SAMSUNG is a company that has been steadily growing throughout the pass decade. The
following report will help SAMSUNG maintain the growth that has been enjoyed in the past,
with the strong emphasis on the growth of the all the consumer durables and mobile division.
By analyzing customer what they want, strategy can be devised as to how SAMSUNG can
increase share of the market. Furthermore, by comparing SAMSUNGs strengths and
weaknesses to that of the competition, opportunities can be identify and capitalized on.
SAMSUNG entered into Indian market with is technologically advance home appliances, but
when it entered in an Indian market, it had to face very tough competition and still its facing
tough competition, but now it has gained the top position among different companies in India.
Not only SAMSUNG has highest market share in home appliance, but also in Smartphones
market. SAMSUNG created its own marketing strategies also defined their target market to
penetrate into Indian market. SAMSUNG aims to have more market share in Indian market.
India is country having its major consumer in high and medium income, as the poverty level
is declining the major group is turning into medium income group with some purchasing
ability. SAMSUNG India is now available with a big target market. Already in the market
major companies are available which having a trust among the consumer with respect to the
quality, durability and price. The major competitor in Electronic consumer goods market are
LG, Sony and Panasonic etc. and in smartphones market Apple, LG, Nokia , Blackberry ,
HTC etc. are the major competitors of SAMSUNG . In this project we try to find out some
important things: the different kind of Marketing Strategies of SAMSUNG in Indian Market.
Market strategy, positioning strategy, marketing mix (product strategy, Price strategy,
promotion strategy), Financial, Innovation, Branding strategy etc, competitive advantages of
SAMSUNG, SWOT analysis of SAMSUNG.
At Samsung, they follow a simple business philosophy: to devote their talent and
technology to creating superior products and services that contribute to a better global
society.
Every day, their people bring this philosophy to life. The leaders search for the brightest
talent from around the world, and give them the resources they need to be the best at what
they do. The result is that all of its productsfrom memory chips that help businesses
store vital knowledge to mobile phones that connect people across continents have the
power to enrich lives. And thats what making a better global society all is about.
Anticipating market needs and demands so we can steer our company toward longterm success.
Integrity
Operating in an ethical way is the foundation of our business. Everything we do is
guided by a moral compass that ensures fairness, respect for all stakeholders and
complete transparency.
Co-prosperity
A business cannot be successful unless it creates prosperity and opportunity for
others. Samsung is dedicated to being a socially and environmentally responsible
corporate citizen in every community where we operate around the globe.
As part of this vision, Samsung has mapped out a specific plan of reaching $400
billion in revenue and becoming one of the worlds top five brands by 2020. To
this end, Samsung has also established three strategic approaches in its
management:
CreativityPartnership and Talent.
Samsung is excited about the future. As we build on our previous accomplishments, we
look forward to exploring new territories, including health, medicine, and biotechnology.
Samsung is committed to being a creative leader in new markets and becoming a truly No.
1 business going forward.
Note PC
SPH-M800Instinct
SGH-A867 Eternity
SGH-A877Impression
HZ15W
TL320
FullHD Camcorder
MP3Player
ColorLaser Printer
Microwave
Refrigerator
800MHz MobileAP
2GbDDR3SDRAM
1Gb GDDR5SDRAM
o LG
o VIDEOCON
o ONIDA
o SONY
o SANSUI
o PANASONIC o
THOMPSON
WHIRLPOOL o
GODREJ
o DELL
o NOKIA
Secondary Objective:
To check the Marketing strategy of Samsung.
To check whether it is Indias best digital company in India or not.
The response given by the respondents may not be true, which may be subject to
change.
The minimum respondents are not able to understand the question. So the missing
the value.
The time of the study short duration so extra data not include
QUESTIONNAIRE
RESPONDENT PROFILE
Name:Sex:-
Male
],
Female [
Age Group:-
15 to 25 [
],
25 to 35 [
],
45 to55 [
],
55 and above
Q. 1
Q. 3
No
Family Member
Friends/Relative/Neighbour
Other Source
Q. 4
Q. 2
35 to 45 [
],
No
Logo/Slogan
Picturisation
Overall
Q. 5
Q.6
],
Unsatisfactory
],
No
],
No
],
Costly
Yes
Q. 10
Based on the price range what impression do you carry of SAMSUNG product?
Economical
Q. 9
Q. 8
Q. 7
Satisfactory
],
No
Yes
],
No