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Future Trends > A/W 17/18 > The Vision

INFUS ION A/W 17/18

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C O NTEX T
H ow is te chnology s ha ping us , a nd how
a re we s ha ping te chnology?
Humans and machines are gradually converging,
as we seek to join the dots between our digital
and physical identities our brains and bodies,
our hardware and software. The push will be to
make technology a more seamless part of life, and
make life-like, intuitive qualities a more seamless
part of technology. Tech will be increasingly
wearable, integrated into tactile and decorative
fabrics and forms, and definitions of gender, body
type and race will become more fluid and opensourced.
Future Trends > A/W 17/18 > The Vision

Saina Koohnavard
Google Quantum Chip

INFUS ION A/W 17/18

KEY TAKEAWAYS
As technology matures, interest will grow in its impact on
humans and how the two can work together. Man and machine
will converge, creating an increasingly symbiotic and multilayered relationship.
Technology will continue to connect people like never before,
with live video chat creating global tribes of like-minded people.
Code-to-care techniques will use immersive game technology as
a new form of medical therapy to prevent and cure illnesses and
to maintain mental and physical fitness
People will seek to reframe and reform their identities offline just
as much as they do online, further challenging and blurring
gender and racial stereotypes. Wellness and beauty rituals will
also be personally tailored, harnessing DNA technology
Two extremes merge, as technology is seamlessly integrated
within tactile fabrics, creating materials that are simultaneously
glamorous, timeless, and multifunctional

Matteo Fogale and Laetitia de Allegri

Future Trends > A/W 17/18 > The Vision

INFUS ION A/W 17/18

Tech is becoming
closer and closer to
us, it's starting to
infiltrate that sacred
barrier between us and
the outside world. As
that happens, there's
even more reason for
our tech to become
emotionally sensitive.
Benjamin Males, Ch ief Tech nolog y O f f icer , S t udio X O

Alexandr Kostin

Future Trends > A/W 17/18 > The Vision

CONSUMER

INFUS ION A/W 17/18

T EC H PO SITIVE
Adults have tended to see time online
for teenagers as this frivolous, timewasting thing thats just entertainment.
But what we found is that its crucial for
teenagers in forming and maintaining
these really important relationships in
their lives, says Amanda Lenhart,
associate director of research at Pew
Research Center.
Technology is connecting people,
especially youth, like never before,
creating global tribes in addition to
regional youth groups. While the internet
has a dark side, research shows online
connectivity is crucial to youth
relationships 57% of teens have met a
new friend online and 70% of teen social
media users feel better connected to
their friends feelings through social
media, according to a recent Pew
Research Center study.
Online interaction between teens has
evolved from chat (instant messaging) to
Snapchat (a shared video app with texting
capabilities) and live chat, which is slated

for mass adoption in 2018. Currently,


YouNow is dominating the game. It is
known as the first live social network,
like YouTube meets Facetime, where
users can search multiple live streaming
broadcasts and join conversations.
CEO Adi Sideman says the site is
averaging 100 million sessions per
month, with the average user spending
50 minutes on the site. That's more daily
time than users spend on Instagram,
Twitter or Snapchat according to
Sideman, citing eMarketer data.

Camp Collection

Digital legacies are also a growing


priority. Facebook and Google have
amended their security settings to allow
users to select one digital heir to
manage or delete their account. Early
adopters of digital legacy trends are also
using apps such as Tweet Heaven, which
extend the life of tweets beyond their
timeline. Users enter their Twitter
information, and the browser-based app
creates a digital billboard of all their
posts, which can be read out loud by a
text-to-speech narrator.
Curate LA
YouNow Blog

Future Trends > A/W 17/18 > The Vision

CONSUMER

INFUS ION A/W 17/18

C O DE-TO -C U R E
New technologies have been
transforming the medical industry for
some time, but code-to-care techniques
are signalling a more immersive,
interactive relationship with patients.
The appeal of gaming techniques in the
medical industry is a no-brainer:
interactive games have multidemographic appeal and replace fear with
fun. The Fitzania installation in Dubai by
Brooklyn-based studio Specular is
described as part immersive game, part
preventative medicine check-up, and it's
probable that similar virtual check-up
games could soon become a reality. In
the interactive game, your biometric data
is tracked through movement, and an
on-the-spot diagnosis and prescription
is provided once completed.
For doctors, Surgical Theatre products
are blending intra-operative navigation
with 3D Virtual Reality (based on CT or
MRI images), giving surgeons the tools
to virtually fly-through the brain.

