MKT 571 TUTOR Begins Education

MKT 571 Final Exam Guide (New)
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1. Which component of a marketing audit includes major

developments in income, prices, savings, and credit that affect the
company?
Technological
Political
Economic
Cultural
2. Marketers must see themselves as benefit providers. For

example, when a shopper purchases new shoes, he or she expects
the shoes to cover his or her feet and allow him or her to walk
unobstructed. This is an example of what level in the consumer-
value hierarchy?
Core benefit
Pure tangible product
Basic product
Potential benefit
3. What type of strategy consists of geographical pricing, price

discounts and allowances, promotional pricing, and differentiated
pricing?
Regular prices
Price adaptation
Altered pricing
Fixed pricing
4. A company can learn a great deal by analyzing the degrees

of brand loyalty. For example, ________ can show the firm which
brands are most competitive with its own.
hard-core loyals
split loyals
shifting loyals
switchers
5. Marketers need to identify the hierarchy of attributes that

guide consumer decision making in order to understand different
competitive forces and how these various sets get formed. This
process of identifying the hierarchy is called ________.
market valuation
market estimation
brand association
Market partitioning
6. Which of the following is a strategy that uses the

manufacturers sales force, trade promotion money, or other means
to induce intermediaries to carry, promote, and sell the product to
end users?
Strategic plan
Lock strategy
Push strategy
Pull strategy
7. What are the four characteristics of a marketing audit?

Simple, unique, randomly, and exclusive
Announced, semi-annually, dependent, and perpetual
Comprehensive, systematic, independent, and periodic
Dependent, non-comprehensive, quarterly, and
unannounced
8. ABC Technology is nearing completion on their product and
market research has discovered a competitor is also close to
launching a similar product. ABC has decided launch before their
competition, this is called ________.
first entry
parallel entry
late entry
early entry
9. What can enhance the value of Web-based shopping

experiences to serve as personal shopping assistants or Web-site
guides?
E-mail
Avatars
Tablets
Smartphones
10. Through its cutting-edge point-of-sale inventory,

management technology, and highly efficient shipping practices,
Wal-Mart is able to keep its inventory expenditure extremely low
and to pass these savings on to consumers in the form of low prices.
Wal-Marts strategy is best described as ________.
Overall cost leadership
market development
integrative growth
differentiation
11. If the Ford GT is designed to accelerate to 50 miles per hour

within 10 seconds, and every Ford GT coming off the assembly line
does this, the model is said to have high ________.
compatibility
durabilitybmw
interoperability
conformance quality
12. Which control should periodically reassess its approach to

the marketplace with a good marketing audit?
Marketing control
Ethical control
Performance control
Strategic control
13. What is the perceived monetary value of the bundle of

economic, functional, and psychological benefits customers expect
from a given market offering because of the product, service,
people, and image?
Total management benefit
Complete marketing benefit
Total customer benefit
Ultimate service benefit
14. With ________ as a target market strategy, the firm

concentrates on serving many needs of a particular customer group.
market specialization
product specialization
selective specialization
single-segment concentration
15. Which of the following can induce a firm to expand into the
international arena?
A saturated foreign market
Cater to a domestic mass market
High income level of domestic consumers
A saturated domestic market
16. The effect of exposures on audience awareness depends on

the following three factors:
space, communication, and advertisements
reach, frequency, and impact
distance, timing, and focus
height, length, and width
17. 2Wheels conducts exhaustive customer surveys to discover

customer preferences and attitudes towards the brand. Sally uses
cluster analysis to classify the data and help the company determine
the trends in the information. Sally is using the technique of
________.
data marketing
data governance
data accumulation
data mining
18. A music school in Boyles Height, LA, specializes in teaching

the guitar and the violin. After a spurt in growth and a few
successful years, the school is experiencing a slowdown in sales and
stability in its profits due to an increase in competition. The school
is in the ________ stage of its life cycle.
decline
Maturity
obsolescence
growth
19. A firm must know where to position its product based on

price and ________.
region
quality
promotional efforts
communication
20. The ability to meet humanitys needs without harming future

generations is now a top priority in most corporate
agenda________.
righteousness
rules
ethics
Sustainability
21. What type of control focuses on measuring a companys

products territories, customer groups, segments, trade channels,
and order sizes to help expand or eliminate any products or
marketing activities?
Activity
Profitability
Solvency
Efficiency
22. Another basis for decision-making is referred to as

________.
ethical practices
situational ethics
ethical dilemmas
correct ethics
23. BMW's "The ultimate driving machine," American Express'

"Don't leave home without it," New York Times' "All the news
that's fit to print," and AT&T's "Reach out and touch someone"
are all examples of ________.
brand slogan
brand personality
brand vision
brand mission
24. Which method identifies the effect sponsorship has on

consumers brand knowledge?
Demand-side method
Pricing method
Supply-side method
Positioning method
25. A social definition of marketing says ______.

a company should focus exclusively on achieving high
production efficiency, low costs, and mass distribution to facilitate
the broadest possible access to the companys products
marketing is the process of extracting maximum value from
consumers to facilitate corporate growth
marketing is the process by which individuals and groups
obtain what they need and want through creating, offering, and
freely exchanging products and services of value with others
effective marketing requires companies to remove
intermediaries to achieve a closer connection with direct consumers
26. Prestige LLC, a small company that manufactures specialty

cereals and energy bars, wants to launch a "green marketing"
program in response to heightened consumer awareness about
environmental issues. What should the company do to maximize the
program's chances of being successful?
Emphasize benefits to the consumer rather than
environmental benefits.
Explain the rules and regulations laid out by governmental
agencies to protect the environment.
Demonstrate that the products will benefit both customers
and the society in the long-term.
Focus on the efforts and costs incurred by the company to
bring these "green" products to consumers.
27. The marketing manager needs to know the cost of the

research project before approving it. During which stage of the
marketing research process would such a consideration most likely
take place?
Step 1 defining the problem
Step 2 developing the research plan
Step 4 analyzing the information
Step 5 drafting the report
28. New-to-the-world products are ________.

