Course Projects
Spring 2015
Typography
GRPH 22301
11:00 1:50 p.m.
Tuesday + Thursday
208 Woods Art Building
A Survey of
the History
of the Western
Alphabet
Matthew Bailey
Olivia Konert
Morgan Bruggeman
Kevin Buglewicz
Emily Nemec
Madeline Christensen
Pha Nguyen
Jessica Dolan
Sydney Rotthaus
Jennica Fernen
Jayme Sederberg
Jordan Geisert
Courtney Sehn
Lani Hanson
Matthew Standley
Natalie Henning
Huy Tran
Shawnee Johns
Alexandria Trumbley
Elizabeth Johnson
3150 BCE1450 CE
By Kevin Buglewicz, Pha Nguyen, and Sydney Rotthaus
Table of Contents
8
Zeitgeist
10
14
Egyptian Typography
18
Typography in Greece
24
28
Christianity Influences
Typography
32
38
References
Zeitgeist
c. 1350 BCE 1450 CE
The Origins of
Writing
North Africa, c. 1350 BCE
11
12
13
Egyptian Hieroglyphics
Paint on Papyrus
Egyptian Typography
North Africa, c. 2500 BCE
15
16
Egyptian Hieroglyphics
17
Typography in Greece
Greece, c. 1500 BCE
19
20
n Minoan Crete in the 2nd millennium BC a pictographic form of writing (found mainly on sealstones or selaings)
emerged, sometimes miscalled hieroglyphic. The small number of symbols probably represented open syllables.
From this script Linear A probably developed early in the second Palace Period. Linear A was a syllabic script used
throughout Crete and some other Aegean islands c. 1700-c. 1450 BC, and it is only partly deciphered. It sees to
have been used for administrative documents and in religious sites, and is found on clay tablets, stone vases and
double axes. During the Mycenaean period a syllabic script known as Linear B was used 1450-1200 BC. It was
written on clay tablets, as many of the signs are similar or identical, Linear B probably developed from Linear A at
Knossos during the early Third Palace Period. Clay Tablets: Linear A and B scripts have been found on thousands on
unbaked, sun-dried clay tablets.
21
22
23
Typography in the
Roman Empire
Italy, c. 1500 BCE
25
Colosseum in Rome.
26
that can and has been studied for years. The early
27
Christianity Influences
Typography
Europe, c. 400 CE900 CE
29
30
31
Typography Spreads
Worldwide
Eighth-Century CE Onward
33
34
surprisingly, the Bible. Characterized by closelyset Latin type in 42 lines per page, water-based
ink, wide margins and gutters, and in some
copies ornate illlustrations, the Gutenberg
Bible as it came to be called, had a total of
48 copies printed, and was distributed around
Europe around 1455. Its good reception among
viewers made Gutenbergs printing style the
standard of typography to come. The copies of
the Gutenberg Bible that remain in existence
today are considered some of the most treasured
artifacts of human history, and are valued at
millions of US dollars.
35
36
37
38
References
2014. Print.
39
The
Invention of
Printing
A D 1450 - 1800
Papermaking
and Book
Binding
German
Illustrated
Book
1. Think Smart Designs Blog: Printing Comes to Europe - Graphic Design History 3.
The
Mainz
Psalter
The Psalterium (Mainz Psalter) is the second earliest
printed book, after the Gutenberg Bible. This is the first volume to
include a date of printing, August 14, 1457. It was commissioned
by the Mainz archbishop. This book introduced several innovations,
it was the first book to have a colophon containing the works title
printer, and date of publication. In the colophone it mentioned that
the entire book was produced with the aid of printing methods, like
decoration, which was no longer added by book illuminators. It was
also the first book to be printed in 3 colors. It was the first importatn publicaton issued by Johann Fust and Peter Schoeffer after
their separation form Gutenberg.
Only 10 copies of the completed book have survived.
The Psalter combines printed text with a two-colour
woodcut since both woodcuts and movable print are a relief
processes, they could be printed together on the same press. The
Psalter is printed using black and red inks, with two-color initials,
and large colored capitals printed in blue and red inks These capitals
were partly the work of the Fust master a known artisan, who later
also worked for Fust and Schffer again on the 1462 Bible. The
musical score accompanying the psalms was provided in manuscript, and may have been the model for the type style. Printing in
two colors, although feasible on the moveable press of Gutenbergs
time (as shown by the Mainz Psalter), was apparently abandoned
soon afterward due to being too time-consuming, as few other
examples of the process in its fulfillment are in existence. Only 10
copies of the completed book hae survived, 6 of the long issue and
4 of the short issue. (Digitising the Mainz Psalter.)
Incunabula
Incunabula is a term coined by seventeenth century
English book collectors to call the first printed books of the
fifteenth century. These books were previously called fifteeners
but were changed to sound more elegant. The word is formed by
two Latin words that literally mean in the cradle or in swaddling
clothes. The very first Incunabulum is the Gutenberg Bible
of 1455. There is some debates over whether this is corrected
considered the first printed book, as books had been printed in
Europe since the fourteenth century using solid block type and
not moveable type. The books at this time, some of which were
still being hand copied, were in high depend by a large amount of
readers. Books made in 1500 are the last incunabula because they
are printed in the final year of the fifteenth century.
Scholars started to study the typography in the books
because they hold the most important clues to the origins of the
incunabula. Many of the Incunabula lacked any indication of
printing or the printers names. It was because of this that scholars
began to group letterforms together by their characteristics.
The first catalog of incunabula owned by the U.S. was
Census of Fifteenth Century books owned in America. The catalog
identified 13,200 copies of 6,292 titles in American libraries.
Religious literature was printed in large amounts during
the incunabula period, but especially in Germany. The Bible was
printed 11 times in Italian, 15 times in German, and 94 times in
Latin. (Incunabula | Printing.)
1. Found in the ca. 1477 Vitae sanctorum patrum (Early Printed Books.)
2. Coat of arms (Category Archives: Incunabula. )
3. 2004 National Diet Library, Japan (External View of Incunabula (2) | Incunabula - Dawn of Western Printing.)
The
Anatomy
of a
Letterform
History has greatly influenced the typographic forms of today,
and it is very informative to look at how the anatomy of any
given letter can be traced back to some point in typographic
history. The basic element in each letterform is a linear stroke,
due to the fact that typography evolved from handwriting
making series of marks with our hands. The early typographic
forms were also influenced by the marks made by the reed pen
and stone engravers chisel. The reed pen, from ancient Rome
and medieval times, was held at an angle and produced a pattern
of thick and thin within each stroke. The chisel was used to
make mainly capital letters with minimal curved strokes. Curved
strokes developed with pen writing, and were used to cut down
on the number of marks needed to write a series of characters.
Many of the characteristics used to design todays typefaces are
based on the principals of Roman and Greek writing styles,
such as stress placement, proportions, stroke-to-height ratio, the
different parts of a letterform, and many, many more.
(The Anatomy of Typography)
1. Shows how letterforms according to the human body. <http://www.wccs.k12.in.us/cchs/departments/fine.../TypographyHistory.ppt>. 2. Basic letterform for capital
letters. <http://www.wccs.k12.in.us/cchs/departments/fine.../TypographyHistory.ppt>.
10
12
Black
Letter
Blackletter is sometimes also called Gothic script or
Old English script. It was mostly used for manuscript books and
documents in Europe from the end of the 12the century to the
20th century. Blackletter was a dominant letter shape of medieval
typography and was only used in extant works that were known
to have been printed by Johannes Gutenberg. German designers
fell out of favor of blackletter and replaced it with sans serif
typefaces, but in 1933 Hitler declared the new typography to be unGerman and declared Fraktur to be the peoples font. In Germany
blackletter persisted until 1941. There are four major families that
can be identified in blackletter: Textura, Rotunda, Schwabacher,
and Fractur. These styles were often associated with the different
regions in which they were used and developed. Textura is closely
related to the calligraphic style because it includes a lot of ligatures.
Schwabacher typefaces are often a more simplified, rounded
stroke. Cursiva is most closely related to cursive letters and can be
recognized by the presence of desenders and looped ascenders.
Granktur is characterized by broken stokes and is the most
common blackletter. (Type Classification : Design Is History.)
Blackletter began to become less popular during the
1500s because they were difficult to read as a body text and roman
and italic typefaces were easier to print with movable type.
Blackletter can still be seen today in pl aces like
newspaper nameplates or diplomas. More recently they have
become associated with beer labels and Disneyland. (Blackletter /
Gothic Lettering.)
1. Gutenberg Bible (The Blackletter Typeface: A Long And Colored History.) 2. Blackletter being used for the Disneyland sign. (The Blackletter Typeface: A Long And
Colored History.) 3. Examples of blackletter in newspaper nameplates. (The Blackletter Typeface: A Long And Colored History.) 4. Examples of blackletter as beer lables.
(The Blackletter Typeface: A Long And Colored History.)
Roman
Typefaces
The art of printing from movable metal type was
mastered and used widely midway through the 15th century, and
this is when letter cutters began to attempt to make their letter
forms as much as possible like the handwriting of manuscript
scribes. The earliest instances of printed matter were produced
in black-letter typethe heavy-bodied, essentially spiky letter
forms associated with the Middle Ageswhich today in many
places is simply called Gothic. Black letter was an elaborate,
ornamental type, but it was difficult to read and wasteful of space
and expensive paper.
