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HISTORY OF PEPSICO COLA
In 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina,
begins experimenting with many different soft drink concoctions. Like many
pharmacists at the turn of the century he had a soda fountain in his drugstore,
where he served his customers refreshing drinks, that he created himself. His
most popular beverage was something he called " Brad's Drink " made of
carbonated water, sugar, vanilla, rare oils, PepsiCo and cola nuts.
One of Caleb's formulations, known as " Brad's Drink ", created in the summer
of 1893, was later renamed PepsiCo Cola after the PepsiCon and cola nuts
used in the recipe. In 1898, Caleb Bradham wisely bought the trade name "Pep
Cola" for $100 from a competitor from New York, New Jersey that had gone
broke. The new name was trademarked on June 16th, 1903. Bradham's
neighbor, an artist designed the first PepsiCo logo and ninety-seven shares of
stock for Bradham's new company were issued.
1898 - One of Caleb's formulations, known as " Brad's Drink " a combination of
carbonated water, sugar, vanilla, rare oils and cola nuts, is renamed "PepsiCo-
Cola" on August 28, 1898. Pepsi Cola receives its first logo.
1902 - The instant popularity of this new drink leads Bradham to devote all of
his energy to developing Pepsi Cola into a full-fledged business. He applies for
a trademark with the U.S. Patent Office, Washington D.C., and forms the first
Pepsi Cola Company.
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as many employees and larger revenues (See comparison at Yahoo
Finance). The company formed for distribution and bottling is The Pepsi
Bottling Group (NYSE: PBG). PepsiCo is a SIC 2080 (beverage)
company.
PEPSICO IN PAKISTAN
PepsiCo, one of the worlds largest food and beverage companies, has offered
its products through independent bottlers in Pakistan for more than 40 years.
PepsiCo is offering lots of its brands in Pakistan now. Bottled water of
AquaFena is one the names which has started in Pakistan along with the
PepsiCo Cola, They have also launched ready snacks named KurKure,
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MISSION STATEMENT
Our mission is to be the world's premier consumer products company
focused on convenient foods and beverages. We seek to produce
financial rewards to investors as we provide opportunities for growth
and enrichment to our employees, our business partners and the
communities in which we operate. And in everything we do, we strive
for honesty, fairness and integrity.
VISION
"PepsiCo's responsibility is to continually improve all aspects of the world in
which we operate - environment, social, economic - creating a better tomorrow
than today."
Our vision is put into action through programs and a focus on environmental
stewardship, activities to benefit society, and a commitment to build shareholder
value by making PepsiCo a truly sustainable company
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HR Introduction:
Staff PEPSICO with world class Professionals and ensure that the right
systems are in place to encourage them to develop to their full potential.
HR Objectives:
To look out for the well being of all employees of the company.
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Maintaining data records of all employees of PEPSICO (Human
Resources information System).
To evaluate and retain those employees who are assets to the company.
HR Policies:
Policies are legally compliant with clearly expressed processes for timely
revisions and a framework in place to foster employee adherence.
HR Information System
HR PLANNING
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JOB DESCRIPTION
Salary: Rs.35000
Reporting Relationships:
Job Summary:
Manage the HR activities of the department. Plans and develops the systems
and procedures for recruiting. Supervises staff in accordance with companys
policies and procedures. Responsible for coaching and training.
Job Duties:
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Employee orientation, development, and training logistics and
recordkeeping;
Employee services;
WORKING CONDTIONS:
Working conditions are normal for an office environment. Work may require
occasional weekend and/or evening work.
Performance Standards:
Job Specifications:
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EMPLOYEE EMPOWERMENT
Also the company gives the subordinates the right to work on the behalf of its
supervisor in absence of him.
LABOUR RELATIONS
RECRUITMENT
Sources of Recruitment
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PEPSICO uses both Internal and External Recruitment. But the priority is given
to the internal if the employee has the capabilities, required by the management
for working on that post. In Internal recruitment they ask for employee referrals.
Any employee can refer any competent and potential person and if the referred
person comes up to their expectations and hired, then the one who referred is
rewarded with a bonus. In External environment the companys corporate
Image matters a lot in a way that not only new candidates are attracted but also
people who became a part of it in past.
Internal Methods
PEPSICO usually prefers Job Posting in which employees from with in the
organization are preferred but if the organization feels that the employee is not
competent enough then they go for external methods. Such announcements
are made through bulletin boards, memos and other internal sources.
External Methods
The recruitment process is likewise the same but minutely varies in the
organization depending upon the ranks. In recruitment PEPSICO keeps certain
things in front e.g.
What the person was getting (in terms of salary) prior to PepsiCos Job.
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Whether he or she has the required technical skills or the required
qualification for that specific job.
In PEPSICO they surely see qualifications but they prefer a person with
required skills, aptitudes, experience and capabilities.
