In collaboration with
UNIVERSITY OF WESTMINSTER (UOW)
BSc. (Hons) Information Systems with Business Management
Submitted by
Student Name
Student Number
Dilushi Kulasinghe
2008027
Gayani Fernando
2008036
Hellanga Kulatunga
2007122
Taniya Perera
2008076
Student Signature
We confirm that we understand what plagiarism is and have read and understood the section on Assessment
Offences in the Essential Information for Students handbook. The work that we have submitted is entirely our own.
Any work from other authors is duly referenced and acknowledged.
Table of Contents
Page No.
Abbreviations.
III
Table of Figures.
IV
List of Tables.
IV
1.1.1)
1.1.2)
1.1.3)
1.1.4)
Knowledge discovery.
Knowledge capture.
Knowledge sharing.
Applying knowledge..
2
2
3
3
2.1) IT based..
2.1.1) Intranet..
2.1.2) Content Management Systems....
4
5
2.2.1) Storytelling.....
2.2.2) Mentoring...
7
9
11
V
Appendices
Appendix A: Knowledge Management tools in relation to the KM process..
VIII
II
II
XXXI
XXXIII
Page II
Abbreviations
Abbreviation
Explanation
BI
Business Intelligence
CMS
DM
Data Mining
IT
Information Technology
KM
Knowledge Management
KMS
Page III
Table of Figures
Page No.
Figure 1.1: Knowledge Conversion as proposed by Nonaka and Takeuchi...
List of Tables
Page No.
Table 3.1: KM tools in relation to its benefits and drawbacks...
11
XXXI
XXXIII
Page IV
An organisations key assets are its people, skills and expertise, and their knowledge is
equivalent to power. This makes the need for effective Knowledge Management (KM) even
more important today, due to the global trend of corporate downsizing and the fact that tacit
knowledge is mobile 3 (Beccerra-Fernandez et al., 2004, Tiwana, 2000).
Knowledge that can be easily expressed, organised and stored. It is also known as formal knowledge.
Knowledge which is difficult to transfer from one individual to another. It is also known as informal
knowledge.
3
Knowledge workers can easily move from one organisation to another.
2
Page 1
Yang (2003) affirms that stronger the capturing behaviour within an organisation is,
greater will be the degree of sustainable competitive advantage. Therefore, any
organisation should adopt a feasible knowledge capture process in order to maintain its
competitiveness.
A form of algebra in which all values are reduced to either true or false.
Knowledge Management -3ISY658
Page 2
IT has been identified as a key component for explicit knowledge sharing. According to
Davenport and Prusak (1998), the sharing of tacit knowledge depends on socialisation
and practice. Additionally, embedded knowledge can be shared through scenario
planning, after action reviews and management training (Gamble and Blackwell, 2001).
Brown and Duguid (1999) have stated that knowledge sharing depends on the habit and
willingness of the knowledge worker to seek out and/or be receptive to these knowledge
sources. Therefore, the management must implement the right processes, frameworks,
and systems that bring about a knowledge sharing culture.
Knowledge push is when knowledge is "pushed onto" the user through newsletters, unsolicited
publications, etc.
6
Knowledge pull is when the knowledge worker actively seeks out knowledge sources through library
search, seeking out an expert, collaborating with a co-worker etc.
7
Involves the utilisation of knowledge embedded in procedures, rules and norms that guide future
behaviour.
8
This is the process through which individuals processing knowledge, direct the action of another
individual without transferring the knowledge regarding the direction given.
Knowledge Management -3ISY658
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Knowledge
Transfer
2.1.1 Intranet
Intranet is an internal computer network which possesses restricted access to users, thereby
creating a secure business environment. This allows information to be shared and manipulated
within a specified region.
Page 4
An intranet has a number of characteristics which assist organisations in their KM activities the consistency of information, interactivity, user friendly interfaces, centralism and the
ability to keep up with the work force are to name a few.
Allows searching the knowledge base to grasp already existing knowledge by means
of solutions to a particular issue
Allows searching through existing knowledge and facilitate deriving a solution for a
particular issue
CMS consist of
internal and external information assets which assist in creation, administration and
distribution of digital information. Therefore, this has become one of the most preferred
vehicles for content delivery.
