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BUS 402:001 New Enterprise Creation

Winter 2016 CRN10308

Tue/Thur 13:00 14:15 ED 619

Instructor: Asst. Prof. Aldene Meis Mason, PhD. MBA, FCMC

Office: ED 524.7,
Phone: office 306-337-2381, Fax 585-4805 home 306.789.6578
E-mail: through UR Courses or
Office Hours: Very accessible. See posted schedule on UR courses with my office hours. Email, drop in
or set up a time to fit our schedules.
Class Web site: UR Courses

Please use scents responsibly choose unscented products. Do not apply perfume, cologne, or hand
cream just before class or while in our classroom as the smells can make me ill.



This course readies students towards a workable business. Students will enter the class as potential
entrepreneurs after honing entrepreneurial and business knowledge and skills, and developing self-
awareness of their strengths and capacities. The class setting will serve as a mini-incubator, leveraging
classroom peers capabilities and knowledge and the Instructors (facilitator) expertise and experience,
and drawing upon subject experts to provide feedback and advice at critical points in the business
planning process. While the class will be highly useful to students seeking future professional / business
support roles such as accounting and finance, the emphasis will be creating a viable opportunity for a
potential entrepreneur. Prerequisite: Requires BUS 302 and BUS 304 and a viable business idea.


Through discussion, cases, class exercises / projects, guest speakers and resource materials, the student
learners will be able to:

1. Assess opportunities and recognize scalable, viable concepts,

2. Apply a business model to move a viable concept towards being feasible,
3. Integrate previously learned business knowledge into developing a new venture start-up,
4. Implement all aspects of the business planning toolkit and understand the interconnectivity,
5. Assess and critique business plans, and
6. Develop a comprehensive, high quality business plan that could attract funding,
BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason


Text: Bygrave, Zacharakis & Wise 2015 Entrepreneurship (Canadian Edition), Wiley. Additional
readings and media on UR Courses. Other texts on reserve: William D. Bygrave & Andrew Zacharakis
The Portable MBA in Entrepreneurship, (2010, Fourth Edition). Additional resource materials are on our
UR courses website and on reserve in the Archer Library.


Business Plan
Business Plan Concept Memo 5%
First Part of Plan - Business Concept, Industry Analysis, & Market Analysis 15%
Financial Forecasts Budget, Pro Forma Statements 15%
Full Business Plan 20% 55%
Reflective Journal 10%
Business Plan Assessment 10%
Final examination 25%
Total 100%
Bonus 2% for Research Participation or Community Service


1) Business Plan/Opportunity Identification

To manage the workload better, you will be submitting your business plan in stages marketing,
financials, and full plan. Each section will build towards the final business plan. Any suggestions
and corrections to each section will be incorporated into a final business plan document.

1.1 Proposal for Your Business Plan (Due Jan. 21)

You will submit a 2 page Memo (double spaced) outlining your proposed topic for the Business
Plan. This will include an outline of a new business venture concept and why the venture is
needed in the current environment and market. The memo format is:

To: Dr. Aldene Meis Mason
From: [You]
Re: [Subject]
Date: [Date submitted]

[Start Body of memo]

There is no signature (e.g., no Sincerely, etc.). Marks will be deducted for incorrect format.

Outline briefly your concept and provide detail on how it meets customer needs, and also describe
the market and its attractiveness, and demonstrate what is unique about your business. You will
also make a 3 minute presentation to your professor and two others.

1.2 Marketing Section of Business Plan (Due Feb. 9 )

You will submit part of your business plan. This is to done to ensure you are on track with the

BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason

project, and to provide timely feedback on your plan to-date. You will submit the following:

Company Description: Name & business concept; ownership & legal structure; mission,
goals, & strategies

Product/Service Description: Summary of section; product/service description;

product/service positioning; future products/services

Industry Analysis: Summary of section; industry description; industry size & composition;
industry trends & opportunities

Market Analysis: Summary of section; target market(s) and goals; market size & trends;
competition; market share; customer needs

Sales and Promotion Approaches:

After marking, you will incorporate changes / suggestions into the final document. This section
will form a key part of the story that makes up the business plan.

1.3 Financial Pro Forma Section of Business Plan (Due Mar. 15)
You will submit the second part of your business plan to help you further refine the final product.

Funds Required & Uses: Summary of section; start-up costs (or expansion costs); funds
raised & funding requirements; future funding requirements, cash budget.

Pro Forma Statements: Income statement; Balance Sheet, Cash Flow Statement, Budget.
After marking, you will incorporate changes / suggestions into the final business plan and
modify to reflect any changes in your business concept. This section will form a key part of
the plan.

After marking, you will incorporate changes / suggestions into the final business plan and modify
to reflect any changes in your business concept. This section will form a key part of the plan.

