Anda di halaman 1dari 40

SATUR & DADAT FISH RETAILER

Panabo City

A BUSINESS PLAN

Presented To:

MS. LEAVIC G. MAGHANOY

In
Humanities and Social Sciences

Presented By:

Bation, Christine Jane L.

Galace, Jastine Julliver J.

Gandeza, Laurigreth B.

Santos, Apple Grace E.

Tutor, Princess Mae M.


PREFACE

In achieving ones success is not easy to reach out as it requires knowledge,


Perseverance and dedication. But all of things were achieved through the help of our
God Almighty. The trials, challenges and problems that we encountered in making
this book had overcome and that leads into fulfilment.

The students of Humanities and Social Sciences Class 1 for the school year
2016-2017 make this Business Plan that will serve as a guide in facing the reality on
what life is all about. It can be a great help for the application of day to day living as
well as in the field of career that we are chosen.

The knowledge that we acquired about how business transaction being done
and providing as the confidence and more equipped to deal the business world.
Each topic is presented and discussed in a simplest manner for easier
understanding of the readers.
ACKNOWLEDGMENT

We would like to express our sincere gratitude towards UMPC for providing
us with the opportunity to prepare this business plan and also for guiding us
throughout the project. We are also thankful to Ms.Leavic G. Maghanoy our subject
teacher in Entrepreneurship for helping us conduct the research. We would like to
acknowledge her valuable guidance and support that motivated us to contribute
tremendously to this report. The success of this report also depends on the
encouragement and guidelines of many others. So we would like to take this
opportunity to thank all of them who have helped us through this business plan.

We conducted a research on Satur and Dadat fish retailer. This research


we have been able to envision ourselves with ideas regarding the scope and
challenges of business opportunities in the Market, we believe that it will really help
us get our dreams come true in the near future.

Through this project we have gained a lot of experience in finding out


more about the subject matter and the entrepreneurship concepts as well as the
financial and business concepts. Moreover, we have gained the knowledge of the
process and how this subject actually helps us to be entrepreneur. After the project,
we realize that setting up a new business requires a lot of thought and hard work.

Last but not the least, we would also like to thank all the friends who were
always supporting and there when needed.

Thank you.
TABLE OF CONTENTS

CHAPTER 1: Introduction
1.1 Objectives of the study
1.2 Methodology
1.3 Scope and Limitations of the study

CHAPTER 2: Executive Summary


2.1 Brief descriptions of the project
2.2 Profile of the entrepreneur
2.3 Project Contribution to the Economy
2.4 Summary of the findings
2.5 Summary of recommendation
1. Marketing Aspect
2. Production Aspect
3. Organization and Management Aspect
4. Financial Aspect

CHAPTER 3: Marketing Plan Aspect


A.
3.1a. Description of the Product
3.2a. Comparison of the Product with its competitors
3.3a. Location
3.4a. Market Area
3.5a. Main Costumers
3.6a. Total Demand and Supply
Historical Demand
Projected Demand

3.7a Market Share

B.
3.1b. Forecast
3.2B. MARKETING STRATEGY
3 2b.1 Product Strategy
3 2b.2 Pricing Strategy
3 2b.3 Promotional Measures
3 2b.4 Distribution Strategy
3.3b MARKETING BUDGET

CHAPTER 4: Production Plan


4.1 Production Flow
4.2 Production Process
4.3 Factory Location and Lay-out
4.4 Property and Equipment
4.5 Life of Fixed Asset
4.6 Direct Materials
4.7 Terms and Conditions
4.8 Sources of Equipments
4.9 Repair and maintenance

CHAPTER 5: Organization and Management Aspect


A. Business Experience and Qualification of the Entrepreneur
1. Form of Business
2 Organization Structure
3. Business Experience and Qualification of the Entrepreneur
4. Office Equipment and Facilities
5. Administrative Expense
B. The Organizational and Management Plan
1. Proposed Organization Structure
2. Organizational Functions
3. Qualification of the Entrepreneur and Office Personnel
4. Proposed Equipment

CHAPTER 6: Financial Plan


o Assumptions
o Schedules
1. Computation of Production Cost
2. Computation of Operating Expense
3. Property, Plant and Equipment
4. Computations of Income Tax
5. Computation of Labour
6. Computation of Sales
7. Computation of Sales Manure
8. Computation of Fishes
9. Computation of Depreciation
o Statement of Operations
o Statement of Cash flows
o Projected Statement of Cash flows
o Projected Statement of Financial Condition
o Break-even Analysis
o Financial Ratio Analysis
o SWOT Analysis
o Appendices
CHAPTER 1

CHAPTER I

INTRODUCTION
Fish is a common food that is usually eaten by Filipinos. It has low fat high
quality protein and filled with omega-3 fatty acids and vitamins. It is also rich in
calcium and phosphorus and also a great source of minerals.

SATUR & DADAT Fish retailer offers various kind of fish such as tuna, tilapia
and tamban. The idea of this business was conceptualized by: Judith J. Galace in
the year 1995 which, until now, she continued to have a business to supply the
needs and wants of the costumers. In her 21 years of selling, she said that hard work
and perseverance is the key to her success. They also establish good relationship to
their costumer resulting to have a high demand of their product.

1.1 OBJECTIVE OF THE STUDY

The study is guided by the following objectives:


1. To serve as a guide of the business firm in order to have an increase of profit
every year.

2.To gain knowledge and have better understanding of the nature and operation of
the business.

3.To have findings regarding the current situation of the business firm and make
corresponding recommendation for better developments.

4. To have a time frame in attaining all plans whether it is short term or long term.

5. To have an additional knowledge in knowing how to prepare and implement a


business plan.

6. To prepare ourselves if ever we choose to undertake a business in the future.

7. To rate the present situation of the business enterprise.

1.2 METHODOLOGY

The researchers have the following methods in gathering relevant information of


the study:
The researchers ask permission for approval of the owner in order to conduct
an interview on their existing business venture.
Relevant topic according to the guidelines was prepared by the interviewer.
The researchers also conducted surveys interview.
After all preparations, editing and encoding the finalization of their business
plan was complete.

1.3 SCOPE and LIMITATIONS of the STUDY

The scope of the study has been focused to the four functional aspects of the
business entity, which are the Marketing aspect, Production aspect, Management
aspect, and the financial aspect. Furthermore, the study is limited only on the actual
observation and interview.
CHAPTER 2

Executive Summary

2.1 Brief Description of the Study

SATUR & DADAT is a combination of the names of Mr. Saturnino and Mrs.
Judith Galace. It was being pass by the late mother of Mrs. Judith Galace named
Margarett Jainar.
SATUR & DADAT Fish retailer offers fresh and good quality fishes to their
customers. They offer tuna, tilapia, and tam-ban that are fresh from the port of
General Santos City.

2.2 Profile of the Entrepreneur

Name : Judith J. Galace

Position : Owner/Manager

Age : 40 years old

Sex : Female

Business Address : Public Market, Panabo, Davao Del Norte

Educational attainment : High School Graduate

No. Of children :5

Husband : Saturnino C. Galace

2.3 Project Contribution to the Economy

Fish retailing contribute also to our economy. The entrepreneur is obligated to


provide quality products, it help to our economy through providing jobs for the
fulfilment of their needs and wants. By means of taxes and licenses, it contributes to
the progress of the city and entire economy.

2.4 Summary of Findings


1. Marketing Aspect
- Has a direct buyer
- Proximity to market

2. Product Aspect
- Estimated life plan of the building 5 years

3. Organization of Managements Aspect


- No proper Organizational Chart

4. Financial Aspect
- No proper records of transaction

2.5 Summary of Recommendation

1. Marketing Aspect
- More production is needed

2. Production Aspect
- Expansion of retailing for more selling.

3. Organization & Management Aspect

- Make an organizational chart


- Hire Bookkeeper

4. Financial Plan
- Make a permanent records for financial and for any other
transaction.
- Increase production for more profit
- Have a monthly/annual financial audit.
CHAPTER 3

CHAPTER 3

THE MARKETING ASPECTS

A. THE MARKETING ASPECT

3.1a Description of the product


Satur and Dadat fish retailer offers fresh fish to their customers like tuna,
tilapia, and tam-ban from the fish port of General Santos City.

3.2a Comparison of the product with its competitors

The fish is good and fresh compared to their competitors. Products are
healthy and have a good quality.

3.3a Location

Satur and Dadat fish retailer is located at Aguinaldo St. Brgy. Sto.Nio,
Panabo City, Davao Del Norte.

3.4a Market Area

Satur and Dadat fish retailer offer their products in the area of Panabo City and
other neighbouring place that includes Lasang.

3.5a Main Costumers

The main costumers of Satur and Dadat are usually the restaurants in the
Panabo City but the frequent buyer is the Ultra-bowl.

3.6a Total Demand and Supply

HISTORICAL DEMAND
Year Total Population Per Year % of Population 3%

2013 222,574 61,554

2014 213,704 64,111

2015 205,180 66,772

Data from NSO:


2015 205,180

2014 213,704

2013 222,574
List of Existing Business: Annual Sales Market Share

1. Satur & Dadat 3%


540,200

2. Berallo 4,.465,440 21%

3. Luis Demagaya 3,298,160 15%

4. Loquere 304,250 1%

5. Alfredo 553,750 3%

6. Raymundo 3,197,125 15%

7. Lucia Mapubod 2,126,400 10%

8. Anie Grecia 694,080 3%

9. Hermeda 5,386,752 25%

10. Bernal 878,400 4%

Total: 21,444,557 100%


PROJECTED DEMAND

Year 1 93,480

Year 2 130,872

Year 3 183,220

Year 1

2015 2014 X 100


2014

66,772 64,111 X 100


64,111 = 4.15 or 4

Year 2

2014 2013 X 100


2013

64,111 61,554 X 100


61,554 = 4.15 or 4

4+4=8/2=4%

Year 1 = 66,772 X 4% + 66,772 = 93,480


Year 2 = 93,480 X 4% + 93, 480 = 130,872
Year 3= 130,872 X 4% + 130,872= 183,220

3.7a Market Share


FORMULA:
Market Share = Company sales x 100
Total Industry Sales

B. THE MARKETING PLAN


3.1b Forecast

2000 YEAR I YEAR II YEAR III

SALES P500, 000 P490, 200 P350, 500 P320, 500

3.2B MARKETING STRATEGY

3 2b.1 Product Strategy

SATUR & DADAT is highly competitive in terms of the quality of the fishes
compared to other firms because they make sure that their fishes are good and
fresh. It attracts the attention of the costumers because of its clean area.

3 2b.2 Pricing Strategy

The costumer should be given a detailed price of each product. Sometimes


the price of the fishes in the market are not stable because of different reason such
as the changing of weather and etc.

3 2b.3 Promotional Measures

To promote our product we have to put a big signage along the market for
visibility and awareness of the costumer. The seller should posses the good sales
talk to have a costumers. They should give a calendar or souvenirs to their valued
costumers every end of the year.

3 2b.4 Distribution Strategy


One way of having costumers is through good sales talk in order to grab their
attention and encourage them. Another way is to be a helper. They also offer free
deliver for their valued customers.

3.3b MARKETING BUDGET

YEAR I YEAR II YEAR III

Signage 52, 500 1, 500 500

Place 6,000 5, 000 3, 500

Souvenir 2, 500 2, 000 1, 500

MARKETING BUDGET = 11, 000 9, 000 5, 500


CHAPTER 4

Chapter 4
PRODUCTION PLAN

Production Aspect
This diagram shows the flow of the production process.

See this description on the next page.

Fish Port

Market

Preparation of
Materials

Selling

Step 1: Fish Port The fish we sell are came from the fish port General Senator

Step 2: Market From the fish Port the fish deliver to the Public Market of Panabo
City.

Step 4: Preparation of Materials Where the materials like fish and ice was
prepared.

Step 5: Selling Where the fish was sell to the costumer.

Factory location and layout


Metro-
bank Mary knoll Sto.Nino PLDT
Panabo Church Public
College Market

7/ 11 ULTRA BOWL

Plan Lay-out

Jec- Dodong Fish


JecBangusan Retailer

SATUR and
DADAT Amalla Dress
Fish Retailer Chicken

Property and Equipment

Particular Quantity Unit Cost Total Cost


Basic Equipment
Basin
2 50.00 100.00

Tray
1 100.00 100.00

Ice Box
1 1000.00 1000.00

Money Basket
1 200.00 200.00

Utensils
Chapping Board
2 150.00 300.00

Knife
2 150.00 300.00

Fixture
Emergency light
2 300.00 600.00

Life of Fixed Assets

Equipments Years Cost Date


Accumulated Acquired
Basic Equipments
Basin
4 150.00 2012

Tray
2 100.00 2014

Ice Box
1 500.00 2015

Weighing Scale
5 1000.00 2011

Money Basket
5 1,950.00 2011

Utensils
Chopping Board
1 300.00 2015

Knife
1 600.00 2015

Fixture
Emergency light
5 600.00 2011

Direct Materials Cost for 2008 Operation

Materials Needed
(Per Function good for 1 day)
Regular Day

Fish
Tuna
12 pieces 380 /kl 4,560
Tilapia
50 kls 30/ kl 1,500
Tam-ban
50 kls 30/ k 1,500
Ice block 40/ block 20.00

Cellophane 3 ballot 20/ballot 60.00

Average Day
Fish
Tuna
7 pieces 380/ kl 2,660
Tam-ban
30kls 30/kl 900.00

Ice
block 40/ block 20.00
Cellophane
2 ballot 20/ ballot 40.00

Terms and Condition

The owner prefers to buy additional equipments though cash basis for
her to save for the interest. The owner buy additional equipment if the old one
needed to be replace and also she add equipments as their business is raising up
and profitable.

