Cynthia M.

Rivera
Driven professional with demonstrated communication and leadership skills and 2+ years of marketing, promotion, and administrative
experience.

Relevant Experience:
RED Distribution/stache media | Coordinator, Lifestyle Marketing | New York, NY
Sept. 2015 Oct. 2016
Interviewed, trained, and oversaw the work of 80+ nationwide interns
Provided comprehensive marketing reports for labels and other clients
Developed relationships with advisors to grow the programs presence on college campuses; helped increase team by 60%
Proposed, set up, and executed lifestyle marketing campaigns
Built RED label relationships by attending local shows and events
VH1 | Partnerships & Promotions Intern | New York, NY
Researched and proposed potential partnerships for the VH1 brand and upcoming programming
Assisted in the planning, coordination, and execution of VH1 special events
Processed invoices using Viacoms internal system

Sept. 2014 Dec. 2014

RED Distribution/stache media | Lifestyle Marketing Temp. | New York, NY

Jan. 2014 Mar. 2014
Compiled and edited bi-weekly intern marketing reports, and sent to the appropriate record labels
Contributed ideas for upcoming lifestyle marketing campaigns
Maintained a log of all department POP mailings
Warner Music Group/Artist Arena | VIP Ticketing Intern | New York, NY
Sept. 2013 Dec. 2013
Generated sales reports for fan club ticketing, VIP ticketing, and ticketless upgrades
Updated and organized company Excel spreadsheet, containing Artist Arenas ticket and VIP sales and sell-through
Supported WEA D2C Marketing Team with migrating and moving CRM data, list hygiene, and creating automations and
segmentations within WMG's interactive marketing platform
Resolved customer service inquiries and directed them to the appropriate departments
RED Distribution | Radio Promotion Intern | New York, NY
May 2013 Aug. 2013
Generated weekly ranking and sales reports for various radio formats using Mediabase, Soundscan, and Microsoft Excel
Tracked press clips and created reports for an artists new album, song, or video
Managed and organized company expenses by keeping record of receipts
RED Distribution/stache media, a division of Sony Music | stache Lifestyle Rep | New York, NY
Aug. 2012 Jan. 2013
Participated in online and offline marketing campaigns to create awareness for 15+ artists distributed through RED
Built relationships with key lifestyle accounts and venues in the New York City area
Completed extensive reports of all marketing efforts and attended events

Skills & Abilities:

Computer-related: Microsoft Office (Word, Excel, PowerPoint, Outlook), Google Docs, Photoshop, Mediabase, Nielsen
Soundscan, Mediamark Research & Intelligence (MRI), Simmons OneView, 90 WPM
Knowledgeable in social media and digital trends
Fast learner; able to grasp new skills and concepts quickly
Strong written and verbal communication skills
Excellent customer service skills
Exceptional time management skills; capable of juggling multiple priorities and meeting tight deadlines
Detail-oriented and highly organized
Works well independently and collaboratively
Able to think quickly and solve problems effectively

Education:
Pace University, Dyson College of Arts & Sciences, New York, NY
B.A. Communication Studies Minor: Marketing

Sept. 2011 May 2015