new product enhancements that supplement established
products
existing products that are targeted to new geographical
markets
new products that create an entirely new market
low-cost products designed to obtain an edge in highly
competitive markets
29. _______ is an approach that considers different ethnic and
cultural segments require targeted marketing campaigns and
tactics.
Ethnic-based marketing
Diversity marketing
Multicultural marketing
Specialized marketing
30. The three guidelines for anticipating management reactions

are (1) prior to the crisis during normal day-to day operations, (2) at
the moment some event triggers the crisis, and (3) during the crisis
situation that triggers the event. These guidelines are the stages for
________.
decision making
provoking solutions
crisis management
problem-solving
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MKT 571 Final Exam Guide

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1) Which of the following is most closely associated with a proactive

marketing orientation?
A. It involves delivering superior value.

B. It is about understanding and meeting customers expressed
needs.
C. It represents the make and sell" philosophy.
D. The marketer focuses on the customers latent or hidden
needs.
2) Marketing __________ is the art and science of choosing target

markets and getting, keeping, and growing customers through
creating, delivering, and communicating superior customer value.
A. internally
B. management
C. segmentation
D. integration
3) Business buyers ______________.
A. are geographically as diverse as consumers

B. tend to be geographically concentrated with over half of them
in seven states
C. are largely concentrated in the southwestern United States
D. use geographical dispersion to keep shipping costs low
4) Toyota, the maker of the Scion brand, is using what kind of

brand strategy with Scion products?
A. Separate family names

B. Blanket family names
C. Individual names
D. Corporate names
5) BMW, the maker of the Mini Cooper brand, is using what kind of
brand strategy with its Mini products?
A. Individual names
B. Blanket family names
C. Separate family names
D. Corporate names
6) Brands can play a number of specific roles within a companys

brand portfolio. For example, a __________ is positioned with
respect to competitors brands so that more important and profitable
brands retain their desired positioning.
A. cash cow
B. low-end, entry level brand
C. high-end, prestige brand
D. flanker
7) When Apple introduced its popular iPod Nano model, it dropped

its Mini iPod at the same time. The Mini was, at the time, the most
popular MP3 player in the marketplace. This is an example of
__________.
A. brand extension
B. preemptive cannibalization
C. a brand shake-out
D. product maturity
8) A ___________ is when a parent brand is used on a new product

targeting a new market segment within a category currently served
by the parent.
A. joint-venture co-brand
B. same company co-brand
C. category extension
D. line extension
9) ___________ are formal statements of expected product

performance by the manufacturer.
A. Open pricing statements

B. Promotional statements
C. Warranties
D. General guarantees
10) Mazdas Miata convertible originally drew the most interest

from women between the ages of 35 and 55. In order to interest
more potential customers in the roadster, Mazda beefed up the
model with heavier shocks and a faster engine, and then
emphasized performance in its advertising. This is an example of
creating a new product by ____________.
A. repositioning
B. the development of a new product line
C. market diversification strategy
D. product development strategy
11) When SAP software added a Windows-style back button to its

industrial invoice management software, the new product
___________.
A. used a new product line

B. added to an existing product line
C. improved upon an existing product
D. used a marketing diversification strategy
12) In 2003, Toyota introduced its Scion brand with the aim of
bringing younger buyers into the family. This was a classic
example of _________________.
A. line featuring
B. line cannibalization
C. line padding
D. line stretching
13) Painting and consulting are considered industrial goods

because ______________.
A. they are specialty goods

B. they are considered component materials"
C. most firms do not seek them directly
D. they facilitate developing and managing the finished product
14) Marketers plan their market offerings at five levels. What is the
correct order of the levels, going from most fundamental to the level
with the most benefits?
A. Basic-expected-augmented-core-potential
B. Expected-potential-basic-augmented-core
C. Core-basic-expected-augmented-potential
D. Potential-augmented-expected-core-basic
15) Characteristics a buyer can evaluate before purchase are called

_______________.
A. search qualities
B. experience qualities
C. credence qualities
D. differentiation qualities
16) For $15 a day, Chlena will go to your home and feed, water, and
play with your pet while you are on vacation. The service Chlena
provides is an example of a _____________.
A. tangible good with accompanying service

B. hybrid
C. pure service
D. major service with accompanying minor goods and services
17) Mr. Tse and his family took a vacation to Washington, D.C.
While there, they bought souvenirs; t-shirts and hats to take home
to family and friends who didnt have the opportunity to go. The
experience of the Tse family is an example of which offering?
A. A tangible good with accompanying services

B. A hybrid
C. A pure service
D. A major service with accompanying minor goods and services
18) Best Buy will often try to sell the buyer of a high-end television
monitor an extended warranty. This is an example of
_______________.
A. pure tangible good

B. tangible good with accompanying services
C. hybrid
D. pure service
19) The introduction of a new product to the market using market-

penetration pricing is most likely to be successful when
_____________.
A. the unit costs of producing a small volume of the product are

high
B. there must be no existing demand for the product
C. the market is highly price sensitive
D. the high price communicates nothing to potential buyers
20) A __________ pricing objective is suitable for a company that

has overcapacity, intense competition, and changing customer
needs.
A. maximum current profit