1.4 Full Business Plan (Due Apr. 12)

Please use the numerical formatting. Your business plan must use the following format:

1.0 Letter of Transmittal

2.0 Title Page:

Business name; its address, phone numbers and email; CEO Name, version date

3.0 Table of Contents: List of headings & sub headings, with page numbers

4.0 Executive Summary:

1-2 pages in length; generally one paragraph for each of the sections; summary pro forma
income statement. Note: This should be able to stand alone.

5.0 Introduction:
Plans objective; listing of advisors; who prepared plan, confidentiality notice

BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason

6.0 Company Description:

Name & business concept; NOC/SIC code; ownership & legal structure; mission,
goals, & strategies

7.0 Product/Service Description:

Summary of section; product/service description; stage if development;
product/service positioning; future products/services

8.0 Industry Analysis:

Summary of section; industry description; industry size & composition; industry
trends & opportunities

9.0 Market Analysis:

Summary of section; target market(s) and goals; market size & trends and seasonal
patterns; assess nature of your competition; market share; customer needs

10.0 Marketing Strategies:

Summary of section; overall marketing strategy; pricing strategy; marketing plan
(advertising & promotion, channels of distribution); sales forecasts

11.0 Operations:
Outline operations. Describe your location, kind of facilities, space requirements,
labour requirements

12.0 Management Team:

Management structure; key personnel responsibilities & qualifications;
compensation; principal shareholders of the business, your principal advisors &
members of your Board

13.0 Funds Required & Uses:

Summary of section; start-up costs (or expansion costs); funds raised & funding
requirements (how will the funding be used); outline proposed terms of investment,
the potential return to the investor, and what benefit is being provided; overview of
current financial structure; future funding requirements. Pro forma income statement;
pro forma profit & loss statement; monthly and annual cash flow statement; pro
forma balance sheet; break-even analysis;

14.0 Implementation Schedule:

Overall schedule of what needs to be done to launch the business and the timing
required to bring it about; Major problems and risks that you will have to deal with

15.0 Appendices (as needed):

Detailed resumes of management team, product literature & photographs, names of

possible customers & names of possible suppliers, consulting reports & market
surveys; copy of legal documents such as leases, franchise & licensing agreements,
contracts, licenses/permits; patents/trademark registration; articles of incorporation;
publicity material; letters of reference; other such as floor plan, product/service
specifications; design drawings, etc.

BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason

You will have made changes / enhancements from the feedback on the smaller assignments. Your
business plan will be approximately 30 - 40 double-spaced pages, plus any appendices.
Submit in both print and electronic format. Your final business plan will be assessed by the
Instructor and one or two other individuals.

The Faculty would like to build a repository of business plans to have available for use in classes.
With your permission, we would consider adding your business plan (removing any personal
references and any Intellectual Property). We could acknowledge your authorship of the plan.
You may be approached at the end of the semester about being part of the repository.

2) Business Concept/Marketing Plan Assessment (Due Mar. 1)

Learning from your peers and competitors is critical to your entrepreneurial success. Students may be
in future roles (e.g., finance / lending, consulting, etc.) that will require critical analysis skills and
experience assessing business plans. You will be required to submit an assessment of another students
business plan. This assessment will identify the strengths and weaknesses of the plan, note key success
factors and limitations, and offer a conclusion on the viability of the business. You will submit one (1)
copy of the assessment for the Instructor. The maximum length is five (5) pages, double-spaced. You
will put your name on the top of the first page with the name of the business being critiqued. Please
note that giving / accepting constructive criticism is essential to business success; entrepreneurs must
be prepared to get / give feedback regarding their ventures. Your feedback is a valuable service to
your colleagues, so be honest and constructive (but save the youre fired brutality for reality TV).

3) Opportunity Journal (Due Mar. 29)

Each chapter in the text closes with a series of reflective points. Capture your thoughts as you reflect
on what these mean to you and your potential venture. As you work on your business plan or do
other readings, you may also reflect on your learning. See our website for more information on
reflection as a skill.

4) Community Service or Research Participation Bonus Marks Max. 2%

Students may receive up to 2% credited toward their final grade by volunteering as a participant in a
faculty research project. For more information about the Faculty Participant Research Pool, how it
works, classes that are eligible for research credits, current research participation opportunities, and
how to register, please visit the faculty website.

OR Students may receive 2% credited toward their final grade by volunteering for 7.5 hours with a
community organization (on or off campus). The sign off sheet for the community service is on our
UR courses web site.

5) Final Exam (Apr. 28) :

The final exam will require you to analyze a short business plan.

6) Documents Produced:
While each assigned task may have specific requirements, all written submissions will be typewritten
- double-spaced, with an 11 pt font (unless specified), and page numbered. Margins should be 2.5 cm
(1). Also, note that readability is improved using only left justification of text (please dont fully
justify text making it square on both sides). Marks will be deducted for poor writing style, poor
grammar, and spelling errors.

BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason

Please note all assignments will be submitted electronically in Word formats. The instructors
comments will be added to the electronic file and returned to you electronically.

7) No Late Assignments:
Late assignments are not accepted and will be assigned a mark of 0%. Your assignments will be
handed in on the assigned class date at the start of our discussions. If you are going to be late because
of illness or the need to accommodate please email me - I may ask for the appropriate supporting
information such as a doctors note.


Do the required readings as you will miss the background, context, and details on the concepts, as well as
useful examples.

Students do well if they understand and integrate the concepts. More importantly, enhancing your
effective communication skills and critical thinking capacity will increase your success. This is highly
integrative class and students will use extensive content from the prerequisite and other classes. Lots of
time is needed for project work and exercises. The business plan is a very heavy workload; it is several
times the workload of a typical class project / paper. However, most students get great satisfaction from
the project, but only when they plan and manage time lines.



Jan. 7 Course Expectations , Introduction and Course Overview Review course

Video: Chapter 01: The Power of Entrepreneurship outline
Case: Alison Barnard

Jan. 12 The Entrepreneurial Process

This session will lay out concepts and principles for the course content Reading (in advance
and discuss the role of the entrepreneur. of class)

Reading: Chapter 2 The Entrepreneurial Process Brainstorming of

Video: Chapter 02: The Entrepreneurial Process ideas for your plans
Discussion Case: John Sleeman

Jan. 14 Business Plan

This session will look at the purpose, components, and fit of business Search Internet and
plans into the entrepreneurial process, and what investors look for in post two (2) business
business plans. plan templates to
class (other than the
Reading: UR Courses example)
1. Chapter 8 The Business Planning Process
2. Business Plan Template (posted on UR Courses)
Video: Chapter 07: The Business Planning Process
Exercise: Gather 2 Business Plan Templates

BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason


Jan. 19 Business Plan (continued) Prepare PKOLINO

Case: Case: PKOLINO
Discussion of Business Plan Templates
Jan. 21 Opportunity Identification, Shaping and Screening Submit concept paper
This session review key concepts, look at methods of idea generation, Case: Jim Poss
examine opportunity generation, and focus on the feasibility and
viability of the opportunity.
1. Chapter 3 Opportunity Recognition, Shaping, and Reshaping
Video: Chapter 03: Opportunity Recognition, Shaping, and Reshaping

Jan. 26 Business Model and Lean Start Up

Chapter 4 Understanding Your Business Model and
Developing Your Strategy
Presentation of your
Video: Chapter 04: Understanding Your Business Model and Developing working idea.
Your Strategy
The Lean Start up (see our website for resources)


Jan. 28 Market Research and Marketing Analysis

This session will draw on past marketing classes to understand,
forecast, and segment the market.
Reading: Chapter 5 Entrepreneurial Marketing
Video: Chapter 05: Entrepreneurial Marketing

Feb. 2 Market Research and Marketing Analysis (continued) Case: Eu Yang Sang
Case: Eu Yang Sang International
Feb. 4 Entrepreneurial Selling and Sales Forecasts Case: Susan
This session will focus on reaching the target market and predicting Niczowski
potential sales.
Reading: Ch. 6: Selling in an Entrepreneurial Context

Feb. 9 Guest Speaker Submission of

marketing section
including sales
forecast and
marketing strategy

BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason


Feb. 11 Pro Forma Financials

This session will focus on preparing cash budgets and pro forma Case: PKOLINO
financial statements, and business valuation. Financials

Reading: Chapter 9 Building Your Pro Forma Financial


Video: Chapter 08: Building Your Pro-Forma Financial Statements

Case: PKOLINO Financials
Lecturette and Discussion

Feb. 23 Financials (continued)

Feb. 25 Finding Resources The 3 Fs and More Case: Day One
This session will focus on the importance of the network around the
Reading: Chapter 10 Financing Entrepreneurial Ventures World-
Chapter 11 Raising Money for Starting and Growing
Video: Chapter 09: Financing Entrepreneurial Ventures Worldwide
Chapter 10: Raising Money for Starting and Growing Businesses
Case: Day One
Lecturette and Discussion

Mar. 1 Guest Panel Submission of

evaluation of
assigned business
Mar. 3 Debt & Other Forms of Financing
Reading: Chapter 12 Debt & other Forms of Financing
Case: FEED Resource Recovery
Mar. 8 Business Model and Operations
This session will focus on improving the business value chain,
leveraging competencies, intellectual property, legal issues, and finding
the right business model

1. Chapter 13 Legal & Tax Issues including Intellectual Property
2. Other readings to be posted to UR Courses

Lecturette and Discussion

Mar.10 Legal & Tax Issues including Intellectual Property (Continued)

BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason


Mar. 15 The New Venture Team Submission of pro

& 17 This session will focus on the management team and getting missing forma financial
competencies. statements
Reading: Chapter 7 Building the Founding Team Case: ZEO, Inc.
Video: Chapter 06: Building the Founding Team
Case: ZEO, Inc.
Lecturette and Discussion

Mar. 22 Finishing the Business Plan

& 24 This session will focus on pulling everything all together into a better
business plan and what to look for in a great plan.


