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MATTONE SWIFT ENTERPRISE

ACKNOWLEDGEMENT
Bismillahirahmanirrahim,
Alhamdulillah thanks to Allah that finally we managed to completed the
business plan for this subject, Fundamental of Entrepreneurship (ENT300).
The business plan is essential as a part of the coursework assessment for
the subject.
We also like to give our huge thanks to our parents for supporting
us during the process of completing this business plan. Not to forget the
classmate and especially the lecturers, Madam Norizzati Binti Ibrahim in
providing guidance and useful information to us throughout the process of
completing this task. Without the guidance, we might face more
difficulties and almost impossible for us to complete this business plan
properly.
A lot of challenges came out during our time completing this
business plan , but we managed to overcome it with teamwork and
determination. The main challenges is product producer are hard to reach
and product availability, A lot of procedures and quiet the cost to receive
the product, which is main reason for us to complete this business plan
and also to make this product easy reachable within our business location.
The process of completing this business plan has taught us many
basic skill and the fundamental of starting our business, which is new
things for us as all of us is engineering student. The skill and knowledge
earned during completing this business plan may be used ahead in future,
we were wanted to start our real own business.
Last but not least, we are grateful to everyone who was involved
directly or indirectly to the completion of this business plan. Contributed
ideas and support are much appreciated and we hope by completing this
business plan will not let everyone down.
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MATTONE SWIFT ENTERPRISE

1.0 INTRODUCTION
1.0.1 EXECUTIVE SUMMARY
Mattone Swift Enterprise is fully private Bumiputera Company that
supplies of Bricky tools for customers. This company supplies the most
quality Bricky tools to the customers, guaranteeing full stratifications of
our product. Mattone Swift Enterprise is a new company set up after
seeing a business opportunity and decided to grab it. Our main theme is
the
is speed and quality of the work. We started wih Bricky Tools, this tools is
an useful tools no matter for big or small construction.
Do you want to build a wall, raised flower bed, BBQ, brick or block
fence, or mailbox base with bricks, use Bricky Tool, a brick-laying tool to
achieve a high-quality professional finish. Then, the Bricky Tool will help
you lay bricks perfectly and point mortar while using it. We believe the
Bricky Tool can help you easily build your next project. This brick-laying
tool, helps you as a DIY person, lay that perfect set of bricks. The humble
brick has been laid for thousands of years, building brick retaining walls, a
brick fireplace, a brick chimney, and even brick barbeques. This tool helps
you lay a perfect bed of mortar. Within a year over 1 million units were
sold at Europe. Bricky Tool is the biggest selling single brand hand tool in
the world today, over 14 million units are sold to date April 2006 of all
Europe. It revolutionized the building industry enabling tradespersons gain
massive increases in their productivity. DIY people are using it to add
considerably value or beauty to their homes. This is what gives the tool
such broad appeal. The ingenious design of the Bricky Tool enables you to
lay a precise bed of mortar for the horizontal and vertical joints in the
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MATTONE SWIFT ENTERPRISE


construction of both brick and block walls. It leaves no mess just perfectly
spaced and clean joints. In our concept we put in the trending concept.
We use a high quality of paint to create a variety of colour Bricky tools.
Nowadays, variety of colour is become trending in citizen.
Example , shirt, shoes, even pants producer company use the variety of
colour to attract the customer because it becomes trending in citizen .
Same with us to construct a strong marketing strategies we grab the
opportunity using the trend in citizen to attract the customer. All material
that we use is high quality of material. Our purpose also want to introduce
to Malaysia people to the useful tools that not commonly uses in Malaysia.
So we import that tools from overseas and our company become supplier
in Malaysia.
1.0.2 LOCATION OF BUSINESS
Mattone Swift Enterprise location will be in Pasir Gudang and Johor
Bahru, convenient for our ours shipping and trading services. Johor is one
of the most well develop states in Malaysia, so communications and
transportations is not a problem. For transportation we have Pasir Gudang
Highway and alternatives roads to reach our target market which is
nearby and for future business expansion.
1.0.3 BUSINESS SELECTION PURPOSE
The business opportunity came to mind when our operations
manager went to the construction site and saw the construction worker
taking their time to provide the brick wall layer and the layer need to do
an additional work to make the wall and layer perfect and use a plenty of
time to build a bricky wall. The idea of supplying this bricky tools pops up
as we actually saw the market is wide, not only narrowing to use in
construction site also for the home use to such as mini or small
construction such as mini pool or animal cage and others construction
activities that we can do themselves at home . As this product is not
widely used in Malaysia, the competitions are not really a problem for this
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MATTONE SWIFT ENTERPRISE


company, especially when we only targeting Pasir Gudang area in Johor.