9
Discussion forums, bulletin boards, training material, archives, directories, reports, policies, emagazines, forms and points of interest
Knowledge Management -3ISY658
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Figure 2.2: CMS functional scope and the content lifecycle (Browning and Lowndes, 2001)
The features available in CMS are illustrated by the CMS feature onion given in Figure 2.3;
Figure 2.3: The CMS feature onion (Browning and Lowndes, 2001)
Page 6
CMSs are used to capture knowledge and meet KM goals in the following ways; (points are
further elaborated in Appendix A.2)
Reducing barriers through user friendly content management which does not require
technical knowledge.
CMSs have the ability to support knowledge discovery with the use of metadata and
deployment of effective navigation (Robertson, 2003). It also becomes a way of sharing
knowledge as CMS includes tool such as document management, intranets and extranets.
In conclusion, CMS can be identified as a tool which mainly assists in capturing knowledge
while playing a small role in the discovery and sharing process.
10
11
Page 7
8
1
Storytelling
3
Fragments of information
Knowledge (Organised
Information)
Page 8
Step 1: Identify the significant part of knowledge that needs to be transferred and shared
within the organisation.
Step 2: Locate the person who is better experienced, eloquent and enthusiastic, prepare
the story with him and let him recite the story. (Steps 1 and 2 can be reversed)
Step 4: Commence the session. It is more effective to hold the gathering in an informal
atmosphere than a formal one.
Gather people with a strong interest for storytelling and form a community
In relation to KM
Storytelling has been used to share knowledge from the beginning of the human civilisation.
In an organisational context, storytelling is used to share experiences and lessons learned
on completed projects in order to educate the colleagues who didnt participate.
In certain scenarios storytelling is used in the application process as well. For an example,
Stephen Denning has used the story telling process to promote storytelling itself (Young,
2010).
2.22 Mentoring
Mentoring occurs when a senior member of staff oversees the carrier and development of a
junior protg through coaching, counselling and providing psychological support through a
formal or informal relationship (Mogensen, 2011).
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Mentoring models range from one on one to group mentoring, resource based to training
based mentoring and executive mentoring (Mogensen, 2011). Mentors can take the form of a
friend, information source, intellectual or carrier guide (United States Office of personnel
management, 2008).
As per the work of Clutterbuck (2001) and Heathfield (2011) there are certain characteristics
an ideal mentor should possess 12. At the same time a mentee should be prepared, respectful
and be clear about what they want (Mogensen, 2011).
In relation to KM
Organisations employ mentoring to enhance skills, aid career development and to foster
leadership/management development. The values and norms of an organisation are indirectly
transferred during the mentoring process. Knowledge is said to accumulate with experience
and know-how is developed through learning by doing (Swap et al., 2001). Therefore,
mentoring is greatly encouraged as it facilitates knowledge transfer/sharing within an
organisation.
Gallupe (2000) has stated that with mentoring, the potential to solve a problem is greater
(provided that it has occurred before) thereby facilitating faster problem solving and decision
making.
Through this sharing of knowledge not only is the organisation able to retain expertise, but it
also helps the mentee to fit into the organisation quicker (Clutterbuck 2001). Many
organisations are therefore using formal mentoring practices as it is an investment in the
future knowledge stock of the organisation (Frost, 2011).
12
Personal expertise, familiarity with the organisations procedures and culture, desire to teach/guide,
ability to motivate, ability to allow for personal development of the mentee and commitment are to
name a few.
Knowledge Management -3ISY658
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Intranet
CMS
Storytelling
Mentoring
KM tools
1.
2.
N/A
N/A
3.
4.
5.
N/A
N/A
N/A
N/A
Benefits
interactivity
6.
7.
8.
9.
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N/A
N/A
relationships
N/A
N/A
2.
3.
N/A
4.
available information
5.
6.
N/A
N/A
7.
N/A
N/A
8.
9.
