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Tourism Internal Assessment

Ricardo Blake

An assignment submitted in partial fulfillment of the requirements

for the course CAPE Tourism Unit 1

Instructor: Ms. Lisa Arnold

Date: January6, 2016

Department of Business Education

Little London High School

TOPIC: To investigate four (4) techniques used for motivating employees who work in
restaurants and pubs at Swept Away Resort Negril Jamaica

Executive Summary.

Swept Away Resort.


Identification and Description of Inter-Sectorial Linkages...

Motivational techniques used at swept away resort

Assessments of Impacts.




The successful completion of this research would not have been possible without the help of
some special persons. First, I would manage staff for accepting me in their establishment in
answering the questionnaires given.

Secondly, I would like to thank my family who has been a constant source of encouragement and
assistance to this project.

Finally, a special thanks to my teacher, Mrs. Lisa Forbes Arnold who has guided me every step of
the way through this exercise. Last but not least I would like to thank God for giving me the
strength, knowledge and understanding in doing this project.
Swept Away Resort

In lush tropical gardens on Seven-Mile Beach, this all-inclusive resort features several outdoor
swimming pools, a spa and tennis courts. It offers an airport shuttle service and on-site water
sports facilities.

The hotel spa includes a plunge pool, a eucalyptus steam room and private rooms where guests
can indulge in a massage, body wrap or body scrub.

All suites at Couples Swept Away feature a Caribbean-style dcor with cedar furnishings and
wooden blinds. Each has a private porch with a hammock and garden or sea views.

Guests can enjoy a wide range of cuisines at the resorts 5 restaurants, including Thai food with
pool and sea views or Jamaican snacks at the 24-hour poolside grill bar. Private dining on the
beach can be requested for an additional fee.

Couples Swept Away also includes Montego Bay Airport transfer, off site excursions, glass
bottom boat ride, trip to Margaritaville, shopping shuttle, catamaran cruise and trip to the Popular
Sunset Bar.

The staff can provide more information about sights and activities nearby, including Mayfield Falls 48.3
km away. Swept away resort is a family business, it was founded by Abe Issa who opened Jamaicas first
year-round resort-Tower Isle Hotel-in 1949 and never looked back. In 1978, he pioneered the all-inclusive
concept for couples to the island-blending luxury, romance and value under one roof. Now it is owned
and operated by Abels son lee, and other members of the Issa family, who along with a dedicated
team of management and staff remains committed to Abes pioneering vision and dedicated to
making sure that each visit is a perfect one. Therefore the business is a partnership, the
advantages of a partnership are business is easy to establish and start-up costs are low, more
capital is available for the business, there will be greater borrowing capacity, high-caliber
employees can be made partners, there is opportunity for income splitting, an advantage of
particular importance due to resultant tax savings, there is limited external regulation and it is
easy to change your legal structure later if circumstances change. Several tourists stay at this
hotel, these include: adventure tourists, leisure tourists and eco tourist.

In order to accurately obtain the relevant information needed to complete this project

both primary and secondary methods of data collection were used. The primary methods of

collecting data involved the use of questionnaire and interviewa. The questionnaire consisted of

fifth-teen questions, of open and closed ended questions. The questionnaires were very simple to

use and answered all the questions the researcher needed to effectively complete his project. A

total of three questionnaires were issued using a random sampling approach. The researcher

chose questionnaires because they guarantee the confidentiality and it may reach a large mass in

a short period. The limitation was that the researcher didnt know how reliable the information

given is. In addition some of the questionnaires came back unanswered.

An observation checklist was also used. Direct observation gave the researcher the

opportunity for personal assessment of the employees. This method allowed for the opinions of

the respondents to collaborate by the researcher. The limitation of the direct observation was that

some of the persons being observed may have chosen not to behave normally in the presence of

the researcher.

Secondary means of data collection involved the use of textbooks, newspapers and

magazines. This method of data collection also played an important role in the effective

compilation of the project. The textbook used in the data collection process, contained the

general information that corresponded with the CAPE syllabus. The information that the internet

and magazines contained was vital in effective completion of the research. These two sources

used in the data collection process were sufficient to complete my research.

