Media Literacy
Approach
Media literacy focuses on
adapting to our changing world
rather than ignoring those
changes or denying that those
changes are happening.
Personal Locus
The Three
building Blocks of Knowledge
Structures
Social Information: composed of accepted beliefs and lessons that people learn
from observing social interaction.
Skills are like muscles, the more you
exercise them, the stronger they get.
Skills crucial to media literacy are:
1. Analysis
2. Evaluation
Skills 3. Grouping
To construct knowledge
structure we rely on set of 4. Induction
skills. The skills are tools.
We use these tools to 5. Deduction
mine through the large
piles of facts, so that we 6. Synthesis
can uncover the particular
facts we need and brush 7. Abstracting
away the rest
Breaking down a message into meaningful
elements.
Analysis is the skill used to dig below the surface of
a message in search for particular elements or
breaking down a message into meaningful element
1. Analysis
Judging the value of an element;
judgment is made by comparing
a message element to some
standard.
Evaluate credibility and
authenticity of news media
content with existing
Evaluation knowledge
Evaluation is the essential media literacy skill. Weigh
the evidence against popular opinions on a possible
link between childrens media consumption and their
academic performance
Combine the elements through comparing
and contrasting. Through Comparing,
determine the similarity of the elements,
while by contrasting, determine which
elements are different in some way
Grouping
Inferring a pattern across a small set of elements,
then generalize it to the entire population.
Particular
Induction
General
Principle
Using general principle to
explain particulars
General
Principle
Deduction
Particular
Synthesis is the assembling
of pieces so that something
new is created. That
something new is a complex
whole. Or the transformation
of an older knowledge
structure.
Synthesis
Abstracting is the skill of
reducing a message down into a
shorter version that captures
the essence of that message.
Crating brief, clear and accurate
description capturing the
essence of message in a
Abstracting smaller number of words than
the message itself.