B. survival
C. maximum current revenue
D. maximum sales growth
21) Scotty is in the process of opening Suburban Legends SK8S to

sell boards, wheels, trucks, clothing, videos, and skateboarding
related collectibles. The first thing Scotty should do when setting the
stores prices is to ____________.
A. estimate costs
B. determine the target market
C. select a pricing method
D. select a pricing objective
22) A common mistake in pricing is ____________________.
A. revising prices too often

B. considering price and price competition as a key problem in
marketing
C. ignoring costs when setting prices
D. setting prices independently of the rest of the market mix
23) When customers buy on the basis of a reference price or

because the price conveys a particular quality image to them, they
are being influenced by ____________.
A. value pricing
B. the psychology of pricing
C. the going rates of competitors
D. value augmented by perception
24) Which of the following areas will a marketing manager

standardize or adapt when taking a new product global?
A. Marketing concept
B. Marketing mix
C. Product strategy
D. Promotion strategy
25) Which of the following best describes integrated marketing

communication (IMC)?
A. Organizations present a consistent message.

B. Organizations present an effective communication plan.
C. Organizations present a plan that focuses on the customer.
D. Organizations present an effective advertising message.
26) Which of the following best describes the role of social

responsibility in marketing?
A. Standards that guide marketing decisions and actions

B. Improving environment and products
C. Obligation to improve positive effects on society
D. Obligation to improve positive effects and reduce negative
effects on society
27) Public policy makers have developed a substantial body of laws

and regulations to govern advertising. For these reasons, an
important step in developing an advertising campaign is
_____________.
A. asking network censors what to cut out of the communication

B. the creative development of the message
C. the social responsibility review
D. preparing a copy strategy statement
28) Within the last couple years several cosmetics manufacturers

have introduced non-clumping mascara. Revlon was one of these
manufacturers. Revlon should use ________ advertising to increase
selective demand for its non-clumping mascara.
A. descriptive
B. persuasive
C. reminder
D. informative
29) Hospitals are engaged in intense competition to fill maternity

beds. What type of advertising would hospitals most likely use to
advertise their new amenities like hot tubs in every room, filet
mignon or lobster on the menu, and afternoon teas for the new
mothers and their families?
A. descriptive
B. persuasive
C. reminder
D. informative
30) _____________ is the key ingredient in marketing campaigns

and consists of a diverse collection of short-term incentive tools
designed to influence trial, purchase, and interests of consumers
and wholesalers.
A. Advertising
B. Public relations
C. Sales promotion
D. Personal selling
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MKT 571 Week 1 Assignment Researching Marketing

Questions
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Purpose of Assignment
This assignment is designed to help students analyze and interpret
primary and/or secondary data and research. First, students will be
provided with a marketing report that allows for preparing basic
executive level data insights. Second, they will be allowed to pick a
company and product or service. This assignment will help prepare
students for the development of their marketing plan. Students will
be creating a marketing plan (refer to Marketing Plan and Outline
document) so they may want to choose a company and product or
service that has data readily available or where they can use
demographic/psychographic data to provide insights.
Assignment Steps
Part 1:
Analyze the Week 1 Business Growth Overview dataset. This is a
marketing report generated by an analyst for the Senior Vice
President (SVP) of Marketing at a large corporation. The analyst is
new and has provided summary data but no insights or commentary
for the SVP.
The organization's strategic plan you wrote about in Week 2 calls

for an aggressive growth plan, requiring investment in facilities and
equipment, growth in productivity, and labor over the next five
years. It is your responsibility to determine how the U.S economy
during this five year period will impact such an aggressive growth
plan.
Insights that would help formulate marketing strategies to either

continue growth or reverse decline
Additional analysis you (if you were SVP) would like to build a
marketing goal and strategy or strategies (and why)
Part 2:
Select a global or multi-regional (does business in more than one
country) company and one of its products or services that will serve
as the basis for your marketing plan. You should obtain two years of
annual reports as well as two years of 10K reports (provides a
comprehensive overview of the company's business and financial
condition and includes audited financial statements) for your data
source. Once you have selected your product or service, you must
define the size and type of your selected company that provides the
product or service (available from annual reports). This need not be
elaborate but must include total number of employees, production
volume, distribution methods, and so forth. Record this information
in a summary document as outlined below.
Company and product selection is a critical part of this project. You
must ensure your proposed company can implement the marketing
methods discussed in Marketing Management.
Prepare a minimum 175-word summary document and send it to
your instructor as a record of your selection. The summary
document should include the following:
Name of Company
Location of Company Headquarters
Name of Product or Service selected
General description of company (number of employees, revenue,
type of ownership, web page, etc.)
General description of product or service
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
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MKT 571 Week 1 DQ 1

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What have been the major marketing trends in the last decade?
What new marketing trends do you anticipate in the next 10 years?
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MKT 571 Week 1 DQ 2

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UOP has been the darling of Wall Street during the last few years.
They offer some of the highest profit margins of any company in
America today. And UOP has had a fine record of growing both
revenue and profits. They are, by far, the largest private university
in the Country.
From a marketing standpoint what do you think UOP is doing well?

What areas do you think can be improved?
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MKT 571 Week 1 Individual Assignment Qualitative
Focus Group Research Discussion Guide (2 Papers)
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Research-Discussion-Guide-(2-Papers)

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This Tutorial contains 2 Papers
Select a local company and one of its products or services.