Models for a new type that would be easier to cut
and read were found in the scriptoria, where scribes were
experimenting with a letter face that they believed had been used
in ancient Rome. By comparison with black letter typefaces, it
was a simple, straightforward, unembellished shape. Historians
now trace its ancestry less to Rome than to Charlemagne and the
official letter form developed for his decrees by an English
monk, Alcuin, in the 9th century. The first use of a recognizable
roman type was either by Adolf Rusch at Strasbourg in 1464 or
by two German printers, Sweynheim and Pannartz, at Subiaco,
Italy around 1465, the honor depending on how loosely the
words recognizably roman are interpreted. A Venetian printer
actually patented a cutting of a roman face later in the 1460s but
subsequently died and thus invalidated the patent a year later.
Within a century of its first introduction, roman type
had swept all others before it and left Germany as the sole
country in which black letter held dominance until well into the
20th century. Adapted by many type designers of genius, it has
been the standard typeface of book typography, and steered
the way for future forms of type for years to come.
16
Johann
Gutenberg
Johannes Gutenberg was born in 1395 in Mainz Germany.
He was the son of Greile zum Gensfleisch and his second wife,
Else Wirick zum Gutenberg. Johann later adopted her maiden
name. Little information exists about him, but it is known that he
had acquired skills in metalwork. Gutenberg moved to Strassburg
between 1428 and 1430 after being exiled form Mainz in a
struggle between the guilds of the city and the patricians. While
in Strassburg Gutenberg taught crafts, and engaged in the art of
gem cutting. A couple of Gutenbergs partners, who loaned him
considerable amounts of money, insisted on drawing up a five-year
contract between them. The three other men were Hans Riffe,
Andreas Dritzehn, and Andreas Heilmann. The contract contained
a clause stating that if there was a death of one of the partners,
his heirs were not to enter the company, but to be compensated
financially.
Andreas Dritzehn died in 1483. His heirs began a lawsuit
against Gutenberg to try and avoid the terms contract and to be
made partners. They lost the suit, but found out that Gutenberg
17
William
Caxton
William Caxton (c. 1415 c. March 1492) is
credited with introducing England to movable type in
the mid 15th century. He actually printed one of the first
commercial advertisements ever a sign for the goods being
sold in his shop.
Caxton is also credited with printing one of the
first books in the English language with movable type.
Eight fonts were produced for Caxtons press when he
commissioned a Flemish calligrapher-turned-typeface
designer to create Blackletter-style typefaces, which are
considered to be the ancestors to the Old English typefaces
used today.
His best known publications are Chaucers
Canterbury Tales, the Golden Legend, and Malorys Morte
DArthur. He also translated historical works and romances
and wrote prefaces to his books. As publisher of more
than one hundred publications, Caxton established a new
readership for major works in English.
Caxton never printed a Bible, as this was forbidden
by law; from 1408, explicit Church permission was required
to translate or even to read translations of scripture in
English, permission which was never granted. It was not
until the Church of England broke from Rome that this
proscription was lifted. The book known informally as
the Caxton Bible was printed in 1877 for the Caxton
Celebration in South Kensington.
19
Johann
Fust
Johann Fust (c. 1400 October 30, 1466) is believed
to have been a money-lender or banker. Due to Fusts connection with Johann Gutenberg, he has been called the inventor of
printing, and both the instructor and partner of Gutenberg.
While he is viewed as a benefactor who saw the value
of Gutenbergs discovery and supplied him with the means to
carry it out, Fust is also portrayed as a speculator who took
advantage of Gutenbergs need and robbed him of the profits
of his invention. On the right, we see a portrait where Fust
is described by the artist as Gutenbergs wealthy business
partner. Johann Fust and Peter Schoeffer are both known for
continuing a partnership after their mutual work on the Guttenberg bible, and after Fust sued and won a case against Johann
Gutenberg in 1455 for the right to take back his loans that he
permitted to Gutenberg years prior for the continuation of the
Gutenberg bible.
Nicolas
Jensen
Nicolas Jenson (1420 1480) was one of the
first in his field to cut and use a typeface based on traditional
Roman typefaces, rather than the northern European
gothic forms being used at the time. H is ea r ly letterforms
had strong vertical stems and transitions from thick to thin
that evoked lettering done with a pen.
Jensons typefaces influenced typography in its 19th
and 20th century revival. Many typefaces were modeled after
his, including Bruce Rogerss Montaigne, Morriss Golden
Type, and Robert Slimbachs Adobe Jenson.
Slimbach created Adobe Jenson to have a low
x-height and inconsistencies to differentiate letters from
one another. These features couple to make this typeface
appropriate and readable for large blocks of text.
21
Peter
Shoffer
Peter Shoffer was born in 1425 in Gernsheim, Germany.
Schffer studied in Paris, as a copyist, and then became an
apprentice to Gutenberg in Mainz. Peter Shoffer printed the
Mainz Psalter, a triumph of that bibliographers consider
letterpress typographys greatest achievement. He observed
Sir Irvine Masson, author of the definitive study of the Psalter: Schoeffer never again attempted such a tour de force.
He entered the printing business as the partner of Johann
Fust, whose daughter he later married. After the break with
Gutenberg and the fall of Mainz, three-color printing Schoeffer and Fust established their printing works at the Haus zum
Iseneck on the Brand, known later as the Printing House.
Schffer cast the first metallic type in matrices and used it for
the second edition of the Vulgate Bible. By the time of his
death he had printed more than 300 books. Examples of his
craftsmanship are the 1457 Mainz Psalter and the 1462 48line Bible. The Psalter was the first printed book to give the
date and place of printing and the printers names.
22
24
Claude
Garamond
Frenchman Claude Garamond (ca. 1480 1561) was
the first to ever specialize in type design and punch-cutting as a
service to others. Due to his position as the first type designer
and punch-cutter to sell his punches in retail to other printers,
Garamond led on the establishment of the trend for many
other typographers, punch-cutters, printers, and publishers
to make the same sales in retail, which helped spread new
typefaces. He quickly became one of the leading type designers
of his time. Several contemporary typefaces, including those
currently known as Garamond, Granjon, and Sabon, reflect his
influence.
In the 1500s, French printers began to adopt
the Venetian typographic traditions, and people such as
Garamound took notice. Garamond moved away from
designing type with calligraphic evidence and made advances to
some of Francesco Griffos first italic letters. As a punchcutter,
Garamond placed a priority on type design and casting, and
he gained prominence as the founder of one of the first
independent type foundaries.
Of the many Garamond revivals and variations, few
come close to the exact specifications with which Garamond
created his initial typeface, making some designers skeptical
of using this font. Garamond has been labled organic as a
type family but also known to be quite blobby among typefaces
because of the unrefined serifs. However, the subtle slant to the
peaks of Garamonnds T and Z are said to give those letters
a varied whimsical appearance.
1. Claude Garamond born c. 1480 in Paris, France, died 1561 in Paris, France; www.linotype.com
25
Gwriffo
Francesco
Francesco Griffo da Bologna started his career as a goldsmith, and later worked for the most important publisher of
the day, the house of Aldus Manutius of Venice. He devised
types for the mechanical craft of printing and not for an
alternative to hand-written manuscript. His initial project
in Venice was to invent a typeface called Bembo, which is
regarded as the most modern in appearance of all 15th century types. He was the inventor of the cursive or italic style
which made a fortune for the printer Aldus Manutius. Bembo
was cut by Francesco Griffo, Stanley Morison supervised the
design of Bembo for the Monotype Corporation in 1929. In
February 1496, Griffo designed a typeface for the essay De
Aetna by the Italian scholar Pietro Bembo, which achieved
great popularity under the name Bembo. In 1929, the British
28
Aldus
Manutius
Aldus was an entrepreneur and an innovator, and soon
became the most prolific publisher and printer in Renaissance
Italy. He invented pocket editions of books with soft covers
that were affordable for a wide range of readers, organized the
scheme of book design, normalized the use of punctuation,
and used the first italic type. If you recognize Aldus name, it
may be because the company that created Pagemaker, the first
widely used layout software, and that spurred the whole desktop
publishing revolution, was named Aldus, and used his image
as their logo. Early in the sixteenth century Aldus founded
the Aldine Academy of Hellenic Scholars, through which he
promoted the works of the great classical philosophers and
scientists in their native Greek language.
The Aldine works were readily recognizable by a
distinctive trademark depicting a dolphins body wrapped around
the shaft of an anchor. Among the greatest achievements of
Aldus Manutius were the Aldine fonts. He was the first printer
to develop an italic roman font. The Aldine italic fonts were
modeled from the handwriting of two Italian scribes. For the
design of his italic, Aldus turned to Francesco Griffo, who made
the molds in which the type would be cast. Then Aldus decided
he needed a new typeface that he would use first to publish an
essay titled De Aetna by the famed scholar Pietro Bembo. The
29
Jean
Jannon
Born 1580; died 1658. French punchcutter and printer in
Paris and Sedan. He worked as a printer for the Calvinist
Academy in Sedan. He was arrested by order of Cardinal
Richelieu and his equipment, including his font punches and
printing matrices, was confiscated. When his typefaces were
rediscovered centuries later, they were erroneously attributed
to Claude Garamond and consequently served as the source
for many Garamond revivals at companies such as American
Type Founders and Monotype. His punches and matrices are
now preserved in the Imprimerie Nationale in Paris.