1.1 PURPOSE OF BUSINESS PLAN


Entrepreneurship business plan is an essential step in starting a business.
Business plan is very important for new business such as Mattone Swift
Enterprise to maintain its stability and operations in the tight market
competition For our company, we are planning to supply modernized
version of bricky tool and modernized construction equipment in the
future.
Purpose of doing business plan:
1. Show financial strength and capabilities of the company acquire
financial support from financial institutions and convince investors
to receive funds.
2. As a guideline to run the business properly, so we do not deviate
from our initial objective and

control our resources efficiency,

avoiding overspending and material wasting.


3. States the information clearly about how the company works and
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MATTONE SWIFT ENTERPRISE


what kind of business the company is running, to acquire permits
and authorization to run the business.
4. To convince the suppliers that we have ability to complete payment
in credits while maintaining good supplier-trader relationship.
5. To evaluate the actual performance when the business is ran.
Improvements can be made when

ant

weakness

or

underperformance, so we can see whether the situation is


favourable or not.
6. Our product is bricky tool.
7. Our target market is for contractors customer and public citizen but
mainly targeting the contractor.
8. Because nowadays world become advanced everyday so we offer
the advanced equipment in

Malaysia

that

this

equipment

familiar yet.
9. To complete the coursework assessment for ENT300.

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MATTONE SWIFT ENTERPRISE

Figure 1.0 Bricky Tools

Figure 1.1 Bricky Tools Prototype

1.2 COMPANYS BACKGROUND


Mattone Swift will be established on the early 2016 by five person that have agreed to
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MATTONE SWIFT ENTERPRISE


work together in the opening company through partnership. We offer our service to public
especially to contractor that want to feel the advanced equipment in construction and want to
make their job to be easy and faster. We also served the different than the compared to the
typical one in the market.
Name of business

: Mattone Swift Enterprise

Business address

: No 82 Jalan Kijang 1, Taman Scientex , 81700 Pasir Gudang

Correspondence address

: same as above.

Telephone number

: 07-3868888

Fax number

: 07-3868888

Email address

: MattoneSwiftEnt@gmail.com

Form of business

: Partnership

Main business activities

: Trade and deliver bricky tools

Date commencements

: 1 January 2017

Date of registration

: 1 October 2016

Registration number

: 018453

Initial capital

: RM 188 393

Name of Banks

: Malayan Banking Berhad

Bank account number

: 162167836111

1.3 COMPANYS LOGO

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MATTONE SWIFT ENTERPRISE

Figure 1.2 Logo for Mattone Swift Enterprise

1.3.1 Oval shape


It is show our aim to become a worldwide known company and dominate Malaysian market
and also the world.
1.3.2 Grey coloured background
Its show our patience and calmness and professionally to handle a hurdle to grow our
company and show our bravery to compete with the big and stable company in Malaysia
especially and around the world.
1.3.3 White colour at the logo
Show that our company ruin the business legally and our business are cleanly from
dishonesty Business.

1.3.4 Mattone Swift Enterprise


Means our company supply a stuff that can deal the brick or construction activities with more
fast and easy also show our identities.
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MATTONE SWIFT ENTERPRISE


1.3.5 Est. 2016
Mattone Swift will be established on the early 2016 by five person that have agreed to work
together in the opening company through partnership.
1.3.6 Trowel
Thats the old style of trowel that show our company starting from that equipment and supply
the new era of bricky tools that would lead our company to be a successful company.
1.3.7 Vision
To be a well-known company among other available company besides to make the job in
construction much easier and profesional and introduce a good tools that building
construction industry in Malaysia should use.
1.3.8 Mission
To fulfil and provide a better way in construction and experience a new era of construction.
1.3.9 Objectives
Speed and Quality is our priority.