Create a 1,400-word Discussion Guide for your selected product or
service to be used during the course of a Focus Group that
researches your product or services target market. In your plan, be
sure to do the following:
Identify a problem or opportunity that may be facing that product or
service.
Identify a primary target audience for that product or service in
terms that relate to the audience's demographics, needs, or
preferences as those relate to the product or service, and behaviors
related to the category of or the specific product or service. The
better you define them, the better the screener will be at recruiting
the right people for the focus group.
Develop one overarching goal for the research.
Develop a discussion guide/script or exercises that will elicit the
information needed to address your informational goal. Questions
should be open-ended to encourage dialogue among the focus
group participants.
Format the assignment consistent with APA guidelines.
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MKT 571 Week 2 Assignment Understanding Target
Markets
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To develop effective relationship marketing, a company must first
understand its targeted consumers' buying influences and
behaviors. This week's assignment is the first part of the
development of a marketing plan. It provides the foundation of the
marketing plan and introduces the student to a variety of
diagrammatic tools for understanding a business.
Assignment Steps
To develop effective relationship marketing, a company must first
understand its targeted consumers' buying influences and
behaviors. In Week 2, create the Research section of your plan.
Create the research section of your marketing plan in minimum of
700 words.
Include at least 3 elements of the Research List of Topics (see list
below):
Research List of Topics:
Primary Research
Secondary Research
Consumer Analysis
Customer Profile
Continuous Consumer Monitoring & Research
Environmental Scanning
Identify Market, Economic, Technological, Regulatory, Legal,
Social, and Ecological Forces
Current Opportunities
Potential Future Opportunities
Current Threats
Potential Future Threat
Diagrams are not required but can be used to provide clarity and
conciseness. Diagrams (and subsequent discussion) can include
SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) TOWS (emphasizes the external market--
Threats, Opportunities, Weakness, Strength), PEST (Political,
Economical, Social, Technological), SOAR (Strengths,
Opportunities, Aspirations, Results), and/or STEEP (Social,
Technological, Environmental, Economical, Political). All
diagram(s) should be in APA format and must include a subsequent
discussion of the diagram(s) providing insight and clarity.
Develop the first two parts of the Target Market section, which
includes an overview of the demographics (age, income, family
members, and birthdays) and psychographics (activities, interests,
and opinions) analysis. This is not a detailed analysis but an
overview (basic trends and insights from the data that is presented
in annual reports and other SEC type filings).
Explain the insights you have gained from your inspection and
analysis of the demographic and psychographic information you
have found.
This assignment will be incorporated into your overall marketing
plan for Week 6.
Cite a minimum of three peer-reviewed references.
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MKT 571 Week 2 DQ 1

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This week we are reading about "branding".

Here is a recent article on the subject.
Comments please.
http://www.ksbw.com/money/21467497/detail.html.
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MKT 571 Week 2 DQ 2

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We are entering a real crowded and mature market with our CNN
product. (Read class case introduction). Here is a two part DQ.
1. Describe the overall strategy we should adopt to maximize our
potential for success.
2. In one sentence write your positioning statement for the product
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MKT 571 Week 2 Individual Assignment Segmentation
Techniques (2 Papers)
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Papers)

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Go to the Strategic Business Insights website.
Take the VALS Survey. Have the results sent to you by email. The
results are sent in a Microsoft Word document showing your
primary and secondary VALS segments.
Go to the Nielsen website.
Explore the Nielsen Segmentation Methodology, the featured and
other segments, and then click on Zip Code Lookup. Enter your Zip
Code and the code provided and click Enter. A map showing your
geographic area will pop up along with information on the
distribution of people by age, race/ethnicity, marital status, and
presence of children. On the left will be three options: PRIZM,
P$CYCLE, and ConneXions (three segmentation techniques based
on Zip Codes, Wealth, and Connectivity).
Click on PRIZM to view the list of primary segments for your
geographic area. Into which of these segments would you place
yourself and why?
Write a 1,400-word segmentation analysis that includes the
following:
Summarize your results.
Summarize what you learned about these segmentation
methodologies.
Compare your results showing your buying behaviors with what you
know of organizational buying behaviors.
How do consumer behaviors differ from organizational behaviors?
Examine the dimensions of the consumer segments as well as
organizational segments.
Cite a minimum of two scholarly sources.
Format your paper consistent with APA guidelines.
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MKT 571 Week 2 Team Assignment What Is A Marketing
Plan? (2 Papers)
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Papers)

