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GREAT

IDEAS & VISION


Pradeep U.N.
unpradeep@gmail.com
Your work is going to fill a large part of your life,
and the only way to be truly satisfied is to do what
you believe is great work.

And the only way to do great work is to love what


you do. If you havent found it yet, keep looking.
Dont settle. As with all matters of the heart, you
will know when you find it.
Steve Jobs
NEW NEEDS Exploration into New Category
New markets Products and services

(Eg. Customer and Market)


NEEDS KNOWLEDGE HORIZON 3

NEEDS
CURRENTLY
NOT SERVED
Adjacent Growth HORIZON 2

HORIZON 1
NEEDS Improve extensions,
CURRENTLY Next generation products Exploration of new
SERVED
Create variants, & Services for core markets Solutions & approaches
Cost reductions

EXISTING SOLUTION EXISTING SOLUTION NEW SOLUTION


WE CURRENTLY USE WE CURRENTLY DO NOT USE

SOLUTION KNOWLEDGE
(Eg. Method/Process/Technology)
KEEP LOOKING
If you havent found something truly great.

DO NOT SETTLE
Innovation is not the product of
logical thought, although the result
is tied to logical structure.
Albert Einstein
Business Brand

Feature Experience

Cost Value

IQ + EQ = Ambidextrous Entrepreneurship
Brand + Experience
LISTEN /
OBSERVE

Odyssey video
WHO IS YOUR CONSUMER?

Task

1. Observe the next few Photos of a family

2. Write down some observations you have

3. Write down some questions that you


would might want to ask the family
WHO IS YOUR CONSUMER?

What did you see?

1. Share your top Observations

2. Share your top questions


WHO IS YOUR CONSUMER?

Different Attributes of the consumer

Age Lifestyle
Gender Attitudes
Education Beliefs
Income Values
Marital Status Personality
Household Size Buying Motives
Home Value Extent of Product Usage

Pain points
Unmet Needs
Opportunities
WHO IS YOUR CONSUMER?

Time for a Redo?

1. Observe the same Photos

2. Write down some observations

3. Write down some questions that you


would might want to ask the family
WHO IS YOUR CONSUMER?

What did you see?

1. Share your top Observations

2. Share your top questions


DECONSTRUCT
B3 video
GENERATE
IDEAS
VISION
B3 video
VISION
KEEP LOOKING
If you havent found something truly great.

DO NOT SETTLE

FIND & CREATE YOUR