SELECTION
Selection process
1. The Application
2. Written Exams:
Written exams are usually obtained from one of several test construction firms
available to them. These tests are designed to determine level of technical
and/or analytical abilities associated with the particular position for which
candidate had applied. The test which is conducted in PEPSICO selection
purpose is TEST OF COGNITIVE ABLITIES. This test is mostly taken from
fresh graduates. Whereas, some people are selected on the basis of
experience.
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3. Performance Exams:
4. Specialized Testing
Some positions will require specialized testing, such as technical skills, agility
and communication skills etc. These tests are scheduled just as like other tests.
The results of this component of the exam process will be used to determine if
candidate should be included on the List of Eligible Candidates forwarded to the
hiring authority for consideration for a departmental Selection Interview.
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for their particular position. The candidate selected to fill the vacancy will
undergo a medical examination, drug screen, background investigation, and a
probationary period before attaining permanent employment status.
On-the-job Training:
External sources
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PERFORMANCE APPRAISAL
The jobs are evaluated on yearly basis under 360o method; the competent
employees are rewarded in shape of promotions, bonus, increments and annual
holidays and promotion. The results of an appraisal can be used to identify
areas for further development of the employee.
When evaluation is made the unsatisfactory performers are given warning. The
employee after warning is put under observation, for some period of time and if
the employees performance is still unsatisfied then are demoted or fired.
Promotion is direct shift only to the next level from the current grade, the
employees performance is evaluated and if his performance is above average
he is given promotion. PEPSICO promotes only those candidates who are
experienced and eligible for that particular vacancy.
Increments
The company decides at the end of the financial year, according to its financial
condition, whether increments should be given or not.
Free transport
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PEPSICO provide free transport to local employee.
Medical facility
House loans:
They give the facility of house loan only to deserving individual. The loan
approval depends upon the post of the employee.
Overtime payment:
Overtime payment is pay for only those workers who are working more than
their working hours mostly overtime payment is given to low level staff.
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SWOT ANALYSIS OF PEPSI IN PAKISTAN
A SWOT analysis stands for Strengths, Weaknesses, Opportunities, and
Threats and is a simple and powerful way to analyze your company's present
marketing situation.
STRENTH
1. Company Image:
It also is a reputable org. and is well known all over the world. Perception of
producing a high quality product.
2. Quality Conscious:
They maintain a high quality as Pepsi Cola International collect sample from its
different production facilities and send them for lab test in Tokyo.
Throughout its history it has a good relation with franchisers working in different
areas of the world where they have the production facilities.
4. Production Capacity:
It has the highest production capacity i.e. 60,000 cases per day is not only in
Pakistan but also in South Asia.
5. Market Share:
It has a highest market share i.e. 62% in Pakistan and leading a far step head
from its competitors.
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6. Large No. of diversity businesses:
This is also its main strength as it ahs diversity in many businesses such as
i. Pepsi beverages
7. Knowledge:
8. Relationship selling:
We get to know our customers, one by one. Our direct sales force maintains a
relationship.
9. History:
We've been in our town forever. We have loyalty of customers and vendors. We
are local.
11. Sponsorships:
They mainly use celebrities in their advertising campaigning like Imran Khan,
Wasim Akram, and Waqar Younas etc. Also sponsor social activates programs
like music etc.
WEAKNESS
1. Decline in taste:
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During the last years, it was published in Financial post that there has been big
complaints from the customers with regard to the bad taste that they
experienced during the span of six months.
2. Political Franchises:
4. Weak Distribution:
They lack behind in catering the rural areas and just concentrating in the urban
areas.
7. Costs
The chain stores have better economics. Their per-unit costs of selling are quite
low. They aren't offering what we offer in terms of knowledgeable selling, but
their cost per square foot and per dollar of sales are much lower.
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8. Price and volume
The major stores pushing boxes can afford to sell for less. Their component
costs are less and they have volume buying with the main vendors.
9. Brand power
Take one look at their full page advertising, in color, in the Sunday paper. We
can't match that. We don't have the national name that flows into national
advertising.
OPPORTUNITIES
1. Increase Population:
As almost in all over the world growth rate is increasing which in turn increases
the demand of products and necessities and especially in Asia the market is
growing at a faster rate as compare to other continents. So they have to attract
new entrants.
As in all over the world people are rushing towards fast food and beverage
because of life which has become much faster, it provide the company a favor
to capture this fast moving market with its take away product.
3. Diversification:
They may enter in garments business in order to promote their brand mane, by
making sports cloths fro players which represent their name by wearing their
clothes.
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Opportunity to distribute Pepsi snack foods in the future.
THREATS
1. Imitators:
2. Government Regulation:
They face problem if government employ taxes on them which force them to
raise the price of their product.
Again this is also a serious threat from it suppliers as if supplier is unhappy with
the company. He may reduce the supply and exploit the company. This action
will surely affect the production process.
4. Non-carbonated substitutes:
5. Political instability:
The big threat to Pepsi in Pakistan is Political instability and civil unrest.
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CONCLUSION
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