The researcher during the research faced few problems such as: the researchers

time had to be balanced out with other internal assessments. Another problem faced by the
researcher was that he did not have enough equipment but hr utilizes what he had and made the

best of it.

There are three inter-sartorial linkages described below they are as a result of the tourism sector.
They include:

Farmers: Our nation's rural areas are heavily affected both by sprawl and increased recreational
use. Agri-tourism is rapidly being embraced as a strategy to conserve the family farm, increase
revenue, and teach the public about authentic farming life.

Shuttle Service: Tourism is very essential to the economy, but tourism has its own unique
features that differentiate it from the other sectors. The tourism sector goes hand in hand with
transportation. Transportation is the main mean to carry passengers, especially the tourists to
their destination that is the hotel where they are staying.

Craft Vendors: Crafts are important contributor to a countrys economy. They create artisans
work that are preserving our cultural heritage. The tourism industry provides an important export
market for a host of these craft products. For example, hotels and restaurants demand diverse
craft products that can be used to furbish their firm or just as an attraction for the tourists.
Motivational techniques used at swept away resort

Employee motivation in the workplace has a strong influence on project results. A project team
that is highly motivated to accomplish the goals of the project is not only much more likely to
reach those goals, but will also have fewer issues and problems along the way. Below are the
techniques used at the resort:

1. Personalize it-one of the best ways to motivate an employee is that it's always best to ask the
individual what motivates him. Whereas one employee may think that getting an extra day to
explore a city on a business trip is a huge plus, another may value getting home earlier each
evening to his children. It helps both of them to make sure they are rewarded in ways that
continue to be meaningful and to let them know that keeping them motivated is important to
the employer.

2. Creating a Positive Working Environment-Motivates employee by giving them an upbeat,

positive work environment. Encourage teamwork and idea-sharing, and make sure staffers
have the tools and knowledge to perform their jobs well. The manager should be available
when his employees need him to be a sounding board or a dispute mediator. He should
eliminate conflict as it arises, and give employees freedom to work independently when

3. Setting Goals-Help employees become self-motivated by helping them to establish

professional goals and objectives. Not only does this give employees something to strive for,
but the managers business benefits when goals are tied to corporate contributions. The
manager should make sure that goals are reasonable and achievable so employees dont get
discouraged. He should encourage them when they hit notable milestones.

4. Recognizing Achievements this can be done by doing the following:

Celebrate employee achievements through employee-of-the-month or star performer
Make a big deal out of accomplishments by celebrating at staff meetings.
Print certificates or engrave plaques, issue a press release or post a notice on the companys
Recognize team accomplishments as well as individual efforts

A well motivated staff can provide the following advantages:

Cost saving: motivated employees will not only work faster, but they will use their creativity to
recommend process improvements that can lead to millions of dollars of saving for the hotel.

Increased quality: motivated employees will offer quality services, costing the use of fewer
resources for rework.

Reduce turn over: turn-over doesnt only cost the hotel money to replace the individuals, but it
also slows down the organization progress while replacements are being trained.
Increased services: with motivated employees the hotel will have and offer better services
because the staff will feel like this is their services and will want to make sure that it provides
real value to the customers. They will go the extra mile to make sure the service stands out from
the competition.

Tourist has contributed both negatively and positively to the economy. The impacts are listed

The positive impacts are:

Economic Effects-Tourism creates jobs, both through direct employment within the tourism
industry and indirectly in sectors such as retail and transportation. When these people spend their
wages on goods and services, it leads to what is known as the "multiplier effect," creating more
jobs. The tourism industry also provides opportunities for small-scale business enterprises, which
is especially important in rural communities, and generates extra tax revenues, such as airport
and hotel taxes, which can be used for schools, housing and hospitals.

