
Buy another storage container (70K,
depreciated in 10 yrs, recovered within 1
year.

Mr. Souprod
(Head of Sales of by-products)

Mr. Detere
Head of Detergent Sales

Detergent margin would drop from 41%


to 28%. He get judged on his margin.

Detergent market is competitive and it


cannot be sold to other group plants at
higher prices.

Cant sell NNP on the market as long as


it is at 75/ton.
Change the cost of NNP since most of it
results from the assignment of shared
manufacturing costs.
The plant was built to make detergent
not NNP
Value NNP costs at 0.

Mr. Conta
The Factorys Accountant

All those changes wont make any


difference to the end result

We need more active, sales rather than


accounts based, way of reducing NNP

What are the problems of


current accounting?

The problems of current method


Treat NNP as a joint product

NNP is produced because Detergent is produced.


Not all costs are directly related to physical quantities.

Accountability & Controllability Principles


NNP product manager does not have the control over NNP production because the
production of NNP is dependent on the production of detergent.
The NNP sale manager should not be responsible for the low sales and growth margin of
the NNP
Performance measured by individual departments Gross Margin

Performance of the manager responsible for sales of detergent and the manager responsible for
sales of NNP are measured ONLY by their Gross Margin

The conflicting interests between NNP and Detergent departments because they only care about
their own Gross Margin

Corporate level not optimal for other buying centers of group (NNP)

Current Accounting with 1


extra Container

New accounting method


Accounting for byproduct

By-products are of less significance than the main products.

Relevant factors that influence by-product valuation and accounting include


The need for separate
profit calculation for sales
incentives or for control.

The use of the by-product


as alternative to main
products

02

01

04

03

The uncertainty of byproduct value at the time


of production

The use of the by product


in other production.

Recommented by-product accounting method


90

Raw material
Shared variable cost

Shared fixed cost


2nd manufacturing process

10

3
75

20

20

20

50

45

28

Shared fixed cost


2nd manufacturing process

10

68

35

28

25

23

100

Raw material
Shared variable cost

24

24

Detergent

NNP

CURRENT

3
30

20

Detergent

NNP

NEW

Scenario 1:
Sell the excess NNP at market price and without extra container

Scenario 2:

Keep the NNP in stock and purchase an extra container based on 2003

Discussion

What is the difference on cost accounting between


treating NNP as a by-product and as a joint product?

Which scenario do you recommend to the company?

Can you think of any other scenario?

How is NNP department treated in the case study and is it


fair treatment?

Optimum Strategy for Detergix


Comparison of CF

Scenario 1: Sell the excess NNP at market price : Additional Gross Margin -33,740
Scenario 2: Keep the NNP in stock and purchase an extra container : Additional Gross
Margin 16,226

Purchase an extra container and sell the excess NNP at market price

What other calculation?


Calcalation of P&L Statement for 2004

Sensitivity Analysis
Why : Ensure the Sustainability of the business

Uncertainty about market price of the product


To identify and assess the risks involved

To monitor the risk carefully during the operating

Sensitivity Indicator

The percentage change of project outcome (e.g. Gross Margin) in response to the
percentage change in a variable.
SI = (dGM / GM) / (d Variable / Variable)
Interpretation of SI
-when SI>1, Gross margin is sensitive to the variable
-when SI<1, Gross margin is insensitive to the variable.
-when SI=1, Gross margin is neutral to the variable.

Sensitivity analysis
BASE LINE
920,000

ITEM
Base Case for NNP

EXCESS
PRICE MARGIN
NNP GM
40

44%

40,414

TOTAL
GM

SI

933,557

830,000
740,000
650,000

Case 1-1: Price increase (20%)

48

53.3%

58,814

951,957

10%

Case 1-2. Price decrease (10%)

36

37.7%

31,214

924,357

10%

Case 1-3. Price decrease (20%)

32

29.9%

22,014

915,157

10%

560,000

905,957

10%

Case 1-5. Price decrease (40%)

24

6.5%

3,614

896,757

10%

Base Case for Detergent

140

39.7%

933557

Case 2-1: Price increase (20%)

168

49.7%

1,130,557

106%

Case 2-2. Price decrease (10%)

126

33.0%

802,224

141%

708,414

158%

567,700

Case 2-4. Price decrease (30%)


Case 2-5. Price decrease (40%)

98
84

13.8%
-0.5%

426,986
145,557

896,757

Case1

Case2

Case3

Case4

Case5

200,000

12,814

638,057

905,957

290,000

19.9%

24.6%

915,157

380,000

28

112

924,357

470,000

Case 1-4. Price decrease (30%)

Case 3-3. Price decrease (20%)

951,957

1,130,557

BASE LINE

989,843

181%
211%

849,128

1,130,557
802,224

426,986

638,057
426,986

286,271

145,557

145,557

Case1

Case2

Case3

Case4

Case5

Do you think this is sustainable?

Long-term prediction

No, because internal Plants refuse to buy at 80 because they buy it at 40.

Assuming sell every NNP at 40 EURO internally and externally

ITEM

PRICE

MARGIN

TOTAL GS

SI

BASE LINE for Only Excess


920,000

Base Case for Only Excess

40

43.9%

BASE LINE for All NNP

933557
830,000

Base Case for All NNP

40

43.9%

853,557

Case 1-1: Price increase (20%)

48

53.3%

869,631

9%

Case 1-2. Price decrease (10%)

36

37.7%

842,841

13%

Case 1-3. Price decrease (20%)

32

29.9%

829,446

740,000

14%

650,000

560,000

869,631

842,841

829,446

812,224

789,262

Case2

Case3

Case4

Case5

470,000

380,000

Case 1-4. Price decrease (30%)

28

19.9%

812,224

16%
290,000

Case 1-5. Price decrease (40%)

24

6.5%

789,262

19%

200,000

Case1

Solution for the low demand of NNP


Export to the
foreign market

Promotion of NNP to
more Proclaim group
plants and oil & chemical
industries.

Alternative use
for NNP

Thank you

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