Experience

at APP 2017 | Stand 12-13

Thursday 09 Feb 2017

Vic funds menW vax

Following the examples of the
S3 advertising QUM positive
Western Australian and New South Laws that prohibit
Wales governments (PD 07 Feb), consumer advertising of
the Victorian government has also Schedule 3 medicines
agreed to fund the provision of are out of step with
vaccination for 15 to 19 year-olds international practice and
against the virulent W strain of deliver no public health benefit,
meningococcal bacteria. according to the Australian Self
Medication Industry (ASMI).
Kids steroid phobia ASMIs position is based on
research it had commissioned from
The Australasian College of
Dermatologists has released a
the Centre for Health Economics
Research and Evaluation (CHERE)
position statement on the use of
topical corticosteroids for childhood
at the University of Technology
Sydney to determine the impact of
eczema in an attempt to counter
the significant misinformation
a new consumer communication
model for S3 medicines on the
about the use of steroid creams
to treat eczema in children, the
Quality Use of Medicines (QUM).
While S2 products can be
College said - CLICK HERE for the advertised under Therapeutic
position statement. Goods Regulations, S3 products
cannot, except through an
Oz sleep deprived Appendix H exemption, making
Australia is in the grip of a them largely invisible to the wider
sleep deprivation epidemic that is public, ASMI said in a statement.
reducing the nations productivity, Consequently ASMI has proposed
an alternative model for S3
risking safety and damaging mental
medicines advertising, comprised
health, a new national sleep study
reveals. of three core elements: education
Research by the Sleep Health on the condition/disease, branded
Foundation has found 33% to 45% product information and the role
of adults sleep either poorly or not of the pharmacists in determining
long enough, partly influenced by whether the medication is
late night internet use. appropriate for the consumer.
CLICK HERE for the report. ASMI said it will propose this
alternate model for
advertising S3 medicines at
an upcoming TGA review of
medicines scheduling slated
for next month.
CHERE Professor of Health
Economics and director Rosalie
Viney said there appeared to be
no public health benefit from the
current restriction on S3 advertising
and the evidence suggested ASMIs
alternative model could have a Meaning to
positive impact on QUM.
The research indicates S3
sign up to
advertising would enhance the
role of pharmacists and also result
Health
in better healthcare outcomes for
consumers, ASMI concluded.
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Pharmacy Daily Thursday 9th February 2017 t 1300 799 220 w www.pharmacydaily.com.au page 1
 Thursday 09 Feb 2017

Dispensary New ethics code released Travel

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Pharmacy Daily Thursday 9th February 2017 t 1300 799 220 w www.pharmacydaily.com.au page 2