31
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Bibliography
Vervliet, Hendrik D. L. French Renaissance Printing Types: A Conspectus. London: Bibliographical Society, 2010. Print.
Clemens, Raymond, and Timothy Graham. Introduction to Manuscript Studies. London: Cornell UP, 2007. Print.
Carter. Rpb. Bem Day, and Philip Meggs. The Anatomy of Typography. Typographic Design: Form and communication. 2nd ed.
Canada: John Wiley & Sons, 1993. Print.
Fust & Schoeffer. The University of Manchester: University Library. The University of Manchester, 1 Jan. 2011. Web. 6 Nov. 2014.
Roman | Typeface. Encyclopedia Britannica Online. Encyclopedia Britannica, n.d. Web. 14 Apr. 2015.
Wallau, Heinrich. Johann Gutenberg. The Catholic Encyclopedia. Vol. 7. New York: Robert Appleton Company, 1910. 13 Apr. 2015
Peter Schoeffer, Scribe, Printer and Publisher - Gutenbergs Apprentice. Gutenbergs Apprentice. N.p., n.d. Web. 14 Apr. 2015.
Typefaces as History: Aldus Manutius and The Noble Bembo. The Book Designer RSS. N.p., n.d. Web. 14 Apr. 2015.
Schuessler, Jennifer. A Tribute to the Printer Aldus Manutius, and the Roots of the Paperback. The New York Times. The New York
Times, 26 Feb. 2015. Web. 14 Apr. 2015.
Aldus Manutius 1450 - 1515. First Impressions. N.p., n.d. Web. 14 Apr. 2015.
Font Designer Jean Jannon. Jean Jannon. N.p., n.d. Web. 14 Apr. 2015.
The Paper Project - History of Paper 1000 - 1500. The Paper Project - History of Paper 1000 - 1500. N.p., n.d. Web. 14 Apr. 2015.
Blackletter / Gothic Lettering. Blackletter / Gothic Lettering. Web. 13 Apr. 2015.
Bio Bio.com. A&E Networks Television. Web. 13 Apr. 2015.
Johannes Gutenberg | Biography - German Printer. Encyclopedia Britannica Online. Encyclopedia Britannica. Web. 13 Apr. 2015.
History of Graphic Design | History of Graphic Design. History of Graphic Design | History of Graphic Design. Web. 13 Apr. 2015.
Incunabula | Printing. Encyclopedia Britannica Online. Encyclopedia Britannica. Web. 13 Apr. 2015.
An Introduction to Incunabula. Introduction to Incunabula. Web. 13 Apr. 2015.
Type Classification : Design Is History. Web. 14 Apr. 2015.
Digitising the Mainz Psalter. CHICC Manchester. 22 Nov. 2011. Web. 14 Apr. 2015.
Gutenberg Tallmnya, a Nyomtatott Knyv. Gutenberg Tallmnya, a Nyomtatott Knyv. Web. 14 Apr. 2015.
External View of Incunabula (2) | Incunabula - Dawn of Western Printing. External View of Incunabula (2) | Incunabula - Dawn of
Western Printing. Web. 14 Apr. 2015.
Category Archives: Incunabula. Nonsolusblog. Web. 14 Apr. 2015.
Early Printed Books. The Honourable Society of the Middle Temple. Web. 14 Apr. 2015.
Farley, Jennifer. The Blackletter Typeface: A Long And Colored History. The Blackletter Typeface: A Long And Colored History. Web. 14
Apr. 2015.
Think Smart Designs Blog: Printing Comes to Europe - Graphic Design History 3. Think Smart Designs Blog: Printing Comes to Europe -
Graphic Design History 3. Web. 14 Apr. 2015.
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Table of Contents
Zeitgeist
The Enlightenment
Louis Simonneau
Philippe Grandjean
Pierre Simon Fournier le Jeune
William Caslon
The Renaissance
John Pine
John Baskerville
Robert Clee
Jean Joseph Barbou
Giambattista Bodoni
Firmin Didot
Hermann Berthold
Geofroy Tory
George Bickham
Printing Technologies
Bibliography
4
5
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Zeitgeist
The Enlightenment
cine fields, Diderot was seen as a disappointment.He started his career path with many
self-employed writing jobs. By the 1740s, he
started to translate English books. However,
Diderot was most known for his contribution to the Encyclopedia, which was the
most significant encyclopedia that was published in France. On the side, Diderot published tales and comedies. Before the Encyclopedia started, Diderots Essai sur la merite
et la virtu (1745) and Pensees philosophique
(1746) were his most popular works. During
the 1750s, the Encyclopdie was published. It
had such a powerful impact on France and
Europe that more than 25,000 copies were
sold by the year 1789. The Encyclopdie was
the first encyclopedia that gave the mechanical arts some attention. It was known
for representing the Enlightenment, and its
main goal was to change the way people
think. Its complete title is Encyclopdie, ou
dictionnaire raisonn des sciences, des arts et
des mtiers (Encyclopedia, or a Systematic
Dictionary of the Sciences, Arts, and Crafts).
The Encyclopdie uses Didot as its typeface.
Louis Simonneau
Philippe Grandjean
William Caslon
10
Renaissance
11
12
John Pine
the Barons, panel at foot containing notes
and a representation (hand-colored) of
the remains of King Johns Great Seal, all
panels surrounded by oak leaf and acorn
borders Other producation include copies of
the tapestries celebrating the defeat of the
Spanish Armada and hanging in the House
of Lords, and several maps of London.
In 1755 he and a number of other
English artists formed a committee to found
a royal academy, but he died 12 years before
the plans became a reality. From 1743 until
his death he was Blue Mantle Pursuivant. A
Bluemantle Pursuivant of Arms in Ordinary
is a junior officer of arms of the College of
Arms in London, in the Heralds College.
This is were he lived out the last years of his
life. His two sons, Robert Edge Pine and
Simon Pine, were both painters.
This page from Pines work shows the heralds in procession at the ceremony to
install the first Knights and Esquires of the Bath.
13
The Procession and Ceremonies Observed at the Time of the Installation of the
Knights Companions of the Most Honourable and Military Order of the Bath,
was produced by the engraver John Pine (later Bluemantle Pursuivant of Arms)
in 1730, from original drawings by Joseph Highmore, depicting the processions
and ceremonies at the time of the first installation of Knights and Esquires of
the Bath in 1725.
14
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FfGgHhIiJjKk
LlMmNnOoP
QqRrSsTtUu
VvWwXxYyZ
z1234567890
15
John Baskerville
tympan (a sheet that was placed between
the impression surface and the paper to be
printed) packed with fine cloth to ensure
that the two planes of the press met more
evenly. Most paper used in the mid-18th
century was made on crude wire mesh molds
that left deep vertical ribbed impressions.
This too was unsuitable for capturing the
delicacy of Baskervilles type.
Setting up a mill on his own land
in Birmingham, Baskerville manufactured
what we today refer to as wove paper, made
on very fine meshes that resulted in smooth,
silky stock. To further polish its surface, he
created a device consisting of two heated
copper cylinders between which he pressed
his paper after printing it.
During the period in which
Baskerville lived, printers made their own
inks, and their proprietary formulas were
highly guarded trade secrets. Baskerville
invented an ink that was both quick-drying,
allowing him to print the reverse sides of his
paper faster, and uncommonly rich, black
and lustrous in appearance.
caption
16
17
Robert Clee
onto the plate with sufficient pressure to
transfer the ink from the printing plate to
the paper. This allowed book illustrations
to be produced with finer lines and greater
detail than woodblock printing. In order
to make text more compatible with these
fine-line engravings, designers increasingly
made casting types and ornaments with finer
details.
The Rococo Style originated in
Paris in the early 18th century but was soon
adopted throughout France and later in
other countries, principally Germany and
Austria. It is characterized by lightness,
elegance, and an exuberant use of curving,
natural forms in ornamentation. The word
Rococo is derived from the French word
rocaille, which denoted the shell-covered
rock work that was used to decorate artificial
grottoes.
Essai dune Nouvelle Typographie, 1771. Louis Ren Luce, the designer, and
Jean Joseph Barbou, the printer.
18
Giambattista Bodoni
AaBbCcDdEe
FfGghIiJjKk
LlMmNnOoP
pQqRrSsTtU
uVvWwXxYy
Zz1234567890
19
20
Firmin Didot
foundry.
Firmin usually cut the letters and
his brother, Pierre, used them in printing.
One example of this is the Editions du
Loucre series. Firmin was credited with
establishing the use of Modern typefaces
along with Giambattista Bodoni.
The typeface Didot was named
after the Didot family, its considered a
modern classification based on a collection of types developed from 1784 - 1811.
Firmin cut the letters and cast them in Paris.
The type was taken from inspiration from
John Baskervilles experimentation of stroke
contrast and a more condensed armature.
Firmin then died on April 24th, 1836 in
Mesnil-sur-lEstee, France.
ABCDEFGHIJKL
MNOPQRSTUVW
XYZ
abcdefghijklmnopq
rstuvwxyz
1234567890
Didot Regular 20pt typeface (top)
Firmin Didot portrait (left)
21
Hermann Berthold
22
Geoffroy Tory
24
George Bickham
25
Printing Technologies
26
Bibliography
27
Wikipedia provided a good amount
of information on Fournier, but I only
utilized the short overview of who he was
and what he did so that I could research in a
more reliable source.
