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10 IBM Watson-Powered Apps That Are

Changing Our World


IBM considers Watson to represent a new era of computing a step forward to cognitive
computing, where apps and systems interact with humans via natural language and help us
augment our own understanding of the world with big data insights.
Big Blue isn't playing small ball with that claim. It has opened a new IBM Watson Global
Headquarters in the heart of New York City's Silicon Alley and is investing $1 billion into the
Watson Group, focusing on development and research as well as bringing cloud-delivered
cognitive applications and services to the market. That includes $100 million available for
venture investments to support IBM's ecosystem of start-ups and businesses building cognitive
apps with Watson.
Here are 10 examples of Watson-powered cognitive apps that are already starting to shake things
up.

USAA and Watson Help Military Members Transition to


Civilian Life
USAA, a financial services firm dedicated to those who serve or have served in the military, has
turned to IBM's Watson Engagement Advisor in a pilot program to help military men and women
transition to civilian life.
According to the U.S. Bureau of Labor Statistics, about 155,000 active military members
transition to civilian life each year. This process can raise many questions, like "Can I be in the
reserve and collect veteran's compensation benefits?" or "How do I make the most of the Post9/11 GI Bill?" Watson has analyzed and understands more than 3,000 documents on topics
exclusive to military transitions, allowing members to ask it questions and receive answers
specific to their needs.

ANZ Global Wealth and Watson Help Financial Planners


Improve Their Advice
ANZ Global Wealth, the private banking arm of Australia and New Zealand Global Banking
Group, has given more than 400 financial planners access to the Watson Engagement Advisor to
help them deliver an improved advice process, aiming to reduce the time it takes for customers to
receive a statement of financial advice from weeks to a single session. For now, Watson focuses
on helping financial planners in the areas of insurance and protection, but ANZ plans to expand it
to cover the full wealth strategy, including superannuation and investments.

MD Anderson and Watson Undertake "Moon Shots" to End


Cancer
The University of Texas MD Anderson Cancer Center has tapped IBM Watson in a mission to
eradicate cancer. MD Anderson's Oncology Expert Advisor is powered by the Watson cognitive
computing system and is designed to integrate the knowledge of MD Anderson's clinicians and
researchers. Starting with leukemia, the Oncology Expert Advisor will help clinicians develop,
observe and fine-tune treatments for patients.
The Watson technology will play a key role in streamlining and standardizing the longitudinal
collection, ingestion and integration of patients' medical and clinical history, laboratory data and
research data into MD Anderson's centralized patient data warehouse, and then link it and make
it available for deep analyses by advanced analytics.

Mayo Clinic and Watson Tackle Clinical Trial Research


Mayo Clinic is leveraging Watson in a proof of concept to more quickly and efficiently match
patients with appropriate clinical trials. At any given time, Mayo Clinic conducts more than
8,000 human studies. But many clinical trials, both at Mayo Clinic and elsewhere, aren't
completed because they lack sufficient enrollment. IBM and Mayo Clinic are expanding
Watson's corpus of knowledge to include all clinical trials at Mayo Clinic and in public databases
such as ClinicalTrials.gov. They are also training it to analyze patient records and clinical trial
criteria to determine appropriate matches for patients.

Johnson & Johnson and Watson Give R&D Discoveries a


Makeover
Johnson & Johnson is teaching Watson to read and understand scientific papers that detail
clinical trial outcomes used to develop and evaluate medications and other treatments. With this
knowledge, Watson Discovery Advisor can help scientists identify genetic profiles that respond
to drug samples without any adverse side effects.
In the past, comparative effectiveness studies have been performed manually, requiring three
people to spend an average of 10 months just to collect the data and prepare them for use before
they can start analyzing. In this study, the Johnson & Johnson team hopes to teach Watson to
quickly synthesize the information directly from the medical literature, allowing them to start
asking questions about the data immediately.

Bumrungrad Hospital and Watson Improve Cancer Care


Bumrungrad International Hospital in Thailand has recruited Watson to improve the quality of
cancer care at is medical center in Bangkok and case evaluation at referral offices in 16 countries
on four continents. Bumrungrad has made a five-year commitment to using IBM Watson for

Oncology, developed with Memorial Sloan Kettering (MSK). The system will help doctors use
medical evidence, published research, the extensive clinical expertise of MSK and each patient's
profile to plan the most effective treatments for cancer patients.

WayBlazer and Watson Redefine the Travel Experience


Terry Jones, founder of Travelocity and founding chairman of Kayak.com, knows a little bit
about the online travel industry. His newest project, WayBlazer, is the first start-up powered by
Watson. WayBlazer is a travel concierge that lets customers ask natural language questions.
WayBlazer links places, offers and preferences with social, cultural and economic data to
recommend targeted travel insights and commerce offers.
"WayBlazer makes sense of the information overload and presents it to consumers as a person
travel concierge," Jones says. "Travel suppliers from destinations and hotels to airlines and rental
sites can use WayBlazer to provide a one-stop solution with personalized recommendations,
accelerating the pace and frequency of online bookings."

Red Ant and Watson Train Retail Sales Employees


Red Ant, a specialist in enterprise mobile apps for retailers, has based its Sell Smart app on
Watson's cognitive computing technology. The mobile app serves a retail sales trainer that lets
employees identify individual customers' buying preferences by analyzing demographics,
purchase history and wish lists, as well as product information, local pricing, customer reviews
and tech specs. Its corpus of knowledge includes product information, copybooks, manuals,
customer reviews and more. Employees can use voice or text in a simple question-and-answer
interface to access these insights.

SparkCognition and Watson Implement Next-Gen Security


Analytics
SparkCognition is the first "cognitive security analytics" company. It has created a Cognitive
Security Insights (CSI) app with Watson to process data to deliver advanced cyber threat defense.
Working with IBM, SparkCognition has trained Watson on a security-focused corpus that
includes product manuals, threat research, configuration best practices and similar relevant
content. The aim is to allow the Watson-powered CSI app to think like a security expert.
One of SparkCognition's early adopter clients, ExamSoft, uses CSI to reduce the costs associated
with false positives, incorporate automated learning systems in the organization that retain
critical knowledge and enable intelligent detection and remediation.

LifeLearn and Watson Transform Veterinary Care


LifeLearn, which specializes in mobile solutions for the animal health industry, is working with
Watson to transform how veterinarians access and interpret structured and unstructured

information. Its Watson-powered mobile app, Sofie, crowd sources data from content providers
such as the American Animal Hospital Association and Western Veterinary Conference, as well
as industry-leading practices such as The Animal Medical Center in New York City and the
Ontario Veterinary Group and Associate Veterinary Clinics.
Veterinarians using the app can ask Sofie a natural-language question as they would ask another
colleague in the room. Sofie will then scan hundreds of thousands of pages of medical resources
in seconds to return relevant, evidence-based treatment options tailored to a specific patient.