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Develop a 1,050-word marketing plan discussion which includes the
following:
Discuss what a marketing plan is and is not.
Examine the elements that should be included in a marketing plan.
Examine the importance of a marketing plan.
Discuss how a marketing plan can be applied to a new product
launch.
Discuss ways to determine goals, strategies, tactics, and objectives
for a new marketing plan.
Cite a minimum of three scholarly references in addition to the text.
Format the paper consistent with APA guidelines.
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MKT 571 Week 3 Assignment Promotion and the Product
Life Cycle
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All products/services go through a life cycle of NPI (new product
introduction), growth, maturity and decline. These various stages
affect the marketing strategy and promotional efforts. In Week 3,
you will incorporate a product strategy that addresses at least 3
areas of the product life cycle. The primary objective of this
assignment is to allow the student to demonstrate an understanding
of the factors that can affect the launch of a product or service. A
secondary objective is to understand the differences in a product
launch in the U.S. (domestic market) and an international market.
Assignment Steps
Generate a minimum 700-word product strategy in Microsoft
Word.
Incorporate a product strategy that addresses the following:
At least three areas of the product life cycle (NPI-new product
introduction, growth, maturity and decline).
How you will measure (what metrics will be used to determine
success or failure) the marketing activities.
Create at least two different types of media methods for the
products. One media method must be a print method and one must
be non-print. A media method is a media strategy which highlights
your product. For example, (this cannot be used in this
assignment), a non-print media method would be a Facebook
campaign that provides a user a reward for each review, positive or
negative, posted about the use/appearance/price/etc. of the product.
In your assignment, you should have 2-3 sentences about each
media method (i.e. one paragraph of what you would do, not how to
do it).
Address three elements of the Product and Promotion List (see
below).
Product and Promotion List:
Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Direct Marketing
Public Relations/Strategies
Positioning
The plan will be a continuation of your global or multi-regional
company you chose in Week 1. This will be incorporated into your
overall marketing plan for Week 6.
Note: Charts/graphs/tables do not count toward the word count.
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MKT 571 Week 3 DQ 1


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What do you think are the most important characteristics/attributes
of successful sales people? Discuss BTW Sales is part of the
marketing function.
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MKT 571 Week 3 DQ 2


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You are working at Johnson & Johnson and one of your

responsibilities is to set prices for new drugs. The firm has invented
a cure for Aids and is protected by patent. The cost for the one time
injection that cures the disease is $100 and includes amortization of
the development cost (The $1 billion cost to develop the product is
included in the $100) and the cost raw materials. Assume that
insurance companies currently spend $200,000 to treat an Aids
patient. Assume 20% of the world population is covered by
insurance or socialized medicine.
What price do you charge for the treatment? Defend your answer.
Consider all your stakeholders. (Including your stock holders)
Hint. You won't find the answer to this hummer in your text. Also
don't spend too much time trying to quantify your answer. I'm
looking more for your top of mind solution to this one.
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MKT 571 Week 3 Individual Assignment Career
Connection: Customer Relationships and Satisfaction (2
Papers)
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Relationships-and-Satisfaction-(2-Papers)

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You are a marketing manager for a local company and you are
developing a plan to improve customer relationships and increase
satisfaction.
Select one of the following types of local companies:
Florist
Veterinarian
Health/Natural Food Store
Accounting/Tax Preparation
Create a 2,100-word Customer Satisfaction Plan in which you
include the following:
Explain how each type of business might segment the local market
based on consumer/business demographic information, behaviors,
psychographics (attitudes, interests, and lifestyle), geography,
and/or product or service benefits. Support your explanation with
documented facts and statistics.
Develop a strategy for attracting the target audience to the selected
business and explain your reasoning using marketing principles
and sound marketing concepts. As part of this strategy, select one of
the segments you identified as the main target audience for that
business.
Develop a strategy for building long-term relationships and strong
customer loyalty between the selected business and the target
audience using Customer Relationship Management (CRM),
personal communications/direct marketing, social media, events,
publicity, and/or frequency marketing/rewards ideas.
Explain each strategy and its related goal(s).
Discuss some of the tactics that could be used to implement the
strategy with reasons for selecting each tactic.
Discuss at least three potential methods of measuring customer
satisfaction and loyalty, with examples of the types of questions that
might be explored if a conversation or survey were to be one of your
options.
Develop one or more messages for initially attracting the target
audience and then for maintaining a strong, mutually-beneficial
relationship.
Cite at least six scholarly references.
=====================================
MKT 571 Week 3 Team Assignment New Product Launch

Marketing Plan, Part 1
3-Team-Assignment-New-Product-Launch-Marketing-
Plan,-Part-1

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Create a 1,400-word Product Launch Plan in a Microsoft Word
document. The Product Launch plan will be for two countries.
Select your home (domestic) market and another for the
international market. Do not select the U.S. and Canada, the U.S.
and Britain, or Canada and Britain as your combinations. While
the audiences should have the same need for the product or service
you come up with, they should have distinctive cultures and habits.
Include the following in the Product Launch Plan:
Define the product or service being offered.
Describe the product or service offering.
Assess the market needs for this product or service.
Choose an anticipated target audience and include a description.
Defend your choice of product or service.
Develop a brief SWOT analysis.
Analyze potential or existing competition - either direct or
substitution.
Evaluate the potential growth rate. Look for information on similar
products or services to come up with a growth rate over three years;
this may be adjusted in later revisions.
Develop a 10-question survey instrument including potential
answers for closed-ended questions and scalar questions that you
will use for the final marketing plan. The questionnaire will be used
to collect additional primary data about buyers. Set at least one goal
for this survey:
Why is it being conducted?
How will the team benefit from the results in terms of planning and
decision making?
Leverage opportunities to demonstrate marketing management
learning by defining marketing terms and concepts and by using
expert testimony and scholarly sources to support your points or
definitions.
=====================================