Brain fitness games are already


emerging and are expected to become a
$6bn industry by 2020. Video-game
therapies are used to enhance cognitive
control and in some cases, aid memory.
Wizard, an iOS app created by University
of Cambridge researchers, shows early
signs of improving memory for
schizophrenia patients. According to
Barbara Sahakian, professor of psychiatry
at Cambridge, this proof-of-concept
study is important because it
demonstrates that the memory game can
help where drugs have so far failed.
Because the game is interesting, even
those patients with a general lack of
motivation are spurred on to continue the
training.
Technologists are also aiming to enhance
workouts. Icarus, created by German
design firm HYVE, is the first virtualreality exercise station, which provides a
simulated experience of flying, riding
roller coasters and deep sea diving, in
order to help users burn calories and
tone muscles.
Human Connectome Project
Surgical Theater

Future Trends > A/W 17/18 > The Vision

C O N S U M E R

INFUS ION A/W 17/18

DESIGN FOR DIVERSITY


As it becomes easier to personally tailor
online profiles, people also want to tailor
their offline profiles. Old social identifiers
are eroded, new ideas emerge, with
society challenging and redefining body
image and racial stereotypes.
With growth of consciousness around
health and wellness, a strong physique is
no longer taboo for women and young
girls. Athletic role models such as Serena
Williams and Amanda Bingson are being
featured on the cover of magazines, and
more importantly, they identify
themselves as being healthy, not skinny.
I think its important to show that
athletes come in all shapes and sizes,
says Bingson in the ESPN Body Issue.
Whatever your body type is, just use it.

stylish, comfortable and effective


modification garments to reframe and
reform without limitation".
Probably the most controversial body
reform is racial reformation, also known as
racial reassignment. While this subject
deeply divides many communities, the
facts are that racial reassignment is
currently happening; recently, a 25-yearold Brazilian man underwent underwent
10 plastic surgery operations to look
Korean.

Stefano Menconi

Speaking to NY Magazine, plastic


surgeon Dr Michael Jones said: I think
were kind of losing ethnic niches ... As
we travel more, we have more interracial
unions. Essentially, in 200 years, were
going to have one race.
Peter Hapak

For transgender communities, the


undergarment market is transforming, in
line with greater societal acceptance.
Companies such as All is Fair in Love and
Wear and Underworks are creating

All Is Fair In Love And Wear

Future Trends > A/W 17/18 > The Vision

Stefano Menconi

CONSUMER

INFUS ION A/W 17/18

EMOTIONAL
ENVIRONMENTS
Tech-connected homes are often more
associated with functionality than
cosiness. Though the market is growing
smart home products are projected to
be a $71bn market in 2018 the lack of
mass adoption may be attributed to a
missing link: a human
connection. Realising this, interior and
product designers are now focusing on
combining emotional and technological
data to give the connected home a heart.
At the simplest end of the spectrum is
tactile, responsive lighting such as Ji
Won Jun's lamp, called You Light Me Up.
It resembles a human hand and responds
to touch - join your finger with the lamp's
to turn it on or off.
Wak by Los Angeles-based Lucera Labs
is an alarm clock designed with the user's
sleeping partner in mind. The appcontrolled gadget has an infrared sensor
housed in a small white box that targets
light and sound on the early riser, and
not the later sleeper.

The AURA experience by Philips is


currently the leader in emotionally
responsive design, with the aim of
producing what the company calls a state
of dwellbeing. The interactive
installation produces light and sound in
response to movements, sounds and
colours around it, providing an everchanging reflection of its surroundings,
like an aural and visual pulse of the mood.
Perhaps the ultimate emotional
environment, however, is to walk through
one linked to memories, such as a
childhood home or vacation home. This is
something artist Sarah Rothberg is
exploring in her piece, Memory/Place: My
Home. Using home movies, diaries and
photographs, she created a virtual replica
of her childhood home, which she is able
to visit through a virtual reality (VR)
headset. As VR continues to rise, its
likely that this type of experience will be
increasingly available to the public in the
near future.

Sarah Rothberg

Philips Exposure
Jiwon Jun

Future Trends > A/W 17/18 > The Vision

CREATIVE

INFUS ION A/W 17/18

T HE C O NVER G ENC E
As we become more dependent on
technology, we become increasingly
interested in the way it will impact on us.
The British-American sci-fi television
series Humans examines the
convergence between the two. Set in a
parallel present, it explores what
happens when robots move into our
homes and become sentient beings.
Artist Evan Roth also reflects on our
growing relationship with technology. His
photograph, veiled in a nostalgic, rosetinted pink, marks the spot where the first
transatlantic telegraph cables connected
with Europe. Confronted with this spot,
he looks back on his first encounter with
HTML back in the 1990s recalling
feelings of "empowerment and unlimited
possibility". On the surface, it's a work
that appears to be far removed from
technology, and yet the themes it
explores rekindle the sense of magic and
mystery that technology can offer.
Another more concrete example of the
growing interest in convergence
between humans and machines is a robot
named Stewart, which is designed for use
in self-

