ACUMA Inc.

: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • April 2010

ACUMA Incorporated: Technology news with higher education relevance - April 2010

ƒ Curtin University to add accessibility software to website

ƒ Watch Social Media Grow With The Real-Time Social Web Clock
ƒ Google triples enterprise headcount in seven months
ƒ Facebook's bid to rule the web as it goes social
ƒ Extra, Extra: NAA Reports Record 1Q for Newspaper Web Sites
ƒ Print budgets shift to social media
ƒ Texting eclipses talking among US teens
ƒ Students: Win a month's work experience with the Microsoft marketing team
ƒ Financial Advertising Drives Hong Kong’s 17% Online Gain
ƒ Social Media Use on the Rise in TV Newsrooms
ƒ Eventful Launch for MySpace: MySpace Events
ƒ Google profits beat expectations
ƒ The Great Search Forward: Baidu Finds Opportunity in Google's Crisis
ƒ The Wall Street Journal Debuts India Real Time Blog
ƒ MySpace Adds Google Buzz Button to Enhance Video Sharing Experience
ƒ The Coupon Comeback
ƒ Google Developing Tablet to Take on iPad
ƒ Twitter Unveils Plans to Draw Money From Ads
ƒ Book Sales Dipped 1.8% in 2009; eBook Sales Rose 176%
ƒ Rupert Murdoch defiant: 'I'll stop Google taking our news for nothing'
ƒ Mags Get Pushback on Per Issue Price on iPad
ƒ In Britain, a Laboratory for Newsprint’s Future
ƒ AACA National Campus Band Competition / National Campus Film Festival / National Campus Art
Prize / National Campus DJ Competition launched

Curtin University to add accessibility software to website

NetworkWorld via ComputerWorld Australia
April 29 2010

Curtin University of Technology will add accessibility software to its website this month in an effort to
expand access to its education courses and services.

Visually impaired users or users who require assistance with internet browsing will shortly be able to
access the university website through BrowseAloud.

Full article:
http://www.networkworld.com/news/2010/042910-curtin-university-to-add-accessibility.html

Watch Social Media Grow With The Real-Time Social Web Clock
SocialTimes.com
April 26 2010

Curious about how many Twitter users are signing up per second? How about money spent on Facebook
gifts? Or iPhone app downloads? Gary Hayes was curious, and he created the Social Media Counts
application to track just how prolific social media is – in real time. Read past the break to see the “Web
2.0 Clock” in action, ticking away the hours of video uploaded on Youtube, the number of Tweets, and
the amount spent on virtual goods around the globe second by second.

Full article:
http://www.socialtimes.com/2010/04/watch-social-media-grow-with-the-real-time-social-web-clock/

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 1
 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • April 2010

Google triples enterprise headcount in seven months

Reseller.co.nz
April 26 2010

Google Australia’s enterprise division has tripled its headcount in a little over seven months as the IT
giant continues its push into big business

With a recent upgrade of the division's Google Apps productivity suite, that involved a considerable
amount of development work by the company's Sydney-based engineering workforce, Asia-Pacific
enterprise managing director, Doug Farber, said additional headcount would be needed.

Full article:
http://reseller.co.nz/reseller.nsf/news/google-triples-enterprise-headcount-in-seven-months

Facebook's bid to rule the web as it goes social

BBC - United Kingdom
April 22 2010

Facebook set out its stall to unseat Google and be at the heart of the web experience as it becomes
more social.

The world's largest social network unveiled a series of products at its developer conference F8 aimed at
helping the company achieve that goal.

Full article:
http://news.bbc.co.uk/2/hi/technology/8590306.stm

Extra, Extra: NAA Reports Record 1Q for Newspaper Web Sites

MediaBistro.com
April 22 2010

Good news from the Newspaper Association of America: Newspaper Web sites drew an average of
74.4 million unique visitors per month during the first quarter, accounting for 37 percent of Internet users
and topping the previous mark of 72 million set during the fourth quarter of 2009, according to a
custom analysis provided by Nielsen Online.

