Master of Business Administration MBA Semester 2

Fall 2010(July-Dec)
MB0044 Production & operations Management (Book ID: B1133) - 4 Credits
Assignment Set- 1 60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
1. What are the components of systems productivity? Explain how CAD and CIM help in improving productivity.
2. What do you understand by industry best practice? Briefly explain different types of Benchmarking.
3. List out the various automated systems for transfer of materials in the production plant. What do you understand by
Line Balancing? Explain with an example.
4. Explain the different types of Quality Control Tools with examples? How do Crosbys absolutes of quality differ from
Demings principles?
5. Define project cycle, project management, and scope of project. List the various project management knowledge
areas? What are the reasons for failure of a project?
6. Explain the various phases in project management life cycle. Explain the necessity and objectives of SCM.

MB0044 Production & operations Management (Book ID: B1133) - 4 Credits

Assignment Set- 2 60 Marks
Note: Each question carries 10 Marks. Answer all the questions.
1. Take an example of any product or service industry and explain the factors considered while taking the decision on
plant location.
2. What is Business Process? Explain with an example as to why a business process is to be modelled.
3. What is Value Engineering? Explain briefly its origins and objectives.
4. Discuss the difference between work study and motion study. Explain with an example.
5. Time taken by three machines on five jobs in a factory is tabulated below in table below. Find out the optimal
sequence to be followed to minimise the idle time taken by the jobs on the machines.

Job Machine Machine Machine

1 (M1) 2 (M2) 3 (M3)
A 6 8 7
B 4 5 3
C 5 5 7
D 3 4 6
E 4 3 4

6. List the seven principles of SCM. Discuss Bullwhip effect, its effects and countermeasures.

MB0045 Financial Management (Book ID: B1134) - 4 Credits

Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Write the short notes on 5X2= (10 Marks)
1. Financial management
2. Financial planning
3. Capital structure
4. Cost of capital
5. Trading on equity.
Q.2 a. Write the features of interim divined and also write the factors (08 Marks)
Influencing divined policy?
b. What is reorder level ? (02Marks)
Q.3 Sales Rs.400, 000 less returns Rs 10, 000, Cost of Goods Sold Rs 300,000,Administration and selling expenses
Rs.20, 000, Interest on loans Rs.5000, (10 Marks)
Income tax Rs.10000, preference dividend Rs. 15,000, Equity Share Capital Rs.100, 000 @Rs. 10 per share. Find EPS.
Q.4 What are the techniques of evaluation of investment? (10 Marks)
Q.5 What are the problems associated with inadequate working capital? (10 Marks)
Q.6 What is leverage? Compare and Contrast between operating Leverage and financial leverage (10 Marks)

MB0045 Financial Management (Book ID: B1134) - 4 Credits

Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions Note: Each question carries 10 Marks.
Answer all the questions.
Q. 1 Discuss the three broad areas of Financial Decision Making (10 Marks)
Q.2 What is the future value of an annuity and state the formulae for (10 Marks)
future value of an annuity
Q.3 The equity stock of ABC Ltd is currently selling for Rs 30 per share. The dividend expected next year is Rs 2.00. the
investors required rate of return on this stock is 15 per cent. If the constant growth model applies to ABC Ltd, What is
the expected growth rate? (10 Marks)
Q.4 State the assumptions underlying the CAPM model and MM model (10 Marks)
Q.5 Write the cash flow analysis? (10 Marks)
Q.6 The following two projects A and B requires an investment of Rs 2, 00,000 each. The income returns after tax for
these projects are as follows :

Year Project A Project B

1 Rs. 80,000 Rs. 20,000
2 Rs. 80,000 Rs. 40,000
3 Rs. 40,000 Rs. 40,000
4 Rs. 20,000 Rs. 40,000
5 Rs. 60,000
 6 Rs. 60,000

Using the following criteria determine which of the projects is preferable.

MB0046 Marketing Management (Book ID: B1135) - 4 Credits

Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 a. Explain the different micro-environmental forces with examples. (6 marks)
b. Mention the different ad appeals with suitable examples. (4 marks)
Q.2 What are the different market entry strategies if a company wants to enter international markets? (10 marks)
Q.3. a. State the meaning of Product life cycle and explain the different stages involved in it. (8 marks)
b. Define Customer Relationship Management. (2 marks)
Q.4. a. You are a sales manager in ABC firm. You have taken some interviews and shortlisted a few candidates. How will
you select the right candidate for the sales job? (5 marks)
b. As a consumer, what are the steps you will undertake before you decide to buy a car? (5 marks)
Q. 5 a. What are the features of Business markets? How is it different from consumer markets? (5 marks)
b. List out the 5 important requisites of an effective segmentation by giving suitable examples. (5 marks)
Q. 6. Explain briefly what are the several processes involved in new product development. (10 marks)

MB0046 Marketing Management (Book ID: B1135) - 4 Credits

Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Highlight the importance of Distribution channel and marketing intermediaries in carrying out the marketing
function. (10 marks)
Q.2 a. Explain the different product mix pricing strategies. (6 marks)
b. Give a note on marketing concepts. (4 marks)
Q.3 a. What are the features of business markets? (5 marks)
b. Write a short note on product line and product mix. (5 marks)
Q.4. a. Select any deodorant brand and evaluate its positioning strengths or weakness in terms of attributes, benefits,
values, brand name and brand equity. (6 marks)
b. You are a research expert in the field of marketing footwear products. What are the various research approaches you
would consider before making a consumer survey regarding footwear? (4 marks)
Q. 5 a. What advice would you give a company that has facing bad publicity? What steps would you tell the company to
improve its reputation? (7 marks)
b. As a brand manager, what are the ways in which you will select a brand name for your product- watches and how will
you position it in the market? (3 marks)
Q. 6 a. What is MIS? What are its benefits? (4 marks)
b. How is rural marketing different from urban markets? (6 marks)