Future Trends > A/W 17/18 > The Vision

driving cars. It interacts with


passengers to give them more control
over how the car is driven, and suggests a
more symbiotic, mutually beneficial
relationship between humans and robots.
At the other end of the spectrum is The
Institute for New Feeling an American
collective of artists that recently staged an
exhibition looking at how to
disconnect from technology. Its novel
approach involved a series of 'therapies'
that asked people to reconnect with
technology in order to disconnect from it.
One, called Treatment for Hyperactive
Electronic Response Syndrome, involved
texting a number, which would cause your
phone to vibrate randomly, coupled with
an instruction to resist the urge to look at
it.

Felix Ros

Evan Roth
Institute For New Feeling

Humans, Channel 4

C R E A T I V E

INFUS ION A/W 17/18

SOFT WEAR/HARDWARE
Fabrics will become smarter as
technology is fused with textiles. A prime
example is Googles Project Jacquard.
This combines metallic alloys with cotton
to create touch-sensitive clothing.
Indistinguishable from other yarns,
technology is woven into the textile,
creating an interactive surface. In the
future, this means we will be able to
seamlessly wear devices on our bodies
and interact with them naturally.
The 3D Steam Stretch Fabric from Issey
Miyake also exemplifies wearable
innovation. Rather than pleating the
textile after its been produced, this
technique puts the structure in place
during the weaving process, which
when steamed takes on the form
intended: origami-like, structured pleats.
As the video shows, the simple
application of steam brings the forms to
life.

which includes designers and coders as well


as material experts and engineers,
is spearheading the wearable revolution.
Bringing technology to the fashion industry,
the studio is establishing a new genre: digital
couture. The blushing Bubelle dress, for
example, changes colour based on mood,
while other products include clothes that can
change size or download images and videos.
This creation of wearable experiences signals
the future of fashion.

Studio XO

Also making strides in this field is the


forward-thinking Studio XO, a fashion and
technology company that sits between
the digital and physical. This hybrid
team,

Project Jacquard
3D Steam Stretch

Future Trends > A/W 17/18 > The Vision

Issey Miyake

CREATIVE

INFUS ION A/W 17/18

G ENO ME G L AM
In 2018, creatives will become
increasingly involved in, and intrigued by,
the world of genetics. Music band OK GO
is already exploring this, by releasing its
latest album on genetically coded DNA.
Working with a biochemist, the tracks
were assigned to strands of DNA. This
represents a new way of storing data in
the future, and indicates how artists will
look to create new connections in the
field of science.
Linden Gledhill, a bio-artist, also shines
new light on DNA. Defying our current
expectations of what DNA looks like, she
is capturing its sheer beauty as it
crystallises over time. Mixed with a waterbased solution and placed between two
glass slides, her work makes DNA look
like beautifully abstract art.
Moving this into food is the visionary duo
Bompas and Parr. They recently set up a
pop-up called PharmaCaf in Dubai,
where they created a
biologically bespoke nutraceutical
cocktail based on an individual's DNA,
which was obtained on entry to the
cafe, following a hand scan of each visitor.
What this implies is that

Future Trends > A/W 17/18 > The Vision

products designed with our genetic


make-up in mind will be the next move for
wellness and beauty.
Also exploring the theme of identity
though from an aesthetic point of view
is the Japanese-born jewellery designer
Akiko Shinzato. Her new collection, titled
Another Skin, allows wearers to modify
and manipulate their identity through the
use of facial jewellery. Taking accessories
to unusual territory, these items allow us
to alter our appearance in new, unique
ways.

OK GO
Akiko Shinzato

Linden Gledhill

Bompas & Parr

CREATIVE

INFUS ION A/W 17/18

D IG ITAL PL U SH
In 2018, the digital will become
increasingly physical, as design looks to
capture the ongoing activity of the online
world in a new, physical setting.

again to create soft, overlapping


transparencies. Stern brings a
physicality, a digital plushness, to the
limits of two-dimensional photography.

A prime example is Social Sound. This is


a live performance tool that gives voice to
digital noise to whats going on in the
social sphere, online, at any given time.
Here people physically gather together
with their laptops to read tweets out
loud. The result? A cacophony of sounds:
a new, near-future orchestra that allows
us to imagine what the Internet sounds
like.

