E-Commerce Website Designing

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E-Commerce Website Designing

Computer Programming Assignment Help
[Author name]
2-22-2017
Task LO1- Understand Impact of
E-Commerce
P2.1: Analysis impact of E-commerce on Retail
Below are the impacts of introducing E-commerce to offline retail shop
1. Increased product range online:
The ability to locate and purchase a vast array of goods previously unavailable at conventional
retailers arguably provides a greater motivation for the rise of e-Commerce than lower prices.
Whilst conventional inventories are limited by shelf and storage constraints, internet retailers
face no such issues.
2. Lower Price
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As search costs drastically reduce, the online retail market has become increasingly integrated Search
3. Product availability:
4. Consumers are also motivated by product availability. If a nearby store has the product in stock,
customers have the option of picking up the good from that store within two hours of
purchasing it online. Given that consumers save on shipping costs and are able to pick the good
up at their convenience, one would expect online sales to increase.
5. Other drivers of online retail activity:
6. With the advent of e-Commerce, the traditional view that a high exchange rate benefits
domestic retailers has been discredited. As the dollar appreciates, domestic retailers are forced
to compete against international retailers whose prices become increasingly attractive.
7. Internet retailing provides opportunities for both consumers and producers:
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Consumers largely gain from reduced search costs allowing them to take advantage of increased
product ranges and lower prices. By the same token, the reduction of consumer search costs provides
additional opportunities for retailers to expand their customer base through the internet.
Effect on consumers: The rise of e-Commerce has had an enormous impact upon consumer behavior.
Reduced search costs and increased product varieties have changed consumer demand and increased
consumer welfare. This has resulted in the rejection of the Pareto principle of sales concentration as
sales of niche products become significantly more important in online markets.
Traditionally, a small range of products have accounted for the lions share of industry sales.
Effect on Firms: Reduced search costs mean firms are more easily connected to customers, whilst
recommended engines allow firms to display a vast array of goods that may have previously been
unavailable in store. Moreover, as the importance of location falls, firms are no longer geographically
restricted, unlocking a vast array of previously inaccessible customers. The increase in firm
welfare/revenue from internet sales
6. Traditional shopping store require
1. smart dressing rooms
2. smart shelves
3. checkout services
4. anti-theft
5. smart shopping carts, etc
But for online retail only require website and BackOffices for other operations that is not visible to
customer and it will not impact customer on shop premises.
Risks in transforming from traditional store to E-commerce are below
Consumer risk perception and risk profile have long been shown to heavily influence a consumers
decision to modify, postpone, or avoid a purchase decision. Risk neutral consumers are more likely than
risk-averse consumers to consummate a purchase transaction when faced with buying a product (or
service) with uncertain outcomes or possible loss. In the online environment, studies found evidence
that perceived risk associated with online shopping, arising from concerns for system security and
difficulty in evaluating products online, is an important factor when consumers consider whether to
purchase online or in a brick-and-mortar store. [Read about Ecommerce Website Designing
Assignment]
Customer Identity: Customers can easily authenticate the identity of a merchant simply by
walking into a bricks-and-mortar store. Stores can be members of a community and
neighborhood; they can be part of customers daily experience. There is concreteness about a
physical store that no amount of HTML will ever match.
Privacy:Customers can make purchases anonymously with cash; they usually dont have to give
their name or address. They dont usually have to worry about what a store will do with their
personal information, although this is becoming more of an issue with various recent attempts
by lawyers to access private sales and rental records. Privacy is often a measure of how much
of his or her identity a buyer wants to invest in a transaction; sometimes, we just want to quietly
make our purchase and leave with it.
Information Risk: Content on web page exposing web publisher to libel, defamation of
character, slander. Some more below
o After unauthorized access to a web site, online information about employees or
customers is stolen, damaged or released without authorization
o Electronic bulletin boards containing defamatory statements resulting in liability or
embarrassment
o Credit card information intercepted in transit is disclosed or used for fraudulent
purposes
o Flight of intellectual property due to employees moving to competitors
Technology Risk : like as below
o Negligent errors or omissions in software design
o Unauthorized access to a web site,
o Infecting a web site with computer viruses
o Internet service provider (ISP) server crashes
o Software error and omission risks causing unauthorized access
o Software content risk that violates a copyright or is libelous.
o Third party intercepts credit card information in transit causing breeches in security for
online payments.
o Intercepting and copying or changing non-credit card information during transmission
o Insufficient bandwidth to handle traffic
