“Technic Economic”High school Tirana

Business Plan “GOLDEN HANDS” ltd

“GOLDEN HANDS” Company of JAA

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“Technic Economic”High school Tirana

Executive Summary

1. “GOLDEN HANDS company summary 3

2. Legal form of the company 3

3. Vision and Mission 3

4. Business Ethic 4

5. SWOT AND PEST Analysis

5/1 SWOT Analyze 4

a) Strength
b) Weaknesses
c) Opportunities
d) Threats

5/2 PEST Analyze 5

a) Political
b) Economical
c) Social
d) Technological

6. Company Structure 6

7. Competitors 7

8. Value Creation 7

9. Key to success 8

10. Marketing Strategy 8

11. Initial Capital 10

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“Technic Economic”High school Tirana

1. “GOLDEN HANDS company summary

“GOLDEN HANDS” ltd company of JAA is student’s enterprise of Technical Economical high
school of Tirana. It produces artistically fictile products. This company is established close to
SHTET, (Technical Economical high school of Tirana) and the company has all the necessary
supports by our school students furthermore it has an unexpected support by the students of other
schools or well which have approach and supported this unique idea. The main goal is to maintain
the values and the originality of handcrafts and the adoption of customers demands. In our country
these products are unique; this kind of business is set up in a specific profile which aims to
accomplish specific needs in the market. One of the factors that pushed us to set up this business was
the deficit of direct competitors and demands increasing for this product. One of the main reasons
that affect our choice for this product was the loosing sight off of these products by the consumers
and this item has influenced in the reduction of manufacturers production.

2. Legal form of the Company

The legal form of the company is ”corporate association” with 148 share-holders. This company is
under official policies of” Junior Achievement Albania” and rules which are emphatic in the signed
contract to JAA.
Same of the reasons for this kind legal form are:
1) Abilities and skills combinations
2) Legal facilities for the establishment
3) High availability of the capital
4) Opportunities for an unlimited capital
Every product is made to be appropriate best to consumer’s needs and wishes. Based on the set
standards we will try to keep its originality.

3. Vision and Mission

Vision: Making our junior enterprise a real Business.
Mission: Working with the past and changing the future.
Motivation: The unique of the offered service in the products of handcrafts which are losing their
original characteristics.
Competition advantages: Focusing a specified segment of market and respecting the decisive
standards.

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4. Values and Business Ethic

Company values, vision and mission make up the base of the operational procedures. The system of
the company values is made up of standards of ethic behavior which might be followed by all
members of the company. A good definition of these values will brought up a good support to built
successful strategies.
Here are some of the values to guide this enterprise:
ƒ Preserve the originality of the production objects.
ƒ Laborer’s creation work according to the determined standards.
ƒ Particular evaluation of the labor’s contributions.
ƒ Regularly contacts of potential customer.
ƒ High standards of supply materials and respect of payment accordions .
ƒ Promotion of high quality achieved.
ƒ Maintenance of work environment.
ƒ Workers shall notice for their absences in order to take measures not to suspend the work.
ƒ If workers do not inform about the absences, their workday is not paid and if it is
repetitive, he will be dismissed.
ƒ Extra pay for successful workers at the end of the project

5. SWOT and PEST analysis

SWOT and PEST analysis are the best successful analysis. They give a full framework of the
potential which a company has to be successful. SWOT analysis it is devices into two sections:
company section and market section. Strengths and weaknesses are opportunities that the enterprise
offers while opportunities and threats are opportunities that the market offers. PEST analysis is
focused the environment and analysis in detail environmental factor and that is not under in this
control effect more in the companies maintenance.

5/1 SWOT analysis

Here are the following detail factors:
a) Strengths
ƒ Efficient team work
ƒ Focusing in a particular market
ƒ Low cost of production.
ƒ Full staff & organized
ƒ Product with high quality
ƒ The product distribution in a precise place and time.

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b) Weaknesses
ƒ Easily access in this market
ƒ The income of consumers
c) Opportunities
ƒ High demand in market for this product.
ƒ Open market.
ƒ New social tendency.
ƒ Low “walls” in market access.
ƒ Unlimited consumer
c) Threats
ƒ Restricted time of using the stock resources.
ƒ The deficiency of the name in market.
ƒ Limited production.

5/2 P E S T analysis
Here are the following detail factors:
a) Political factors
ƒ Handcraft object policies
ƒ Tax increase
ƒ The right to be involved in any other syndicate
b) Economic factors
• Inflation pads to the increasing price of the row material
• Economic regression reduces the demands for this service preserve
• According budget to the cultural values
c) Social factors
ƒ The link of service with the tradition and the present
ƒ New tendency of company to evaluate handcrafts, especially have individuals that have lived
abroad for a long time
d) Technological factors
ƒ Advanced technology will help in obtaining a better work
ƒ Used technology is handcrafted expect the processing of artistically clay which needs a
special process

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6. Company Structure
It will be a selected team of employers because the main objective will be the high quality of the
crafts. As you can see below from the organizational structure of this company it is a company
which works from the top to the bottom. We will explain below in general lines of structure of this
company or well as the main responsibilities of the Directors Board. The employers shall be
qualifying and experienced in the respective field.
So the work team is made up of:

Company Shareholders

President

The Vice President of Finance The Vice President of Vice President of The Vice President of The Vice President of The Vice President of
Marketing H.Resource P.Relation Product IT

¾ The President
The main responsibilities of the president of this company are to follow and execute strategically
plans of the company as well as day by day observations. One of these responsibilities also is the
effective management of the Board of Directors meeting according to regulation and parliamentary
procedures. Also it is to be assured that the directors of the company to be acquainted with these
rules before the meeting of the Directors Board.
¾ The Vice President of Production
He is responsible for the development of a process who provides that all the costumers to get the
high-quality products and to decide on “How, Where and who” for the production. The main
responsibilities are: Orders of the resources, setting the objectives of the production, setting the
strategies of the production as well as the monitoring of the products.
¾ The Vice President of Marketing
He is responsible to execute these policies like marketing analysis, marketing strategies, the best way
to distribute the products, advertising and the best way to do the promotion, clear sales objectives,
the market and the objective target group.

