DAFTAR ISI

KATA PENGANTAR.................................................................................i
DAFTAR ISI...............................................................................................iv
DAFTAR LAMPIRAN..............................................................................vii
BAB I

PENDAHULUAN.................................................................1
1.1.

....................................................................................Latar
Belakang...........................................................................1

1.2.
Perumusan Masalah....................................................3
1.3.

....................................................................................Tujuan
Penulisan...........................................................................4

1.3.1. Tujuan Obyektif..........................................................4

1.3. 2 Tuhuan Subyektif........................................................5
1.4.

....................................................................................Manfaat
Penulisan...........................................................................5

1.5.

....................................................................................Metode
Penulisan...........................................................................6

BAB II

PELAKSANAAN PRAKTEK KERJA...............................7

2.1.

Tempat Praktek...........................................................7

2.2.

Waktu Pelaksanaan Praktek Kerja .............................10

2.2.1. Aktivitas Usaha Pada PT. Bank Rakyat Indonesia

(Persero) Tbk. Kantor Cabang Pembantu
Simpang Surabaya......................................................11

2.3.
BAB III

Kegiatan Selama Kerja Praktek.................................12

GAMBARAN UMUM EMPLOYEE GET MEMBER

(EGM) PADA TABUNGAN BRITAMA.............................15
3.1.

Pengertian Employee Get Member (EGM) ...............15

3.2.

Strategi Pemasaran Tabungan BritAma......................16

3.2.1. Strategi Penjualan.......................................................16

3.2.2. Analisa SWOT............................................................17
3.2.3. Pasar Sasaran Tabungan BritAma...............................19
3.3.

Mekanisme Pengelolaan Tabungan BritAma..............20

3.3.1. Prosedur Pelaksanaan Pembukaan Tabungan

BritAma.......................................................................20
3.3.2. Prosedur Penyetoran Rekening Tabungan BritAma. . .23
3.3.3. Prosedur Penarikan Rekening Tabungan BritAma.....25
3.3.4. Prosedur Penutupan Rekening Tabungan BritAma....27

BAB IV

3.4.

Permasalahan Yang Dihadapi......................................28

3.5.

Alternatif Penyelesaian Masalah.................................30

MEKANISME EMPLOYEE GET MEMBER (EGM)

PENJUALAN BRITAMA RENCANA...............................32
4.1.

Program Tabungan Rencana.......................................32

4.2.

Program Penjualan Tabungan BritAma Rencana........33

4.3.

Ketentuan Program Penjualan Tabungan BritAma

Rencana.......................................................................35

4.4.

Mekanisme Program Penjualan Tabungan BritAma

Rencana.......................................................................37
5

BAB V

PENUTUP.............................................................................40
5.1

Kesimpulan.................................................................40

5.2

Saran...........................................................................52

DAFTAR PUSTAKA.................................................................................43
RIWAYAT HIDUP......................................................................................44