o Risk due to excessive ISP outages or poor performance
o ISP or home-company servers being down
o Risk of improperly integrating e-commerce system with internal operational processes
o Risk due to poor web site design manifesting themselves in long response times
Business Risk: risks as below
o Web page content exposes web publisher to libel, defamation of character, slander
o Electronic bulletin boards containing defamatory statements resulting in liability
o Worldwide legal exposure resulting from use of information in violation of home-
country laws
o Lack of maintenance on existing web pages
o Impact on business due to intellectual property lost due to employees moving to
competitors
o Changes in supplier relationships re: data access, data ownership, distribution strategy,
and marketing tactics
o Changes in customer relationships re: data access, data ownership, distribution
strategy, and marketing tactics
o Products out-of-stock due to poor communication with operations
o High shipping costs required for distribution
o Insufficient integration of e-commerce with supply chain channels
o Business Skills for E-commerce
P1.2: Global impact of E-commerce on society
The internet is quickly becoming the major choice for electronic commerce transactions. The internet
will definitely changes the global economy as all organizations and companies are looking towards the
e-commerce. The increase in e-commerce via the Internet is definitely moving society a little closer to
the global village concept that has been touted as a future way of life. More importantly, it is changing
the face of business.
E-commerce has a huge impact on society, below are the major impacts
Positive effects of e-commerce on society
Globalization of Market: It made Market of one country globally using global network which
reduce the distance-related transaction costs of certain kinds of business, they have cleary
increase the magnitude of international commerce and changed the cast of participants.
Convenience: E-commerce is very convenient for customer, because it accepts different type
of credit and debit cards and as many other forms of payment as possible . customer dont need
to go anywhere for payment ,customer can carry as many items in stock as possible to avoid
backorder ,it is often convenience because the order goes hand in hand with in timelines to
customer
Helpful for disables and aged people: Helpful for disables and aged people: as the disable and
aged people are less able to walk and might be live alone , so by the e commerce they dont
need walk to door to door of different shops in that search of things ,whatever they need that
will come to their door within the timeline, within reasonable prices and if they dont like the
product they can return it back within the time period of product
Time saving: Time saving : with e-commerce, consumer can save their time, because they can
have access to their money through internet and work all from a desktop computer and save
the time of going to so many different shops in search of thing they wanted ,they will get so
much choices on e-commerce at sitting at their home, in that mean time they can do there
different works
Information availability: e-commerce enables consumers to make price comparison so that they
can make more appropriate decision to buy products
Jobs for society: It increase jobs for operating back office, customer care, deliveries
24 hour service: E-commerce website is available 24/7 and user can order any time.
Available nice products: wide range of product for society and also comparison can be done
between manufacture or quality
Negative effects of e-commerce on society
Unemployment: It has highly impact on tradition business and also causes unemployment.
Increase in crime: Hacking Customer information and Credit Card information from E-
commerce site to use it for crime.
Loss to retailers: Due to E-commerce and customer feel more easy to shop then going to store
is a reason to loss retailers in market
Returns and complaints: Some time product got defect or wrong product delivers due to
machine/human error then it cause complaints and company need to replace, refund or to the
settlement but normally it takes time to get things settle.
E-commerce had a great effect on the development of global economy in developing countries. Small
firms are gaining more profits by using e-commerce for making transactions with the clients. . By
utilizing ICTs facilities to maximum they can reduce the transaction costs to maximum. This reduction
will encourage the firms to extend the number of transactions they conduct across both organizational
and geographical boundaries. Many developing countries are not able to utilize the efficiencies and
potentialities of internet marketing. By using the internet in the developing countries only very little
business had been takes place with new customers/suppliers .Many industries in the developing
countries are not able to utilize the B2B e-commerce effectively. Trust is very important in the
development of e-market otherwise everyone will lose trust and it will become more complex rather
than utilizing its benefits. Banks and financial services companies in the developing countries will need
to adopt online payment systems and practices that will meet their clients new needs arising from a
shift to e-commerce. In the development of the e-commerce management the government should also
play a key role by becoming Internet and business friendly and set Internet access and use as a priority.
Conclusion
This Include Impact of e-commerce in detail Analysis
Risk of transforming from offline retail shop to e-commerce
Global impact of e-commerce on society is also included and how it is changing our world of
Business and customer thinking.
Task LO2- Design E-Commerce Solution