3-Team-Assignment-New-Product-Launch

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Understanding the various phases of a product or service lifecycle is
critical when addressing a market. If your product is in decline and
the competitor's product is in growth, your strategy for the product
or service will be different. This exercise will enable students to
demonstrate an understanding of both their product/service life
cycle stage and a competitor's product. It is designed to help
students explore product mix strategies in the various phases of a
product or service life cycle. This tool is critical when addressing a
market penetration, market saturation or product/service decline.
Assignment Steps
Resource: Plunkett Research Online located in the University
Library.
Design a minimum 1,050-word New or Product Refresh Product
Launch Plan in Microsoft Word. The product launch plan will be
for two markets: U.S. and one international market. Domestic
market generally means the market where the company
headquarters are located. If you choose a domestic market that is
not the U.S. than your other market is required to be the U.S.
Compare your product/service to at least one other competitor. This
can be a product/service that is used by a team member in their
individual assignment. The competitor does not need to be in both
markets, you can have two different competitors, one for each
market.
Include the following:
Brief SWOT (emphasizes internal market--Strengths, Weakness,
Opportunities, Threats) and/or TOWS (emphasizes the external
market--Threats, Opportunities, Weakness, Strength).
A graph or chart if the team deems it necessary.
Include two of the following:
Definition of product or service.
Description of product or service--marketing message.
Why the product or service needs to be introduced or refreshed
(target audience).
Address competition in each region and how the new product or
refresh provides a competitive advantage.
Evaluate the potential growth rate. Look for information on similar
products/services to determine a 3 year growth rate (Compound
Annual Growth Rate-CAGR). Information may be located in the
University Library.
=====================================
MKT 571 Week 4 Assignment Price and Channel Strategy
4-Assignment-Price-and-Channel-Strategy

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This assignment is designed to help students analyze and
understand how price setting and go to market (distribution) are
interrelated and affects the profitability and growth of the business.
It has been designed to be a short overview on purpose: the concepts
of pricing and distribution are complex and a general
understanding is what should be absorbed in one week of study.
Assignment Steps
Construct a minimum 700-word plan for setting price and a
distribution model (place/distribution) in Microsoft Word. This
plan should address at least three elements (from the Price and
Place/Distribution list below) of the Price and Place/Distribution
section of the marketing plan.
Price and Place/Distribution:
Distribution Strategies
Channels, Mass, Selective, Exclusive
Positioning within channels
Dynamic/Static Pricing Strategies
Channel tactics (Pricing)
Daily pricing, promotion pricing, List pricing
business you chose in Week 1. This will be incorporated into your
=====================================
MKT 571 Week 4 DQ 1

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Let's assume that our overall objectives for the ReCharge bar is to
generate $300 million in year 1 sales and capture the #1 market
share position in the U. S market. Describe your Distribution
strategy to allow these lofty goals to be accomplished.
=====================================
MKT 571 Week 4 DQ 2

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Let's assume that The Recharge Bar has been wildly successful and
we have achieved all our major objectives in the U. S. market by the
end of year three. Should we consider expanding our distribution
globally? What are some of the major factors that we need to be
aware of and plan for? In other words, what makes marketing on a
global basis more difficult than simply distributing our product
nationally?
=====================================
MKT 571 Week 4 team Assignment New Product Launch
4-team-Assignment-New-Product-Launch-Marketing-
Plan,-Part-2

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Create a 1,400-word Market Segmentation Plan for the New
Product/Service Launch Marketing Plan. Include the following for
both the domestic and international markets based on the team's
research:
Describe the target market (audience) profiles, key buying
behaviors, and decision motivators for the consumer target market.
Note: Do not pick different target markets for the domestic and
international markets.
Detail the steps involved in a new product/service development.
Discuss the stages of the new product/service life cycle and how to
manage each stage. Include tactical plans for the 4 Ps at each stage.
Develop a pricing strategy for the new product or service offering.
Differentiate the new pricing strategy for the practice of setting the
price. Why is this an important distinction?
Develop the product offering started in Week 2. Provide the product
mix for the new offering including features and benefits, branding,
any other products in its line, its differentiating characteristics from
competitive or substitute products, packaging and labeling, and
warranties and guarantees.
Create a new positioning statement and strategy for the
product/service.
Justify the position strategy.
Cite a minimum of six scholarly sources.
=====================================
MKT 571 Week 5 Assignment Marketing Communication

and Brand Strategy
5-Assignment-Marketing-Communication-and-Brand-
Strategy

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This assignment is designed to help students understand the
interrelationships between brand strategy and the communication
message to the target audience. It is a continuation of the marketing
plan and students should review the Week 3 Learning Team
Assignment for assistance in product brand strategies the team has
developed.
Assignment Steps
Develop a minimum 700-word branding strategy and marketing
communication plan in Microsoft Word. This document should
address at least 5 elements of the Situational Analysis and the
Product, Place/Distribution, Promotion, and Price Strategies
(modified below) sections of the marketing plan (from the
Situational Analysis and the Product, Place/Distribution,
Promotion, and Price Strategies lists below). The five elements you
select should only come from the options provided below. You must
include a measurement of customer loyalty and retention in your
strategy document. You may include more than the minimum to
provide clarity and coherence to your document.
Situational Analysis:
Vision , Mission, Strategic objectives, Values
Strengths/Weaknesses
Competitor's Strengths/Weaknesses
Market Segments
Product, Place/Distribution, Promotion, and Price Strategies:
Creating a Brand Image
Maintaining Brand Image
Branding Concerns
Promotion/Integrated Marketing Communication
Advertising Strategy/Objectives
Push and Pull
Media Strategy
Advertising Execution
Public Relations/Strategies
business you chose in Week 1. This will be incorporated into your
=====================================
MKT 571 Week 5 Career Connection Integrated

Marketing Communication and Marketing Mix Client
Pitch (Part 1 and Part 2)
5-Career-Connection-Integrated-Marketing-
Communication-and-Marketing-Mix-%E2%80%93-
Client-Pitch-(Part-1-and-Part-2)

