Title Page : Tongtas Pancake

logo
Tongta, Lalah, Yuyu, Fah, Mind, Minnie, Oil, Grace , Fahsai, Chichi

Company overview
- vision
- to make people who participates in student marke think of our
product first.
- business purpose
- to sell pancake in an interesting way by unique shapes, adding
fillings, and toppings.
- to bring the best and impressive quality to customers
- current status of company
- Make profit
- the companys finished
- Continue to improve for the next business fair
- overall strategy for company
- Use a catchy slogan and image to make the company
interested.
- Has a place within the market because, we have only one
direct competitor
- Using high quality of products
- Serve an impressive and delicious pancake to the customers
- word of mouth strategy

Operations
- plan for product cost
- research the ingredient and the cost
- ((insert price / ingrediant spreadsheet))
- pricing strategy
- setting price thats able to compete with other shops
- price is enough to easily get to break even point
- margins (profit per item)
- 11.1 per cup
- operations complexity
- from plain ingredient
- become pancake
- adding fillngs
- adding toppings
- value chain management
- turn ingredients into pancake batter, 15b
- bake the pancakes 25b
- add the fillings to some of them 30b
- add the toppings 35b
- resources required
- pancake flour
- eggs
- milk
- chocolate syrup
- honey
- chocolate filling
- banana
 - marshmallow
- ice cream
- whipped cream

Grace flowchart :
1. Research ingrediants and get product costs
2. Calcute the break even point and set up the price
3. Go buy products
4. Make the pancakes
5. test the pancake and see what to improve before the real selling
6. Sell and record finance
7. feedback from consumer and improve in the second time

Market and marketing strategy

- description of market
- We sell dessert after lunch time break.
- ((INSERT CHARTS FROM SURVEY HERE))
-
- discussion about target market
- Our target market is simply the student body, teachers, and
some parents who visited the school
- Majority is students

- what gaps in the market do we fill

- Most of the stores in the student market fair sell beverages,
dish, and only few sell hot desserts

Competitive analysis
- The waffle one is more organized than our group, because it has enough
ingredient and stuff and it also has some decorations that helps attracting other
peoples attention.

- SWOT Analysis

Strengths Weakness
- proper price - whipped cream and ice-
- offer something new for the cream melt because we had no heat
 customers
- Have low competition on
desserts compared to the others
- Several choices to customers
- niche market
- The look of pancake is
unique. (cute animal shapes)
Opportunity
- Looking forward to add new
menu and new ingredient for next
student market that will be held on
Feb.
- We could have online
promoting such as on social media
platforms such as Instagram and
Facebook, as well as hanging
posters around school
- Improve the menu list by
showing clearer image of what we
sell and the toppings list
Finanicial summary
- financial reconciliation
Starting Capital 1088
capital (net of expenses)
sales
Ending capital
- income statement
Expense
Starting Capital Cost
insulator
- The pancake maker can
make only 7 pieces per one time
- Some ingrediants such as
marshmellow pieces were needed to
be cut into smaller pieces on spot,
alike bananas. We couldve
prepared this earlier instead of doing
it all on the table
- the ingredient is not enough
for make a pancake (in the last hour)
- dont have glove to protect
your hand from the hot pancake
maker
- the orders from customer are
not organized which may have lead
to billing mistakes
- Not enough space (not good
use of space)
- electricity
Threats
- Waffle shop from 10 graders
were directly opposite of our store
- There were too many sweet
shops surrounds our shop.
- Other dessert stores that
might have appear more in the next
student market fair
Quantity
Egg 41 THB 1 pack
Milk 2l 86 THB 1 gallon
Pancake flour 180 THB 3 (60/ box)
Iceing from home 1 bag
Pan from home 1 pan
Whipcream (optional) 150 THB 1 box
Maple Syrup 69 THB 1 bag
Cholcolate fillings 83 THB 1 bag
Banana*4 35 THB 1 pack
Ice cream Nestle (Vanilla)
(2) 59 x 2 = 118 THB 2 (59 / bowl)
Chocolate Chip (500g) from home 1 bag
Magarine 150g 89 THB 1 bag
Cocoa powder from home 1 kapook
Paper bowl 120 THB 1 pack
Spoon 45 THB 1 pack
Marshmellow 50 THB 1 pack
Shopping bag 22 b 2 * 11

Total expense
Net income
- return on equity
- liquidation
- discussion about over all financial performance
- Overall financial performance is well-circuited as the amount
spent was 1088, when the income was 1500, making the profit 412 baht

Income : 1500 [35 baht 30 cups]+[30 baht 30cups]

Expense : 1088 [200(from Grace) +888(from Oil)]
Profit : 412
412
Return of equity : = 0.3786764706
1088
approximately 38% (37.86764706%)
Liquidation : 200 = goes back to Grace
880 = goes back to Oil
420 = profit divided equally to 10 shareholders (42 per one
person)

Future plans for the company

-Making 100 percent profit for the next market
-Research and development
-More oragnized plans and better ingredients
What worked in the product
- the taste and the quality of the pancakes
- Having fillings and toppings grab customers attention
- Although there were products similar to ours, we offered
different topping choices such as the banana, chocolate topping and fillings,
whipcream, chocolate chips, marshmellow, and the smores topping.
- what didnt work
- we were short in the ingredients, more sales could be made if
we prepare more ingredients.
- we were short in change, therefore we need to be more
prepared with having enough changes for the customers
- we were reckless about the place to keep the ingredient to stay
in best quality, like the ice cream we put it in refrigerator, but we did not put it
in the freezer.
- what could we improve
- Better organization of shop presentation (messy desk
blahblah) and decorate the shop in order to attract more customer
- Provide more products since we ran out of products so fast
(within an hour and a half)
- Prepare more ingredient and change
- Provide place to keep ingredient to stay best quality.
- get new equipment that we can make more pancakes in one
time baking
- Bring a pan, so that we can keep the pancake warm.

use charts, graphs, pictures, infographics, flow charts, tables