Strategic management is the continuous planning, monitoring, analysis and
assessment of all the actions that is necessary for an organization to achieve its goals and objectives. It involves setting objectives, analyzing the competitive environment, analyzing the internal organization, evaluating strategies and ensuring that management rolls out the strategies across the organization. It is important for a company to set goals and objectives for them to have a direction to follow to make it easy to perform and implement actions and procedures to make a better business strategy in managing their organization. It involves also how the organization will recognize the opportunities and threats that may come in their way and how they will manage to analyze the internal and external strengths and weaknesses because it will be a great factor for them to know what will put them to the top and what will make them down. These can be a greater advantage for them among their competitors. This management is linked to the companys mission and vision statement to make or give everyone a clear sense of direction of the organizations activities and their actions towards achieving the organizations success. And provides a basis for the clarification of individual responsibilities so that each personnel will communicate well to their co-employees to make their relationship with each other to become stronger and to gain trust and confidence in working on their designated work .
The importance of Strategic Management includes providing a way to anticipate
future problems and opportunities for them to understand essential procedures on how they will going to manage these problems and opportunities to be able for the organization to prepare themselves in allocating more time and resources to improve their performance if ever these problems target them. It also provides employees with clear objectives and directions for the future of the organization in order for them to know how each of their actions or strategies will affect the overall performance of the organization. These increases the employees satisfaction and motivation to do their job effectively and efficiently that results in a faster and better decision-making. Strategic management also encourages a favorable attitude towards change because it requires coordination either on the internal or external environment that have a direct relationship with the organizatio. There is a unity among them because there is only a single goal and objectives that they need to achieve.