Training on "Developing Agri-Business Plans for

Small Holder Farmers."

Course Outline
1. The Business Plan: An Overview

organizational profile, strength and opportunities

The business opportunity
Environment analysis
market analysis and prospects
differentiation prospects
financial analysis and prospects
plan formulation
Vision , Mission, Goals, and Objectives:
stage of formulation

2. Business Environment Assessment

Agribusiness policy analysis

Legal Environment
The Industry Analysis
The Company Analysis
SWOT Analysis

3. Market Analysis
Define the market
The Demand Side -Potential for Sustainable, -Long-Term, Customer
Relationships Size, location, key characteristics (quantify as much as you
can),Interest level, current penetration, Potential penetration.

The Supply Side -The Competition ,General description of competitive

products and suppliers; their strengths & weaknesses ,Your exploitable
opportunity; what makes you unique, competitive advantage/defensible
position, or how you can build one.

4. The Marketing, Distribution & Sales Plan

-define the target customers,
-what it will cost, how long it will take,
-who will do it;

-explain key third party relationships in place or required;

-provide the sources for your information and why your analysis is reliable
and believable.
-Outline the distribution program (including exactly how, who and how much
it will take to get, -your product to your target customers).
-Outline the sales program (including who will sell the product, how they will
do it, what you will charge, when you will get it).
- Summarize your sales and marketing goals, quantify them, and put them in
a market and industry context.

5. The Production Plan

-What is it;
-what is its value;
-what makes it unique;
-what is its customer profile;
-How it promotes sustainable customer relationships.
-Set out and explain your pricing and margin strategy; customer reaction;
competitor reaction.

6. The Financial Analysis

FINANCIAL ANALYSIS
History, if applicable
Income statements (projected)
Cash flow forecasts
Balance sheets (pro forma)
Working capital analysis
Breakeven analysis
Sensitivity Analysis
Profit rate analysis
IRR, B/C ratio
Payback period
Source and applications of capital

7. Financial Planning
Historical -what has been achieved in the past;
-Where you are today.
- What you project, and why -- sales, margins, costs, bottom line.
- Critical success factors.
- What it means to company, customers, suppliers,
employees/management, investors.
-How much you need,

-where you plan to get it,

-how you plan to use it,
-What impact it will have.
-How you will secure it,
-How and when you will pay it back. Fall-back position.

7. The Management and Organizational Structure

MANAGEMENT TEAM

Management: who are they,

what is their experience,
what is their track record;
Ability to assemble and manage a winning team; why they can pull this off.
Evidence of personal commitment.
Organizational Matters-- Business Structure, Management, Personnel ,
Outside Services and Advisors

Appendix (Include Documents)

-

Financial Statements
Sources and Uses of Cash
Resumes
Designs/Sketches
Pictures
Business License Application
Patent Information
Tax Information from last three years, etc.

Developing Agri-Business Plans for Small Holder

Farmers

2073/01/05 2073/01/07

DAT
E

SESSION - I
10:15 - 11:45

Sund
ay
05
baisa
kh

The Business
Plan: An
Overview
By

Mond
ay
06
Baisa
kh
Tues
day
07
Baisa
k

Business
Environment
Assessment
By
Exercise on
Business plan
preparation

Daily
Schedule
Venue :
T SESSION - II
T
E 11:50 01:20
I
A
F
F
B Market AnalysisI
Analysis
of
Demand
R
N
E and Supply
A By
K
The Management
and Organizational
Structure
By Tara k Shrestha
Exercise on
Business plan
preparation

SESSION - III
01:50 03:20

SESSION - III
03:20 04:50

The Financial
Analysis
By

The Financial
Planning
By

The Production
Plan
By Tara k
Shrestha

The Marketing,
Distribution &
Sales Plan
By

Exercise on
Business plan
preparation

Certificate
distribution