ABS-CBN Corporation is the Philippines leading information and entertainment multimedia

conglomerate. The Company is primarily involved in television and radio broadcasting, as

well as in the production of television and radio programming for domestic and international
audiences and other related businesses. ABS-CBN produces a wide variety of engaging,
world-class entertainment programs that are aired on free-to-air television.

The Company is also one of the leading radio broadcasters, operating eighteen radio
stations throughout the key cities of the Philippines. ABS-CBN provides news and
entertainment programming for nine channels on cable TV and operates the country's
largest cable TV service provider. The Company also owns the leading-cinema and music
production and distribution outfits in the country. It brings its content to worldwide
audiences via cable, satellite, online and mobile.

The Company has interests in content development and production, cable and satellite
television services, merchandising and licensing, mobile and online multimedia services,
glossy magazine publishing, video and audio post production, and overseas services, all of
which complement and enhance ABS-CBN's strength in content production and distribution.

INTRODUCTION

We live in increasingly changing times that call for dynamism, adaptability, and
responsiveness.

Amidst the waves of change, our purpose and our culture at ABS-CBN serve as anchors that
keep us firm and steady. In the words of our Founder, Mr. Eugenio Geny Lopez, Jr.,
Whatever we do and wherever we go, we shall always be faithful to our commitment of
being in the service of the Filipino.

True to this commitment, we, at ABS-CBN continuously develop and evolve to address the
changing times and the Filipinos present and emerging needs.

This living document, that captures ABS-CBNs identity, history, and continuing journey, shall
be evolving with us as we partner with each Filipino in his own life journey.

OUR PURPOSE

ABS-CBN exists to be in the service of the Filipino worldwide.

This is both our mission and our vision.

It is our reason for existence. And ABS-CBN, for all the years to come, willcontinue to work
towards the vision of serving the Filipino.

As our Chairman, Mr. Gabby Lopez, has said, For as long as there is a Filipino to be served,
for as long as there is a Filipino in need, ABS-CBN will be there.That is what truly gives
meaning to all we do.

Without a doubt, each Kapamilya in ABS-CBN believes and lives by this service ethos. No
matter what we do and where we are in the organization, whether we are on-camera, behind
the scenes, in corporate functions, or in emerging businesses, we are all committed to and
united by this burning desire to serve the Filipinos.