Questionnaire

(Retailers)

Tick

(V) mark wherever necessary

1.

Name of the Retail Shop & Address :

2.

Types of retail shop :

3.

What type of dairy products do you sell?

Milk/Milk powder/Paneer/Cheese/Curd.

4.

Which type of dairy based products do you deal in?

Locally manufactured/marketed from outside the state/both.

5.

In which type of products is the rate of sale high?

Locally produced/marketed from outside.

6.

In your opinion what is the main drawback of the local dairy products of
Assam?
a. Lack of advertisement
b. Unattactive labeling
c. Inadequate package
d. Inferior quality.

7.

Are the locally produced products sufficient in supply?

Yes/No

8.

Which of the products have higher price?

Local/Outside
(2 0 3 )

9.

Do the customers profer a particular brand of dairy products marketed

from outside?
Yes/No

10. Name of the brand :

11. Which local brand of dairy products do you consider to be high in
demand?

12. In which dairy products do you have a greater margin of profit?

Locally produced/Marketed from outside the state.
13. Is the demand of diary product of Assam equivalent to its supply?
Yes/No
14. Do you get any credit facility from the dairy units of Assam?
Yes/No
15. If yes, which periodicity do you expect to get

16. Which kind of channel of distribution does the dairy based units of Assam
recourse to?
a.

P---- W ------ > c

b.

P----- > R ---- > C

c.

P ----- >C

17. Do the dairy units of Assam have a shop-to-shop campaigning service

of their products?

Yes/No
(2 0 4 )

18. Are you aware of any dairy based units of your district?
Yes/No
19. Is there any step taken by the dairy units of Assam to boost up their
sales?
Yes/No
20. What type of step .........................................
Free Gifts/discount/any competition among the customers.
21. Is there any facilities of returning the products to the manufacturer
after the date of empty?
a. Local products................ Yes/No
b. Outside products............. Yes/No
22. Which of the products give a greater credit period?
Local / Outside.

(205 )

QUESTIONNAIRE
[Dairy Manufacturing Unit/Distributors]
(Both Organized and Unorganized)

Tick (V ) mark wherever necessary

1.

Name Address of the :

Dairy Unit/Distributor

2.

Types of the proprietor:

3.

Form of Ownership :

4.

Milk procured in quantity (Liters)

5.

a.

Producers

b.

Milk producers Co-operative Society

c.

Beneficiaries [Under TMSS]

d.

National Milk Grid

The products produced by the unit

a.

Liquid Milk

b.

Curd

c.

Ghee

d.

Cream

e.

Paneer

f.

Flavoured Milk

g.

Other products (Please specify)

(206 )

6.

Is there a market for your product?

Yes/No

7.

What is the area of your market?

8.

In your opinion what type of milk products do the consumers prefer?

9.

a.

Local dairy products

b.

Products from outside the state.

Do you think the dairy products from outside the state have an advantage
over the local products?
Yes/No

10. What kind of advantage do you think they have?

In items of
a.

Price

b.

Quality

c.

Packaging & outside appearance

d.

Labelling.

11. Demand of local dairy products among the consumers.

High/Average/Low
12. Have you taken any step for advertising your products?
Yes/No

( 207 )

13. What type of media have you adopted to popularize you products?
a.

T.V.

b.

Newspaper

c.

Magazines

d.

Posters

e.

Signboards

f.

Hoarding

g.

Brochures

14. Do you think that advertising helps in promoting sales?

Yes/No
15. Have you ever participated in any national and international trade fairs?
Yes/No
If yes: Name of Trade Fair

Place

Year

a.
b.
c.
d.
16. Sales rate at such trade fairs helps to popularize/advertise you products?
Yes/No
17. Have you conducted market survey of your products?
Yes/No
18. Response of the consumers to such surveys
Positive/Negative
(208)

19. Are the consumers aware of your products?

Yes/No
20. What type of market do your products have?
Monopoly/Competitive
21. Pricing policy adopted by your unit.
a.

Competitive price

b.

Target price

c.

Cost Plus price.

22. Do you provide any credit facilities to the retailers?

Yes/No
If yes, state the maximum credit period given to retailers
One week/ Fifteen days/ One month.
23. Channel of distribution resort to
a.

Producer

b.

Producer Middleman > Consumer

c.

Producer

>

>

Retailer - Consumer

Authorised dealers (Stockist) -

>

Retailers

Consumer
d. Producer----- > Distributor---- Wholesaler- -
Retailers----- > Consumer
e. Producers----- ^Consumer
24. Have you employed any persons for promoting sales by house to house
campaigning?

Yes/No
(

209)

25. Rate of Sale:

a.

Liquid Milk (In litres):

Monthly Yearly -

b.

Milk powder (In kg.):

Monthly Yearly -

26. Do you have any competitors for your products from outside the
state,
if yes, name the brand.
a.

Liquid M ilk-

Yes/No

b.

Milk powder-

Yes/No

27. Local Competitors :

a.

Liquid Milk -

Yes/No

b.

Milk powder -

Yes/No

28. Type of Packaging :

Volume & Quantity

Available
a.

M ilk..................................

b.

Ghee.................................

c.