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Select a current product or service with which you are familiar. This
product will be used to pitch a new integrated marketing
communication and marketing mix to a client who is the marketer
or producer of the product.
Review the current marketing mix including the communication
channels used.
Part 1
Create a 12-slide presentation including detailed speaker notes that
will act as the script of a presentation. Include the following in the
presentation:
Evaluate the effectiveness of the existing marketing mix (elements
of the 4 Ps).
Recommend a new marketing mix strategy based on any
weakness(es) you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when building or
maintaining the brand or customer loyalty.
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
Part 2
Create a storyboard, print ad, or a radio or video commercial for the
product featuring your new marketing mix. Video or audio options
should be 30-60 seconds and storyboards 5-8 slides.
Use an app or program such as Movenote, Knovio, Presentme,
or another video recording application if selecting the video option.
Storyboards can be created using Microsoft PowerPoint.
Format your presentation consistent with APA guidelines.
=====================================
MKT 571 Week 5 Career Connection Integrated

Marketing Communication and Marketing Mix Client
Pitch (Part 1 Only) (2 PPT)
5-Career-Connection-Integrated-Marketing-
Communication-and-Marketing-Mix-%E2%80%93-
Client-Pitch-(Part-1-Only)-(2-PPT)

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Select a current product or service with which you are familiar. This
product will be used to pitch a new integrated marketing
communication and marketing mix to a client who is the marketer
or producer of the product.
Review the current marketing mix including the communication
channels used.
Part 1
Create a 12-slide presentation including detailed speaker notes that
will act as the script of a presentation. Include the following in the
presentation:
Evaluate the effectiveness of the existing marketing mix (elements
of the 4 Ps).
Recommend a new marketing mix strategy based on any
weakness(es) you discovered.
Examine the company's current positioning strategy.
Determine whether or not to change that strategy.
Identify any considerations to be used when building or
maintaining the brand or customer loyalty.
Evaluate the target audience's use of and belief in the distribution
channels and/or communication channels used.
=====================================
MKT 571 Week 5 DQ 1


www.mkt571edu.com
Let's assume our objective for ReCharge is to deliver $300 million
in first year sales and to capture the #1 market share position in the
category by the end of our first full year of operation.
(BTW. Setting marketing objectives prior to developing strategy is
real important)
What should our promotional budget be? Why? What methodology
did you use to come up with your budget?
=====================================
MKT 571 Week 5 DQ 2


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Instead you're going to get a chance to get your creative juices

going and to hopefully have some fun doing it.
Each of you will demonstrate your creative approach to the
ReCharge Bar by developing a TV commercial, radio spot or
magazine ad. You don't need to get fancy with the graphics. You can
verbally describe what is going on. But write the actual copy for
your ad.
You will need to restate your target audience and positioning. You
won't be able to max out your points if you forget.
(Please, no attachments in the main folder or mega files. If you
want to share graphics drop it in the Chatroom.)
Step out of the box, (And your comfort zone) and have some fun
with it. I think we will have our own award ceremony. We will vote
on the best ad.
=====================================
MKT 571 Week 5 Team Assignment Media Options
5-Team-Assignment-Media-Options

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The purpose of this assignment is to creatively illustrate traditional
and new media options. An understanding of the target audience
and effective communication for each is a desired outcome. It
provides the Learning Team the opportunity to creatively illustrate
traditional and new media options. An understanding of the target
audience and effective communication for each is a desired
outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3
Learning Team Assignment) and a related brand strategy.
Create a Microsoft PowerPoint presentation, Prezi, or Vimeo
video, etc. which illustrates one traditional media option (print, TV,
radio, billboard, etc.) and one new (social media) media option for
your brand and brand strategy. Each presentation should be a
minimum of 7-10 slides or, if Prezi or Vimeo video, an 8-minute
minimum.
Note: Prezi presentations cannot be uploaded to the classroom.
Please provide your instructor with the link to the presentation on
the web. Prezi will provide you with a URL link to the presentation.
Discuss in a minimum 700 words the differences between the
traditional media option and the new media option in terms of
audience, reach, channel and content. A table of differences may be
used to concisely illustrate the differences but you must include a
discussion of insights/concerns/issues between the media options.
Note: Charts/graphs/tables in your Microsoft Word write-up do
not count towards the word count.
=====================================

5-Team-Assignment-New-Product-Launch-Marketing-
Plan,-Part-3

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Develop a 1,400-word Communication Plan including the

following:
Discuss the marketing communication channels available for the
domestic and international markets.
Evaluate the merits and drawbacks of the channel options in
relation to the target audience, your product or service, and the
timing of the launch phase.
Select the communication channel that is best for marketing your
product or service in the domestic and international markets.
Discuss the reach of each communication channel.
Cite at least three scholarly sources.
=====================================
MKT 571 Week 6 Assignment Social, Ethical, and Legal