Updike, Daniel Berkeley. Printing Types:
Their History, Forms and Use. 4th ed. Expanded. Delaware: Oak Knoll Press. 2001.
Print.
I then went to Printing Types:
Their History, Forms and Use, when reading
through this text I was able to find more detailed information on Fournier. I particularly
liked what he said about his typeface, which
I used in a quote in the presentation.
Carter, Rob, Ben Day, and Philip Meggs.
Typographic Design: Form and Communication. Hoboken, New Jersey: John Wiley &
Sons, inc, 2012.
I utilized the timeline in Typographic Design: Form and Communication
to gather a short background on Caslons
typeface.
Britannica. William Caslon: English
Printer. Last Modified December 15,2014.
http://www.britannica.com/EBchecked/topic/98016/William-Caslon.
Then I went to Britannica to find
more detailed information on Caslons life
and how his career started.
The Editors of Encyclopdia Britannica.
John Pine, Encyclopdia Britannica
Online, s. v. accessed March 31, 2015. http://
www.britannica.com/EBchecked/topic/1364832/John-Pine.
Portrait of John Pine and Information about life and works of John Pine,
including death and birth dates, works, family and accomplaishments.
Philip B. Meggs. Art, Graphic Design. Alternate title: visual communications. Rococo
Graphic Design. http://www.britannica.
com/EBchecked/topic/1032864/graphic-design/242763/Rococo-graphic-design.
Information including works and
life of Robert Clee.
Rococo Style | Design. Encyclopedia
Britannica Online. Encyclopedia Britannica.
Web. 10 Apr. 2015. <http://www.britannica.
com/EBchecked/topic/506448/Rococo-style>.
Information on the Rococo era.
Timperley, Charles Henry. A Dictionary of
Printers and Printing, with the Progress of
Literature; Ancient and Modern;. London:
H. Johnson, 1839. Google Ebook.
Information on works and bookselling and engraving in Paris.
Encyclopedia Britannica Online. Encyclopedia Britannica. Web. 10 Apr. 2015.
<http://www.britannica.com/EBchecked/
topic/1032864/graphic-design/242763/Rococo-graphic-design>.
Barbou Tales and Novels in Verse
Print: Rococo Graphic Design.
08-15. 08-15. Web. 10 Apr. 2015. <http://
higheredbcs.wiley.com/legacy/college/
meggs/0471699020/html/Chapter08/
slides/08-15.html>.
Image designed by Luce and Created by Barboua.
Carter, Rob. Typographic design: Form and
communication. Pg. 304. Ben Day, Phillip
Meggs, Sandra Maxa, Mark Sanders. Sixth
Edition. 2015.
Information about Modern Typefaces and Manuale Tipografico.
28
29
There wasnt too much about
George Bickham, but what I could find
mainly was on Wikipedia. This website
told me about what he was mainly known
for, The Universal Penman and the British
Monarchy, and the fact that he was a master
at engraving and English writing.
Key Historical Developments in Printing
Technology. Key Historical Developments
in Printing Technology (n.d.): n. pag.
MTSU School of Journalism. Web. 9 Apr.
2015. <http://mtsujournalism.org/vcom_materials/history/print_timeline.pdf>.
Stereotype | Printing. Encyclopedia
Britannica Online. Encyclopedia Britannica, n.d. Web. 9 Apr. 2015. <http://www.
britannica.com/EBchecked/topic/565675/
stereotype>.
Stereotype (printing). Wikipedia. Wikimedia Foundation, n.d. Web. 9 Apr. 2015.
<http://en.wikipedia.org/wiki/Stereotype_
(printing)>.
These sources helped me scour the
Internet and find out what kind of printing
technologies were made during the 1700s
and 1800s. I found out that the Stereotype,
Rotary Press, Engraved Photo technology, and Linotype was made. These are all
important advances, much help from the
MTSU School of Journalism for making it
easy to understand.
30
Industrial Revolution
From 1760-1830
CONTENTS
2
8
10
12
18
16
29
14
13
20
26
22
24
30
27
28
26
25
31
THE EXPLOSION
OF ADVERTISING
B
the kitchen, and thus free time for nurturing the family
according to the values and standards of the day.
Women were intended, in a sense, to be the principle
consumers of the new market economy. In creating wants and
needs in a population of consumers, advertisement was instrumental in paving the way for successful capitalism in America.
Advertising played an increasingly important role in the financial performance of American newspapers and magazines.
In 1880, advertising represented 44 percent of publishers
revenue; that is, $39 million of the $89 million in total revenue
that publishers of all types of periodicals received. In the aggregate, daily newspapers received 49 percent of their revenue
from advertising and 51 percent from readers. Less frequent
periodicals were much less reliant on advertisers: 39 percent of
their revenue came from advertising
THE FIRST
PHOTOGRAPHIC
PRINTING PLATE
he carbon process of photography was invented by Alphonse-Louis Poitevin in 1855 and further developed
between 1864 and 1874 by Joseph Swan and John Sawyer,
whose research led to the introduction of so-called carbon tissue,
which became a key component of both photogravure and rotogravure printing during the nineteenth century and the first half of the
twentieth century.
The light sensitivity of dichromate-sensitized carbon tissue
attracted the attention of Kl, who was aware of the Talbot process
and was trying to improve upon it by depositing a grain-forming, resinous powder directly on the surface of a copper plate. In 1877 Kl
succeeded in depositing a highly uniform layer of resin on a copper
plate; he then bonded resin particles to the copper plate by heat.
He later experimented with transferring dichromate-sensitized
carbon tissue to a resin particle copper plate and exposing it under
a positive. This was followed by the removal of the paper substrate
from the copper platecarbon tissuepaper substrate sandwich. The
resin grain coated copper plate was then etched, through the exposed but undeveloped carbon tissue, using a series of ferric chloride
solutions of decreasing concentrations.
The industrialization of the printing process continued with
the development of the cylinder press, invented in London by the
German designers Koenig and Bauer. This carried the paper over
the type on a rolling mechanization. One of the first steam-powered presses was installed at The Times newspaper in London in
1814. Mechanization quickly spread to most major newspapers,
but book-publishing houses continued to make use of hand-presses
throughout the 19th century.
ROBERT
THORNE
Take a Modern style typeface, give its thicker strokes even more
weight, triangulate some of those serifs, and you have a Fat Face.
You might be familiar with types like Poster Bodoni. Bodoni is of
course a Modern style type but, carrying all that extra weight, its
a Fat Face. The Fat Face, then, is basically an Obese Didone.
Genius is nothing
but a great aptitude
for patience.
Although Thorne never published another book of specimens
after 1803, he came very close to completing one, and he continued turning out bold new fonts at his Fann Street Foundry until
his death in 1820.
After Robert Thornes death, the Fann Street Foundry was put
up for auction, and purchased by William Thorowgood in 1820
from winnings he received in a state lottery. Although Thorowgood had no previous experience in type founding, he quickly
learned his ps and qs. Months later, he published 132 pages of
Thornes composed specimens which remained after his death,
including the first showing of his original fat face with the ill-fitting title of Five-lines Pica, No. 5.
7
Portrait of Robert Thorne
VINCENT
FIGGINS
T
WILLIAM
CASLON
IV
W
MANUAL
TIPOGRAPHICO
Manuel of Typography by Giambattista Bodoni
10
11
CHROMOLITHOGRAPHY
8x magnification
Image used with permission of Bamber Gascoigne from his book, How to Identify Prints.
12
Magazine illustration c.1880
ORNAMENTAL
TYPEFACE
ecorative is another name used for Ornamental Typeface thats full of colorful and decorative faces that
awaked in the Industrial Revolution. While the type
face is recongnizable it has a touch of embellishing aspects.
There are many aesthetic influences that revolve around the architecture and and exaggerated flowering forms of the Victorian
time people. This style of typeface continued all the way through
19th century and even made its way through the 20th centuray
as well. Ornamental letterforms have many influences and often
reflect from developing in architecture and the graphic arts. Often
times, ornamental has many Victorian characteristics catergorizing it into the groups of Medieval, Egyptian, classical, and even
gothic. The faces are in capital only and are composed of decro
tive forms of foliage, rustic work, human form, and even abstract
forms. Different popular sub catergories in the ornamental type
include Gill Floriated, Castellar, Pepperwood, and Bodoni Classic. Eric Gill drew single characteristics for his Perpetua type
and Gill Floriated fed off the type face in the early 20th century.
Its often times used with Perpetua and is often used with capital
letters. Castellar was created in 1957 by John Peters. It is also all
capitals and is often used with Humanist typefaces.
Kim Buker Chansler, Carol Twombly, Carl Crossgrove created
Pepperwood in the year of 1994 for Adobe. This font is more
extravagant and has many decorative points. Bodoni Classic was
created by Gert Weisher and has decorative floaral faces as well.
It is very similar to Bodonis Fournier.