1.4 PARTNERSHIP BACKGROUND


1.4.1 GENERAL MANAGER

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MATTONE SWIFT ENTERPRISE

Name

: Mohd Shafiq Bin Mohd Saudi

I/C Number

: 940322-02-5145

Tel Number

: 019-5640904

Email Address

: abuali97.aa@gmail.com

Academic Qualification

: Bachelor in Civil Engineering, Faculty


of Civil Engineering, UITM Pulau Pinang

Skills

: Public Relation and General Business

Experience

: Sub Engineer at First Solar Company


for 3 years

Present Occupation

: General Manager

Capital Contribution

: RM 37678.60

Salary

: RM 2000.00

1.4.2 ADMINISTRATION MANAGER

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MATTONE SWIFT ENTERPRISE

Name

: Muaz Bin Mohd Nasruddin

I/C Number

: 941108-03-5451

Tel Number

: 013-5209974

Email Address

: muazmn97@gmail.com

Academic Qualification

: Master in Business Study


Faculty of Business, UITM Shah Alam

Skills

: Statiscal and Analysis 1-2-3

Experience

: 2 years as Administrative Asistance


Manager at Ho Hup Construction

Present occupation

: Administration Manager

Capital Contribution

: RM 37678.60

Salary

: RM 1800.00

1.4.3 MARKETING MANAGER

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MATTONE SWIFT ENTERPRISE

Name

: Muhammad Azamudden Bin Mahat

I/C Number

: 940306-01-6767

Tel Number

: 019-7879530

Email Address

: azampetak97@gmail.com

Academic Qualification

: Bachelor in Mass Communication,


Faculty of business UITM Shah Alam

Skills

: Communication and Prediction in Business

Experience

: Two year as Marketing manager at Sen


Heng Sdn Bhd

Present Occupation

: Marketing Manager

Capital Contribution

: RM 37678.60

Salary

: RM 1500.00

1.4.4 OPERATION MANAGER

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MATTONE SWIFT ENTERPRISE

Name

: Muhammad Zuhairi Bin Zulkifli

I/C Number

: 940108-11-5297

Tel Number

: 014-5403174

Email Address

: eriey.zuhairi@gmail.com

Academic Qualification

: PHD in Mechanical Engineering,


Faculty of Mechanical Engineering
UITM Pulau Pinang

Skills

: Handle the operation of the work

Experience

: Two years as the lecturer at UITM Pasir


Gudang

Present Occupation

: Operational manager

Capital Contribution

: RM 37678.60

Salary

: RM 1500.00

1.4.5 FINANCIAL MANAGER

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MATTONE SWIFT ENTERPRISE

Name

: Muhammad Azhan Arradzi Bin


Sulaiman

I/C Number

: 940908-01-6115

Tel Number

: 012-2187478

Email Address

: eragon_dra13@hotmail.com

Academic qualification

: Diploma in Accountancy UITM Shah


Alam

Skills

: Cost estimation

Experience

: One in half year work as Financial


assistance at Parkson KLCC

Present Occupation

: Financial manager

Capital Contribution

: RM 37678.60

Salary

: RM 1500.00

1.5 LOCATION OF BUSINESS


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MATTONE SWIFT ENTERPRISE


Mattone Swift Enterprise has chosen No. 82 Jalan Kijang Satu, Taman Scientex,
87100 Pasir Gudang, Johor as the location for selling its product. The location of business
gives momentous impact in the business. We have considered many different factors before
chosen location.

Figure 1.3 Maps of South Johor, Malaysia

Figure 1.4 Maps of Pasir Gudang, Johor

1.5.1 PHYSICAL LOCATION


Our premise is located at No. 82, Jalan Kijang Satu, Taman Scientex 81700 Pasir
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MATTONE SWIFT ENTERPRISE


Gudang Johor, Malaysia. It is located along the main road of Taman Scientex a lot of
restaurants, hotels and shopping mall and also the residencies such as Taman Scientex,
Econsave Scientex. The area is strategic and offering a lot of benefits and incentives to set up
our business. Our building is a new building it also has a good drainage system and located
near facilities such as hospital, clinic and police station. The other reason we choose this
place is due to development of construction activities that run in Taman Scientex and Pasir
Gudang also he development of district neighbourhood such as Johor Bharu at the Danga Bay
place that now run a huge construction project.
1.5.2 PRICE OF PREMISE
Expenses for the rent cost about RM3500.00 per month.
1.5.3 TRANSPORTATION FACILITIES
Public transportations such as buses and taxis are available in Pasir Gudang Johor. The
location is also convenient for supplier to deliver product.
1.5.4 DISTANCE FROM CUSTOMERS
Our premise is located near to several housing area which make it very easy to drop by.

1.5.5 BASIC AMENITIES


Our premise have been provided complete with water, electricity supply and
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MATTONE SWIFT ENTERPRISE


telephone service. With this infrastructure, the management and operation of our company
will run smoothly and efficiently. Our provider electricity is Tenaga Nasional Berhad and
water is Syarikat Air Johor.. Telephone line and internet access are provided by Telekom
Malaysia Sdn. Bhd.