P2.1: Investigate Market Potential for E-Commerce for Retail
Below are the E-Commerce benefits why it needs to be implemented for retail organisation:
1. Overcome Geographical Limitations
If you have a physical store, you are limited by the geographical area that you can service with an e-
commerce website; the whole world is your playground. Additionally, the advent of m-commerce, i.e.,
ecommerce on mobile devices, has dissolved every remaining limitation of geography.
2. Gain New Customers With Search Engine Visibility
Physical retail is driven by branding and relationships. In addition to these two drivers, online retail is
also driven by traffic from search engines. It is not unusual for customers to follow a link in search engine
results, and land up on an ecommerce website that they have never heard of. This additional source of
traffic can be the tipping point for some ecommerce businesses.
3. Lower Costs
One of the most tangible positives of ecommerce is the lowered cost. A part of these lowered costs
could be passed on to customers in the form of discounted prices. Here are some of the ways that costs
can be reduced with ecommerce:
Advertising and Marketing

Organic search engine traffic, pay-per-click, and social mediatraffic are some of the advertising
channels that can be cost-effective.
Personnel
The automation of checkout, billing, payments, inventory management, and other operational
processes, lowers the number of employees required to run an ecommerce setup.
Real Estate
This one is a no-brainer. An ecommerce merchant does not need a prominent physical location.
4. Locate the Product Quicker
It is no longer about pushing a shopping cart to the correct aisle, or scouting for the desired product. On
an ecommerce website, customers can click through intuitive navigation or use a search box to
immediately narrow down their product search. Some websites remember customer preferences and
shopping lists to facilitate repeat purchase.
5. Eliminate Travel Time and Cost
It is not unusual for customers to travel long distances to reach their preferred physical store.
Ecommerce allows them to visit the same store virtually, with a few mouse clicks.
6. Provide Comparison Shopping
Ecommerce facilitates comparison shopping. There are several online services that allow customers to
browse multiple ecommerce merchants and find the best prices.
7. Enable Deals, Bargains, Coupons, and Group Buying
Though there are physical equivalents to deals, bargains, coupons, and group buying, online shopping
makes it much more convenient. For instance if a customer has a deep discount coupon for turkey at
one physical store and toilet paper at another, she may find it infeasible to avail of both discounts. But
the customer could do that online with a few mouse-clicks.
8. Provide Abundant Information
There are limitations to the amount of information that can be displayed in a physical store. It is difficult
to equip employees to respond to customers who require information across product lines. Ecommerce
websites can make additional information easily available to customers. Most of this information is
provided by vendors, and does not cost anything to create or maintain.
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P2.2: Evaluate Current E-Commerce Systems in use by other like

Organisation
An evaluation of Kalahari.com
Kalahari.com is a South African based business referred to buy it owners and managers as an e-Tailer. It
is a web and Internet facilitated business which sells products such as books, CDs, DVDs, videos,
software, hardware, wine, and health care goods. These products are sourced from South Africa, and
elsewhere. In addition to these products kalahari.com has a number of online partners through which
products such as ticketing solutions to theatres, cinemas and major events may be bought.
Home page of Kalahari.com
kalahari.com is operated as a business unit of Via Africa which is a wholly owned subsidiary division of
Naspers Limited. Initial when this site was launch it faced system and marketing error. The technological
issues and challenges, especially relating to information systems architecture, were not really
understood. The web-site interface is described as being horrendous, with long download times, and
poor information on the site. The crucial internal data loading process took weeks and resulted in
unreliable product data. There was no fulfilment process in place. Failure was certainly staring them in
the face. The sum of the potential loss was not big in the Naspers world. As a result of this predicament
management at both kalahari.net and Via Africa decided to relaunch the business.
It was relaunch , in 1999, kalahari.net was re-launched in a much more thoughtful and professional way,
keeping a close watch on all the important business variables. Since the re-structure and the re-launch
of Kalahari.net the business has grown from strength to strength, as indicated by its increasing turnover
shown below
After that in few years it become one of the best recognised e-commerce brands in South Africa.
According to members of staff the reasons why kalahari.net is considered as such are:-
Its year on year growth;

