Please use scents responsibly choose unscented products. Do not apply perfume, cologne, or hand
cream just before class or while in our classroom as the smells can make me ill.
SUMMARY
This course readies students towards a workable business. Students will enter the class as potential
entrepreneurs after honing entrepreneurial and business knowledge and skills, and developing self-
awareness of their strengths and capacities. The class setting will serve as a mini-incubator, leveraging
classroom peers capabilities and knowledge and the Instructors (facilitator) expertise and experience,
and drawing upon subject experts to provide feedback and advice at critical points in the business
planning process. While the class will be highly useful to students seeking future professional / business
support roles such as accounting and finance, the emphasis will be creating a viable opportunity for a
potential entrepreneur. Prerequisite: Requires BUS 302 and BUS 304 and a viable business idea.
LEARNING OBJECTIVES
Through discussion, cases, class exercises / projects, guest speakers and resource materials, the student
learners will be able to:
RESOURCES
Text: Bygrave, Zacharakis & Wise 2015 Entrepreneurship (Canadian Edition), Wiley. Additional
readings and media on UR Courses. Other texts on reserve: William D. Bygrave & Andrew Zacharakis
The Portable MBA in Entrepreneurship, (2010, Fourth Edition). Additional resource materials are on our
UR courses website and on reserve in the Archer Library.
GRADING
Business Plan
Business Plan Concept Memo 5%
First Part of Plan - Business Concept, Industry Analysis, & Market Analysis 15%
Financial Forecasts Budget, Pro Forma Statements 15%
Full Business Plan 20% 55%
Reflective Journal 10%
Business Plan Assessment 10%
Final examination 25%
Total 100%
Bonus 2% for Research Participation or Community Service
COURSE DELIVERABLES
MEMO
To: Dr. Aldene Meis Mason
From: [You]
Re: [Subject]
Date: [Date submitted]
There is no signature (e.g., no Sincerely, etc.). Marks will be deducted for incorrect format.
Outline briefly your concept and provide detail on how it meets customer needs, and also describe
the market and its attractiveness, and demonstrate what is unique about your business. You will
also make a 3 minute presentation to your professor and two others.
You will submit part of your business plan. This is to done to ensure you are on track with the
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BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason
project, and to provide timely feedback on your plan to-date. You will submit the following:
Company Description: Name & business concept; ownership & legal structure; mission,
goals, & strategies
Industry Analysis: Summary of section; industry description; industry size & composition;
industry trends & opportunities
Market Analysis: Summary of section; target market(s) and goals; market size & trends;
competition; market share; customer needs
After marking, you will incorporate changes / suggestions into the final document. This section
will form a key part of the story that makes up the business plan.
1.3 Financial Pro Forma Section of Business Plan (Due Mar. 15)
You will submit the second part of your business plan to help you further refine the final product.
Funds Required & Uses: Summary of section; start-up costs (or expansion costs); funds
raised & funding requirements; future funding requirements, cash budget.
Pro Forma Statements: Income statement; Balance Sheet, Cash Flow Statement, Budget.
After marking, you will incorporate changes / suggestions into the final business plan and
modify to reflect any changes in your business concept. This section will form a key part of
the plan.
After marking, you will incorporate changes / suggestions into the final business plan and modify
to reflect any changes in your business concept. This section will form a key part of the plan.
Please use the numerical formatting. Your business plan must use the following format:
3.0 Table of Contents: List of headings & sub headings, with page numbers
5.0 Introduction:
Plans objective; listing of advisors; who prepared plan, confidentiality notice
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BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason
11.0 Operations:
Outline operations. Describe your location, kind of facilities, space requirements,
labour requirements
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BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason
You will have made changes / enhancements from the feedback on the smaller assignments. Your
business plan will be approximately 30 - 40 double-spaced pages, plus any appendices.
Submit in both print and electronic format. Your final business plan will be assessed by the
Instructor and one or two other individuals.
The Faculty would like to build a repository of business plans to have available for use in classes.
With your permission, we would consider adding your business plan (removing any personal
references and any Intellectual Property). We could acknowledge your authorship of the plan.
You may be approached at the end of the semester about being part of the repository.
OR Students may receive 2% credited toward their final grade by volunteering for 7.5 hours with a
community organization (on or off campus). The sign off sheet for the community service is on our
UR courses web site.
6) Documents Produced:
While each assigned task may have specific requirements, all written submissions will be typewritten
- double-spaced, with an 11 pt font (unless specified), and page numbered. Margins should be 2.5 cm
(1). Also, note that readability is improved using only left justification of text (please dont fully
justify text making it square on both sides). Marks will be deducted for poor writing style, poor
grammar, and spelling errors.
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BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason
Please note all assignments will be submitted electronically in Word formats. The instructors
comments will be added to the electronic file and returned to you electronically.
7) No Late Assignments:
Late assignments are not accepted and will be assigned a mark of 0%. Your assignments will be
handed in on the assigned class date at the start of our discussions. If you are going to be late because
of illness or the need to accommodate please email me - I may ask for the appropriate supporting
information such as a doctors note.
