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Onl

i
nes
hoppi
nghasbec
omeamul
t
i
bi
l
l
i
ondol
l
ar
r
ev
enues
t
r
eamnott
oment
i
oni
thas
c
ompl
et
el
yt
ur
nedt
hepat
ht
opur
c
has
eoni
t
shead.
1.Onl
i
neshoppi
ngr
et
ai
lsal
esar
e
pr
edi
ct
edt
ogr
owst
eadi
l
yt
o$370bi
l
l
i
on
i
n2017,upf
r
om $231bi
l
l
i
oni
n2012.

2.Consumer
sages25t
o34l
eadt
hewayi
nsmar
t
phoneusage
i
nst
or
e,compar
i
ngpr
i
ces,r
eadi
ngr
evi
ews,buyi
ngpr
oduct
s,and
engagi
ngwi
t
hbr
andsonsoci
almedi
awhi
l
ei
nphysi
calst
or
es.

3.Sevent
yt
woper
cent
ofMi
l
l
enni
al
sr
esear
ch
andshopt
hei
ropt
i
ons
onl
i
nebef
or
egoi
ngt
oa
st
or
eort
hemal
l
.

4.Near
l
y50per
centofMi
l
l
enni
al
ssay
t
heyr
egul
ar
l
ybr
owsef
ori
t
emst
hatt
hey
don
tnecessar
i
l
ypl
anonbuyi
ng.
Thi
r
t
ysi
xper
centsayt
heyonl
ybuy
i
t
emst
heydeem necessar
yf
orwhi
ch
onet
hi
r
dar
ewi
l
l
i
ngt
opayf
ul
lpr
i
ce.

5.Onl
i
ner
et
ai
lr
evenue
sawan11% year
over
year
gr
owt
hr
at
ef
ort
hef
i
r
st
quar
t
erof2014,wi
t
honl
i
ne
or
der
sup13% compar
edt
o
t
hesamequar
t
erl
astyear
.

6.I
nt
hef
i
r
s
tquar
t
erof2014,r
et
ai
l
r
ev
enuegener
at
edv
i
aa
mobi
l
edev
i
c
ewasup35per
c
entov
erl
as
ty
ear
'
sf
i
r
s
tquar
t
er
,
wi
t
hmobi
l
eowni
ng13.
7per
c
entoft
ot
al
ec
ommer
c
eor
der
si
n
Q12013c
ompar
edt
o18.
5per
c
entdur
i
ngQ12014.

7.Adul
t
s50year
sol
dandabover
epr
esentt
heWeb'
sl
ar
gestconst
i
t
uency,
compr
i
si
ngonet
hi
r
doft
het
ot
al195.
3
mi
l
l
i
onI
nt
er
netuser
si
nt
heU.
S.

8.Twot
hi
r
dsofAmer
i
cans50pl
us
buyf
r
om er
et
ai
l
er
sonl
i
ne.

9.For
r
es
t
erf
oundt
hatmor
et
hant
hr
eequar
t
er
s
of57,
499U.
S.onl
i
neadul
t
ss
ur
v
ey
edhad
or
der
edpr
oduc
t
sors
er
v
i
c
esonl
i
ne.
Andwhi
l
eGenYadul
t
s(
ages24t
o32)
ar
et
hemos
tl
i
k
el
yt
ohav
edones
o,
GenXer
s(
ages33t
o46)
s
pendt
hemos
t
.

10.Wi
t
hanav
er
age$561i
n
s
pendi
ng,GenXer
ss
pend
about15% mor
eonl
i
net
han
GenYer
s(
$489)
,andr
oughl
y
25% mor
et
hant
heav
er
age
onl
i
neadul
t(
$449)
.

11.Over
al
l
,sat
i
sf
act
i
onwi
t
honl
i
ne
shoppi
ngi
shi
gh,at83per
cent
.
Howev
er
,i
tdr
opsbel
ow50per
c
entwhens
hopper
s
ar
eas
k
edabout
,s
pec
i
f
i
c
al
l
y
,f
l
ex
i
bi
l
i
t
yt
oc
hoos
e
del
i
v
er
ydat
e;abi
l
i
t
yt
oc
hoos
eas
pec
i
f
i
edt
i
meof
dayf
ordel
i
v
er
yofpur
c
has
e;f
l
ex
i
bi
l
i
t
yt
or
er
out
e
pac
k
ages
;andagr
eens
hi
ppi
ngopt
i
on.

12.62% al
sowantt
obuyi
t
emsonl
i
ne
andmaker
et
ur
nsi
nst
or
e,and44%
wantt
heabi
l
i
t
yt
obuyonl
i
neandpi
ck
upt
hei
rpur
chasesi
nast
or
e.

13.Onl
i
neshoppi
nghi
t
$2.
29bi
l
l
i
oni
nsal
est
hi
s
pastCyberMonday.

14.Di
gi
t
ali
nt
er
act
i
onsi
nf
l
uence36
cent
sofever
ydol
l
arspenti
nt
her
et
ai
l
st
or
e,orappr
oxi
mat
el
y$1.
1t
r
i
l
l
i
ont
ot
al
.

15.
84% ofs
t
or
ev
i
s
i
t
or
sus
et
hei
rmobi
l
edev
i
c
esbef
or
eor
dur
i
ngas
hoppi
ngt
r
i
p.
22% ofc
ons
umer
ss
pendmor
easar
es
ul
tofus
i
ngdi
gi
t
al
;
j
us
tov
erhal
foft
hes
es
hopper
sr
epor
ts
pendi
ngatl
eas
t
25% mor
et
hant
heyhadi
nt
ended.
75% ofr
es
pondent
ss
ai
dpr
oduc
ti
nf
or
mat
i
onf
oundon
s
oc
i
al
c
hannel
si
nf
l
uenc
edt
hei
rs
hoppi
ngbehav
i
orand
enhanc
edl
oy
al
t
y
.

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esent
edby
www.
BuyBoxExper
t
s.
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om/
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ur
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i
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/
2014/
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6/
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at
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_Onl
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