N/A
N/A
N/A
N/A
N/A
N/A
N/A
The common benefits of an intranet and a CMS is that information is always consistent and
it is accessible from a central repository. The consistency of information when mentoring
solely depends on the mentor and a story is likely to change to suite a situation. Therefore,
there is minimal consistency with storytelling.
Page 12
The administrators of intranets always ensure that the information is up-to-date, where as in
a CMS it is the content writers duty to make sure this happens. Storytelling and mentoring is
based on the storytellers/mentors past experiences, hence this does not guarantee that
information will be up-to-date.
Both intranets and mentoring greatly support interactivity, thereby bringing about increased
communication and collaboration. Storytelling is more of a one way process; therefore even
though communication takes place, the collaboration can be relatively less. While CMSs
may support collaboration between employees (through the documentation of work
processes), there is minimum communication between them.
With CMSs the ability to store, share and retrieve information is very high. This benefit
can be accrued through the use of intranets as well. Though information can be shared
through the storytelling and mentoring process, the ability to store and retrieve information is
negligible.
The ability to make real time changes to content and the ability to share best practices
with regards to business processes is very high in CMSs and a bit lower in intranets.
Information regarding business processes can be transferred via storytelling and mentoring as
well. However, all processes cannot be addressed by one storyteller/mentor (as one
storyteller/mentor will specialise in one or more processes).
With storytelling and mentoring there is minimal loss of data as it originates directly from
the source. This advantage is present even with CMSs, however with the intranet there is a
possibility of data loss. Nonetheless in contrast, intranets and CMSs guarantee high levels of
security, whereas in storytelling and mentoring information passed on may not be secure due
to various external factors.
Knowledge Management -3ISY658
Page 13
While mentoring and storytelling can have a direct impact on improving the sales and
services of an organisation (as opposed to CMSs and intranets), productivity could be
directly impacted due to processes being documented and published on the intranet and
CMSs. It is somewhat easier for an employee to follow a written process (in order to improve
productivity) than put into practice how to sell a product (Experience is needed for this and
the mentoring/storytelling process does help in this aspect).
CMSs can help to track and reward authors of content and this in turn leads to employee
satisfaction. However, employee satisfaction is at its highest when mentoring is used as they
feel that substantial knowledge has been passed down to them. CMSs also help in
identifying bottlenecks in the workflow as opposed to the storytelling and mentoring
process which does not contribute to this cause as much.
With intranets and CMSs there are a number of disadvantages such as the necessity of a web
based platform, high cost of deployment and maintenance, low speed due to vast amounts of
data being transmitted and the essentiality of computer literacy (these disadvantages are not
prevalent with storytelling and mentoring).
Storytelling and mentoring are time consuming processes as opposed to using intranets and
CMSs. The possibility of data duplication is high due to the fact that the storyteller/mentor
could repeat information. Employees could also misinterpret data as it is verbal and not in
written form. These processes are likely to fail if an organisation does not support it and
create a suitable environment for it.
All four tools have quite a number of advantages which are beneficial to a companys KM
process. It can also be observed that there are certain factors which could hinder the KM
process within an organisation. Most drawbacks could be counterbalance up to a certain
extent if the IT based tools and non-it based tools are used in amalgamation.
Page 14
4) References
Alex, H.C.Yu., (2007). What are the processes of Knowledge Management (KM)?
[online]Available from <http://www.k-strategian.com/knowledge-based-value-creation/whatare-km-processes.html>[Accessed on19th February, 2012]
Beccerra-Fernandez, I. B., Gonzalez, A., Sabherwal, R., (2009). Knowledge Management:
Challenges, Solutions and Technologies. New Delhi: Pearson Education.
Brown, J. S., and Duguid, P., (2007). Knowledge and Organization : A Social-Practice
Perspective. Organization Science.Vol 12, No 2. 198-213
Browning, P., and Lowndes, M., (2001).JISC TechWatch Report: Content Management
Systems. London: University of Bristol. 01-02. [online] Available from:
<http://pozi.dsic.upv.es/spw/viejo/content%20management/tsw_01-02.pdf> [Accessed
16February 2012].
Clutterbuck, D., (2000/01). Quiet transformation: the growing power of mentoring. Business
Review, Australia.Vol 3, No 2.