Philipp Schmitt also explores the detail


and depth of the digital world. He has
designed Camera Restricta, which only
allows you to take original
photographs. Scanning the Internet
and delving into the many layers of
digital activity in the virtual world, it will
retract the shutter if it determines too
many photos have been taken at your
location.
Metagramme

Metagramme is another example that


visualises the layers of activity present in
the virtual world. With Metagramme, you
can merge all your images (by hashtag)
into one multilayered, multifaceted
photograph. This fusion of images
creates depth - a digital blur.

David Samuel Stern

In a similar way, the work of David Samuel


Stern illustrates how the digital can take
on more texture. He has taken two
separate photographs, cut them up and
physically woven them back together
Philipp Schmitt
Lux Loop

Future Trends > A/W 17/18 > The Vision

STYLE

INFUS ION A/W 17/18

POST RETRO
he convergence of past, present and future sees
T
a confident classic style emerging, with an
essence of timeless modernity. A subtle nod to
the 1970s is played out through a glamorous,
almost cinematic quality, along with familiar retro
colour and material references. These are pared
down and made modern through new forms and
constructions. Minimal detailing and smooth lines
merge with textured classics for an innovative
approach to premium daywear.

Daniel Steegmann

Jaime Hayon
Facundo Pieres

Future Trends > A/W 17/18 > The Vision

Thomas Goldblum

STYLE

INFUS ION A/W 17/18

MODERN
OPULENCE
An elegant balance between maximalism
and minimalism results in richness and
tactility. Simple forms are elevated into
objects of desire with the use of indulgent
materials and fabrics, exuding an
effortless luxury. Products, settings and
silhouettes are transformed with
aspirational and sometimes unexpected
pairings of materials and textiles, splicing
the innovative with the conventionally
classic and decorative. Simplified languid
shapes and silhouettes are
superimposed, offering a deluxe
loungewear appeal.

Pauline Deltour

Gerardo Vizmanos
Jiyong Lee

Future Trends > A/W 17/18 > The Vision

Jean Vincent Simonet

STYLE

INFUS ION A/W 17/18

EAMLESS
S
TECH
Hidden technology, normally associated
with the active arena, offers a new
perspective for inventive hybrid sportslifestyle products and silhouettes.
Adaptable and convertible products
respond to consumer needs and wants.
Designs use state-of-the-art construction
techniques, while sculpted fabrics and
sensorial materials appear like an
extension of the body, offering a new
expression of forms, weights and
volumes.

Saina Koohnavard

Pleade don't go over this guideline


Lara Giliberto
Fong Qi Wei

Future Trends > A/W 17/18 > The Vision

Aliki van der Kruijs

INFUS ION A/W 17/18

RESEARCH & REFERENCES


CONSUMER
Teens, Technology and Friendships

Surgical Theatre

Teenagers Connected Lives

Video Games for Mental Health

Live Social Network

Memory Game Training

YouNow

Racial Reassignment Plastic Surgery

Digital Heirs

All is Fair in Love and Wear

Social Media Heaven


Fitzania

MEDIA & TECHNOLOGY


You Light Me Up Lamp

Institute For New Feeling

Wak

Stewart, Felix Ros

Memory Place, Sarah Rothberg

Project Jacquard, Google

HYVE, Icaros

Linden Gledhill

Quantum Chip, Google

PharmaCaf, Bompas and Parr

Curate LA

Gazzeley Lab

Human Connectome Project


Gazzaley Lab

Future Trends > A/W 17/18 > The Vision

INFUS ION A/W 17/18

RESEARCH & REFERENCES


ART & MUSIC
Evan Roth

The Shakes, Matthew Herbert

Woven Portraits, David Samuel Stern

Daylit, Aliki van der Kruijs

Social Sound, Lux Loop

Aperture, Peter Barrett

Hungry Ghosts, OK GO

FASHION & DESIGN


3D Steam Stretch, Issey Miyake

Nuno Centeno, Daniel Steegmann

Studio XO

Gradient Glass, Facundo Pieres

Akiko Shinzato

Saina Koohnavard

Camera Restricta, Philipp Schmitt


Palette Table, Jaime Hayon

Brooke Roberts

Future Trends > A/W 17/18 > The Vision

THE VISION VIDEOS


A/W 17/18

T HE GREAT RESET

D ESIGN MATTERS

N OC TURNE
Future Trends > A/W 17/18 > The Vision

E ARTHED

INFUSION

FUTURE TRENDS CRITICAL PATH A/W 17/18


T he Vision

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*Date ranges are subject to change

To help with your A/W 17/18 planning, we are mapping WGSNs four Vision trends across six key seasonal drops. This provides clear insight into which Vision
trend is be most relevant for which part of the season, so you can plan your product development more effectively.

Future Trends > A/W 17/18 > The Vision


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