13
SLAB SERIF
T
14
15
WOODS &
SHARWOODS
W
16
Carolina. John Cooley later took over Edwins shop and was
eventually renamed Tubbs Manufacturing Company that
was moved to Ludington, Michigan. The business was sold
to Hamilton Mfg Co in 1899. The manufacturing of wood
type took a major leap in 1880 when the holly wood type
was introduced. Hamilton had major economic advantages
due to this introduction and led him to gain different machinery to create type and using different methods. Wood-cut
has came a long ways sing the 1800s and has been evident in
the type history. It was invention that created so many advantages for the design world and has made a big impact on art.
17
Portrait of Rob Roy Kelly (from the back flap of American Wood Type: 18281900, 1969 Van Nostrand Reinhold hardcover edition)
18
19
Fold-out of fat face from the 1825 Fann Street Foundry type specimen book at the Butler Library. (Source: Daily Type Specimen)
Backslanted italic fat face from the 1815 Figgins type specimen at Butler Library. (Source: Daily Type Specimen)
English Battledore published by William Davison in 1830.
Fold-out of fat face from the 1825 Fann Street Foundry type specimen book at the Butler Library. (Source: Daily Type Specimen)
20
FAT FACE
he Fat Face types were inspired by modern fonts and typically were used to grab the
viewers att ention with its large size. It was also very
21
CONDENSED &
EXTRA CONDENSED
W
22
the thin strokes its often hard to read when the color on the
backgroud is not contrasted well enough. They were created
for a reason though and they do have some great advantages
as well. They can add a huge amount of effectiveness when
used in headers that have very few letters and they can add
to make a great element to a design piece especially when the
piece is looked at more for the element rather than to comprehend and read information. Its a great variation of font
when it is used standing alone rather in a body of text. Like
all things, condensed and extra condensed letters have their
pros and cons but over all the variation has made a positive
impact in the design world.
23
OTTMAR MERGENTHALER
and the Linotype Machine
24
TOLBERT LANSTON
and the Monotype Machine
25
26
LUMIRE
L
27
ART
NOUVEAU
28
29
FREDERIC
GOUDY
30
BRUCE
ROGERS
31
BIBLIOGRAPHY
A PublisherS History Of American Magazine Publishing Magazine Growth In The Nineteenth Cen. A Publishers History of American Magazine Publishing Magazine Growth in the Nineteenth Century Part 4: Advertising Trends in the 19th Century (n.d.): n. pag. Web. 13 Apr. 2015
Art Nouveaum. Huntfor.com. 2007. Web. 31 Mar. 2015
Bodoni. Manual of Typography Manuale Tipografico (1818). TASCHEN Books. Bodoni. Manual of Typography Manuale Tipografico (1818). TASCHEN Books. N.p., n.d. Web. 13 Apr.
2015.
Carter, Rob, Ben Day, and Philip Meggs. Typographic Design: Form and Communication. 5th Edition. Hoboken: John Wiley & Sons, Inc. 2012. Print.
Davies, Penelope, et al. Jansons History of Art: The Modern World. 8th Edition. London: Prentice Hall. 2012. Print.
Dennies, Nathan. Ottmar Mergenthaler at 159 West Lanvale Street. Explore Baltimore Heritage. Web. 31 Mar. 2015. http://explore.baltimoreheritage.org/items/show/183
Meggs, Philip, and Alston Purvis. Meggs History of Graphic Design. 5th Edition. Hoboken: John Wiley & Sons, Inc. 2012. Print.
Drucker, Johanna, and Emily McVarnish. Graphic Design History. 2nd Edition. Boston: Pearson Education, Inc. 2013. Print.
Drucker, Johanna, and Emily McVarnish. Graphic Design History. 2nd Edition. Boston: Pearson Education, Inc. 2013. Print.
In Search of a European Style. Art Nouveau European Route. Web. 31 Mar. 2015. <http://www.artnouveau.eu/pdf/en/intro.pdf>
Meggs, Philip, and Alston Purvis. Meggs History of Graphic Design. 5th Edition. Hoboken: John Wiley & Sons, Inc. Print.
Drucker, Johanna, and Emily McVarnish. Graphic Design History. 2nd Edition. Boston: Pearson Education, Inc. 2013. Print.
Frederic W. Goudy. The Typograpthic Archives. 2006. Web. 31 Mar. 2015. <http://www.typographia.org/1999/graphion/goudy.html>
Meggs, Philip, and Alston Purvis. Meggs History of Graphic Design. 5th Edition. Hoboken: John Wiley & Sons, Inc. Print.
Drucker, Johanna, and Emily McVarnish. Graphic Design History. 2nd Edition. Boston: Pearson Education, Inc. 2013. Print.
Meggs, Philip, and Alston Purvis. Meggs History of Graphic Design. 5th Edition. Hoboken: John Wiley & Sons, Inc. 2012. Print.
Elements of Photogravure, Photo Printing from Copper Plates: Screen Photogravure Simply Explained, with Full Working Instructions and an Explanatory Chapter on Modern Rotary Gravure
Printing. Nature 118.2971 (1926): 513. Web. 11 Apr. 2015.
Graphics Atlas: Welcome. Graphics Atlas: Welcome. Web. 19 Apr. 2015.
Hamilton Wood Type & Printing Museum. Hamilton Wood Type Printing Museum RSS. Web. 19 Apr. 2015.
Herbert, Stephen. Auguste Marie Nicolas Lumire. Whos Who of Victorian Cinema. Web. 31 Mar. 2015. <http://www.victorian-cinema.net/augustelumiere.php>
Hill, Will, and Christopher Perfect. The Complete Typographer: A Manual for Designing with Type. 2nd ed. Upper Saddle River, N.J.: Person Prentice Hall, 2005. Print.
Louis Prang, Father of the American Christmas Card - New-York Historical Society. NewYork Historical Society RSS. 18 Dec. 2012. Web. 20 Apr. 2015.
Lumire brothers. Earlycinema.com. Web. 31 Mar. 2015.
Meggs, Philip, and Alston Purvis. Meggs History of Graphic Design. 5th Edition. Hoboken: John Wiley & Sons, Inc. 2012. Print.
Ottmar Mergenthaler. Zion Baltimore. Web. 31 Mar. 2015. <http://www.zionbaltimore.org/history_people_mergenthaler.htm>
The University of Texas at Austin. The University of Texas at Austin. Web. 19 Apr. 2015.
Tympanus. Tympanus. Web. 19 Apr. 2015.
The Rise of Advertisement and American Consumer Culture. The Rise of Advertisement and American Consumer Culture. N.p., n.d. Web. 13 Apr. 2015.
The Story of Our Friend, the Fat Face. - Fonts In Use. N.p., n.d. Web. 20 Apr. 2015.
Type Specimens from the Vincent Figgins Type Foundry 1815. Type for You. N.p., n.d. Web. 11 Apr. 2015.
William Caslon IV | Typophile. William Caslon IV | Typophile. N.p., n.d. Web. 11 Apr. 2015.
Table of Contents
Typographic Time-line: 1853-1959
Arts & Crafts Movement
Contributions of William Morris
History of the Grid
Modern Typography by Jan Tschichold
Lettering by Edward Johnston
Herbert Bayer: Alphabet
A Brief History
Typography in the 1800s-1960s
Typography
18501960s
T i m e l i n e
1853 1854
Handbill combining
Egyptian, outline, and
decorative types
Broadside using
elongated Fat Face
fonts
Golden Typeface, by
William Morris
William Morris
Kelmscott Press
Launches a revival
of printing and
typography
Lettering printed by
choromolithography
chromolithography
Ottmar Mergenthaler
invents the Linotype,
the first keyboard
typesetting machine
1892 1893
Troy Typeface, by
William Morris
Chauncer Typeface, by
William Morris
Filippo Marinetti
founds Futurism,
experimentation with
typographic form and
syntax
1930
Chrysler Building, an
example of Art Deco
decorative geometric
style
1910 1925
Invention of German
sans-serif Block
Style
Herbert Bayer,
universal alphabet
10
Morris
11
William Morris
en.wikipedia.org
12
hen Industrial
beginning to take over
the economy, graphic
design was born. With this come
the rise of poster, flyer, all kind of
advertising, newspaper, magazine
Later photographs were included in
the design, along with typefaces. This
had cause problems for printers and
compositions, which were struggling
to layout these contents.
In the late nineteenth century, artist
realized this is a problem. William
Morris and the Arts and Crafts
movement is the predecessor of this
aspect. Morris believed that form
and function really go together. The
problem sound like the one that
Picasso and Braque had, which is
presenting 3d object on 2d canvas.
Designer and artists then created
competition based on this work.
Early twentieth art movements all
had an influence on the development
of the grid. Artist and designer
aware of the industrialized age, with
quicker transportation and faster
communication. They started to
broke conventional rule of word,
by introduce the extreme variation
13
This spread and throw-out is from Jan Tschicholds seminal work Asymmetric Typography, originally published in 1935. In it Tschichold argued that
typographic consistency is a necessary precursor to understanding, and described designers as akin to engineers. His work was nevertheless aesthetically
refined and dynamic. Here he explains the parallels between abstract art and typographic layout. www.graphics.com
www.graphics.com
The ingenuity
of the A paper
sizing system
appeals to
designers who
are interested
in modular
approaches to
design. For the
true modernist,
working with
standard paper
sizing is more
economic and
celebrates mass
production. But,
for designers who
want to usurp the
system, there are
countless ways
to subdivide the
sheet sizes to
arrive at more
unusual formats.