Do the required readings as you will miss the background, context, and details on the concepts, as well as
useful examples.
Students do well if they understand and integrate the concepts. More importantly, enhancing your
effective communication skills and critical thinking capacity will increase your success. This is highly
integrative class and students will use extensive content from the prerequisite and other classes. Lots of
time is needed for project work and exercises. The business plan is a very heavy workload; it is several
times the workload of a typical class project / paper. However, most students get great satisfaction from
the project, but only when they plan and manage time lines.
SCHEDULE
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BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason
Discussion
Feb. 2 Market Research and Marketing Analysis (continued) Case: Eu Yang Sang
International
Case: Eu Yang Sang International
Feb. 4 Entrepreneurial Selling and Sales Forecasts Case: Susan
This session will focus on reaching the target market and predicting Niczowski
potential sales.
Reading: Ch. 6: Selling in an Entrepreneurial Context
Discussion
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BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason
Reading:
1. Chapter 13 Legal & Tax Issues including Intellectual Property
2. Other readings to be posted to UR Courses
Video:
Lecturette and Discussion
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BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason
Discussion
CITATIONS
If you use others work and/or concepts, you must cite your information properly. You may use either
footnotes or APA style of citations. You may research resources on the Internet for how-to-do citations.
WRITING ASSISTANCE
Proper grammar and effective writing skills are essential to your success in a work environment
and in this class. You may seek free writing assistance from the Student Development Centre
(www.uregina.ca/sdc) or via access to the Online Writing section on their web-site.
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BUS 402: New Venture Creation Winter 2016 Dr. Aldene Meis Mason
SPECIAL NEEDS
I will be pleased to work with you regarding the accommodations outlined in your letter from the
Accessibility Office. Let me know early, if you require modified power points and handouts, separate
exam space or use of adapted equipment. Contact the Coordinator of Special Needs Services at 585-4631
(Room 251.15, Riddell Centre) or via e-mail: disability@uregina.ca.
The University of Regina promotes a learning, working and living environment which is respectful and
free of harassment and discrimination. If you have concerns about any conduct occurring in Bus 304,
please discuss this with Aldene Meis Mason. Please refer to
http://www.uregina.ca/hr/hdpo/understanding-and-recognizing and its accompanying websites for more
information. For other assistance please contact Ian MacAusland-Berg at the Conflict Resolution,
Harassment and Discrimination Prevention Office 585-5400; Riddel Center 251.14.
High professional standards of ethics and integrity are important in todays work places and at
the university. Please refer to the Facultys policy which will be distributed in class, discussed
and posted our website. his includes adhering to Section 5.13 Student Behaviour found in the
2015-16 Academic Calendar. Cheating, plagiarism, and academic misconduct will be
documented and handled according to faculty and university policy. The librarys website
provides information on sourcing and quoting ideas, models, artwork, etc. Some examples of
academic misconduct include:
Having another person represent you in class and/or in an exam.
Representing as your own work, work done in whole or in part by any other person, even if
that person is not in the course or is not a student at the University of Regina.
Allowing your computer account to be used by another person.
Using textbooks, course notes, past exams, personal computing devices, cell phones or any
aids not approved by the instructor during an examination.
Failing to take reasonable measures to protect your answers from use by other students on
an assignment or in an examination.
Stealing or destroying the work of another student.
As you could face serious consequences, ask me in advance if you have any questions about
plagiarism or other forms of misconduct.
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Counselling Services
Feeling Stressed? Always worried?
Some stress is normal when youre going to university but 1 in 5 students will
suffer from enough distress that they would benefit from counselling.
What can I do? What options are available But I cant afford
for me? counselling
The U of R offers several
counselling services free of Personal Counselling This is a Seeking counselling doesnt
charge for students at the U of great option if youd like one have to be cost prohibitive.
R. These sessions are on one attention for things like Many students can benefit
confidential and easy to access anxiety and panic, relationship from the 5 free sessions
for students simply go to the conflict, depression, grief and offered by the University as a
second floor of Riddell, Room loss, academic issues, body benefit of being a student.
251 to make an appointment. image and substance abuse.
Up to 5 sessions are free per If you need more sessions
When should you go? semester. Try it talking about make sure you contact URSU
your problems can be more and visit www.iHaveAPlan.ca.
Knowing when to schedule an Many expenses that are
helpful than you might think!
appointment can be tough. related to mental health,
Some common issues you Group Counselling Simply including going to a
might need help with include put, youre not alone. Many psychologist, are partially
test anxiety, if youve students are experiencing the covered by your Student
experienced a trauma like same things as you. The U of R Health and Dental Plan!
losing a family member or a offers a wide variety of group
close friend, or if youve counselling opportunities that What else can I do?
recently ended a relationship. can help teach many skills for
Self-care - taking better care
managing your mental health,
If the feelings youre of yourself, can help you out.
including: Meditation and
experiencing are more intense Eating better, working out,
relaxation, Healthy
and severe counselling smoking and drinking less
relationships, Stress
services can also provide and balancing school with fun
Management and Self-Care.
urgent service within 3 days can all help with mental
and referrals as needed. health!