Carmen L.

Conklin
Rochester, MI 48306 | 303-587-0450 | carmenconklin17@gmail.com

National Sales Director, Bilingual

Professional Sales Executive with more than 25 years of experience with a proven track record in strategic planning, team
execution, and delivering results during challenging business times. Successfully worked independently and in a team
environment to achieve organization sales and profits targets. Demonstrated ability to thrive in high-pressure settings that
require tight adherence to deadlines and team execution. Diplomatic and tactful with professionals and non-professionals at
all levels of the organization within multiple regions. Outstanding strategic vision, leadership, communication and
organizational skills, which have proven to be critical assets in developing a positive work environment. Experienced at
conducting difficult conversations within multiple levels and managing through transformations within major global
organizations. Interested in leading a national team in a diverse work environment, with the opportunity for future growth and
the ability of being innovative while driving company strategies. Fluent in Spanish.

Areas of Expertise
Direct Sales
Beauty Industry

Consumer Products

Management

Events Planning
Business Transformation
Ability to work and influence
different demographics

Recruiting, Leading and Developing a Diverse

Workforce
P&L and Budget Management

Food and Beverage

Large and Small Format
Sales & Merchandising

Recognition for Frontline Employees

C-Stores transformation and merchandising

Influencing and working crossfunctionally at all levels

Incentives Development
Talent Reviews

Forecast and Business Analysis

Presentation skills in Spanish and English
Execution of strategies through 100% team
achievement

Professional Experience
FRITO LAY/PEPSICO NORTH AMERICA- 2015-2016
Metro Market Director- Plymouth, MI
Led, engaged and coached newly assigned teams on challenges within the work force to improve morale by implementing
consistent recognition, coaching on diversity, executing as a team, working in tough environments and elevating the role of
women in challenging environments. Successfully coached individual Zone Directors by bringing a fresh approach in several
initiatives to improve efficiencies in delivering on our customer promise. Achieved #1 national spot for 53rd Week Project
with underperforming team by role modeling field activities, simplifying the process, managing labor and creating a tracking
tool. Exceeded expectations upselling C-stores into incremental space and complete transformation in over 60 stores
generating immediate sales increases averaging $400 weekly per store. Trained and developed new associates on
improving selling and building rapport with customers in order to improve and accelerate results. Mastered sales plan
execution and company strategies in assigned Zone for national accounts and Independent Business Owners to deliver
above sales targets and profits during assignment.

Exceeded sales target through all major holidays in assigned Zone. Achieved Chairmans Cup as #1 team among 9
Zones for Easter Holiday season. Delivered record sales with assigned team during summer holidays original target
st
was $2.9 million each week with team delivering $3.1 million per week. These results were achieved for the 1 time by
creating a process which strategically shipped quantities of promotional products automatically to the frontline, and by
selling and building vestibule displays a day ahead of the competition.
Researched and implemented efficiencies improvements for Large Format accounts (Wal-Mart, Sams Club and Kroger)
in assigned market that lead to improvement of our merchandising and customer satisfaction.
Improved C-Stores Merchants Agreements for 2017 in order to sustain business during price increase. The agreement
led to an increase of minimum 3 linear product space per store, to improve our market share in 75% of 1200 stores.

Avon Products, Inc. New York, NY- 2003-2015

Regional Sales Director 2015-2015
Promoted to Director after leading Region in complex transformation in the organization. This change impacted
transportation, Independent Contractors, field Managers and complete Region, Division and Districts realignments.
Supported Region field associates providing sustainability during the challenging time. Integral member in the development
of compensation for Sales Representatives, District Managers and Division Managers in order to sustain the business during
transition time. Lead 8 Divisions with 145 associates, supporting 65,000 Independent Contractors with volume sales of
$125M.

Carmen L. Conklin
Page 2
Regional Sales Manager 2014-2015
Strategically lead a team to achieve sales growth and recruitment in 10 divisions throughout Central US, supporting 180
corporate associates and 72,000 Independent Contractors. Led Region to achieve active Representative growth by
implementing daily accountability of recruitment, major monthly events, and team competition, into positive KPIs. These
initiatives were implemented nationally to improving other Regions overall results. Encouraged open communication and
team initiatives to drive their individual markets.
Developed skills in this role to master national people succession planning, effective incentives and bonus compensation
that improved previous sales and growth at a national level. Challenged and influenced cross functional teams to deliver
above average initiatives to impact the field in order to deliver positive results. Position required weekly presentations to
Senior Management on business forecast and results. Ability to work in a variety of markets including rural and city markets.

Lead team to delivered targets during major operational and restructuring changes.
Developed strategies to drive recruitment and growth during challenging times with positive growth.
Created Empowering Women Tour with top producers in the Region to inspire recruitment in slow times.
st
Coached and mentored Division Manager to achieve #2 in US Sales by strategically planning sales initiatives. 1 time in
4 years two Division Managers achieve World Sales Leader in North America.

Division Sales Manager - 2006-2014- New York, Upstate New York, Rural Texas
Recruited and developed District Sales Managers in a variety of markets who supported an average of 8,000-10,000
Independent Contractors based on market size, with sales volume of over $40M. Mentored and motivated Independent
Contractors via meetings and individual business planning sessions. Effectively and consistently built teams, executed
strategies and delivered results. Developed division wide incentives to drive business above average growth and expansion.

Ranked #1 nationally in 2013 and #2 in 2009. This was achieved through heavy recruitment and surpassing new
product launches of skin care and fragrance. Outpaced all other Divisions in 2013 overall results.
Achieved all national recruiting initiative in 2013 which lead us to be the #1 team nationally in overall KPIs in a
challenging business year out of 60 divisions.
Developed 12 top recruiters and 5 top sellers in 3 years with a minimum business of $500K, per Representative.
Mentored and coached three managers to earn the #1 national spots in 2009, 2011 and 2012 all exceeding sales and
staff growth from 800 District Sales Managers.
Developed programs targeting the Latino community for incremental growth and development.

District Sales Manager - 2006-2014 - Michigan and Colorado

Ranked in the top 10% nationally 3 years in a row consistently growing market over prior year sales, staff and recruiters.

Ranked # 1 in the state of Colorado in 2004, 2005, ranked #2 in 2006.

Integral member of pilot which was later deployed nationally; became a spokesperson for the program and helped
execute it nationwide.

Grew recruitment team over 50% during first year in National Pilot, from 18 recruiters to 45. This resulted in incremental
sales of $230,000 over plan, #13 in the country out of 1200 District Managers.

Other Critical Experiences

Adecco Staffing Services - Regional Recruiter | Tennessee and Michigan
Turner Broadcasting, Inc. - Canadian Affiliate Representative | Atlanta, GA

Education
Bachelors of Arts | Marquette University | Milwaukee, WI
Major: Broadcast Communications

Awards and Professional Development

Worldwide Association of Female Professionals - since 2015
National US Field Lead for Frito Lay Hispanic Associates ERG
Les Brown Public Speaking Seminar
Leadership Edge Award 2012- Avon
Spirit of New England 2010 - Avon
Breakthrough Award 2010 - Avon
Circle of Excellence 2004, 2005, 2006