- www.graphics.
com
14
Having started the journal Octavo, designers 8vo edited and designed it from the mid 1980s to the early 1990s. The design often explored systematic
and modular approaches, but in issue 7 the designers chose to reveal their methods by giving the grid coordinates, like a map, and printing it as a
background to each page. - www.graphics.com
15
Several post-War Swiss designers are the best-known exponents of the grid. This spread is from Josef Mller-Brockmanns Grid Systems in
Graphic Design, in which he explains, in meticulous detail, how multicolumn and field-based grids can be used flexibly to achieve any number of
different layouts, in both 2-D and 3-D work. - -
16
Jan Tschichold
17
18
www.linotype.com
19
Principles of Typography
1. The new typography is purposeful.
2. The purpose of all typography is communication.
Communication must be made in the shortest, simplest, most
definite way.
3. For typography to perform its social function, there must be
organization of its component parts, both internal (i.e. content) and
external (consistent use of printing methods and materials).
4. Internal organization is restriction to the basic elements of
typography: letters figures, signs, lines of type set by hand and by
machine.
20
an Tschichold wrote his first book Die neue Typographie in 1928. This
book was written in dogmatic tones that he later regretted. However
Tschicholds book conveyed a strong message, he was insisting on
simplicity and purity in design. Tschichold eventually abandoned his rigid
beliefs around 1932 and said Die neue Typographie is too extreme, then
steered back to classicism. He also claimed that modernist design in general
was authoritarian and fascistic.
In 1933, Tschichold had much of his work seized by the Gestapo during the
Nazi regime. The Nazis accused Tschichold of creating un-german artwork,
and were suspicious of him being in collaboration with the communists. Him
and his wife were then arrested. After 6 weeks, a police officer got him and
his family tickets to Switzerland, and him and his family escaped from Nazi
Germany in August, 1933.
21
22
www.pinterest.com
http://36.media.tumblr.com/tumblr_mbi0z5CZNp1qiryaxo1_1280.jpg
23
24
pixgood.com
Edward Johnston
25
26
kwerlejek.soup.io
Herbert Bayer
luc.devroye.org
elojoenelcielo.wordpress.com
27
28
Bibliography
Crawford, Alan. Ideas and Objects: The Arts and Crafts Movement in Britain. MIT
Press, 1997. Print.
Morris, William. Hopes and Fears for Art. London: Ellis & White, 1882. Print.
The Metropolitan Museum of Art. Web. 2015.
Art, Design, and Visual Thinking. The Arts and Crafts Movement. 1995. Print.
Drucker, Johanna.. McVarish, Emily. Graphic Design History: A Critical Guide.
2012. Print.
Pioneers of Modern Typography. New York: Hastings House, 1970. Print.
Tschichold, Jan. Jan Tschichold: Typographer. Bedford Square: Lund
Humphries Limited, 1975. Print.
Roberts, Lucienne. A Brief History of Grids. Graphics.com. Mediabistro
Inc., 2008. Web. 09 Apr. 2015.
Design Is History. Web. 9 Apr. 2015. <http://www.designishistory.
com/1920/herbert-bayer/>.
Web. 9 April. 2015. <http://www.linotype.com/733/edwardjohnston.
html>
29
TABLE OF CONTENTS
Helvetica
00
Max Miedinger
00
Akzidens Grotesk
00
Armin Hofmann
00
00
Saul Bass
00
Paul Rand
00
Herb Lubalin
00
Wolfgang Weingart
00
Karl Gerstner
00
Gerald Holtom
00
Emil Rider
00
Wim Crouwel
00
Zuzana Licko
00
Rudy Vanderlans
00
Emigre Magazine
00
00
Evolution of Mac
00
Neville Brody
00
Phillipe Apeloig
00
HELVETICA
A Timeless Typeface
MAX MIEDINGER
Max Miedinger was born on
December 24, 1910, in Zurich,
Switzerland, where he also died on
March 8, 1980. At 16, Miedenger
worked as an apprentice for
Jacques Bollmann at a book printing
company, after which he attended
the School of Arts and Crafts.
Miedenger was a graphic designer
as well as a typographer. Miedinger
worked at advertising company,
Globe, for 10 years until he started
working for the Haas type foundry.
Miedinger created his first typeface,
a condensed slab serif called Pro
Arte, in 1954. Soon after, Miedinger
created Helvetica, followed by his
final typeface, Horizontal.
ARMIN
HOFMANN
LEFT: (madalinatantareanu.wordpress.com)
BOTTOM LEFT: (luc.devroye.org)
BELOW: (asiancorrespondent.com)
ABOVE: (swissdesignawards.ch)
SAUL BASS
Design is thinking
made visual.
Saul Bass
PAUL RAND
HERB LUBALIN
WOLFGANG
WEINGART
Typography
fostered the
modern idea of
individuality, but
it destroyed the
medieval sense of
community and
integration.
Wolfgang Weingart
KARL GERSTNER
GERALD
HOLTOM
EMIL
RUDER
WIM CROUWEL
LEFT: a poster designed by Wim Crouwel for the Stedelijk Van Abbemuseum.
(mrmac7.wordpress.com)
ABOVE: A portrait of Wim Crouwel.
(blog.soton.ac.uk)
EMIGRE
MAGAZINE
ZUZANA LICKO
RUDY VANDERLANS
EMIGRE
Sometimes I have
to put a design away
for months, even
years before being
able to see it with
fresh eyes, which is
sometimes required
to solve a problem.
Zuzana Licko
Adobe invented
PostScript and
made it the
worlds leading
page description
language. It was
the first company
to offer deviceindependent color
technology, film
recorders, color
laser printers, and
professional digital
proofing devices.
And today, Adobes
latest innovations
not only assure
you of the finest
output, but also
provide you with
an integrated
workflow that will
help you work more
efficiently than
ever.
Adobe Postscript brochure, 1997
Founded in 1976 by college dropouts Steve Jobs and Steve Wozniak, Apple Computers, Inc. changed the way
people viewed and used computers. The Apple II revolutionized the computer industry with the introduction
of the first-ever color graphics. (macdaily.co)
NEVILLE
BRODY
PHILIPPE
APELOIG
A French graphic designer, Philippe Apeloig
worked as an intern at Total Design in
Amsterdam after studying art at the cole
Nationale Suprieure des Arts Appliqus
and the cole Nationale Suprieure des
Arts Dcoratifs in Paris.
After realizing the extent of his interest in
typography and graphic design, Apeloig
worked as a designer for Muse Dsorsay
in Paris from 1985 to 1987. He left after
receiving a grand from the French Foreign
Ministry to work and study in Los Angeles.
Later, he was honored with a research and
residency grant by the French Academy of
Art at the Villa Medici in Rome.
Apeloig established his own studio after
returning to Paris and from 1992 to 1999
taught at his alma mater, after which he
taught as a professor of graphic design
at the Cooper Union School of Art in New
York City until 2002.
Apeloig has produced many acclaimed
poster designs for cultural events and
institutions.
(designboom.com)
WORKS CITED
A Brief History of Emil Ruder Thinking for a Living. Thinking for a Living RSS. N.p., n.d. Web. 02 Apr. 2015.
Eye Magazine. Eye Magazine. N.p., n.d. Web. 11 Apr. 2015.
Hillebrand, Henri. Herb Lubalin. Graphic Designers in the USA. Vol. 1. New York: Universe, 1971. 37-42. Print.
Paul-Rand.com. Biography. N.p., n.d. Web. 02 Apr. 2015.
Weingart, Wolfgang. Typography: My Way to Typography. N.p.: n.p., n.d. Print.
Westcott, Kathryn. Worlds Best-known Protest Symbol Turns 50. BBC News. BBC, 20 Mar. 2008. Web. 12 Apr. 2015.
Wim Crouwel. Design Museum. N.p., n.d. Web. 12 Apr. 2015.
Poynor, Rick. Armin Hofmann. AIGA. AIGA, n.d. Web. 10 Apr. 2015.
Poynor, Rick. Saul Bass. AIGA. AIGA, n.d. Web. 10 Apr. 2015.
Anderson, Warren H. Vanishing Roadside America. Tucson: U of Arizona, 1981. Print.
Jamieson, Harry. Visual Communications: More than Meets the Eye. Intellect Books, 2007. Print.
Emigre Fonts: Zuzana Licko. Emigre Fonts: Zuzana Licko. Web. 14 Apr. 2015. <http://www.emigre.com/Bios.php?d=10>.
Emigre Fonts: Interview with Zuzana Licko. Emigre Fonts: Interview with Zuzana Licko. Web. 14 Apr. 2015. <http://www.
emigre.com/Licko6.php>.
Emigre Fonts: Rudy VanderLans. Emigre Fonts: Rudy VanderLans. Web. 14 Apr. 2015. <http://www.emigre.com/Bios.
php?d=2>.
THE COLLECTION. MoMA.org. Web. 14 Apr. 2015. <http://www.moma.org/collection/browse_results.
php?criteria=O:AD:E:30189&page_number=1&template_id=1&sort_order=1>.
Font Designer Neville Brody. Neville Brody. Web. 14 Apr. 2015. <http://www.linotype.com/669/nevillebrody.html>.
Neville Brody. Designers:. Web. 14 Apr. 2015. <https://www.fontfont.com/designers/neville-brody>.
