Assignment Type
Summative Report
Assignment Title
Learning
AC
Outcome
No.
and Statement
LO1
Understand the
role of personal
selling
within
the
overall
marketing
strategy
1.1
Page
No.
3
1.2
Compare buyer behavior and the decision-making
1.3
Analyze the role of sales teams within marketing
strategy
LO2
LO3
Be
able
to
apply
the
principles
of
the
selling
process to a
product
or
service
Understand the
role
and
objectives
of
sales
management
2.1
Prepare a sales presentation for a product or service
2.2
3.1
3.2
3.3
3.4
3.5
organize
LO4
sales
4.1
Be able to plan
sales
activity
for a product
or service
4.2
4.3
I certify the work submitted for this assignment is my own and research sources are fully acknowledged.
Learners Signature:
Date:
Assignment Brief
Assignment Type
Summative Report
Unit Aim:
This assignment will enhance the conceptual and practical skills of the students. The
assessment is aiming to provide students with a real-world opportunity for presenting
a companys product/ service and then selling it practically to the customer/ client.
Moreover, this assignment will introduce learners to the theory of selling and sales
planning, and give them the opportunity to put their personal selling skills into
practice.
Additionally, they will also explain different topics like motivation, training & remuneration. After
completion of the assignment, they will get to know how to design recruitment & selection process, the
role of motivation, training & remuneration in better sales management. Furthermore, developing a
sales plan for product or service will help them to know the technicality in making a sales plan.
Scenario
Also, present a sales plan for a product/ service and investigate the opportunities for selling
internationally and for using exhibitions or trade fair as their marketing tool. Moreover, you also need to
discuss the importance of recruitment, motivation and training of sales team and use of database for the
effective organisation growth.
Task 1- Understand the role of personal selling within the overall marketing strategy
(AC 1.1, 1.2, 1.3)
1.1)
Define promotion mix and its elements (Advertising, Sales promotion, Personal selling,
Direct selling, Public Relations)
Assignment Feedback
Formative Feedback: Assessor to Learner
Assessor Name
Internal
Name
Verifier
Assessor
Signature
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Verifier
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WITNESS STATEMENT
Student name:
Unit number & title: Unit 20: Sales Planning and Operations
Delivery of Presentation
Confidence Level
Assessment & grading criteria for which the activity provides evidence
2.1)
Prepare a PowerPoint presentation for the newly appointed sales team and the sales manager
of the firm. Objective is to train organisation sales force on the delivery aspect of the sales
pitch.
2.2)
(Suggested 6-8 slides plus explanatory notes) Present a sales presentation through which
you can illustrate the principles & best practice of the selling process to demonstrate to the
newly appointed sales team how to sell the product of your selected organisation.
(LO2.1, 2.2) You would need to consider the principles & best practice of the selling process in
preparing this, such issues as negotiating, handling & pre-empting objections, closing the sale
and building customer relation. (The presentation should include product/ service
features, benefits, targeted consumers, competitors, pricing, offers and promotional
activities)
How the activity meets the requirements of the assessment criteria, including how and
where the activity took place
Activity has been taken place through PowerPoint presentation in Cromwell UK international
Education, Ajman, UAE.
Job role:
Witness signature:
Date:
Assessor signature:
Date: