MISSION:

- The Nuts Peanut Butter will make its best effort to make the customers experience the
unique taste of Nuts Peanut Butter. We will bring the business to help our customers
recover in daily problems, stress, depression and to help those street children that
suffers famine. The Nuts Peanut Butter has a mission to supply those restaurants and
bakeries to cook using peanut butter spread and for flavoring in breads. The Nuts
Peanut Butter creates job opportunities for the people and to increase its income of
profit of employees satisfaction.

VISION:

- The Nuts Peanut Butter business management plans to establish a strong store
position in town of Mandaluyong were the partners of this business transaction helps
the Nuts Peanut Butter to achieve the main goal of this management. Expect to
establish branches in Mandaluyong after 10 years. The Nuts Peanut Butter provides
the best quality peanut butter for all customers in affordable price. Income/profit
collected use in charities and donations for the victim of hunger especially, kids.

OBJECTIVES:

Nuts Peanut Butter aims to sell its products in a way of good quality and
affordable price.
Be the best peanut butter maker and seller in the city.
Hire and create a job opportunities. Employees and cooks will conduct a
seminar/enhancement for better techniques in creating peanut butter.

EXECUTIVE SUMMARY

Nuts Peanut Butter has a mission. Each jar of Nuts Peanut Butter is the journey for the
senses; the taste of sweet honey blended into smooth and savory peanut butter with
peanut oil, korshery salt, blended honey and chocolate chips. Every jar of Nuts Peanut
Butter sold provides a jar of nutrient, enhanced peanut butter to a hungry child in the
street of Mandaluyong City through Nuts against hunger.

Nuts Peanut Butter is not your grandmothers peanut butter. It has a taste profile that is
largely unavailable in the peanut butter market, blending high quality of honey and
roasted peanut butter. Nuts Peanut Butter is setting out to launch a peanut butter
branch. NPB is a spread that is eaten with a spoon straight to jar, each package will
include a souvenir spoon as a weapon against late night cravings.

In addition to its unmatched flavor, the nuts brand will be a brand and packaging out
layer nuts will leave the pack of ubiquitous peanut butter brands using medium jars with
textured labels in stacks of our jars called nuts stacks. Each nuts stack will be
packaged in a special design packaging tube either a box.

Nuts Peanut Butter will compete in every production industry and competitors, within in
Mandaluyong City. The industry of Nuts Peanut Butter produces of P100,000.00 in
revenue, peanut makes up overall for 1.5% food production. Through the peanut butter
market can cover a wide demographic. Nuts Peanut Butter has chosen to focus on four
target customers:

College students who takes culinary arts from 18-25 years old.
Mothers/Parents to provide fun and healthy treat for their kids. Females/Males
ages 30-40
Teenagers socially-responsible, gift for occasion ages 16-18.
Restaurants and bakeries, especially for those who cook using peanut butter for
their dish and for flavoring in baking.

FINANCIAL PICTURE USE OF FUNDS

SOURCE OF FUNDS ITEM

COST

SOURCE AMOUNT PEANUT BUTTER

GRINDERS P40,000.00

MANAGEMENT TEAM INVESTMENT P50,000.00 OTHER EQUIPMENT

P30,000.00

TOTAL PUNDS REQIURED P150,000.00 WEBSITE

P2,000.00

FUNDS NEEDED FROM INVESTOR P100,000.00 INITIAL SUPPLIES AND

P50,000.00

INGRIDIENTS

ATTORNEY FEES
P20,000.00

SALES AND
MARKETING P3,000.00

CASH AND MISC.

P5,000.00

TOTAL REQUIRED
FUNDS P150,000.00

BUSINESS DESCRIPTION
The Nuts Peanut Butter (NPB) is a small business where located in Ilino Cruz St.,
Vergara, Mandaluyong City. It is composed of a modern genre of peanut butter. It hasnt
seen welcome disruption in decades, a handful of legacy brands have held the market
dominance for years without originality. Meanwhile, childrens are starving in some
street sides in Mandaluyong. A charitable donations are barely making a dent in the life-
threatening crisis. Two opportunities in play; a market opportunity for a fresh and unique
entrant in the peanut butter industry, and an opportunity to save lives through
sustainable support.
The Nuts Peanut Butter is a product seller business that sells peanut butter spread in
the city, in order to reach the starving childrens in Mandaluyong. We cooperate to help
those kids through charities and donations. Nuts Peanut Butter is the business in
crafting premium peanut butter, the business of crafting magazine, worthy gifts, and the
business of feeding the hungry.

MARKET ANALYSIS
TARGET MARKET PROFILE
The Nuts Peanut Butter will compete in every production industry and other competitors
within in Mandaluyong City. The industry produces P100,000.00 in revenue, peanut
makes up overall for 1.5% food production. Through the peanut butter market can cover
a wide demographic. Nuts Peanut Butter has chosen to focus on four target customers:

College students who takes culinary arts from 18-25 years old.
Mothers/Parents to provide fun and healthy treat for their kids. Females/Males
ages 30-40
Teenagers socially-responsible, gift for occasion ages 16-18.
Restaurants and bakeries, especially for those who cook using peanut butter for
their dish and for flavoring in baking.

FUTURE MARKETS

Nuts Peanut Butter has multiple markets it could enter after using unique butter a
launching platform. Nuts Peanut Butter will evaluate expansion into other nut butters
such as almond and hazelnut butter. Nuts Peanut Butter targeted at a young and trend-
conscious generation, it will also sell apparel online to support nuts against hunger.

Example Product: Nuts against hunger t-shirt, equal to ten jars of peanut butter give
away.

Nuts Peanut Butter also plans to create a supplement peanut butter line called the triple
3, targeted at athletes, both endurance athletes and weight lifting athletes consume
large amount of peanut butter because of its nutritional value. Triple 3 peanut butter will
seek to enhance nuts current product with additional vitamins and supplements to give
athletes the edge on their competition.
MAJOR COMPETITORS

The Nuts Peanut Butter expect to be the best among other competitors one example is
The Lilys Peanut Butter, and a small business offers peanut butter in Mandaluyong
City.