THE COLLECTION. MoMA.org. Web. 14 Apr. 2015. <http://www.moma.org/collection/browse_results.
php?criteria=O:AD:E:38491&page_number=1&template_id=1&sort_order=1>.
FF Blur. Fonts from the FontFont Library. Web. 14 Apr. 2015. <https://www.fontfont.com/fonts/blur>.
Interview with Graphic Designer Neville Brody. Designboom Architecture Design Magazine Interview with Graphic
Designer Neville Brody. 10 Oct. 2014. Web. 14 Apr. 2015. <http://www.designboom.com/design/interview-with-graphicdesigner-neville-brody-10-10-2014/>.
Philippe Apeloig Interview. Designboom. 7 June 2012. Web. 14 Apr. 2015. <http://www.designboom.com/design/
philippe-apeloig-interview/>.
Apple Computer, Inc. Apple Computers: This Month in Business History (Business Reference Services, Library of
Congress). Web. 14 Apr. 2015. <http://www.loc.gov/rr/business/businesshistory/April/apple.html>.
Jong, Cees De., and Alston W. Purvis. Creative Type: A Sourcebook of Classic and Contemporary Letterforms. London:
Thames & Hudson, 2005. Print.A Brief History of Digital Type. Fonts.com. Web. 14 Apr. 2015. <http://www.fonts.com/
content/learning/fyti/using-type-tools/digital-format>.
PREFACE
TYPE HISTORY
01
DESIGNERS, TYPOGRAPHERS,
AND MOVEMENTS
02
TECHNOLOGY
03
BIBLIOGRAPHY
04
01
TYPEFACE TIMELINE
Crackhouse
Jeremy Dean
Georgia
Matthew Carter
Remedy
Frank Heine
FF Scala
Martin Majoor
Bits
Paul Elliman
Poetica
Robert Slimbach
Body Type
Peter Bilak
Magma
Silencio Sans
Jessica Hische
Twin
A typeface that was capable of responding, in real time, to urban conditions like
wind and temperature. Text set in 300+
character twin could change from formal
to round to eccentric as the
temperature and wind change.
Base 900
Zuzana Licko
Obsidian
Hoefler&Co.
HISTORICAL TIMELINE
The Gulf War
August 2 1990 - 28 February 1991
Iraq invades Kuwait resulting
in intervention from UN forces,
launching The Gulf War.
1990
1993 Russian
Constitutional Crisis
January 1991-Ongoing
Conflict between local clan
tribes and government organization has led to an ongoing
power-vacuum conflict.
1993
January 1, 1993
The peaceful seperation
of Czechslovakia.
Yugoslav Wars
1991-2001
A series of violent ethnic conflicts after the dissolution
of Yugoslavia in 1991. Major Events included:
War in Slovenia (1991)
Croatian War of Independence (19911995)
Bosnian War (19921995)
Kosovo War (19981999), including the NATO
bombing of Yugoslavia
Insurgency in the Preevo Valley (1999-2001)
Insurgency in the Republic of Macedonia (2001)
German Reunification
October 3, 1990
Chechen Wars
1994-Ongoing
Ethnic conflict between the
Chechen Republic of Ichkeria
and the Russian Federation.
Oslo Accords
September 13, 1993
Palestine Liberation Organization recognizes
Israels right to exist, while Israel permitted the
creation of an autonomous Palestinian National
Authority. This marked the end of the First Intifada.
First and
Second Congo Wars
October 24, 1996 - July 2003
Rwanda invades Zaire replacing the
decades ruling dictator with rebel
leadership. After continuing conflict,
the war resulted in the killings of
over 5.4 million people.
Monica Lewinsky
Scandal
Accusations come to fruition about
Bill Clinton having an affair with 22
year old Monica Lewinsky.
1996
Tokyo Subway
Attack
March 20, 1995
Religious Cult Aum Shinriko
uses Sarin Gas to attack a
subway station.
1999
Kyoto
Protocol
December 11, 1997
83 Countries sign in order
to take action against global
climate change.
July 1994,
Kim-Il Sung dies, his son,
Kim Jong-Il, assumes
control of North Korea.
July 1, 1997
United Kingdom hands
the sovereignty of
Hong Kong to China.
May 2, 1997
Tony Blair becomes
British Prime Minister.
11
November, 7, 2000
George W. Bush is
elected into office.
War on Terror in
Afghanistan
October 7, 2001-December 2014
American troops are sent into Afghanistan beginning the Opperation
Enduring Freedom campaign.
Goodridge v.
Dept. of Public Health
November 18, 2003
The landmark court case legalized gay
marriage in Massachussets.
2000
2003
May 7, 2000
Vladimir Putin
becomes the
President of Russia.
October 3, 2006
North Korea conducts
its first nuclear tests.
2006
20 March 2003
18 December 2011
The United States goes
to war with Iraq and
disassembles the regime
under Saddam Hussein.
January 8, 2002
The No Child Left Behind
act goes into effect as part of
education reforms.
Virginia Tech
Massacre
April 17, 2007
student shoots 32 students
and teachers and
then commits suicide.
Occupy Wallstreet
Movement
September 17, 2011
Protests abound due to
continued economic stagnation.
Deepwater Horizon
Oil Spill
20 April 15 July 2010
An oil rig owned by BP in the Gulf of Mexico
explodes. It is considered the largest
accidental marine oil spill in history.
2009
2011
August 9, 2014
Officer Darren Wilson is not
charged in the shooting
death of Michael Brown inciting protests and riots against
racism and police brutality in
the St. Louis area.
2014
PRESENT
Gaza Israeli
conflict of 2014
8 July 26 August 2014
(ceasefire).
13
02
15
DAVID CARSON
Originally getting his degree in sociology, Carson
entered the field of design at the age of 26 after
receiving a flyer for a Summer graphic design program at the University of Arizona that was originally
intended for his students. After attending this program, Carson enrolled in a Summer workshop in
Rapperswil, Switzerland. Where he was challenged
by typesetter Hans-Rudolf Lutz to find reason for
shaping form in specific ways.
Later on, Carsons first job as an art director was for Transworld Skateboarding from
1984-1987. In 1992, when Marvin Scott Jarrett launched RAY GUN, Carson was asked to
be the founding art director. During his time
there, his visual voice became more famous
than the music content that the magazine was
founded on. Carson later remarked, Ray gun
had no grid, formula or format, letting the music and individual articles dictate the direction
of the design and layout. Every page was an
entirely new design assignment, making it a
lot more work than most magazines, but also a
lot more fun, and I believe with more effective
results. (1)
17
19
PAULA SCHER
Scher received her BFA from the Tyler School of Art
and a Doctor of Fine Arts from Corcoran College
of Art and Design. Her teaching career includes
School of Visual Arts, Cooper Union, Yale University
and the Tyler School of Art.
Paula went into college originally for painting. She
felt like she wasnt good at anything until she found
graphic design in her 3rd year at the Tyler school.
From school she then moved to New York City. Her
first design job was designing the inside of childrens books. After that, she went to CBS records
but shortly left them for Atlantic Records in order to
design covers. After only a year at Atlantic, CBS records hired her back as the East Coast Art Director
at the age of 25. It was through her 10 years of designing album covers that Scher found out how to
present her work and make her clients appreciate it.
Scher has been a forerunner of the international design firm Pentagram since 1991. Her career hit an
all time high when her typography became popular
within the design community. Through pentagram,
Scher has designed branding Identity for clients
such as The New York Times, Target, and The Daily
Show with John Stewart (2).
It was with Pentagram in the 90s that Scher created
the identity for the Public Theatre in New York City.
Scher created a language that directly mirrored that
of street typography.
21
23
LOUISE FILI
Fili grew up in an Italian-American household in
New Jersey. In high school, she taught herself calligraphy with common everyday writing utensils.
She originally went to Skidmore College to study
studio art but discovered that graphic design was
the best avenue to travel. Inspired by her love for
Italian cooking, her senior project was a hand-lettered cookbook (5). It was on her first freelance
assignment for a book publishing house, Knopf,
where Fili found her desire to work with book design.
At the young age of 25, Fili became the senior designer for American designer Herb Lubalin. Her
new work atmosphere, where type was the forefront of design, had a profound effect on Filis stylistic development. In 1978 Fili left her job with Herb
Lubablin for a position as an art director for Random House Publishing. During her time there, she
designed over 2,000 book covers, in an effortless
manner that subtly gave any one of her books a
wonderful feel.
25
27
STEFAN SAGMEISTER
Born in Bregenz, Austria, Sagmeister began his career at the young age of 15 for the magazine Alphorn. It was during this endeavour that he found
that designing layouts was a lot more fun than
actually writing the article he was hired to write.
In 1985, he earned his M.F.A at the University of
Applied Arts in Vienna. While he was in school at
the Pratt Institute on a full-bright scholarship years
later, Sagmeister would start calling his favorite designer, Tibor Kalman, over and over for a year and
a half until he agreed to meet with him and look at
this portfolio. It was five years later that Sagmeister was finally hired at Kalmans design firm M&Co.
Kalmans wisdom and driven advice had a deep influence on Sagmeister at the start of his own career.
Kalmans strong desire to jump from one field to
another influenced Sagmeister in a profound way.
