KFC
Pizza Hut
Dominos Pizza
Barista
Subway
Papa Johns
Smoking Joes
PIZZA HUT
HISTORY
Pizza Hut was founded in June 1958 by two Wichita
State Universitystudents, brothers Dan and Frank
Carney. The oldest continuously operating Pizza
Hut was in Manhattan that came to an end in 2015.
The first Pizza Hut restaurant east of the Mississippi
was opened in Athens, Ohio in 1966 by Lawrence
Berberick and Gary Meyers.
Concept
Pizza Hut is split into several different restaurant
formats; the original family-style dine-in locations;
store front delivery and carry-out locations; and
hybrid locations that have carry-out, delivery, and
dine-in options. Some full-size Pizza Hut locations
have a lunch buffet, with "all-you-can-eat" pizza,
salad, bread sticks, and a pasta bar. Pizza Hut has
other business concepts different from the store
type; Pizza Hut "Bistro" locations are "Red Roofs"
which have an expanded menu and slightly more
upscale options.
DOMINOS
Domino's Pizza is an American pizza restaurant
chain and international franchise pizza delivery
corporation. Founded in the United States in 1960
by Tom Monaghan
James Monagha. Domino's is in 81 countries,
making it the second-largest franchised pizza chain
after Pizza Hut. Its headquarter is at the Domino
Farms Office Park (the campus being owned by
Domino's Pizza co-founder Tom Monaghan) in Ann
Arbor Charter Township, Michigan, United State.
There are 260,000 employees working in Dominos
all over the world as per 2015. It opened its first
international store in Winnipeg, Canada. The very
same year domino's opened its 1000th store all
over.
The operating income of dominos is $405.5million
USD as per 2015 and the net income is $306.2
million USD as per 2016.
The revenue generated by dominos is $2.2165
million USD.
Well thats a lot of money to make dominos
second largest franchised pizza chain
Dominos current logo:
HISTORY
In 1960, Tom Monaghan and his brother, James,
purchased DomiNick's, a small pizza store
in Ypsilanti, Michigan, near Eastern Michigan
University. The deal was secured by a $500 down
payment, and the brothers borrowed $900 to pay
for the store.The brothers planned to split the work
hours evenly, but James didn't want to quit his job
as a full-time postman to keep up with the
demands of the new business. Within eight
months, James traded his half of the business to
Tom for the Volkswagen Beetle they used for pizza
deliveries.By 1965, Tom Monaghan had purchased
two additional pizzerias; he now had a total of
three locations in the same county. Monaghan
wanted the stores to share the same branding, but
the original owner forbade him from using the
DomiNick's name. One day an employee returned
from a pizza delivery and suggested the name
Domino's. Monaghan immediately loved the idea
and in 1965 the DomiNicks Pizza was officially
renamed as Domino's Pizza, Inc.
INTERNATIONAL EXPANSION
On May 12, 1983, Domino's opened its first
international store, in Winnipeg, Manitoba,
Canada.That same year, Domino's opened its
1,000th store overall. In 1985, they opened their
first store in the United Kingdom in Luton.Also in
1985, Domino's opened their first store
in Tokyo,Japan. In 1993, they became the second
American franchise to open in the Dominican
Republic and the first one to open in Haiti, under
the direction of entrepreneur Luis de Jess
Rodrguez.By 1995, Domino's had expanded to
1,000 international locations. In 1997, Domino's
opened its 1,500th international location, opening
seven stores in one day across five continents.As
of February 11, 2016, Domino's operates 1004
stores across 230 cities in India.By 2014 the
company had grown to 6,000 international
locations and was planning to expand to pizza's
birthplace, Italy; this was achieved on October 5,
2015 in Milan with the first restaurant.
OBJECTIVE
Pizza Hut
Dominos pizza
Smoking joes
Gracias
Papa johns
US pizza
Supplier power
Buying power
Substitutes
Us pizza
Pizza Express
Pizza Corner
Slice of Italy
Substitutes
McDonalds
Barista
Chinese Restaurants
Other Restaurants
Core Competencies
Dominos
Pizza Hut
Offering Value Food
McDonalds
Barista
Subway
Papa johns
KFC
Targeting
Pizza hut
Dominos
Points of difference
The major point of difference between pizza hut
and dominos is that pizza hut concentrates on in-
restaurant dining. The ambience and decor of all
pizza hut outlets are good and the outlets are
spacious. When customers think of party and
decide to have pizza, pizza hut only comes into
their mind.
Pizza hut also arranges kitty parties, birthday
parties and business meetings in their outlets.