Its the biggest B2C e-Commerce website in SA;
It has 200,000 registered customers;
It has received accolades from the South Africa press especially the prestigious Financial Mail;
It has no domestic competition;
It was the first e-Business to be fully compliant with the Electronic Communications and
Transactions (ECT) Act;
It was close to breakeven and started making profits in the 2005-2006 period
How Kalahari meets the IS management challenge
They used tried and tested IS management practices

Used some innovative ideas as well
In addition, the IS function is required to report weekly on issues such as, cash flows, order received per
day, order deliveries per day, cost per order income, postage cost per order, exception reports on
suppliers costs. There are also reports required on operational issues such as website down time,
downloading of website time for customers etc.
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Overview of key areas of the organisations IS management and operations
1. Aligning the IT and business stakeholders
After successfully aligned IT System Architecture and Busienss Stakeholders, The IS-Business
partnership is maintained using a three-pronged strategy:
Maintaining the business and IT partnership
The philosophy behind kalahari.net attitude to maintaining a sense of partnership between the business
and the IS function was to ensure continuous dialogue between these two groups. This was affected
through regularly scheduled meetings.
Business stakeholders became fully involved in all phases of the systems development life cycle.
Thirdly, key IT team members became involved in decision making at all levels. They are involved in
making IT project decisions as well as in routine business meetings at which issues such as gross profit,
budgets, turnover etc. are discussed.
1. Database management is central to operations

2. Central to e-Tailing is the management of a large database. kalahari.net is linked to multiple
supplier databases all over the world these range from 10 million products. A primary
kalahari.com database houses all product information
Ensuring suppliers update the database with accurate data is an all important business process
2. Ordering and fulfilment
The kalahari Management System (KMS) which is essentially a CRM system handles all ordering and
fulfillment processing. Central to ensuring that these key processes function smoothly, is once again,
the integrity of the data being handled.
KMS is used to monitor the purchasing cycle. Orders to suppliers are compiled twice daily, and
depending on the facilities available at the supplier end, these are either electronic (EDI, FTP, email) or
manual (via fax). All transnational data relating to orders in the pipeline are handled by KMS. This is
processed and is available as a report which gets prioritized each morning at the start of the day. Based
on the data and supplier reports, customers are contacted regarding delivery of products on time
3. Efficient delivery systems
Suppliers and couriers have deadlines and must adhere to agreed SLAs e.g. overseas suppliers have an
hour after receiving a FTP file to report on fulfillment problems thereafter they have up to 24 hours to
have products transported to a designated courier. Within 2 days the products are shipped to kalaharis
distribution centre near Cape Town International airport. Thereafter the shipping agents at the airport
have 1 day to clear customs and excise and to transport the goods to distribution centre where
streamlined processes ensure minimum delays in delivery to the customer.
4. Essential web-site features
There are several key features on the Web-site that are viewed by kalaharis management as central to
success. The first of these is the sites search engine.
The use of the search facility by a customer usually marks the commencement of a potential transaction
5. Business intelligence for management decision makings
At the core of both strategic and operational decision-making is a Business Intelligence System (BIS).
Information from BIS is used for both strategic as well as day-to-day planning. BIS is an IS responsibility
with a manager assigned to the BI system reporting to the CIO.
6. Trust and privacy
In South Africa, the Electronic Communications and Transaction (ECT). The Act introduces a number of
regulations to SAs e-commerce community. Among other things, the Act provides for the protection of
consumers in terms of privacy and the security of electronic payments
7. Key elements of the business model
Kalaharis management is emphatic that traditional business rules apply in the way they conduct
business. However they are aware of the key differences between managing a brick and mortar
retailing operation and that of an
8. An evaluation of the IS function
The way in which the IS function at kalahari evolved is interesting for several reasons. During the initial
period it appears that the IS requirement for an e-Business was substantially underestimated. Via Africa
charged into this business with no real understanding of what IS infrastructure was required to create
an organisation like Kalahari and to establish an industrial strength online business.
Critical success factors of the business
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P2.3: Discuss financial implication of E-commerce for Case 2
Lower cost of direct sale.