Full article:
http://www.mediabistro.com/webnewser/newspapers/extra_extra_naa_reports_record_1q_for_news
paper_web_sites_159295.asp

Print budgets shift to social media

AdNews
April 21 2010

Almost half (47%) of businesses have shifted marketing spend from print to social media, a study
conducted by Nielsen-Community Engine has found.

The online survey of 347 Australian businesses found 70% intend to conduct some form of social media
activity this year, compared with just 40% in 2008.

Full article:
http://www.adnews.com.au/news/major-brands-budget-shift-to-social-media

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 2
 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • April 2010

Texting eclipses talking among US teens

BBC - United Kingdom
April 20 2010

Texting has become the most popular form of communication among young people in the US, research
indicates.

The study, by the Pew Internet and American Life Project, suggests that texting has eclipsed mobile
phone calls among teenagers for the first time.

Full article:
http://news.bbc.co.uk/2/hi/middle_east/8631775.stm

Students: Win a month's work experience with the Microsoft marketing team
Microsoft Protégé
http://www.microsoft.com/australia/protege/Default.aspx

Financial Advertising Drives Hong Kong’s 17% Online Gain

The Nielsen Company
April 15 2010

Consumers in Hong Kong saw early signs of economic recovery in the latest quarter of 2009, driving
optimistic advertisers to spend more online. In the last quarter of 2009, online advertising peaked at
$255 million HK, contributing to a full year total spending of $869 million HK. The financial sector led
the way in 2009, accounting for 16 percent of the total market spends, according to the latest
AdRelevance report from Nielsen’s Online Division in Hong Kong.

Full article:
http://blog.nielsen.com/nielsenwire/global/financial-advertising-drives-hong-kongs-17-online-gain/

Social Media Use on the Rise in TV Newsrooms

Mashable.com
April 16 2010

A new study of television, radio and online media by RTDNA and Hofstra University reveals that use of
social media in TV newsrooms is on the rise. 77% of TV newsrooms now use Twitter, with 36% of
newsrooms claiming they use the microblogging service “constantly.” Another 35% say they use it daily,
16% use it periodically and 13% claim not to use it at all. However, only 20% have a Facebook Page.

Full article:
http://mashable.com/2010/04/15/social-media-tv-stats/

Eventful Launch for MySpace: MySpace Events

MediaBistro.com
April 15 2010

MySpace announced the launch of MySpace Events, which allows artists and users to create, discover,
and share events, and which already boasts more than 1 million concerts added to this year's calendar.

Full article:
http://www.mediabistro.com/webnewser/social_nets/eventful_launch_for_myspace_myspace_events_1
58633.asp

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 3
 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • April 2010

Google profits beat expectations

BBC - United Kingdom
April 15 2010

Internet giant Google has reported a 37% rise in first-quarter net profit, beating analysts' expectations.

Profit for the three months to March came in at $1.96bn (£1.26bn) compared with the $1.42bn it made
a year ago.

Full article:
http://news.bbc.co.uk/2/hi/business/8623881.stm

The Great Search Forward: Baidu Finds Opportunity in Google's Crisis

Law.com - Anthony Lin, Corporate Counsel
April 14 2010
http://www.law.com/jsp/cc/PubArticleCC.jsp?id=1202447993061&The_Great_Search_Forward_Baid
u_Finds_Opportunity_in_Googles_Crisis

The Wall Street Journal Debuts India Real Time Blog

MediaBistro.com
April 14 2010

The Wall Street Journal launched a blog to provide readers with updates on business, finance, politics,
culture, and sports in India, India Real Time.

Full article:
http://www.mediabistro.com/webnewser/newspapers/the_wall_street_journal_debuts_india_real_time
_blog_158409.asp

MySpace Adds Google Buzz Button to Enhance Video Sharing Experience

MySpace blog
April 13 2010

In support of our goal to continuously provide MySpace users with new ways to discover and share the
best of pop culture, we’re adding a Google Buzz button to help people share their favorite MySpace
videos across a variety of social mediums. As with MySpace, Google Buzz represents an active
community that is already sharing and discussing interesting content on the web.