Mar. 29 Beyond Start-up

& 31 This session will cover options such as growth, professionalizing, Submission of
acquisitions, franchising, harvesting (selling) and transferring. Journal
Case: Lazy Bone
Reading: Chapter 14 Entrepreneurial Growth
Additional readings on Transferring Family Business.
Video: Chapter 14: Entrepreneurial Growth
Case: Lazy Bones
Lecturette and Discussion

Apr. 5 Business Plan Presentations Post Cover Letter and

&7 Executive Summary
of business plan
Apr. 12 Wrap-up and Review, Course Evaluation Submit your full
written business plan
Apr. 28 Final Exam 2 PM to 5 PM Location: TBA


If you use others work and/or concepts, you must cite your information properly. You may use either
footnotes or APA style of citations. You may research resources on the Internet for how-to-do citations.


Proper grammar and effective writing skills are essential to your success in a work environment
and in this class. You may seek free writing assistance from the Student Development Centre
( or via access to the Online Writing section on their web-site.

BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason


I will be pleased to work with you regarding the accommodations outlined in your letter from the
Accessibility Office. Let me know early, if you require modified power points and handouts, separate
exam space or use of adapted equipment. Contact the Coordinator of Special Needs Services at 585-4631
(Room 251.15, Riddell Centre) or via e-mail:


The University of Regina promotes a learning, working and living environment which is respectful and
free of harassment and discrimination. If you have concerns about any conduct occurring in Bus 304,
please discuss this with Aldene Meis Mason. Please refer to and its accompanying websites for more
information. For other assistance please contact Ian MacAusland-Berg at the Conflict Resolution,
Harassment and Discrimination Prevention Office 585-5400; Riddel Center 251.14.


High professional standards of ethics and integrity are important in todays work places and at
the university. Please refer to the Facultys policy which will be distributed in class, discussed
and posted our website. his includes adhering to Section 5.13 Student Behaviour found in the
2015-16 Academic Calendar. Cheating, plagiarism, and academic misconduct will be
documented and handled according to faculty and university policy. The librarys website
provides information on sourcing and quoting ideas, models, artwork, etc. Some examples of
academic misconduct include:
Having another person represent you in class and/or in an exam.
Representing as your own work, work done in whole or in part by any other person, even if
that person is not in the course or is not a student at the University of Regina.
Allowing your computer account to be used by another person.
Using textbooks, course notes, past exams, personal computing devices, cell phones or any
aids not approved by the instructor during an examination.
Failing to take reasonable measures to protect your answers from use by other students on
an assignment or in an examination.
Stealing or destroying the work of another student.

As you could face serious consequences, ask me in advance if you have any questions about
plagiarism or other forms of misconduct.

Counselling Services
Feeling Stressed? Always worried?
Some stress is normal when youre going to university but 1 in 5 students will
suffer from enough distress that they would benefit from counselling.

What can I do? What options are available But I cant afford
for me? counselling
The U of R offers several
counselling services free of Personal Counselling This is a Seeking counselling doesnt
charge for students at the U of great option if youd like one have to be cost prohibitive.
R. These sessions are on one attention for things like Many students can benefit
confidential and easy to access anxiety and panic, relationship from the 5 free sessions
for students simply go to the conflict, depression, grief and offered by the University as a
second floor of Riddell, Room loss, academic issues, body benefit of being a student.
251 to make an appointment. image and substance abuse.
Up to 5 sessions are free per If you need more sessions
When should you go? semester. Try it talking about make sure you contact URSU
your problems can be more and visit
Knowing when to schedule an Many expenses that are
helpful than you might think!
appointment can be tough. related to mental health,
Some common issues you Group Counselling Simply including going to a
might need help with include put, youre not alone. Many psychologist, are partially
test anxiety, if youve students are experiencing the covered by your Student
experienced a trauma like same things as you. The U of R Health and Dental Plan!
losing a family member or a offers a wide variety of group
close friend, or if youve counselling opportunities that What else can I do?
recently ended a relationship. can help teach many skills for
Self-care - taking better care
managing your mental health,
If the feelings youre of yourself, can help you out.
including: Meditation and
experiencing are more intense Eating better, working out,
relaxation, Healthy
and severe counselling smoking and drinking less
relationships, Stress
services can also provide and balancing school with fun
Management and Self-Care.
urgent service within 3 days can all help with mental
and referrals as needed. health!

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