o Traditional means to sell orders on the web involves a low direct cost of sale hence a
cheaper means by comparison with using other means.
Low cost of searching by consumers
o Customers will be able to search almost any kind of products online and therefore the
company will be in a better position to advertise its products with competitive prices
online through e-commerce and this will yield and increase its customer base (Kuksov
& Lin 2010).
The financial costs involved in setting up an E-Commerce site range from almost nothing to many
thousands of pounds, it all depends on what you want the site to do and how customised you would
like the package. For the cost of just simple hosting, which can be for as little as 1 a month, you could
set-up a basic site using OS Commerce (a free E-Commerce PHP program) and using PayPal as your
payment processor, unfortunatly these sites are obvious to most users as not professional organisations
and often put users off with lack of security and professionalism.
There is a medium cost solution whereby you use an external card processing site such as 2CheckOut
or WorldPay and use a bought E-Commerce package and customise it to your needs and use a SSL
server while handling sensitive information. This would cost you around 1,000 mark for everything for
a year, including card processing (All thought the card processing company also does take a percentage
of the transaction.). This option will give the site a professional look and feel but may be off putting to
the user when completing a transaction that they are referred to an external site to pay for their items.
Then finally there is the higher cost solution that most organisations will not start at as the costs are
quite high. Here you would have a custom designed E-Commerce package made specifically to your
requirements either by in or out of house developers, this would be tailored to your every need and
should be easily upgradable in the future, you would have an SSL certificate for your site and all
credit card transactions would be handled by your site instead of referring them to an external one. This
type of system will cost in the range of 5000+ depending on how customised the system is and the
quality of the end result.
P2.4: Design E-commerce solution

Objective of Desk Shop are
1. To inform users of your web presence and the benefit your website offers over its competitors.
2. To persuade users to use the services of the firm. This could be done by offering a discount for
a limited time.
3. To make sure the business is listed in all the most popular search engines and directories.
4. Keep customers updated of any new products or changes to business services.
5. Make sure that customer have a pleasant website experience by continuously improving the
navigation of the site.
Business Aims of Desk Shop are
1. To aim for increase sales so that net profit will grow in regular interval.
2. Customer Satisfaction and Centric to gain profitable customer base.
3. To become a biggest online retailer in used and un-used product.
Mission of Desk Shop
To offer stylish, great, affordable used or un-used good quality branded products and accessories to
customers. With promise to offer customer options and choices to fulfil their requirement at a great
and affordable price
Home Page of Desk Shop
Product Menu
Shopping Cart
Proceed to Payment (Page)
Proceed to PayPal Screen
P2.5: Suitability Of designed E Commerce System