Implications
6-Assignment-Social,-Ethical,-and-Legal-Implications

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The purpose of this assignment is to help students think through the
importance of social, legal, and ethical issues that may arise with
their product or service and the implications of decisions made
within those frameworks. It is designed to help the learners
understand ethical and legal issues related to marketing practices.
This knowledge helps to prevent such issues when developing the
marketing strategies in their marketing plan. The executive
overview of the marketing plan is not a summary and conclusion,
but an overview of what the plan entails and what it does not
address.
Assignment Steps
Producing and marketing a product without regard to ethical, legal,
and social considerations is detrimental to the overall success of any
company.
Assess in a maximum of 700 words the ethical, legal, and social
issues affecting your product or service in two markets: the United
States and one international market. Domestic market generally
means the market where the company headquarters are located. If
you choose a domestic market that is not the U.S., then your other
market is required to be the U.S. marketplace. This should added to
the Target Market section of your Marketing Plan.
Include the following:
Develop a process to monitor and control marketing performance.
This process could be a flowchart but a flowchart is not required
(flowcharts do not count towards your word count requirement).
Formulate a maximum 350-word executive summary including at a
minimum the following elements:
Required executive summary elements:
Strategic Objectives
Products or Services
Optional executive summary elements:
Resources Needed
Projected Outcomes
Integrate the previous weeks' sections, and incorporate corrections
and suggestions from the instructor's weekly feedback. The
marketing plan should be a minimum of 3,850 words and include
the following:
Incorporate Understanding Target Markets (Week 2)
Incorporate Promotion and the Product Life Cycle (Week 3)
Incorporate Price and Channel Strategy (Week 4)
Incorporate Marketing Communication and Brand Strategy (Week
5)
Incorporate Executive Summary, Legal, Social and Ethical
Considerations (Week 6)
Include all peer-reviewed references from the previous weeks'
individual assignments in your marketing plan.
=====================================
MKT 571 Week 6 Team Assignment Career Connection

New Product Launch Marketing Plan Final Project
6-Team-Assignment-Career-Connection-New-Product-
Launch-Marketing-Plan-%E2%80%93-Final-Project

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Complete the final phase of your New Product Launch Marketing

Plan. Consider your product launch to date, reflect on additional
learning, and incorporate feedback to the Learning Team's
Marketing Plan for your new product/service. Once all previous
weeks' sections and the remaining parts of the Plan are compiled, it
should be no more than 3,500 words. Be sure to include the
following: Create an Executive Summary of no more than 350
words. Incorporate the Situational Analysis (Week 3).
Incorporate the Market Growth Potential and Competitive Analysis
(Week 3). Incorporate the Pricing, Segmentation, Target Market,
and Positioning (Week 4). Incorporate the Marketing
Communications Plan - including media selection, discussion of
reach and frequency, and costs (Week 5). Calculate the financial
information (including forecasting demand, break-even analysis,
sales, promotional budget, and marketing expenses for three years
by quarter). Develop the intended marketing objectives for Year1,
Year2, and Year3. Project the implementation milestones.
Develop evaluation and control metrics and methodology to
measure marketing and product performance. Develop
contingency planning elements for the new product or service
offering and any related strategies. Describe any potential legal or
ethical considerations that may arise during the implementation of
the New Product Launch Marketing Plan either domestically or
internationally. Format your presentation consistent with APA
guidelines. Cite a total of at least nine scholarly resources including
those from previous weeks. Click the Assignment Files tab to submit
your assignment.

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MKT 571 Final Exam Guide (New)

To Purchase This Material Click below Link

FOR MORE CLASSES VISIT

1. Which component of a marketing audit includes major

2. Marketers must see themselves as benefit providers. For

3. What type of strategy consists of geographical pricing, price

4. A company can learn a great deal by analyzing the degrees

5. Marketers need to identify the hierarchy of attributes that

6. Which of the following is a strategy that uses the

7. What are the four characteristics of a marketing audit?

9. What can enhance the value of Web-based shopping

10. Through its cutting-edge point-of-sale inventory,

11. If the Ford GT is designed to accelerate to 50 miles per hour

12. Which control should periodically reassess its approach to

13. What is the perceived monetary value of the bundle of

14. With ________ as a target market strategy, the firm

16. The effect of exposures on audience awareness depends on

17. 2Wheels conducts exhaustive customer surveys to discover

18. A music school in Boyles Height, LA, specializes in teaching

19. A firm must know where to position its product based on

20. The ability to meet humanitys needs without harming future

21. What type of control focuses on measuring a companys

22. Another basis for decision-making is referred to as

23. BMW's "The ultimate driving machine," American Express'

24. Which method identifies the effect sponsorship has on

25. A social definition of marketing says ______.

26. Prestige LLC, a small company that manufactures specialty

27. The marketing manager needs to know the cost of the

28. New-to-the-world products are ________.

30. The three guidelines for anticipating management reactions

MKT 571 Final Exam Guide

FOR MORE CLASSES VISIT

1) Which of the following is most closely associated with a proactive

A. It involves delivering superior value.

2) Marketing __________ is the art and science of choosing target

3) Business buyers ______________.

A. are geographically as diverse as consumers

4) Toyota, the maker of the Scion brand, is using what kind of

A. Separate family names

6) Brands can play a number of specific roles within a companys

7) When Apple introduced its popular iPod Nano model, it dropped

8) A ___________ is when a parent brand is used on a new product

9) ___________ are formal statements of expected product

A. Open pricing statements

10) Mazdas Miata convertible originally drew the most interest

11) When SAP software added a Windows-style back button to its

A. used a new product line

13) Painting and consulting are considered industrial goods

A. they are specialty goods

15) Characteristics a buyer can evaluate before purchase are called

A. tangible good with accompanying service

A. A tangible good with accompanying services

A. pure tangible good

19) The introduction of a new product to the market using market-

A. the unit costs of producing a small volume of the product are

20) A __________ pricing objective is suitable for a company that

A. maximum current profit

21) Scotty is in the process of opening Suburban Legends SK8S to

A. revising prices too often

23) When customers buy on the basis of a reference price or

24) Which of the following areas will a marketing manager

25) Which of the following best describes integrated marketing

A. Organizations present a consistent message.