In the 90s, Sagmeister turned to designing album
covers for musicians like Mick Jagger, David Byrne,
and Jay-Z. He used printing and packaging techniques such as die-cuts, model building, and more
to give the covers a deeper sense of the artists persona. I.D magazine critiqued that his CD packaging
was what poetry is to prose: distilled, intense, cunning, and utterly complete.
Two of his covers received Grammy Awards for Album Cover design (7). Later, in 2008, Sagmeister
took a year off of work and travel to Bali. It was
during his time there that he was able to devote
a lot of time to learning new concepts. He would
sometimes end up not working with the medium he
started exploring with. He ultimately decided that
he would stick to design and see if he had anything
to say with that (8).
Stagmeister soon had something to say, something
extraordinary. In 2012, Sagmeister tackled the scientific evidence of Happiness. Sagmeister pulled
research from two pioneers of positive psychology,
Martin Seligman and Jonathan Haidt. He used this
scientific evidence to to create a exhibition that included kinetic type, video, interior space design,
among many other mediums. Currently, Sagmeister has been production with his first film, a film
on happiness (9). Stefan Sagmeister rethinks convention, finds infinite possibilities, and alters popular perceptions with typography. He uses many
platforms to express his typographic style such as
books environmental art, conceptual exhibitions,
and as of this year, video.
29
31
ED FELLA
Considered the pioneer of post modern design, Fella has changed design with his unique combinations
of low-culture and high-culture. Much Like David Carson, Ed Fella makes the idea of deconstruction, that
was so popular with the post modernists, evident in his design work. By separating himself from good
design Fella introduced ambivalence and ambiguity, and the notion that graphic designers are really
artists. Fellas most reconized works come from his freelance projects. One of his popular processes was
to mix mechanically reproduced materials with drawings and hand letterings. The posters, catalogs, and
other specimens he made for non-profit orginizations like the Detriot Focus Gallery had solidified Fellas
reputation. Regardless of his success, he still and has always refused to be compensated for his work (10).
MATTHEW CARTER
With Carters father being a typographer himself, Carter had an early start to the world of design. At the
age of 20, he learned how to cut type by hand through a year-long internship at the Enshede printing
house in Harlem. He has designed typefaces and fonts such as Snell Roundhand, Helvetica Compressed,
Big Caslon and many more. Carter is more seen as a problem solver in the eye of designers than a type designer. Though Carter does not have a specific style, all of his typfaces have the precision and distintion of
a well orchestrated agrument. A font is always a struggle between the alphabetic nature of the letterform,
the A-ness of the A, and your desire to put some of yourself into the letterform. Its a struggle between
representing something and trying to find some iota of yourself in it. (11).
33
MARTIN VENEZKY
As the founder of the internationally reconized design firm, Appetite Engineers, his firm has done exhibition designs for Reebok as well as print work for the Sundance Film Festival. Recently, the firm has been
working with book design. Venezkys team encourages exploartion with many different mediums such as
drawing, collage, photography, and even sculpture. These processes can be seen in prestigious print medias such as Wired and the New York Times (12).
P. SCOTT MAKELA
Most known for his typeface Dead History, Makela designed typefaces that were specific to the time in
which he created them. Dead history was designed in the 1990s, when digital tools were becoming more
and more accepted for designers. It was made by mixing together Centennial and Adobes V.A.G Rounded that created something completely original (13). This typeface has varying stroke widths and multiple
varying serifs. He believed that this typeface personified a new attidude in type creation, where the result
of the computers capabilities to function as the perfect assembling tool (14).
35
THE GRUNGE
Every grunge artist has a style of his or her own,
there is no single way to view grunge art but even
so, it has a very unique look classic to the 1990s
- Sometimes an image is composed by layering
images and snippets in a way that creates a more
complex piece although, this does not necessarily make it grungier but grunginess does not
end there. There is something immensely freeing
in grunge photography, which brings the viewer
out of his or her (often boring) headspace into a
new and creative world. Grunge shows that not
everything needs to be perfect and pretty. By
venturing into the unorthodox, the ugly, and the
dangerous, Grunge style shows no boundaries
and no limitations. It does not strive for conformity like much of the pop-culture world, it strives
to challenge and be challenged, breaking away
from the ticky-tacky box style life of the postwar World War Two generation.
STREET ART
37
POST-MODERN
Post-Modernists ceased to rid itself of any modernist viewpoint that it could. Notable features
of this era was how it erased its lines between
high culture and pop culture. Post-modernists
wanted to challenge the Modernists theory of
good design by deconstructing every ounce
of what good design meant to them. This is
where the new astetic of the impure, chaotic,
irregular came into vogue, or know as the anti-astetic (15).
SOCIAL CHANGE
39
03
41
43
19 9 0
19 9 3
The number of hosts breaks 1,000,000
19 9 4
The White House launches its website
SPAM is created by commercial sites and mass
marketing campaigns
19 9 5
19 9 6
19 9 7
19 9 8
Google opens its first office in Californina
19 9 9
2000
2 0 01
2002
There are now 544.2 million Internet users worldwide.
2003
2004
Mike Zuckerberg launches Facebook.com
2005
YouTube is launched
2006
2008
2 010
2 014
45
47
19 9 0 s M U S I C
There were many genres of music that gained
even more popularity during the 1990s such as
pop and rap - especially with the younger generations. Some of the major music groups that
typified 90s music were: The Spice Girls, Backstreet Boys, NYSNC, Nirvana, Brittany Spears,
Ice Cube, Snoop Dogg, Dr. Dre, and DMX.
2000s MUSIC
49
CINEMA
The 2000s saw an exciting amount of diversity within
the film industry. By this time CGI (computer generated graphics) had become popular with Pixar movies
such as Shrek, The Incredibles, and many more. Other
genres such as comic book adaptations, musicals, foreign, and independent films began to find popularity.
It was in 2012 that Wes Anderson, an American filmmaker since the 1980s, began to pick up more mainstream interest with his highly colorful and thoughtful
compositions. 2013 - present films often use fantastical
colors to convey emotions though more than the setting and acting alone, making film a more artful experience, some films being created to celebrate film art
in and of itself.
THEATRE
51
IMAGE ACCREDITATION
The Creators of this booklet do not own any of the images or labels
presented in this project. We would like to thank the owners of these
images for publishing their works for students like ourselves to use to
promote information and creativity. If there are any issues with the images used we greatly apologize and invite you to contact us over issuu
and we will address the problem. Thank you for reading!
BIBLIOGRAPHY
(1)
Jake Hird. 20+ More Mind Blowing Media Statistics.
Last modfied August 17, 2009. https://econsultancy.com/
blog/4402-20+-more-mind-blowing-social-media-statistics.
Econsultancy.com/blog.
(2)
Shared by datajack. Broadband Internet Speeds - Facts and
Figures. Posted on January 26, 2012. http://visual.ly/broadband-internet-speeds-fun-facts-figures. Technology. Visually.
(3)
Designboom. Interview with Graphic Designer David Carson. Last
modified September, 24, 2014. http://www.
designboom.com/design/interview-with-graphic-designer-david-carson-09-22-2013/. Designboom.com.
(4)
AIGA. Inspiration. Last modified 2015. http://www.aiga.org/
medalist-paulascher/. AIGA bibliography. Paula Scher.
(5)
Ryan and Tina Essmaker. Paula Scher: Artist/Designer. Last
modified November 19, 2013. https://thegreatdiscontent.com/
interview/paula-scher. The Great Discontent.
(6)
Identities. New Work: The Public Theater. Last modified
June 12, 2006. http://new.pentagram.com/2008/06/new-workthe-public-theater-1/. Pentagram.com.
(7)
AIGA. Inspiration. Last modified 2015. http://www.
aiga.org/medalist-louise-fili/. AIGA bibliography.
Louise Fili.
(9)
Randy Kennedy. How That Sausage of Happiness
is Made. Last modified April 3, 2012. http://www.
nytimes.com/2012/04/04/arts/design/stefan-sagmeisters-happy-show-at-institute-of-contemporary-art.
html?_r=1. The New York Times. Art & Design.
(10) AIGA. Inspiration. Last modified 2015. http://
www.aiga.org/medalist-edfella/. AIGA bibliography.
Ed Fella.
(11)
AIGA. Inspiration. Last modified 2015. http://www.
aiga.org/medalist-matthewcarter/. AIGA bibliography.
Matthew Carter.
(12)
Cranbrook Academy of Art. Martin Venezky. Last
modified 2015.
https://www.cca.edu/academics/faculty/mvenezky.
California College of the Arts.
(13)
Dead History. P. Scott Makela. Last modified 2015.
http://www.moma.org/collection/object.php?object_
id=139317. The Museum of Modern Art.
(14)
Emigre Fonts. P. Scott Makela. http://www.emigre.
com/Bios.php?d=9. Emigre.com
(15)
Mr. Keedy. Graphic Design in the Post Modern Era.
http://www.emigre.com/Editorial.php?sect=1&id=20.
Emigre Fonts.
(16)
Drenttel, William. Designing for Social Change.
http://designobserver.com/feature/designing-for-social-change/33188/ . The Design Observer Group.
(17)
PrepPressure.com. The History of Fonts. Last modified August 8, 2013. (http://www.prepressure.com/
fonts/basics/history).
53
Stacy Asher
email stacyasher@unl.edu
209A Woods Art Building
Department of Art + Art History
University of Nebraska-Lincoln
stacyasher.com