The title lures you to read the article because it seems so counterintuitive.

My first

thought on seeing it was of course IT matters, its the fabric of modern day enterprise. But upon

reading the article you come to realize thats precisely the authors point. Information technology

has become so ubiquitous that no company can attain distinction simply because of it.

When information technology was new not everyone was aware of its benefits. However,

those who were astute enough to recognize its potential were able to capitalize on the
power of

IT and gain a competitive edge over their early rivals. Now that IT makes up a large part of
every

businesss arsenal, the roll of IT has changed from a tool that allows a company to outperform its

competitors to one that only allows it to keep up. This is what Nicholas Carr means when he
said

IT doesnt matter. He is not saying that IT is not important to the company but rather that it is not

important with respect to the companys objective, which is to outdo its competitors.

Apple and Samsung both make phones. I agree that the possession of phones alone gives

neither company an advantage, but every year ingenious thinkers create new products with
the

phones has their launching pad. I believe IT works like this in general. It is a breeding ground
for

ideas, but only the astute and innovative will flourish.