QUESTIONNAIRE

Name: ...

Age: .......................................................................

Gender: ..........................................................................................

Car name and its model ........

Satisfaction of customer:
..

1) Earning of buyer?

a) Below 10,000 b)10,000-20,000

b) 20,000-30,000 d)Above 30,000

2) Occupation of the customer?

a) Business man b) Lawyer c) Doctors

d) Govt. Employees e) Others

3) Factors that influence the customers to buy a specific model?

a) Price b)Brand image c)After sales service

d) Availability of easy

4) By which media the customer was able to know about the company?

a) Print media b) Electronic media

c) Hoardings d) Word of mouth

5) Customer preference regarding free service?

a) 1-2 b) 3-4 c) 5-6 d) more than 6

81
6) Levels of customer satisfaction?

a) Excellent b) Good c) Fair d) Poor

7) Does the Customer get satisfied?

a) Yes b) No

8) What is the Consumer perception about the charges of service?

a) Reasonable b) Very high c) Low d) Cant say

9) Is there Availability of spare parts?

a) Yes b) No

10) Where all the customers get satisfaction regarding after sales & service?

a) Satisfied b) Not satisfied

11) Was there Delivery of the vehicles in the company?

a) Yes b) No

12) Customer satisfaction regarding the condition of vehicle after service?

a) Excellent b) Good c) Fair d) Poor

13) Age group?

a) 20-30 b) 30-40 c) 40-50 d) Above 50

14) Which model of Hyundai car do you own?

a) Santro b) Verna c) Accent d) i10

e) i20

15) Which feature is the best one in Hyundai car?

a) Price b) style c) mileage d) quality

e) Mileage quality e) Mileage & style

16) How do you feel when you drive Hyundai car?

81
a) Good b) better c) best d) Poor
17) Are you satisfied with your vehicle mileage?

a) Yes b) No

18) Will you recommend Hyundai product to anybody?

a) Yes b) No

19) Were you offered test drive?

a) Yes b) No

20) Are you satisfy with their usage of the car?

a) Fully satisfied b) just satisfied c) not satisfied

81
 BIBLIOGRAPHY
REFERENCE BOOKS:
Marketing Management
- Kotler Philip, Koshy and Jha,
Marketing decisions
- PHI, Green E.Paul, Tull S.Donald.
Customer Relationship
- Ken Bernett,
Consumer Behavior, Edition, Marketing.
- Del I. Hawkins and Roger J Bush,
Research Methodology
- C.R Kothari
Principles of Marketing
- Philip Kotler & Armstrong

WEBSITES:
www.automobileindia.com
www.indiamart.com
www.indianautomobileindustry.com
www.autocar.com
www.hyundai.co.in

NEWSPAPERS, JOURNALS & MAGAZINES:

Business World
The Economist
Economic Time

81