MB0047 Management Information System (Book ID: B1136) - 4 Credits

Assignment Set- 1 (60 Marks )
Attempt each question. Each question carries 10 marks:
1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS?
2. Explain Knowledge based system? Explain DSS and OLAP with example?
3. What are Value Chain Analysis & describe its significance in MIS? Explain what is meant by BPR? What is its
significance? How Data warehousing & Data Mining is useful in terms of MIS?
4. Explain DFD & Data Dictionary? Explain in detail how the information requirement is determined for an organization?
5. What is ERP? Explain its existence before and its future after? What are the advantages & Disadvantages of ERP?
What is Artificial Intelligence? How is it different from Neural Networks?
6. Distinguish between closed decision making system & open decision making system? What is What if analysis?
Why is more time spend in problem analysis & problem definition as compared to the time spends on decision analysis?

MB0047 Management Information System (Book ID: B1136) - 4 Credits

Assignment Set- 2 (60 Marks )
Attempt each question. Each question carries 10 marks:
1. How hardware & software support in various MIS activities of the organization? Explain the transaction stages from
manual system to automated systems?
2. Explain the various behavioral factors of management organization? As per Porter, how can performance of individual
corporations be determined?
3. Compare various types of development aspect of Information System? Explain the various stages of SDLC?
4. Compare & Contrast E-enterprise business model with traditional business organization model? Explain how in E-
enterprise manager role & responsibilities are changed? Explain how manager is a knowledge worker in E-enterprise?
5. What do you understand by service level Agreements (SLAs)? Why are they needed? What is the role of CIO in
drafting these? Explain the various security hazards faced by an IS?
6. Case Study: Information system in a restaurant.

MB0048 Operations Research (Book ID: B1137) - 4 Credits

Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions
1. a. Operation Techniques is a bunch of mathematical techniques.Comment.
b. Operation Research is an aid for the executive in making his decisions based on scientific methods analysis. Discuss
the above statement in brief.
2. Comment on the following statements:
a. Operation Research advocates a system approach and is concerned with optimization.
b. Operation Research replaces management by personality.
3. Explain how the profit maximization transportation problem can be converted to an equivalent cost minimization
transportation problem.
4. Write the difference in the simplex solution procedure for a maximization problem and a minimization problem of
linear programming.
5. What do you mean by the two-phase method for solving a given LPP? Why is it used?
6. Indicate any four shortcomings of taking a simulation approach to solve an O.R. problem.

MB0048 Operations Research (Book ID: B1137) - 4 Credits

Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions
1. Explain how to transform an unbalanced transportation problem into a balanced transportation problem where the
demand of warehouses is satisfied by the supply of factories.
2. Explain how the profit maximization transportation problem into a balanced transportation problem where the
demand of warehouses is satisfied by the supply of factories.
3. Illustrate graphically the following special cases of Linear programming problems:
i) Multiple optimal solutions, ii) No feasible solution, iii) Unbounded problem
4. How would you deal with the Assignment problems, where a) the objective function is to be maximized?
b) Some Assignments are prohibited?
5. Simulation is an especially valuable tool in a situation where the mathematics needed to describe a system
realistically is too complex to yield analytical solutions. Elucidate.
6. Describe Gomorys method of solving an all-integer programming problem.

MB0049 Project Management (Book ID: B1138) - 4 Credits

Assignment Set- 1 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Comment on the following
a. Importance of DMAIS in project management cycle
b. Knowledge areas of project management
Q.2 Write few words on:
a. Project Characteristics
b. WBS
c. PMIS
d. Project Management strategies-Internal & external
Q.3 What are the various SCMo soft wares available in project management? Explain each in brief.
Q.4 List the various steps for Risk management. Also explain GDM and its key features.
Q.5 Answer the two parts:
a. Importance of data management in project management-Comment.
b. What is the significance of reviewing ROI?
Q.6 XYZ Company implements CMMI level-03. To make further changes it decides on starting a new division in the
organization. It decides to advance the existing project management. What are the steps to be followed by the
organization to drive project management to a new horizon?

MB0049 Project Management (Book ID: B1138) - 4 Credits

Assignment Set- 2 (60 Marks)
Note: Each question carries 10 Marks. Answer all the questions.
Q.1 Providing adequate resource is key to productivity-Comment.
Q.2 Compare the following:
a. Traditional Vs. Projectised Organization.
b. Bottom-up Vs. Top-down estimation
Q.3 List out the macro issues in project management and explain each.
Q.4 Describe the traits of a professional manager in details?
Q.5 List the major participants of project review process. Also highlight roles and responsibilities of each.
Q.6 ABC organization has been in software business since last 20 years. The senior management feels that although
they are making profits, but the profit on an average is the same each year. They decide that they would make some
additions to the business and decided to go ahead with development of some high technology for better profits. Can you
suggest some guidelines, which the management should follow in this venture?