Social Effects-The improvement to infrastructures and new leisure facilities that result from
tourism also benefit the local community. Tourism encourages the preservation of traditional
customs, handicrafts and festivals that might otherwise have been allowed to wane, and it creates
civic pride. Interchange between hosts and guests create a better cultural understanding and can
also help raise global awareness of issues such as poverty and human rights abuses.

Environmental Effects-Tourism (particularly nature and ecotourism) helps promote conservation

of wildlife and natural resources such as rain forests, as these are now regarded as tourism assets.
It also helps generate funding for maintaining animal preserves and marine parks through
entrance charges and guide fees. By creating alternative sources of employment, tourism reduces
problems such as over-fishing and deforestation in developing nations.

The negative impacts are:

Economic Effects-Successful tourism relies on establishing a basic infrastructure, such as roads,

visitor centers and hotels. The cost of this usually falls on the government thus it has to come out
of tax revenues. Jobs created by tourism are often seasonal and poorly paid, yet tourism can push
up local property prices and the cost of goods and services. Money generated by tourism does
not always benefit the local community, as some of it leaks out to huge international companies,
such as hotel chains. Destinations dependent on tourism can be adversely affected by events such
as terrorism, natural disasters and economic recession.

Social Effects-Visitor behavior can have a detrimental effect on the quality of life of the host
community. For example, crowding and congestion, drugs and alcohol problems, prostitution and
increased crime levels can occur. Tourism can even infringe on human rights, with locals being
displaced from their land to make ways for new hotels or barred from beaches. Interaction with
tourists can also lead to an erosion of traditional cultures and values.

Environmental Effects-Tourism poses a threat to a region's natural and cultural resources, such
as water supply, beaches, coral reefs and heritage sites, through overuse. It also causes increased
pollution through traffic emissions, littering, increased sewage production and noise.

The respondents in the survey recognize that the motivational techniques used to motivate the
employees at swept away resort is good however there can be improvements to maximize the
amount of tourist vacations at the hotel. As a result, it is recommended that through the best
interest of the tourist, the hotel and the employees, the manager can implement the following
strategies to improve the reputation and service offered at the hotel.

In brief, it can be concluded that to get employees motivated the manager can used some of the
motivational techniques listed on page this will enable the employees to work harder and there
will be and increase quality in their services thus the company will earn more money which is
good for the business. The technique varies from person to person to person but whatever
techniques can get the person motivated, the manager must make it his priority to encourage the
employees. The research also states the negative and positive effects that tourists have on
Jamaicas society and how this affects the country economy

This research is being conducted for the completion of my CAPE tourism Internal Assessment. I
am requesting your assistance in completing the questionnaire. No name is required. All answers
will be treated confidentially

Yours sincerely,

Ricardo Blake

Section A (this section is for the employees only)

Please tick () the correct box and answer the given/required questions.

1. Gender
Male Female

2. Age
25-28 years 29-32 years
33-37 years over 38 years

3. How long have you been an employee at this hotel?

3-5 years 6-9 years
10-14 years over 15 years

4. What kind of managerial technique does the hotel use?

Systematic Analytical Quantitative

5. How effective are these strategies? __________________________________________



6. Have there been an increased number of tourists coming to enjoy their vacation at the hotel?
Yes No

7. What kind of tourists visits the hotel?

Eco-tourist Adventure tourist
Leisure tourist Cultural tourist
Section B (this section is for the tourists only)

1. Gender
2. Age
3. How long have you been visiting this hotel
4. Are you satisfied with the services that the hotel offers? ______. Explain ____
5. Do you think that the services offered needs improvements? _____. State

suggestions _______________________________________________________
6. Would you encourage your family and friends to visit the hotel? ______. Why? _

7. How often do you visit the hotel?
8. How would you rate the hotel based on the services offered?
9. What is the longest period you spent at this hotel?
10. How often do you visit the hotel?
The doughnut above shows the percentage of the employees who are male and who are
females. It shows that 60% of the employees are females and 40% of them are males

The figure above shows the advantages of employees motivation.


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