CARY CARR COX

323 East Lane Street

Raleigh, NC 27601
C (704) 907-3735 cary@carycarrcox.com H (919) 803-1110
www.linkedin.com/in/caryccox

Award-winning, strategic marketing and public relations professional with 25 years of management
experience. Demonstrated success directing PR, advertising, branding, events, direct mail/email, websites, issue
development and social media integrated campaigns to successfully reach and motivate targeted audiences.

VALUE OFFERED

Proficient in quickly assessing an organizations communication strengths and weaknesses, prioritizing

solutions and getting results.

Proven communications, marketing, advocacy, advertising and management skills.

Adeptness developing communications and marketing strategies, according to market competition.

Respected executive-level counsel and media spokesperson in crisis situations.

Entrepreneurial spirit showcased by successful small business ownership and get it done attitude.

Hands-on customer service philosophy with excellent interpersonal skills.

PROFESSIONAL EXPERIENCE

NC Department of Natural and Cultural Resources Raleigh, NC 2013 Present

State leader in natural, cultural, tourism and historic resources, programs and initiatives.

Direct all Marketing and Communications as Assistant Secretary

Restructured marketing and communications to increase documented effectiveness and results across all
channels.
Increased tracked media stories by 700%.
Grew digital presence, including websites and social media, by 400%.
Developed and implemented strategic statewide issue campaign resulting in more than 1,800 media
stories and passage of successful legislation.
Recognized with international tourism award for innovative Twitter campaign.
Raised visitation across department with communications/marketing strategy of cross promotion, mobile
websites, training workshops, expanded social media, launched internal communications, targeted
advertising and community outreach/partnerships.
Refocused positive perception of department after disastrous statewide arts appointment through
generation of qualified nominations in a transparent process, hands-on accessibility and strong media
relationships.
Delivered respected executive counsel, realigned messaging, elevated department reputation, established
non-profit fundraising program.
Expanded use of video and established live feed video productions.
Initiated department-wide crisis communications planning.
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Planned, executed and promoted largest department events, developed collateral.

Focused team on delivering quality services with increased, tracked customer service.
Manage fourteen employees and lead 30 extended staff across the state.

Cox Marketing Group Charlotte, NC / Concord, NC 1996 2013

Full-service advertising and communications firm specializing in hospitality, health care, politics, real estate,
retail, education, law, chemical, small business, wedding, sports and financial industries.

President
Effectively marketed multiple clients products/services to external targeted audiences utilizing an integrated
planned strategy of brand development, advertising, public relations, direct mail, events and new media.
Developed and strengthened internal communications of clients, motivating and inspiring employees to
reach business goals and promote complementary communication strategies.
Produced logos, collateral materials, media stories, print / digital ads, direct mail, radio spots, events and
websites. Utilized keywords to enhance Search Engine Optimization.
Recognized with international PR award for increasing restaurant media awareness and revenues in hot
market.
Won national website award for design and content for retail client.
Taught medical and business marketing/communications and non-profit fundraising at national levels.
In survey of large client base, 99% of clients rated their experience with us as very good to excellent. In
addition, 66% of clients recommended us to other companies looking for marketing services.

Charlotte Association of Realtors Charlotte, NC 1989 1996

Industry organization representing Charlotte-area Realtors engaged in all areas of real estate.

Public Affairs and Communications Director

Successfully managed all public relations and governmental affairs for the real estate trade association.
Created and implemented comprehensive and effective communications and marketing programs.
Registered lobbyist.

PROFESSIONAL AWARDS

Hospitality Sales & Marketing Association International Bronze Adrian Award

International Public Relations Award, Mortons The Steakhouse
W3 National Silver Award, Beya Jewelry Website

PROFESSIONAL AFFILIATIONS

Public Relations Society of America

Raleigh Public Relations Society

EDUCATION

Bachelor of Arts College of William & Mary Williamsburg, VA