For Immediate Release

JONATHAN SINGER
Botanica Magnifica

July 2 – July 31, 2010

Reception: Friday, July 2, 2010 6 pm to 10 pm

R.S.V.P. required: 858-259-4411 or rsvp@symboliccollection.com

Symbolic Collection Presents Hasselblad Laureate Award Winning Photographer

of “Botanica Magnifica” Jonathan Singer

Acclaimed for his exquisite photographs of single blooms of the world’s rarest plants that
became the components of a five-volume set of books presented in the Smithsonian
Institution’s National Museum of Natural History.

The exhibition at Symbolic Gallery will feature never before shown photographs of
Singer’s first images that shift away from the taxonomic and scientific perfection of
flowers to his new style called Photo Nuage. He has managed to create a new means
of photographic abstract expression through simplification via magnification and
sometimes stylization of his subject. He stylizes it by sectioning off a “representative”
section of the specimen or a section when magnified has the greatest amount of color
and form (having all the elements of design) so as to take on a new whole meaning and
emotional involvement.

Singer, using a state of the art Hasselblad digital camera, created a new form of botanical
art that produces images that look like they have a painterly quality reminiscent of the
work of the Dutch Masters of the 1600’s. As a result, Singer’s work has been called a
marriage of art and science. Singer refers to his Linnaeus silver medal from The Swedish
Royal Academy as a good start. He became the first photographer in history and fourth
No 14. 2010 ink jet print

American to earn this award in its 104 year history, and to be known for marrying art with science in botanical photography. Singer is
the recipient of a Hasselblad Prize Laureate, an international photography prize regarded as one of the most coveted awards in the field
today.

This will be the first time Singer’s photos will be available for viewing on the West Coast at the Symbolic Collection gallery in Sorrento
Valley. Known for his exquisite large-scale prints in Botanica Magnifica, a five-volume set of books that feature single blooms of 250 of the
world’s rarest plants created and presented only for the Smithsonian Institution’s National Museum of Natural History in Washington, D.C.

“Just as the finest classical painter attempted to make his brush stroke invisible, I attempt to capture these botanical specimens with a
clarity and humility becoming an instrument serving a higher force,” said Singer. “Many of the most unusual species seen in Botanica
Magnifica seem to be alien life forms but really are true treasures of our home planet.”

Please click here to see to an interview from CBS National News: http://www.cbsnews.com/video/watch/?id=4937453n

In September 2009, Singer joined with Dr. Kress and Hachadourian to create a collaborative book called Botanica Magnifica: Portraits of
the World’s Most Extraordinary Flowers and Plants (Abbeville Press, September 2009). The book features photographs by Singer and text
by Dr. Kress and Hachadourian. Copies of the book will be available on the opening night at Symbolic Collection.

“This is an extraordinary opportunity for San Diegan’s to access one of the most exclusive photographers in the world and experience an
exhibition of Singer’s work first hand, including 50 of his photographs,” said Ryan Crowley, Director of Symbolic Collection’s San Diego
space and Curator of Singer’s exhibition. “We are honored that Singer, a photographer of this caliber – the Rembrandt of photography -
will be joining us for the event and guests will have the rare opportunity to meet him. His contribution to art history and meteoric rise to
fame are nothing short of spectacular. His images will live on forever.”

11425 Sorrento Valley Road, San Diego, CA 92121, USA +1-858-259-4411 www.symboliccollection.com info@symboliccollection.com
Symbolic Collection has always enjoyed a passion for the unique, specializing in investment quality, luxury collectibles. Their inventory
consists of extraordinary pieces from the worlds of underground, pop culture, and fine art, music and entertainment memorabilia,
watches and clocks, decorative arts and objet d’art. Symbolic Collection is one division of Symbolic World, which includes Symbolic
Motors - the world’s leading purveyor of exotic and luxury automobiles, and Symbolic Watch - an International leader in the high-end,
complicated watch and clock industry. Interested collectors can view the gallery by appointment only.

Address: Symbolic Collection San Diego Gallery, 11425 Sorrento Valley Road, San Diego, CA 92121

Guests will enjoy Montesquieu Wines (http://www.montesquieu.com) and catering provided by Ruth’s Chris Steakhouse (www.ruthschris.
com).

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Media Contact:
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Jennifer@oliveprsolutions.com

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11425 Sorrento Valley Road, San Diego, CA 92121, USA +1-858-259-4411 www.symboliccollection.com info@symboliccollection.com