Figure 1.5 Picture of our premise

1.6 SUBMISSION LETTER


Faculty of Civil Engineering,
University Technology MARA,
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MATTONE SWIFT ENTERPRISE


Pasir Gudang Campus,
81750 Masai,
Johor.
Madam Norizzati Binti Ibrahim,
Lecturer of Foundation of Entrepreneurship (ENT 300),
Faculty of Civil Engineering,
University Technology MARA,
Pasir Gudang Campus,
81750 Masai,
Johor,
Dear Madam,
SUBMISSION OF ENTREPRENEUSHIP BUSINESS PLAN
According to the title above, we would like to submit the business plan
under the name of Mattone Swift Enterprise with all the details, example,
related documents and the procedure that located in Pasir Gudang, Johor,
Malaysia.
2. This business plan consist of important information and components
needed

to

begin

the

business.

It

includes

our

business

profile,

administration structure, financial, marketing and operation aspects with


additions of other information related to the business plan.
3. Details of the partners:
1 MOHD SHAFIQ BIN MOHD SAUDI
1. MUAZ BIN MOHD NASARUDDIN
2. MUHAMMAD AZAMUDDEN BIN MAHAT
3. MOHD ZUHAIRI BIN ZULKIFLI
4. MUHAMMAD AZHAN ARRADZI BIN SULAIMAN

2015476122
2015678016
2015477718
2015441784
2015802422

4. Business address:
No. 82,
Jalan Kijang Satu,
Taman Scientex,
81700 Pasir Gudang,
Johor.
5. We hope that our business plan will satisfy your requirement for our
subject fundamental of entrepreneurship (ENT 300). We also hope that our
business plan will give huge benefit to those who are interesting to do
same business venture. Thank you.
Yours faithfully,
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MATTONE SWIFT ENTERPRISE


..
(MOHD SHAFIQ BIN MOHD SAUDI)
General Manager of Mattone Swift Enterprise

1.7

PARTNERSHIP AGREEMENT

The partnership has been done under the provision stated in the
partnership Act 1961 (Act 135) in section 26. All individuals involves have
agreed

with the

membership

terms

and signed

the membership

agreement for Mattone Swift Enterprise business. The members involve in


the agreement are :
1 MOHD SHAFIQ BIN MOHD SAUDI
940322-02-5145
1. MUHAMMAD AZAMUDDEN BIN MAHAT
940306-01-6767
2. MUAZ BIN MOHD NASRUDDIN
941108-035451
3. MUHAMMAD AZHAN ARRADZI BIN SUKAIMAN
940908-01-6115
4. MOHD ZUHAIRI BIN ZULKIFLI
940108-11-5297
Each of us has agreed to be the members of this business and agreed to
the partnership agreement and to abide the rules and regulations stated
below:
i.

All partners are entitled to share the profits and loses of the
business equally, depending on the capitals.

ii.

The profits made by the business are to be distributing based on


contributions of the individual toward the companys capital.

iii.

Each partner need to participate actively in the management of the


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MATTONE SWIFT ENTERPRISE


company.
iv.

The loses are made to be shared equally, unless the loses is caused
by an individual carelessness, then the individual will take the
responsibility under the consent of the members.

v.

Any changes in the business must be done under every members


consensus.

vi.

Daily activities can be decided by the majority of the partners, but


any changes that regularly occur need to be made under all existing
members consent.

vii.

New partners can be introduced once the approval and permission


from all the existing members are acquired.

viii.
ix.

Withdrawal of a member must be agreed by all existing members.


Each member has 20 days of personal holiday in year, and can only
be used when there is not a critical situation in the company.
Emergency leave are exceptional. To operate on public on public
holiday is depending of the majority of members.

x.

All business account books needed to be kept at the main business


premise. Partners are allowed to check through the books and they
have the right to keep the copy.

1.7.1

SIGNATURES

_____________________________
(MOHD SHAFIQ BIN MOHD SAUDI)
General Manager of Mattone Swift Enterprise

_____________________________
(MUAZ BIN MOHD NASRUDDIN)
Administration Manager of Mattone Swift Enterprise

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MATTONE SWIFT ENTERPRISE

______________________________
(MUHAMMAD AZAMUDDEN BIN MAHAT)
Marketing Manager of Mattone Swift Enterprise

______________________________
(MUHAMMAD ZUHAIRI BIN ZULKIFLI)
Operational Manager of Mattone Swift Enterprise

______________________________
(MUHAMMAD AZHAN ARRADZI BIN SULAIMAN)
Financial Manager of Mattone Swift Enterprise

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