Cummings, J., (2003). Knowledge Sharing A review of the literature.Enhancing
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Page VI
Sagsan, M., (2006).A new lifecycle model for processing of knowledge management.[online]
Available from:< http://www.knowledgeboard.com/download/3562/A-NEW-LIFE-CYCLEMODEL-FOR-PROCESSING-OF-KNOWLEDGE-MANAGEMENT.pdf> [Accessed 10
February 2012].
Sarnoff, A., and Wimmer, T., (2003).Knowledge Management and Intranets: Putting People
First. [online] Available from:
<http://www.intranetjournal.com/articles/200304/ij_04_23_03a.html> [Accessed on 20th
February, 2012]
Sturm, B.,(2007).Storytelling theory and practice .[online] Accessed through
<http://www.youtube.com/watch?v=UFC-URW6wkU&feature=player_embedded>
[Accessed on 24th February, 2012]
Swap, W., Leonard, D., Shields, M., Abrams, L., (2001).Using Mentoring and Storytelling to
transfer Knowledge in the Workplace.Management Information Systems. Vol 18, No1. 95114.[online] Accessed through
<http://geekyartistlibrarian.pbworks.com/f/Using%2520mentoring%2520and%2520storytelli
ng.pdf> [Accessed on 24th February, 2012]
Tiwana, A., (2000). The Knowledge Management Toolkit.1st ed. Prentice Hall, New Delhi.
United States Office of Personnel Management, (2008).Best Practices: Mentoring.
Washington, United States of America
Walker, D., (2004). Intranets look vainly to knowledge management. [online] Available from:
<http://www.shorewalker.com/blog/20041005.html> [Accessed on 19th February, 2012]
Watson, I., (2003). Applying Knowledge Management Techniques for Building Corporate
Page VII
He can search through the existing records in order to find whether the same bug has
been created in an application and then discover the manner of fixing it.
He can search through relevant scenarios of the existing records and derive a
solution by combining the solutions that have been created to solve two or more
related issues.
He can use tools provided within the intranet in order to generate a bug fixing
method.
Simplifies the capture and manipulation of meta data through ways such as;
o
Page VIII
Reducing barriers through user friendly content management which does not require
technical knowledge. Decentralised authoring provides the authors to manage their own
content.
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Page XX
Page XXI
Page XXII
Page XXIII
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Page XXV
Names of team
Date of
Number
members present:
meeting:
Time:
Location:
1.30 pm
Library
Gayani
1
8th February
Dilushi
Hellanga
2011
Taniya
Issues raised during meeting:
Action owner:
All
Discovering
Taniya
Capturing
Gayani
Sharing
Dilushi
Applying knowledge
Hellanga
All
All
Complete work set out for the week and meets on the 15th of February to discuss, finalise
and proceed with other assignment requirements.
Page XXVI
Meeting
Names of team
Date of
Number
members present:
meeting:
Time:
Location:
Gayani
2
17th February
Dilushi
Hellanga
2011
9.30 am
Discussion
Room
Taniya
Issues raised during meeting:
Action owner:
All
Taniya
Dilushi/Gayani
All
week
Intranet
Dilushi
Content Management
Gayani
Storytelling
Hellanga
Mentoring
Taniya
All
Complete work set out for the week and meets on the 20th of February to discuss, finalise
and proceed with the other assessment requirements.