Full article:
http://www.myspace.com/pressroom?url=/article_display.cfm?article_id=1172

The Coupon Comeback

Nielsen.com
April 13 2010

SUMMARY: Once on their way to extinction, coupons made a strong resurgence in 2009. While they
offer consumers a chance to stretch their dollars further, they also offer real growth opportunities for
retailers and manufacturers—if they know exactly who to target and how to leverage established and
emerging coupon delivery vehicles.

Full article:
http://blog.nielsen.com/nielsenwire/consumer/the-coupon-comeback/

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 4
 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • April 2010

Google Developing Tablet to Take on iPad

Mashable.com
April 13 2010

Google CEO Eric Schmidt has confirmed that his company is developing a tablet device based on the
Android operating system, according to friends that spoke to the executive at a recent event in Los
Angeles. The New York Times reports that Google has “been working with several hardware
manufacturers,” and “hopes to make its own apps marketplace available for new slate-like devices.”

Full article:
http://mashable.com/2010/04/12/google-tablet-htc/

Twitter Unveils Plans to Draw Money From Ads

The New York Times
April 12 2010

Twitter will unveil on Tuesday a much-anticipated plan for making money from advertising, finally
answering the question of how the company expects to turn its exponential growth into revenue.

Full article:
http://www.nytimes.com/2010/04/13/technology/internet/13twitter.html

Book Sales Dipped 1.8% in 2009; eBook Sales Rose 176%

MediaBistro.com
April 07 2010

In its annual report on total book sales, the Association of American Publishers (AAP) estimated that U.S.
publishers produced net sales of $23.9 billion last year--a 1.8 percent decrease from the $24.3 billion
in 2008 sales.

Full article:
http://www.mediabistro.com/galleycat/publishing/book_sales_dipped_18_in_2009_ebook_sales_ros
e_176_157677.asp

Rupert Murdoch defiant: 'I'll stop Google taking our news for nothing'
The Guardian - United Kingdom
April 07 2010

News Corp boss hails iPad as potential saviour of newspapers, but says industry must stand up for itself
and charge for content

Rupert Murdoch discusses 'the future of journalism' with journalist Marvin Kalb.

Full article:
http://www.guardian.co.uk/media/2010/apr/07/rupert-murdoch-google-paywalls-ipad

Mags Get Pushback on Per Issue Price on iPad

Mediaweek.com
April 05 2010

Three days into the Apple iPad’s launch, many magazine customers are embracing the new format for
print but howling over what they consider excessive prices for single issues.

Full article:
http://www.mediaweek.com/mw/content_display/news/magazines-
newspapers/e3i309cdb262cc7125e46e83d770a2f54b9?pn=1

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 5
 ACUMA Inc.: the Association representing campus service organisations in Australia & New Zealand
Technology news with higher education relevance • April 2010

In Britain, a Laboratory for Newsprint’s Future

The New York Times
April 04 2010

PARIS — Only days after News Corp. announced plans to start charging online readers of The Times of
London and its Sunday sibling, a so-called pay wall came down last week at The Southern Reporter in
Selkirk, Scotland.

Full article:
http://www.nytimes.com/2010/04/05/business/media/05iht-papers05.html?partner=rss&emc=rss

Australasian Association of Campus Activities (AACA): 2010 national student competitions

National Campus Band Competition launched: http://www.aaca.net.au/ncbc

National Campus Film Festival launched : http://www.aaca.net.au/ncff
National Campus Art Prize launched : http://www.aaca.net.au/ncap
National Campus DJ Competition launched : http://www.aaca.net.au/ncdjc

ACUMA Incorporated: Items in the press - monthly round-ups

- Higher education news
- International issues in education, and items affecting international students
- Technology developments of relevance to campus services

http://www.acuma.org.au/resource_library/in_the_press/

Locked Bag 1333, Launceston, Tasmania 7250, Australia

ABN: 56 168 491 622
Tel: +61 3 6324 3935 / Fax: +61 3 6324 3670 / admin.acuma@acuma.org.au / www.acuma.org.au 6