Sources of Equipments

The equipment is bought some in Panabo City and Davao City. But the
owner preferred to purchase in Panabo City, she can save money and dont have
time to buy equipments in Davao.

Repair and Maintenance


They always wash and clean the equipments to at the end of day. They
always concerned to the health their costumer in order to maintain the good quality
services.

1st Labour:

There are only 2 persons who sell the products of Satur and Dadat.

2nd Cost of Labour:

The owner of Satur and Dadat is also the Seller of their product. Each
month they pay their selves PHP 1,000.

3rd Labour Availability

Satur and Dadat dont really have problems regarding labour availability,
because they are also the seller of their product.
CHAPTER 5

Organization and Management Aspects

A. Business Experience and Qualification of the Entrepreneur

1. Form of Business

Fish retailing is the form of business organized by Mrs. Judith J.


Galace. Through her effort and expenditure, she manage it personally.

2. Organization Structure

There is no formal Organizational structure in this business because


Mrs. Judith Galace who is the owner and at the same time the manager, performs all
the responsibilities in handling her fish retailing business.
3. Business Experience & Qualification of the Entrepreneur

Mrs. Judith Galace considered as a well expert person in handling fish


retailing. She is being trained by her late mother and encourages her to engage in
business with strong determination and hard work.

4. Office Equipment/Facilities

At this moment Mrs. Judiths firm have equipments and proper place
located in the public market.

5. Administrative Expense
The administrative expenses of the business are the following:
1 record book 60.00
Ball pen 50.00
Total P 93.00

B. The Organizational and Management Plan

1. Proposed Organization Structure

Judith Galace
Owner/Manager/Seller

Bookkeeper
Maintainer Maintainer
1 Seller 2

The proposed Organizational structure of the firm has only few changes, what
is added is the bookkeeper who will assist the owner for the operation of the
business.

2. Organizational Functions:

Owner: One who owns and manage the operations.

Seller: Responsible for selling.

Bookkeeper: Responsible for recording all the transactions.

Maintainer: Responsible for production process.

3. Qualification of the Entrepreneur and Office Personnel

The qualification of the entrepreneur and office personnel is not actually a


high standard the important is they have an experience and a responsible
entrepreneur. The important is can communicate with the people and the most
important is a business minded entrepreneur.

Office Personnel Qualification

Manager/ Owner
Business minded
Hardworking

Bookkeeper
Must have knowledge
of book keeping.
Least one year of
experience.

Maintainer
Must have the ability
and knowledge on
what the production
process flows.
Hard working

Seller
Ability to convince
the costumer.
Smart talking
Hard working

4. Proposed Equipment

The group had observed that they lack equipment and facilities. So there are
the proposed equipment and facilities for year 1:

Equipment P 642, 540.00

Office Supplies 721.75

P 641, 818.25
CHAPTER 6

ASSUMPTIONS

1. Sales will increase 25% annually


2. Morality of 1.5%
3. Operating expense will increase 5% annually
4. 25% increase of heads per year
5. Stall will increase 50% in year
6. Equipment will increase 25% in year 1
7. Assumed that the owner shall have a withdrawal of:

2015 120,000.00
Year 1 400,000.00
Year 2 500.000.00
Year 3 800,000.00
APPENDICES
HISTORICAL DEMAND

Year Total Population Per Year % of Population 3%

2013 222,574 61,554

2014 213,704 64,111

2015 205,180 66,772

Data from NSO:


2015 205,180

2014 213,704

2013 222,574
List of Existing Business: Annual Sales Market Share

1. Satur & Dadat 3%


540,200

2. Berallo 4,.465,440 21%

3. Luis Demagaya 3,298,160 15%

4. Loquere 304,250 1%

5. Alfredo 553,750 3%

6. Raymundo 3,197,125 15%

7. Lucia Mapubod 2,126,400 10%

8. Anie Grecia 694,080 3%

9. Hermeda 5,386,752 25%

10. Bernal 878,400 4%

Total: 21,444,557 100%


PROJECTED DEMAND

Year 1 93,480

Year 2 130,872

Year 3 183,220

Year 1 = 66,772 X 4% + 66,772 = 93,480


Year 2 = 93,480 X 4% + 93, 480 = 130,872
Year 3= 130,872 X 4% + 130,872= 183,220

Year 1

2015 2014 X 100


2014

66,772 64,111 X 100


64,111 = 4.15 or 4

Year 2

2014 2013 X 100


2013

64,111 61,554 X 100


61,554 = 4.15 or 4

4+4=8/2=4%