Page XXVII
Meeting
Names of team
Date of
Number
members present:
meeting:
Gayani
3
Time:
20th
Dilushi
February
Hellanga
2011
Taniya
Issues raised during meeting:
Action owner:
All
Dilushi
Gayani
Taniya
Hellanga
All
All
3.30 pm
Location:
Discussion
Room
(KM tools)
2) Editing of individual components
-
Complete work set out and meet on the 24th of February to discuss, finalise and proceed with
the final requirement of evaluation
Page XXVIII
Meeting
Names of team
Date of
Number
members present:
meeting:
Gayani
4
Time:
Location:
9.00 am
Library
24th
Dilushi
February
Hellanga
2011
Taniya
Issues raised during meeting:
Action owner:
All
All
All
material used)
5) Taking screen shots of all reading
material referenced to
Dilushi
Taniya
Complete work set out and mails each other by the 27th of February. Another meeting will be
held if deemed necessary
Page XXIX
Meeting
Names of team
Date of
Number
members present:
meeting:
Gayani
5
Time:
29th
Dilushi
February
Hellanga
9.30 am
Location:
Discussion
2011
Taniya
Issues raised during meeting:
Action owner:
All
Done as a group
Dilushi/Gayani
Room
Complete and have report ready by Thursday morning (1st March, 2012)
Page XXX
The following is how we delegated the tasks among us, and how much time we spent in
completing them:
Number of
Activity
days spent
Participants
Taniya, Dilushi,
Taniya
Gayani
Dilushi
Hellanga
Dilushi
Gayani
Hellanga
Taniya
12.
Gayani, Hellanga
Taniya, Dilushi,
Gayani, Hellanga
Taniya, Dilushi,
Gayani, Hellanga
Taniya, Dilushi,
Gayani, Hellanga
Taniya, Dilushi,
13. Appendices
Dilushi, Gayani
Done as a group
Hellanga
Hellanga
Gayani, Hellanga
Taniya, Dilushi,
Gayani, Hellanga
Page XXXI
Attendance
Contribution to ideas
Individual contribution to
group dynamics
others.
Page XXXII
Taniya Perera
Student Name:
Explanation of the process followed:
2008076
Student Id:
Initially the group met up in order to discuss what was required from the assignment. Once this was
clearly understood, the tasks were divided amongst the group members according to their preferences.
Timelines were set for each task as well. A meeting was held each week (sometimes twice a week) in
order to discuss the progress and any problems we encountered. Work completed each week was mailed
to each other so as to obtain feedback.
Tasks that I performed within the project:
Documentation of the knowledge discovery process (what it is, methods in which it is done and how
an organisation can benefit from it)
More research into the area of mentoring once the four tools were settled upon
Documentation of the mentoring section (What it is, how it is done, how it relates to KM (what
processes it supports) and its benefits and drawbacks)
Joining together with the group and evaluating the four tools
Wrote references and obtained screenshots for the reading material I was responsible for
Date:
02.03.2012
Page XXXIII
Student Name:
A. Dilushi Kulasinghe
Student Id:
2008027
Contributed towards the preparation of the final report by preparing the report with essential
content according to the relevant academic standards
Page XXXIV
Date:
01/03/2012
Signature:
Page XXXV
Gayani Fernando
Student Name:
Explanation of the process followed:
2008036
Student Id:
The coursework was initiated by conducting a meeting where the coursework requirements were
identified and discussed by all group members. Then, the identified requirements were voluntarily
accepted by each member according to their interest. Thereby, Deadlines were set to complete each task.
Each member completed their tasks and mailed to the whole group where feedback was acquired
frequently. Meetings were also held twice a week in order to check on the progress.
Tasks that I performed within the project:
Documented findings related to knowledge capture (Description and benefits to an organisation from
knowledge capture).
Documented findings from CMS (Description, advantages and disadvantages and which of the KM
processes CMS support)
Acquired screenshots of the reading materials I used and prepared their references list.
Date:
02.03.2012
Page XXXVI
Hellanga Kulatunga
Student Name:
Explanation of the process followed:
2007122
Student Id:
When the group was formed, the members proposed a meeting as soon as possible in order to discuss
what work needed to be done in the assignment. Once the requirements in the assignment were clearly
discussed, each individual choose their tasks. Every week a meeting was held to discuss the progress on
each task. Meeting minutes where documented to monitor progress and each member was expected to
explain their findings on divided tasks. The task completed each week was mailed to each and later on
discussed to gain feedback.
Tasks that I performed within the project:
Documentation of the knowledge application process (The application process in general, methods,
definition)
Research into the area of storytelling once the four tools were settled upon
Documentation of the storytelling tool (Definition, how it is done, what processes in KM it supports
and its pros and cons)
Wrote references and obtained screenshots for the reading material which I was responsible for
Date:
02.03.2012
Page XXXVII