Paneer..............................

d.

Curd........................................................

e.

Flavoured M ilk...................................................

......................

......................

29. Is the packaging materials used by your unit easily available?

Yes/No

210)

30. From where do you procure the packaging materials?

Within the state/Outside the state.
31. Where is the labeling of your products done?
Locally/Outside the state.
32. Type of labeling used :
Ordinary Labels / Offset Printing.
33. Do you have any cold storage facilities?
Yes/No
34. What is your opinion about the availability of space for storing the
finished products?
Sufficient/lnsufficient.
35. Do you face any problems in transporting your products?
Yes/No
36. Cost of transportation ;
High/Moderate/Low
37. Type of processing technique used.......................................
38. Production capacity.......................................................
39. Present production per day...............................................
40. Is there any future plans for increasing production?
Yes/No
41. Do you frequently upgrade the technique of production?
Yes/No
( 211 )

42. Any incentive provided to increase sales.

State the type of incentives
a.

Retailers......... ......................................

b.

Wholesalers............................................

43. Whether your retail outlets are conveniently located?

Yes/No
44. Do you receive any financial support from the Government or any
agencies?
Yes/No
If yes, state the type of support and the source
Source
a.

Term Loan

..........................................

b.

Trade Credit

..........................................

c.

Loan & Advances

..........................................

d.

Advance from customers..........................................

e.

Bank Credit

f.

If any other (Please specify)

...........................................

(212)

Questionnaire (Consumers)

I.

Name & Address :

(with Ward No.)

II.

Size of the family:

(V mark)

(a) < 5 (less than) members (b) 5-7 members.

@ > 7 (more than) members.

III.

Monthly Income

(V mark)

(a) < Rs. 3,000 per month

(b)

Between Rs. 3,000

Rs. 5,000 per month.

(c)

Between Rs. 5,000

Rs. 10,000 per month

(d)

Between Rs. 10,000

Rs. 15,000 per month

(e)

Between Rs. 15,000

Rs. 25,000 per month

(f)

Rs. 25,000 and above per month.

Education Qualification (a|mark)

(a)

H.S.L.C or below

(b)

Higher secondary.

(c)

Graduation.

(d)

Post Graduation
(2 1 3 )

Occupation (V mark)
(a) Farming
{ b)

Business

(c)

Service (Govt.l Private)

(d)

Any other
(P lease specify)

Quality of liquid mild purchased (in litre).

(a)

Morning.........................................

(b)

Evening.........................................

(c)

Both morning & evening....... .

Price of liquid milk purchased per litre ...

Source of liquid m i l k . ( V mark)
(a) Private vendors.
(b) Purabi (Milk Union)
(c) Govt. Diary
(d) Dairy Fresh
(e) Any other (Please Specify)..............
Mode of Payment:(a) Daily Payment
(b) Monthly Credit
(c) Monthly Advance
(d) Any other (Please specify)......................

(2 1 4 )

X.

Reasons for patronizing the present liquid milk supplier (O mark)

(a) Regularly
(b) Time availability
(c) Reasonable price
(d) Quality
(e) Credit facility
(f) Door Delivery
(g) Long time association
(h) No alternative choice
(i) Children's Choice
0) Any other (please Specify).

XI.

Use of milk ( V mark)

(a) Sweet making
(b) Curd making

(c) Kheer making

(d) Channa/Paneer
(e) Tea/Coffee etc.
(f) Drinking as such.
(g) Any Other (Please Specify)

(215)

XII.

Milk Products consumed in your family.

Brand Name

Monthl

{ a) Milk Powder:..............................................= ..................................................

(b) Butter:........................................ ................ = ...................................................
(c) Ghee :........................................................... = ....................................................
(d) Cream :......................................................... = ...................................................
(e) Other Products :......................................... = .....................................................
(Please specify :.............. .........................................= .............................................
For e.g. Cheese, Condensed milk etc.)
XIII.

State the reason/reasons for your preference of the various milk products?
Quality/price/taste/packing convenience.

XIV.

Do you think locally produced milk products are better than those manufactured
outside?
Yes/No

XV.

What is your opinion about the price of the products of local manufacturer
compared to the outside products?
High / Low

XVI.

Whether the local based diary products are easily available in the market?
Yes / No.

XVII.

Whether distance from the residence to collect.................

(a) Liquid milk Far / Near.

(2 1 6 )

(b) Milk products Far / Near

XVIII.

Do you have preference to any particular brand of milk roducts?

If so, state the brand name & the reason.
Yes/No.

XIX.

Are you aware of milk adulteration supplied by.......................

(a) Private milk vendors - Yes/No.
(b) Branded milk

XX.

-Yes/No.

Choice of food by adults in order of preference (number it as 1,2,3 etc.)

(a)

Meat........................................

(b)

Milk & Milk Products..................

(c)

Eggs........................................

(d)

Fish ....................................... .

(e)

Otherfood item s........................

(Please Specify).

XXI.

Choice by children (in your family)

(a)

M eat............................................................................................

(b)

Milk & Milk products................................................................

(c)

Eggs............................................................................................

(d)

Fish .............................................................................................

(e)

Other food items ......................................................................

(Please specify)

(217)