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¾ The Vice President oh Human Resource

He is responsible to compile the Compensation Plan of the company as well as to obtain information
relating to absences, pay-lists, and the contract of the company and other data of the company. The
main responsibilities are: Business Plan for the company, attendance record, administrative data,
share-holders certificates and the share-holders registration.
¾ The Vice President of Public Relation
He is responsible to approve the product, before the company beginning to produce. Also he is
responsible to coordinate and develop a Business Plan and the Annual report, which are very
important documents which inform the public for the company.
¾ The Vice President of Finance
He is responsible for the Financial Plan, to budget and keeping records of financial Data as well as
monitoring of the company progress to reach the financial porpoise. Honesty keeping records of
financial data are essential for the company maintenance.
¾ The Vice President of Information Technology
He is responsible for the detailed information and latest news which comes from Internet; also he has
an important role in having idea and applying the Logo and Website of the company.

7. Competitors
The product which we have chosen to produce gives us the possibility of the indirect competition but
like any company of JAA we have a competitor the competitive schools which take part in this
activity. However we are specialized in this field and must have priority in comparison to other
companies. We have to say that competitors aren’t within this program but seeing for we can say our
other competitors are all they companies which operate in the same market with the same product.
We will try that these companies we will give in our part thought our qualities products.
8. Creation of the Value
Values includes a zipper which the main principle has the quality from the material, operations,
scrollwork and until the extra services after are finishing the output.
Benefits can be:
1. General benefit for the costumers
2. Saving the originality
3. Raising the economy by means of developmental of handcrafts
4. Maintaining the values of handcrafts
5. Bringing an unique product

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9. Our key to success

Here is a list of same factors which make that business that we have chosen will be successful in the
wide range of the products that are part of this competition.
1. Qualified staff may includes: Entrepreneurs with managerial qualities, designer worker,
production agent sales, high quality of the products
2. Information technology on the handicrafts products which is based in drafting and execute a
Business Plan.
3. The development of the organizational structure by communication either.
4. Up-down or down-up. This structure allows that nobody in the company should left outside
and have clear set responsibilities.
5. The creating of a strong culture in the company which aims devotion of the employers to
achieve objectives, identification of employers. All are equals, this is our motto.
We aim to realize all the clients’ satisfaction within the possible framework of the market work.
Each costumer has a motive that should buy this product that we have offer in the market.
10. Marketing Strategies
This helps us in our conceptual and reliable service in the costumer’s eyes. This object will be
inaugurated with the participation of the high personalities of the respective fields and visual media.
Also, brochure will be compiled to inform our society and what we do to have contacts with
individual clients we will hire part time contract people in order to be near to our potential clients.
a) Summary of Marketing Analysis
We decided to set up “GOLDEN HANDS” l.t.d after a pure analysis of the market around us, so the
students of Technique Economic High School-Tirana. After we have had a clear vision about what
will be successful and after that we analyzed all the different ideas we decided about the production
and processing of the products with artistic clay products: Why we are different from the others is
the great participation of the students of our school as well as the students of other schools but the
mostly important thing is that we realize our costumers ideas through artistic clay base products. The
potential clients of the company are the students of elementary and secondary schools as well as all
the inhabitants of our city because they need for something special in their house and in their work.
The best one is an art possession to cover empty spaces.
b) The target market
We sell our products with clay base to the students of our school and to other persons who are
interested to buy this product. We might say that the students are our main target group. They are
disposal to buy our products because we are the only that produce this kind of products, that might
say proudly” unique”. Also the quality of our products is too high.
c) Market necessities
Students life and especially high school period is unforgettable. In nowadays people are loosing the
sense of the community, society and family so that it is a reason to remind look after and it is the
best way to remind the general like this eternal handcrafts.

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d) The market growth

We aim to increase move and move the part of the market we want to cover, so we have take same
procedures that are expected to bring successful fruits. We are listing below same of the factors that
we think are important to achieve a higher growth.
We have done some special offers such as:
b) The best students shall take our products without the need to pay
c) This is also suitable even for teachers
We shall offer a high quality of the manufactures products
Everything we produce is original and made by us (students)
We shall take on a powerful marketing
e) Dislocation
Bearing in mind factors that affect in the dislocation in though to main offices in Opportunity
Albania, JAA org in elementary and secondary schools in Tirana. Here we will be near to our
potential costumers. Actually we will have restricted centers but in the future we aspire to open other
center in the main places in our country.
f) Marketing
Marketing department is responsible for the advertising and marketing .The best way and effective
one is in our premise of a high school is the posters and virtual marketing. Our strategy is clear from
the member of the company shall make advertising of the product in their classes, houses and their
relatives. The posters will be a part of this strategy.

11. Initial Capital

P&L and Balance

Sheet.xls