Pizza hut has customized birthday party invites
with different themes for the customers to choose
and use it as invitations. Dominos aims at fast home
delivery of pizza. Whenever customers want to have
pizza at home, they think of calling dominos and
ordering for it because they are experts in home
delivery of pizza.
In case of pizza hut, the major revenue is from restaurant
sales.
Points of parity
Category points of parity the main food item that is
sold in pizza hut and dominos is pizza. As we all know,
pizza comes under the fast food category of foods,
both the companies must be good in speed of making
and service. Irrespective of the cost, both pizza hut and
dominos has to deliver or serve pizza in less time as
compared to other main course food items served in
other restaurants.
MARKETING STRATEGIES
Overall both the companies achieve what they
want to as for Dominos they have achieved
in positioning themselves as the fastest serving
pizza outlet and quenching the hunger.
Pizza Hut has come to become synonymous with the
best pizzas under one roof. They have positioned
themselves for their unique dining experience.
Thus from the market feedback, it can be seen that
even customers feel the same as what the
company wants them to.
Strategic Formulation
Overall Cost Leadership, Differentiation and Focus
This is achieved very effectively by Dominos as they do
not intend to lose their focus from delivering pizzas at
home
Dominos
Domino's Pizza constantly strives to develop
products that suit the tastes of its consumers and
hence delighting them. Domino's believes strongly
in the strategy of Think global and act local. Thus,
time and again Domino's Pizza has been innovating
with delicious new products such as crusts, toppings
and flavors suitable to the taste buds of Indian
Consumers. Further, providing value for money at
affordable products to the consumers has been
Dominos motto. Initiatives such as Fun Meal and
Pizza Mania have been extremely popular with
consumers. The Brand Positioning of Khushiyon ki
Home Delivery (Happiness Home delivered) is the
emotional benefit Dominos offer to consumers.
Delicacies that do not rip wallets have always got
the crowd coming back to the Dominos although its
ambience is not up to that of its competitors. They have
the maximum offers with respect to the discounts
they offer throughout the year. Thus the customer
has the maximum incentive to come back to
Dominos. Hungry Kya?
, promotion where hunger gets quelled in less than 30
minutes was a great value proposition . All other
activities, be it new variants, great service, timely
deliveries or more for the same price the effort of
Dominos has always been directed towards making its
customers happy, creating, communicating and
delivering value.
Pizza Hut
Workforce of Pizza Hut is chosen with the motto
Together we grow with primary concern being
quality of service, be it in terms of delivery or quality of
pizzas.
From the menu card one can see the family size
variants and the different pizza combinations in the
same one pizza are all the different ways of pricing.
The company attains the maximum profit in the
meat items, so they give the selection of pizzas
slices of different varieties and they are clubbed
together to form a single pizza.
STRENGTH WEAKNESS
SWOT Analysis of
Dominos
STRENGTH WEAKNESS
Excellent Offers
OPPOTUNITES THREAT
DOMINO'S
Dominos has a food as a basic product but overall
it provides an experience. Thus a person having a
basic need of food can go to dominos and have
pizza which is the company's core product. Hot
pizza and good taste are his expectation. Thus the
company should ensure this by providing good
pizza. The value adds services refer to the overall
dining experience, the service quality, ambience
etc.
PRICE
Tricon International said, "Indians are value-
sensitive, not price-sensitive. We need to offer
comeback value to our customer." The high price
was attributed to the high quality of ingredients
used.
Company
39-265
Pizza Hut
75-350
PLACE
Once the product has been decided upon and the
market segmented, targeted and the product
positioned, it is time to decide how and where the
marketer can deliver the value (product) to the
customer. This is done through marketing channels
that make the product available for consumption to
the customer.
PROMOTION
Promotional and advertisement
campaigns
The pizza delivery business had traditionally been
promotion driven. Coupons and discounts were
offered by all pizza delivery chains to woo
customers. Since its inception, Domino's had been
known for its unique promotions that included fast
delivery and innovations to cater to a varied
palette.
Use of technology
Online sales accounted for over 70 percent of its
total sales in 2008. Dominos planned to further
exploit the increasing potential of the online
medium as one of the promotional and
distributional channels in the downturn.
Creative strategy
Latest in domino's
Kwality wall's ice-creams in dominos- For the first
time dominos started offering ice creams. Selling
ice cream in Domino's is also a new sales
promotion strategy to attract more customer in a
new perceptive/innovative way.
Sales promotion
Pizza Hut laid more emphasis on its "restaurant
dining experience".
SUCCESS FACTORS:
Pizza Hut
Offering value food
Aggressive marketing and tie-ups with local
and popular brands
Moving beyond metros
Developing the local supply chain
International brand with an Indian heart
Offering more than the international menu
Good ambiance
Domino's
Door step services
Low pricing