Designed E-Commerce application is suitable as per the requirement of Retails Shop who plan to sell
used and un-used Product and accessories online.
System designed is support all the major feature require to start online retail e-commerce System
Below feature are present in Desk Shop
Features available for all Users (Screen Shots are attached above for user related features)
Product Advertising
Easy Searching of used and Un-used products and accessories
Provision to explore MotorCycle Scooters, Book & Magazines, Mobile Phone, Furniture and Cars
Provision to select and add the selected product in Cart
Provision to View Cart and to remove un wanted selected products
Customer can increase or decrease the quantity of selected product as per choice
Provision to update cart ongoing
After finalizing, Customer can check out for payment
System has support of payment through Paypal
Provision to calculate Shipping Charges as per selected location and update total
Customer need to provide all details before making payment
Customer can also select option to create user in this system
Customer information is secured in this system
Provision for admin
Features available for administrator
Product Management
User Management
Web Site Management
Coupon Management
Reporting and auditing
Setting of different Entitites
System Monitoring
Comments to check System Action on UI
Managing Website Pages, links and flow
Content Management
Lots of Dynamic feature for Administrator to Handle on going requirement of Business and to
implement in more flexible ways.
Maintenance of Desk Shop website
For any application maintenance is an important activity so that it can provide service to users without
any service outage.
Maintenance plan for a website shall include the below activities:
Website backup
Update required software
Check for broken links
Site speed
Functionality of website
Change request implementation
While maintenance activity is being carried out on website, site will not be available to end users, in that
case, during the maintenance window website will not be available to user, hence a message shall get
displayed when user tries to access so that he/she might be aware that currently website is not available
and will be back by this time.
Conclusion
Benefit of e-commerce is discussed in this task and how it is helpful to creates opportunities in
retail business
As part of project complete Retail E-commerce solution is designed and implemented and test
so that it will help Organisation to fullfil Aim, Objective and Targets.
This system include better layout , Payment through Paypal, delivery, Customer Service, Web,
shopping cart and many more
Financial implication of e-commerce solution on offline Retail shop
Design of website is done using wordpress framework and tools
Business Aim, Objective and mission is also mentioned
Evaluation of sysem is also done so that i will help to growth business of online retailing
Suitability system design is discussed in detail with screen shots and requirement to show how
it is a complete solution for E-commerce Retail system
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References
Ames,S. (2001). Dot-coms making a comeback?. ZDNet News. December 27, 2001,[online]
http://zdnet.co..co./2100-1106-277420.html [Accessed July 2002].
Angehrn, A.A. (1997). The Strategic Implication of the Internet, Proceedings of the 5th
European Conference on Information Systems.
Benbasat, I., and Zmud, R.W (1999) Empirical Research in Information Systems: The Practice of
Relevance, MIS Quarterly, Vol 23, No.1, pp3-16.
Carton, S. (2001). The Dot.Bomb Survival Guide: Surviving (and Thriving) in the Dot.Com
Implosion, McGraw-Hill, Boston.
DeLone, W.H., and McLean, E.R. (2004). Measuring e-Commerce Success: Applying the
DeLone & McLean
Information Systems Success Model, International Journal of Electronic Commerce, Vol. 9 (1),
pp. 31-47. estrategy. (2002) Kalahari.net first SA e-tailer to be compliant with ECT Bill, [online],
http://estrategy.co.za/News.ASP?pklNewsID=7796&pklIssueID=189
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E-Commerce Website Designing

Below are the impacts of introducing E-commerce to offline retail shop

1. Increased product range online:

6. Traditional shopping store require

Risks in transforming from traditional store to E-commerce are below

P1.2: Global impact of E-commerce on society

Positive effects of e-commerce on society

Negative effects of e-commerce on society

Task LO2- Design E-Commerce Solution

1. Overcome Geographical Limitations

2. Gain New Customers With Search Engine Visibility

Advertising and Marketing

4. Locate the Product Quicker

5. Eliminate Travel Time and Cost

6. Provide Comparison Shopping

7. Enable Deals, Bargains, Coupons, and Group Buying

8. Provide Abundant Information

Learn about Web Designing using JSP Architecture

P2.2: Evaluate Current E-Commerce Systems in use by other like

Home page of Kalahari.com

Its year on year growth;

How Kalahari meets the IS management challenge

They used tried and tested IS management practices

Read more about Computer Network Assignment Help

Overview of key areas of the organisations IS management and operations

1. Aligning the IT and business stakeholders

Maintaining the business and IT partnership

1. Database management is central to operations

3. Efficient delivery systems

4. Essential web-site features

5. Business intelligence for management decision makings

6. Trust and privacy

7. Key elements of the business model

8. An evaluation of the IS function

Critical success factors of the business

Popular among readers: Report on Heartbleed Vulnerability Assignment

P2.3: Discuss financial implication of E-commerce for Case 2

Lower cost of direct sale.

P2.4: Design E-commerce solution

Business Aims of Desk Shop are

Mission of Desk Shop

P2.5: Suitability Of designed E Commerce System

Below feature are present in Desk Shop

Features available for administrator

Web Site Management

Reporting and auditing

Managing Website Pages, links and flow

Maintenance of Desk Shop website

Maintenance plan for a website shall include the below activities:

Read more about Computer Programming Assignments Help

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